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| Name: |
MADDEN ADVISORY SERVICES, INC. |
| City: |
JACKSONVILLE |
| State: |
FL |
| Zip: |
32216 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
SCHB |
Schwab Strategic Trust |
1 |
- |
$61.61 |
$16,301,000 |
267,008 |
8.59% |
1,081,000 |
-6,390 |
0.136 |
Closed - End Fund - Debt |
|
|
VOO |
Vanguard S&P 500 Etf |
2 |
- |
$487.06 |
$13,440,000 |
27,959 |
7.08% |
1,090,000 |
-315 |
0.003 |
Closed - End Fund - E... |
|
|
VGT |
Vanguard I T VIPERS |
3 |
- |
$539.94 |
$12,488,000 |
23,816 |
6.58% |
846,000 |
-238 |
0.002 |
Closed - End Fund - E... |
|
|
VTV |
Vanguard Value VIPERS |
4 |
- |
$162.43 |
$11,528,000 |
70,788 |
6.08% |
809,000 |
-913 |
0.013 |
Closed - End Fund - E... |
|
|
EFA |
iShares TR MSCI EAFE Indx FD |
5 |
- |
$80.80 |
$7,154,000 |
89,583 |
3.77% |
297,000 |
-1,424 |
0.012 |
Closed - End Fund - E... |
|
|
IBDP |
Ishares Ibonds Dec 2024 Ter... |
6 |
- |
$25.08 |
$6,462,000 |
257,962 |
3.41% |
401,000 |
14,657 |
0.065 |
N/A |
|
|
MSFT |
Microsoft Corp |
7 |
- |
$430.52 |
$5,930,000 |
14,095 |
3.13% |
630,000 |
1 |
0 |
Application Software |
|
|
SCHX |
Schwab Strategic Trust |
8 |
- |
$62.80 |
$5,660,000 |
91,203 |
2.98% |
219,000 |
-5,261 |
0.003 |
Closed - End Fund - Debt |
|
|
VDC |
Vangaurd Cnsmr Staples VIPER |
9 |
- |
$207.54 |
$5,616,000 |
27,510 |
2.96% |
385,000 |
114 |
0.082 |
Closed - End Fund - E... |
|
|
VHT |
Vanguard Health Care Vipers |
10 |
- |
$267.39 |
$5,495,000 |
20,312 |
2.9% |
528,000 |
498 |
0.036 |
Closed - End Fund - E... |
|
|
IBDQ |
Ishares Ibonds Dec 2025 Ter... |
11 |
- |
$24.79 |
$4,577,000 |
184,489 |
2.41% |
671,000 |
26,730 |
0.059 |
N/A |
|
|
VXUS |
Vanguard Total Internationa... |
12 |
- |
$61.56 |
$4,115,000 |
68,234 |
2.17% |
218,000 |
1,003 |
0.012 |
Closed - End Fund - E... |
|
|
SCHG |
Schwab Strategic Trust |
13 |
- |
$95.27 |
$3,957,000 |
42,677 |
2.09% |
437,000 |
242 |
0.004 |
Closed - End Fund - Debt |
|
|
SPY |
Standard & Poors Depository... |
14 |
- |
$529.83 |
$3,900,000 |
7,456 |
2.06% |
276,000 |
-169 |
0 |
Closed - End Fund - E... |
|
|
IAU |
iShares COMEX Gold Trust |
15 |
- |
$44.99 |
$3,892,000 |
92,636 |
2.05% |
246,000 |
-777 |
0.005 |
Closed - End Fund - E... |
|
|
SCHM |
Schwab U.S. Mid-Cap Etf |
16 |
- |
$79.85 |
$3,890,000 |
47,776 |
2.05% |
336,000 |
585 |
0.038 |
N/A |
|
|
VIG |
Vanguard Dividend Appreciat... |
17 |
- |
$183.48 |
$3,593,000 |
19,675 |
1.89% |
165,000 |
-442 |
0.005 |
Closed - End Fund - Debt |
|
|
FLTR |
Vaneck Vectors Investment G... |
18 |
- |
$25.46 |
$3,318,000 |
130,053 |
1.75% |
-303,000 |
-13,916 |
0.075 |
N/A |
|
|
SHYG |
Ishares 0 5 Year High Yield... |
19 |
- |
$42.18 |
$3,231,000 |
75,938 |
1.7% |
97,000 |
1,708 |
0.007 |
N/A |
|
|
IJR |
iShares Core S&P Small-Cap |
20 |
- |
$109.39 |
$3,148,000 |
28,480 |
1.66% |
69,000 |
32 |
0.005 |
Closed - End Fund - E... |
|
|
IHI |
iShares Dow Jones US Medica... |
21 |
- |
$56.60 |
$3,122,000 |
53,283 |
1.65% |
97,000 |
-2,764 |
0.039 |
Closed - End Fund - E... |
|
|
VTI |
Vanguard Total Stock Market... |
22 |
- |
$262.22 |
$3,008,000 |
11,574 |
1.59% |
254,000 |
-37 |
0.001 |
Closed - End Fund - E... |
|
|
STIP |
Ishares Barclays 0-5 Year T... |
23 |
- |
$99.36 |
$2,800,000 |
28,163 |
1.48% |
-62,000 |
-871 |
0.003 |
N/A |
|
|
SCHD |
Schwab US Dividend Equity ETF |
24 |
- |
$79.20 |
$2,772,000 |
34,376 |
1.46% |
273,000 |
1,555 |
0.011 |
N/A |
|
|
VCR |
Vanguard Cnsmr Discre VIPERs |
25 |
- |
$304.98 |
$2,451,000 |
7,714 |
1.29% |
105,000 |
12 |
0.048 |
Closed - End Fund - E... |
|
|
IBDR |
Ishares Ibonds Dec 2026 Ter... |
26 |
- |
$0.00 |
$2,335,000 |
97,907 |
1.23% |
535,000 |
22,597 |
0.109 |
N/A |
|
|
VCSH |
Vanguard Scottsdale Funds |
27 |
- |
$77.05 |
$2,050,000 |
26,511 |
1.08% |
-38,000 |
-481 |
0.006 |
N/A |
|
|
SCHH |
Schwab Us Reit |
28 |
- |
$19.74 |
$1,829,000 |
90,107 |
0.96% |
-13,000 |
1,169 |
0.008 |
N/A |
|
|
VIS |
Vanguard Industrials ETF |
29 |
- |
$242.72 |
$1,710,000 |
7,004 |
0.9% |
144,000 |
-99 |
0.032 |
Closed - End Fund - E... |
|
|
VPU |
Vanguard Utilities VIPERS |
30 |
- |
$156.10 |
$1,633,000 |
11,453 |
0.86% |
132,000 |
499 |
0.036 |
Closed - End Fund - E... |
|
|
IJH |
iShares S&P MidCap 400 Index |
31 |
- |
$59.77 |
$1,517,000 |
24,981 |
0.8% |
101,000 |
19,871 |
0.011 |
Closed - End Fund - E... |
|
|
HDV |
Ishares High Dividend Equit... |
32 |
- |
$110.58 |
$1,449,000 |
13,147 |
0.76% |
-6,000 |
-1,117 |
0.015 |
N/A |
|
|
XLK |
SPDR Technology Sector |
33 |
- |
$215.14 |
$1,332,000 |
6,395 |
0.7% |
108,000 |
34 |
0.002 |
Closed - End Fund - E... |
|
|
VB |
Vanguard Small Cap VIPERS |
34 |
- |
$223.80 |
$1,323,000 |
5,789 |
0.7% |
34,000 |
-253 |
0.003 |
Closed - End Fund - E... |
|
|
FQAL |
Fidelity Quality Factor Etf |
35 |
- |
$0.00 |
$1,289,000 |
21,866 |
0.68% |
157,000 |
1,039 |
0.243 |
N/A |
|
|
XLY |
SPDR cnsmr discr sel sect |
36 |
- |
$176.65 |
$1,222,000 |
6,643 |
0.64% |
39,000 |
29 |
0.001 |
Closed - End Fund - E... |
|
|
CORP |
Pimco Investment Grade Orate B |
37 |
- |
$94.95 |
$1,207,000 |
12,570 |
0.64% |
20,000 |
368 |
0.14 |
Closed - End Fund - E... |
|
|
QQQ |
Invesco QQQ Trust Series I |
38 |
- |
$455.71 |
$1,151,000 |
2,591 |
0.61% |
119,000 |
72 |
0.001 |
Closed - End Fund - Debt |
|
|
SCHF |
Schwab Strategic Trust |
40 |
- |
$39.30 |
$1,089,000 |
27,903 |
0.57% |
74,000 |
439 |
0 |
Closed - End Fund - Debt |
|
|
VNQ |
Vanguard REIT Index VIPERs |
39 |
- |
$83.60 |
$1,089,000 |
12,588 |
0.57% |
-49,000 |
-287 |
0.007 |
Closed - End Fund - E... |
|
|
XLI |
SPDR Industrial Sector |
41 |
- |
$125.31 |
$1,059,000 |
8,409 |
0.56% |
84,000 |
-144 |
0 |
Closed - End Fund - E... |
|
|
TIP |
iShares Lehman TIPS Bond |
42 |
- |
$106.72 |
$998,000 |
9,288 |
0.53% |
46,000 |
431 |
0 |
Closed - End Fund - E... |
|
|
SCHE |
Schwab Emerging Markets Equ... |
43 |
- |
$26.87 |
$950,000 |
37,616 |
0.5% |
25,000 |
284 |
0.014 |
N/A |
|
|
AGG |
iShares Barclays Agency Bond |
44 |
- |
$96.74 |
$943,000 |
9,629 |
0.5% |
-86,000 |
-741 |
0 |
Closed - End Fund - E... |
|
|
IEFA |
Ishares Core Msci Eafe |
45 |
- |
$0.00 |
$924,000 |
12,456 |
0.49% |
39,000 |
-123 |
0 |
N/A |
|
|
SDOG |
Alps Sector Dividend Dogs |
46 |
- |
$53.82 |
$889,000 |
16,476 |
0.47% |
45,000 |
2 |
0.071 |
N/A |
|
|
VO |
Vanguard Mid Cap VIPERS |
47 |
- |
$247.98 |
$864,000 |
3,460 |
0.46% |
37,000 |
-95 |
0.002 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
48 |
- |
$190.90 |
$824,000 |
4,803 |
0.43% |
-125,000 |
-125 |
0.001 |
Personal Computers |
|
|
VUG |
Vanguard Growth VIPERS |
49 |
- |
$353.04 |
$824,000 |
2,394 |
0.43% |
78,000 |
-4 |
0 |
Closed - End Fund - E... |
|
|
FTSM |
First Trust Enhanced Short ... |
50 |
- |
$59.76 |
$810,000 |
13,592 |
0.43% |
-43,000 |
-706 |
0.002 |
N/A |
|
|
ITOT |
iShares Core S&P Total US |
51 |
- |
$116.35 |
$800,000 |
6,941 |
0.42% |
106,000 |
342 |
0.002 |
Closed - End Fund - E... |
|
|
IVV |
iShares Core S&P 500 Etf |
52 |
- |
$532.53 |
$662,000 |
1,260 |
0.35% |
60,000 |
1 |
0 |
Closed - End Fund - E... |
|
|
VONE |
Vanguard Russell 1000 Etf |
53 |
- |
$240.82 |
$642,000 |
2,694 |
0.34% |
58,000 |
2 |
0.002 |
N/A |
|
|
IBDS |
Ishares Ibonds Dec 2027 Ter... |
54 |
- |
$0.00 |
$632,000 |
26,550 |
0.33% |
216,000 |
9,151 |
0.019 |
N/A |
|
|
XLP |
SPDR Consmr Stpls Sector |
55 |
- |
$77.82 |
$631,000 |
8,268 |
0.33% |
105,000 |
960 |
0 |
Closed - End Fund - E... |
|
|
BSV |
Vanguard Short-Term Bond |
56 |
- |
$76.35 |
$615,000 |
8,020 |
0.32% |
-41,000 |
-497 |
0.002 |
Closed - End Fund - E... |
|
|
WELL |
Welltower Inc |
57 |
- |
$101.87 |
$608,000 |
6,506 |
0.32% |
11,000 |
-117 |
0.001 |
REIT - Healthcare Fac... |
|
|
SCHA |
Schwab Strategic Trust |
58 |
- |
$48.41 |
$601,000 |
12,210 |
0.32% |
51,000 |
568 |
0.001 |
Closed - End Fund - Debt |
|
|
FXG |
First Trust Exchange-Traded... |
59 |
- |
$67.57 |
$534,000 |
7,790 |
0.28% |
43,000 |
0 |
0.087 |
Closed - End Fund - Debt |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
60 |
- |
$0.00 |
$502,000 |
12,658 |
0.26% |
27,000 |
0 |
0.001 |
N/A |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
61 |
- |
$0.00 |
$497,000 |
9,137 |
0.26% |
21,000 |
7 |
0 |
Closed - End Fund - E... |
|
|
SGOL |
Aberdeen Standard Physical ... |
62 |
- |
$22.73 |
$481,000 |
22,634 |
0.25% |
32,000 |
-122 |
0.015 |
Closed - End Fund - Debt |
|
|
XHB |
SPDR S&P Homebuilders |
63 |
- |
$104.70 |
$470,000 |
4,208 |
0.25% |
60,000 |
-81 |
0.002 |
Closed - End Fund - E... |
|
|
IBTE |
Ishares Ibonds Dec 2024 Ter... |
64 |
- |
$0.00 |
$444,000 |
18,556 |
0.23% |
8,000 |
281 |
0.002 |
N/A |
|
|
IWB |
ishares trust Russell 1000 |
65 |
- |
$290.85 |
$439,000 |
1,523 |
0.23% |
40,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
VWO |
Vanguard Emerging Markets S... |
66 |
- |
$44.40 |
$437,000 |
10,460 |
0.23% |
22,000 |
361 |
0 |
Closed - End Fund - E... |
|
|
XLU |
SPDR Utilities Select |
68 |
- |
$72.01 |
$426,000 |
6,494 |
0.22% |
9,000 |
-86 |
0 |
Closed - End Fund - E... |
|
|
GLD |
streetTRACKS Gold Trust |
67 |
- |
$220.11 |
$426,000 |
2,073 |
0.22% |
51,000 |
109 |
0.001 |
Closed - End Fund - E... |
|
|
SMH |
Vaneck Vectors Semiconducto... |
69 |
- |
$208.63 |
$378,000 |
1,680 |
0.2% |
99,000 |
82 |
0.002 |
N/A |
|
|
IWM |
iShares Tr Russell 2000 Indx |
70 |
- |
$206.58 |
$375,000 |
1,781 |
0.2% |
16,000 |
-10 |
0 |
Closed - End Fund - E... |
|
|
IDU |
iShares Dow Jones US Utilities |
71 |
- |
$91.78 |
$363,000 |
4,295 |
0.19% |
7,000 |
-162 |
0.081 |
Closed - End Fund - E... |
|
|
CEF |
Sprott Physical Gold & Silv... |
72 |
- |
$22.82 |
$345,000 |
16,950 |
0.18% |
5,000 |
-798 |
0.007 |
N/A |
|
|
GWL |
St Spdr S&P Wld Xus |
73 |
- |
$36.15 |
$320,000 |
8,939 |
0.17% |
16,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
IYW |
iShares Trust DJ US Sector |
74 |
- |
$140.00 |
$307,000 |
2,274 |
0.16% |
28,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
BND |
Vanguard Total Bond Market ETF |
75 |
New |
$71.80 |
$289,000 |
3,979 |
0.15% |
289,000 |
3,979 |
0 |
Closed - End Fund - E... |
|
|
VAW |
Vanguard Materials VIPERS |
76 |
- |
$201.61 |
$288,000 |
1,410 |
0.15% |
20,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
VTIP |
Vanguard Short Term Inflati... |
77 |
- |
$48.17 |
$275,000 |
5,739 |
0.14% |
9,000 |
144 |
0 |
N/A |
|
|
PRU |
Prudential Financial Inc |
78 |
- |
$119.49 |
$273,000 |
2,326 |
0.14% |
32,000 |
0 |
0.001 |
Life & Health Insurance |
|
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
79 |
- |
$75.28 |
$271,000 |
3,704 |
0.14% |
16,000 |
-218 |
0 |
Closed - End Fund - E... |
|
|
MTK |
Morgan Stanley Technology |
80 |
- |
$186.38 |
$252,000 |
1,379 |
0.13% |
26,000 |
0 |
0.017 |
Closed - End Fund - E... |
|
|
IBTF |
Ishares Ibonds Dec 2025 Ter... |
81 |
- |
$0.00 |
$246,000 |
10,574 |
0.13% |
7,000 |
290 |
0.012 |
N/A |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
82 |
- |
$23.23 |
$241,000 |
10,259 |
0.13% |
1,000 |
9 |
0.01 |
N/A |
|
|
JNK |
Spdr Lehman Hyb Etf |
83 |
- |
$94.30 |
$240,000 |
2,517 |
0.13% |
-30,000 |
-330 |
0.002 |
Closed - End Fund - E... |
|
|
XLRE |
Real Estate Select Sector S... |
84 |
- |
$38.16 |
$234,000 |
5,928 |
0.12% |
-3,000 |
0 |
0.001 |
N/A |
|
|
IWR |
iShares Tr Rssll MidCap Indx |
85 |
- |
$82.83 |
$230,000 |
2,736 |
0.12% |
17,000 |
1 |
0.001 |
Closed - End Fund - E... |
|
|
MDY |
Standrd Poor Mdcp 400 SPDR |
86 |
- |
$546.83 |
$226,000 |
407 |
0.12% |
19,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
PEP |
Pepsico Inc |
87 |
- |
$182.09 |
$225,000 |
1,288 |
0.12% |
3,000 |
-22 |
0 |
Beverage Soft Drinks... |
|
|
JNJ |
Johnson & Johnson |
89 |
- |
$153.50 |
$208,000 |
1,313 |
0.11% |
3,000 |
8 |
0 |
Drug Manufacturers - ... |
|
|
IJJ |
iShares S&P MC 400/BARRA VL |
90 |
New |
$116.25 |
$207,000 |
1,750 |
0.11% |
207,000 |
1,750 |
0.003 |
Closed - End Fund - E... |
|
