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| Name: |
Key Financial Inc |
| City: |
West Chester |
| State: |
PA |
| Zip: |
19380 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$192.25 |
$17,685,000 |
103,134 |
4.51% |
-2,485,000 |
-1,627 |
0.001 |
Personal Computers |
|
|
MSFT |
Microsoft Corp |
6 |
- |
$415.13 |
$12,026,000 |
28,584 |
3.07% |
1,056,000 |
-588 |
0 |
Application Software |
|
|
EFG |
iShares MSCI EAFE Growth ETF |
8 |
- |
$0.00 |
$9,563,000 |
92,141 |
2.44% |
541,000 |
-1,010 |
0.009 |
Closed - End Fund - E... |
|
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
13 |
- |
$75.01 |
$6,246,000 |
85,382 |
1.59% |
674,000 |
-267 |
0.005 |
Closed - End Fund - E... |
|
|
XOM |
Exxon Mobil Corp |
14 |
- |
$117.26 |
$5,973,000 |
51,384 |
1.52% |
621,000 |
-2,151 |
0.001 |
Integrated Oil & Gas |
|
|
AMZN |
Amazon.com Inc |
20 |
- |
$176.44 |
$4,785,000 |
26,525 |
1.22% |
344,000 |
-2,706 |
0 |
Internet Software & S... |
|
|
JNJ |
Johnson & Johnson |
22 |
- |
$146.67 |
$4,367,000 |
27,609 |
1.11% |
-35,000 |
-476 |
0.001 |
Drug Manufacturers - ... |
|
|
DIS |
Walt Disney Co |
24 |
- |
$103.91 |
$3,521,000 |
28,779 |
0.9% |
498,000 |
-4,699 |
0.002 |
Entertainment - Diver... |
|
|
IWF |
iShares Russell 1000 Growth |
27 |
- |
$342.29 |
$3,435,000 |
10,190 |
0.88% |
328,000 |
-59 |
0.004 |
Closed - End Fund - E... |
|
|
PG |
Procter & Gamble Co |
28 |
- |
$164.54 |
$3,387,000 |
20,875 |
0.86% |
305,000 |
-156 |
0.001 |
Cleaning Products |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
32 |
- |
$0.00 |
$2,722,000 |
50,029 |
0.69% |
96,000 |
-368 |
0.002 |
Closed - End Fund - E... |
|
|
GOOGL |
Alphabet Inc |
35 |
- |
$172.50 |
$2,307,000 |
15,286 |
0.59% |
-100,000 |
-1,945 |
0 |
Search Engines & Info... |
|
|
STBA |
S&T Bancorp Inc |
42 |
- |
$31.91 |
$1,951,000 |
60,828 |
0.5% |
-133,000 |
-1,516 |
0.155 |
Domestic Regional Banks |
|
|
IVV |
iShares Core S&P 500 Etf |
47 |
- |
$529.96 |
$1,754,000 |
3,337 |
0.45% |
101,000 |
-123 |
0 |
Closed - End Fund - E... |
|
|
PEP |
Pepsico Inc |
48 |
- |
$172.90 |
$1,677,000 |
9,583 |
0.43% |
40,000 |
-58 |
0.001 |
Beverage Soft Drinks... |
|
|
MDYG |
streetTRACKS Series Trust -... |
49 |
- |
$85.48 |
$1,631,000 |
18,686 |
0.42% |
202,000 |
-201 |
0.064 |
Closed - End Fund - E... |
|
|
HD |
Home Depot Inc |
50 |
- |
$334.87 |
$1,604,000 |
4,181 |
0.41% |
-274,000 |
-1,239 |
0 |
Home Improvement Stores |
|
|
KO |
Coca-Cola Co |
55 |
- |
$62.93 |
$1,385,000 |
22,644 |
0.35% |
-41,000 |
-1,555 |
0.001 |
Beverage Soft Drinks... |
|
|
CWB |
SPDR Barclays Capital Conve... |
59 |
- |
$71.67 |
$1,253,000 |
17,152 |
0.32% |
-13,000 |
-393 |
0.023 |
N/A |
|
|
MPC |
Marathon Petroleum Corp |
63 |
- |
$176.61 |
$1,160,000 |
5,758 |
0.3% |
265,000 |
-274 |
0.001 |
Oil & Gas Refining, P... |
|
|
MCO |
Moodys Corp |
67 |
- |
$396.99 |
$1,105,000 |
2,812 |
0.28% |
-60,000 |
-172 |
0.001 |
Business Services |
|
|
PFF |
iShares S&P U.S. Preferred ... |
70 |
- |
$31.75 |
$1,013,000 |
31,430 |
0.26% |
-3,000 |
-1,144 |
0.006 |
Closed - End Fund - E... |
|
|
CSCO |
Cisco Systems Inc |
73 |
- |
$46.50 |
$974,000 |
19,510 |
0.25% |
-37,000 |
-500 |
0 |
Networking & Communic... |
|
|
IJT |
iShares S&P SC600 BR Gr Indx |
78 |
- |
$131.43 |
$908,000 |
6,944 |
0.23% |
29,000 |
-82 |
0.015 |
Closed - End Fund - E... |
|
|
BSMP |
Invesco Bulletshares 2025 M... |
82 |
- |
$0.00 |
$878,000 |
36,069 |
0.22% |
-869,000 |
-35,116 |
0.401 |
N/A |
|
|
DWX |
Spdr S&P Intl Divd |
86 |
- |
$35.36 |
$847,000 |
24,105 |
0.22% |
-60,000 |
-1,415 |
0.149 |
Closed - End Fund - E... |
|
|
BSMO |
Invesco Bulletshares 2024 M... |
87 |
- |
$24.78 |
$824,000 |
33,265 |
0.21% |
-942,000 |
-37,600 |
0.37 |
N/A |
|
|
ORCL |
Oracle Corp |
88 |
- |
$117.19 |
$819,000 |
6,520 |
0.21% |
90,000 |
-396 |
0 |
Application Software |
|
|
SPY |
Standard & Poors Depository... |
89 |
- |
$527.37 |
$814,000 |
1,556 |
0.21% |
70,000 |
-10 |
0 |
Closed - End Fund - E... |
|
|
TJX |
TJX Companies Inc |
90 |
- |
$103.10 |
$812,000 |
8,002 |
0.21% |
36,000 |
-270 |
0.001 |
Discount, Variety Stores |
|
|
QQQ |
Invesco QQQ Trust Series I |
96 |
- |
$450.71 |
$761,000 |
1,713 |
0.19% |
43,000 |
-39 |
0 |
Closed - End Fund - Debt |
|
|
IJR |
iShares Core S&P Small-Cap |
97 |
- |
$109.65 |
$760,000 |
6,879 |
0.19% |
5,000 |
-96 |
0.001 |
Closed - End Fund - E... |
|
|
BSMQ |
Invesco Bulletshares 2026 M... |
99 |
- |
$0.00 |
$719,000 |
30,513 |
0.18% |
-923,000 |
-38,600 |
0.339 |
N/A |
|
|
IJK |
iShares S&P mC400/BARRA GR |
101 |
- |
$89.38 |
$702,000 |
7,689 |
0.18% |
91,000 |
-24 |
0.007 |
Closed - End Fund - E... |
|
|
VNQ |
Vanguard REIT Index VIPERs |
102 |
- |
$83.24 |
$692,000 |
8,006 |
0.18% |
-20,000 |
-50 |
0.002 |
Closed - End Fund - E... |
|
|
PXF |
Invesco FTSE RAFI Dev Mkts ... |
104 |
- |
$50.85 |
$682,000 |
13,745 |
0.17% |
30,000 |
-21 |
0.04 |
Closed - End Fund - E... |
|
|
VWO |
Vanguard Emerging Markets S... |
116 |
- |
$43.08 |
$607,000 |
14,536 |
0.15% |
-64,000 |
-1,789 |
0 |
Closed - End Fund - E... |
|
|
VBK |
Vanguard Small Cap Gr VIPERS |
118 |
- |
$250.22 |
$594,000 |
2,279 |
0.15% |
17,000 |
-108 |
0.004 |
Closed - End Fund - E... |
|
|
RWR |
Dow Jones Wilshire REIT |
121 |
- |
$91.55 |
$587,000 |
6,230 |
0.15% |
-33,000 |
-270 |
0.04 |
Closed - End Fund - E... |
|
|
IEMG |
Ishares Core Msci Emerging ... |
124 |
- |
$52.59 |
$566,000 |
10,964 |
0.14% |
1,000 |
-213 |
0 |
N/A |
|
|
AZN |
AstraZeneca Plc (ADR) |
125 |
- |
$78.02 |
$565,000 |
8,346 |
0.14% |
-109,000 |
-1,658 |
0 |
Drug Manufacturers - ... |
|
|
MA |
MasterCard Inc A |
130 |
- |
$447.07 |
$544,000 |
1,130 |
0.14% |
-2,000 |
-150 |
0 |
Business Services |
|
|
RTX |
RTX Corp |
134 |
- |
$101.02 |
$531,000 |
5,446 |
0.14% |
48,000 |
-291 |
0 |
Conglomerates |
|
|
NVO |
Novo Nordisk A/S (ADR) |
138 |
- |
$135.28 |
$497,000 |
3,872 |
0.13% |
49,000 |
-458 |
0 |
Drug Manufacturers - ... |
|
|
XLF |
SPDR Financial Sector |
146 |
- |
$41.64 |
$466,000 |
11,073 |
0.12% |
44,000 |
-151 |
0 |
Closed - End Fund - E... |
|
|
JEPI |
Jpmorgan Equity Premium Inc... |
147 |
- |
$0.00 |
$458,000 |
7,915 |
0.12% |
20,000 |
-55 |
0.001 |
N/A |
|
|
TRI |
Thomson Reuters Corp |
149 |
- |
$172.11 |
$449,000 |
2,883 |
0.11% |
-111,000 |
-929 |
0.001 |
Business Services |
|
|
XLE |
SPDR Energy Sector |
150 |
- |
$93.20 |
$438,000 |
4,642 |
0.11% |
30,000 |
-230 |
0 |
Closed - End Fund - E... |
|
|
UNP |
Union Pacific Corp |
151 |
- |
$232.82 |
$432,000 |
1,756 |
0.11% |
-31,000 |
-128 |
0 |
Railroads |
|
|
COST |
Costco Wholesale Corp |
152 |
- |
$809.89 |
$426,000 |
581 |
0.11% |
38,000 |
-7 |
0 |
Discount, Variety Stores |
|
|
VIG |
Vanguard Dividend Appreciat... |
153 |
- |
$180.90 |
$424,000 |
2,323 |
0.11% |
-29,000 |
-338 |
0.001 |
Closed - End Fund - Debt |
|
|
VOO |
Vanguard S&P 500 Etf |
154 |
- |
$484.62 |
$423,000 |
880 |
0.11% |
6,000 |
-74 |
0 |
Closed - End Fund - E... |
|
|
SNE |
Sony Corporation (ADR) |
155 |
- |
$84.84 |
$416,000 |
4,853 |
0.11% |
-88,000 |
-468 |
0 |
Electronic Equipment |
|
|
EFA |
iShares TR MSCI EAFE Indx FD |
159 |
- |
$81.18 |
$399,000 |
5,000 |
0.1% |
15,000 |
-94 |
0.001 |
Closed - End Fund - E... |
|
|
AMT |
American Tower Corp |
174 |
- |
$195.74 |
$350,000 |
1,769 |
0.09% |
-33,000 |
-4 |
0 |
Integrated Telecommun... |
|
|
IWS |
iShares Tr Rssll Midcap Valu |
180 |
- |
$123.18 |
$325,000 |
2,592 |
0.08% |
20,000 |
-34 |
0.002 |
Closed - End Fund - E... |
|
|
XLV |
SPDR Select Sector Health |
192 |
- |
$143.70 |
$282,000 |
1,911 |
0.07% |
-20,000 |
-304 |
0 |
Closed - End Fund - E... |
|
|
NEE |
NextEra Energy |
202 |
- |
$80.02 |
$257,000 |
4,015 |
0.07% |
-67,000 |
-1,314 |
0 |
Electric Utilities |
|
|
VTIP |
Vanguard Short Term Inflati... |
217 |
- |
$48.28 |
$225,000 |
4,702 |
0.06% |
-6,000 |
-157 |
0 |
N/A |
|
|
C |
Citigroup Inc |
219 |
- |
$62.31 |
$222,000 |
3,511 |
0.06% |
41,000 |
-14 |
0 |
Domestic Money Center... |
|
|
EW |
Edwards Lifesciences Corp |
220 |
- |
$29.63 |
$221,000 |
2,312 |
0.06% |
0 |
-589 |
0 |
Medical Appliances & ... |
|
|
PSK |
SPDR Series Trust |
224 |
- |
$33.79 |
$214,000 |
6,149 |
0.05% |
0 |
-225 |
0 |
Closed - End Fund - Debt |
|
|
LHX |
L3harris Technologies Inc |
233 |
- |
$224.83 |
$192,000 |
901 |
0.05% |
-47,000 |
-236 |
0 |
Communication Equipment |
|
|
ISTB |
Ishares Core Short Term Us ... |
234 |
- |
$47.28 |
$191,000 |
4,033 |
0.05% |
-87,000 |
-1,812 |
0 |
N/A |
|
|
USMV |
iShares MSCI USA Minimum Vo... |
242 |
- |
$0.00 |
$176,000 |
2,104 |
0.04% |
-3,000 |
-191 |
0 |
N/A |
|
|
SPGI |
S&P Global Inc |
249 |
- |
$427.51 |
$166,000 |
391 |
0.04% |
-57,000 |
-115 |
0.001 |
Publishing |
|
|
BKNG |
Booking Holdings Inc |
276 |
- |
$3,776.35 |
$127,000 |
35 |
0.03% |
-4,000 |
-2 |
0 |
Internet Software & S... |
|
|
IWV |
iShares Tr Russell 3000 Indx |
289 |
- |
$300.63 |
$119,000 |
397 |
0.03% |
1,000 |
-35 |
0 |
Closed - End Fund - E... |
|
|
ALL |
Allstate Corp |
299 |
- |
$167.52 |
$113,000 |
656 |
0.03% |
-1,000 |
-158 |
0 |
Property & Casualty I... |
|
|
TIP |
iShares Lehman TIPS Bond |
306 |
- |
$106.70 |
$108,000 |
1,006 |
0.03% |
-40,000 |
-375 |
0 |
Closed - End Fund - E... |
|
|
F |
Ford Motor Co |
319 |
- |
$12.50 |
$104,000 |
7,863 |
0.03% |
-16,000 |
-2,000 |
0 |
Auto Manufacturers |
|
|
MCK |
McKesson Corp |
322 |
- |
$531.10 |
$103,000 |
191 |
0.03% |
10,000 |
-10 |
0 |
Drugs Wholesale |
|
|
NOBL |
ProShares S&P 500 Dividend ... |
339 |
- |
$0.00 |
$90,000 |
884 |
0.02% |
-19,000 |
-263 |
0.043 |
N/A |
|
|
ADBE |
Adobe Systems Inc |
340 |
- |
$444.76 |
$90,000 |
179 |
0.02% |
-20,000 |
-5 |
0 |
Application Software |
|
|
BIIB |
Biogen Idec Inc |
343 |
- |
$224.94 |
$89,000 |
413 |
0.02% |
-31,000 |
-49 |
0.001 |
Biotechnology |
|
|
XLY |
SPDR cnsmr discr sel sect |
367 |
- |
$175.97 |
$78,000 |
423 |
0.02% |
-1,000 |
-21 |
0 |
Closed - End Fund - E... |
|
|
PPL |
PPL Corp |
365 |
- |
$29.33 |
$78,000 |
2,849 |
0.02% |
-1,000 |
-59 |
0.003 |
Electric Utilities |
|
|
XLG |
Invesco S&P 500 Top 50 ETF |
380 |
- |
$43.27 |
$70,000 |
1,650 |
0.02% |
5,000 |
-80 |
0 |
Closed - End Fund - E... |
|
|
CCI |
Crown Castle International ... |
415 |
- |
$102.50 |
$57,000 |
536 |
0.01% |
-88,000 |
-719 |
0.027 |
Integrated Telecommun... |
|
|
GFL |
Gfl Environmental Subordina... |
422 |
- |
$31.47 |
$55,000 |
1,594 |
0.01% |
-69,000 |
-2,000 |
0 |
N/A |
|
|
INDA |
iShares Msci India ETF |
443 |
- |
$0.00 |
$50,000 |
978 |
0.01% |
-12,000 |
-300 |
0 |
N/A |
|
|
GS |
Goldman Sachs Group Inc |
463 |
- |
$456.52 |
$42,000 |
100 |
0.01% |
-11,000 |
-38 |
0.001 |
Investment Brokerage ... |
|
|
FTGC |
First Trust Global Tactical... |
483 |
- |
$24.09 |
$38,000 |
1,591 |
0.01% |
-4,000 |
-300 |
0 |
N/A |
|
|
ALC |
Alcon Inc |
484 |
- |
$89.13 |
$38,000 |
460 |
0.01% |
-13,000 |
-200 |
0 |
Medical Instruments &... |
|
|
GWW |
WW Grainger Inc |
491 |
- |
$921.46 |
$36,000 |
35 |
0.01% |
3,000 |
-5 |
0 |
Electronics Wholesale |
|
|
PPG |
PPG Industries Inc |
505 |
- |
$131.41 |
$33,000 |
229 |
0.01% |
-20,000 |
-128 |
0 |
Conglomerates |
|
|
ABNB |
Airbnb, Inc. |
534 |
- |
$144.93 |
$30,000 |
182 |
0.01% |
-1,000 |
-48 |
0 |
N/A |
|
|
IBB |
iShares Tr Nasdaq Biotech |
531 |
- |
$133.88 |
$30,000 |
220 |
0.01% |
-9,000 |
-70 |
0 |
Closed - End Fund - E... |
|
|
PIM |
Putnam Master Intermediate ... |
529 |
- |
$3.18 |
$30,000 |
9,500 |
0.01% |
-8,000 |
-2,382 |
0 |
Closed - End Fund - Debt |
|
|
OGN |
Organon & Co. |
538 |
- |
$21.33 |
$29,000 |
1,553 |
0.01% |
6,000 |
-20 |
0 |
N/A |
|
|
AWK |
American Water Works Compan... |
573 |
- |
$130.77 |
$24,000 |
200 |
0.01% |
-12,000 |
-75 |
0.005 |
Multi Utilities |
|
|
AAL |
American Airlines Group Inc |
677 |
- |
$11.50 |
$14,000 |
916 |
0% |
-8,000 |
-672 |
0 |
Major Airlines |
|
|
MTD |
Mettler Toledo Internationa... |
694 |
- |
$1,404.09 |
$13,000 |
10 |
0% |
-25,000 |
-21 |
0 |
Scientific & Technica... |
|
|
ULTA |
Ulta Salon Cosmetics & Frag... |
787 |
- |
$395.09 |
$9,000 |
18 |
0% |
-37,000 |
-76 |
0 |
Personal Services |
|
|
EEMV |
Ishares Msci Emerging Marke... |
899 |
- |
$0.00 |
$6,000 |
100 |
0% |
-7,000 |
-126 |
0 |
N/A |
|
|
PEY |
Invesco High Yield Eq Div A... |
960 |
- |
$20.20 |
$5,000 |
249 |
0% |
-17,000 |
-810 |
0 |
Closed - End Fund - Debt |
|
|
CLX |
Clorox Co |
964 |
- |
$131.56 |
$5,000 |
35 |
0% |
0 |
-3 |
0 |
Cleaning Products |
|
|
EXPE |
Expedia Inc |
1017 |
- |
$112.86 |
$4,000 |
31 |
0% |
-18,000 |
-111 |
0 |
Internet Service Prov... |
|
|
PANW |
Palo Alto Networks Inc |
1025 |
- |
$294.91 |
$3,000 |
12 |
0% |
-5,000 |
-15 |
0 |
Networking & Communic... |
|
|
SRVR |
Pacer Benchmark Data & Infr... |
1054 |
- |
$0.00 |
$3,000 |
88 |
0% |
-6,000 |
-226 |
0 |
N/A |
|
