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| Name: |
MADDEN ADVISORY SERVICES, INC. |
| City: |
JACKSONVILLE |
| State: |
FL |
| Zip: |
32216 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
SCHB |
Schwab Strategic Trust |
1 |
- |
$58.60 |
$15,220,000 |
273,398 |
8.58% |
495,000 |
-21,998 |
0.14 |
Closed - End Fund - Debt |
|
|
VOO |
Vanguard S&P 500 Etf |
2 |
- |
$462.58 |
$12,350,000 |
28,274 |
6.96% |
1,288,000 |
104 |
0.003 |
Closed - End Fund - E... |
|
|
VGT |
Vanguard I T VIPERS |
3 |
- |
$495.44 |
$11,642,000 |
24,054 |
6.56% |
1,175,000 |
-1,173 |
0.002 |
Closed - End Fund - E... |
|
|
VTV |
Vanguard Value VIPERS |
4 |
- |
$158.00 |
$10,719,000 |
71,701 |
6.04% |
1,673,000 |
6,116 |
0.014 |
Closed - End Fund - E... |
|
|
EFA |
iShares TR MSCI EAFE Indx FD |
5 |
- |
$77.34 |
$6,857,000 |
91,007 |
3.86% |
351,000 |
-3,399 |
0.013 |
Closed - End Fund - E... |
|
|
IBDP |
Ishares Ibonds Dec 2024 Ter... |
6 |
- |
$25.07 |
$6,061,000 |
243,305 |
3.42% |
1,734,000 |
68,331 |
0.062 |
N/A |
|
|
SCHX |
Schwab Strategic Trust |
7 |
- |
$59.73 |
$5,441,000 |
96,464 |
3.07% |
581,000 |
408 |
0.003 |
Closed - End Fund - Debt |
|
|
MSFT |
Microsoft Corp |
8 |
- |
$399.04 |
$5,300,000 |
14,094 |
2.99% |
786,000 |
-202 |
0 |
Application Software |
|
|
VDC |
Vangaurd Cnsmr Staples VIPER |
9 |
- |
$201.54 |
$5,231,000 |
27,396 |
2.95% |
622,000 |
2,163 |
0.082 |
Closed - End Fund - E... |
|
|
VHT |
Vanguard Health Care Vipers |
10 |
- |
$255.24 |
$4,967,000 |
19,814 |
2.8% |
1,330,000 |
4,343 |
0.035 |
Closed - End Fund - E... |
|
|
IBDQ |
Ishares Ibonds Dec 2025 Ter... |
11 |
- |
$24.75 |
$3,906,000 |
157,759 |
2.2% |
1,725,000 |
68,263 |
0.05 |
N/A |
|
|
VXUS |
Vanguard Total Internationa... |
12 |
- |
$58.86 |
$3,897,000 |
67,231 |
2.2% |
1,019,000 |
13,455 |
0.012 |
Closed - End Fund - E... |
|
|
IAU |
iShares COMEX Gold Trust |
13 |
- |
$44.11 |
$3,646,000 |
93,413 |
2.05% |
640,000 |
7,499 |
0.005 |
Closed - End Fund - E... |
|
|
SPY |
Standard & Poors Depository... |
14 |
- |
$503.49 |
$3,624,000 |
7,625 |
2.04% |
225,000 |
-327 |
0 |
Closed - End Fund - E... |
|
|
FLTR |
Vaneck Vectors Investment G... |
15 |
- |
$25.48 |
$3,621,000 |
143,969 |
2.04% |
283,000 |
11,989 |
0.083 |
N/A |
|
|
SCHM |
Schwab U.S. Mid-Cap Etf |
16 |
- |
$77.00 |
$3,554,000 |
47,191 |
2% |
392,000 |
475 |
0.041 |
N/A |
|
|
SCHG |
Schwab Strategic Trust |
17 |
- |
$88.85 |
$3,520,000 |
42,435 |
1.98% |
277,000 |
-2,163 |
0.004 |
Closed - End Fund - Debt |
|
|
VIG |
Vanguard Dividend Appreciat... |
18 |
- |
$176.55 |
$3,428,000 |
20,117 |
1.93% |
837,000 |
3,440 |
0.005 |
Closed - End Fund - Debt |
|
|
SHYG |
Ishares 0 5 Year High Yield... |
19 |
- |
$41.96 |
$3,134,000 |
74,230 |
1.77% |
588,000 |
12,186 |
0.007 |
N/A |
|
|
IJR |
iShares Core S&P Small-Cap |
20 |
- |
$104.86 |
$3,079,000 |
28,448 |
1.74% |
272,000 |
-1,314 |
0.005 |
Closed - End Fund - E... |
|
|
IHI |
iShares Dow Jones US Medica... |
21 |
- |
$55.27 |
$3,025,000 |
56,047 |
1.7% |
-807,000 |
-22,965 |
0.041 |
Closed - End Fund - E... |
|
|
STIP |
Ishares Barclays 0-5 Year T... |
22 |
- |
$99.17 |
$2,862,000 |
29,034 |
1.61% |
-80,000 |
-1,322 |
0.003 |
N/A |
|
|
VTI |
Vanguard Total Stock Market... |
23 |
- |
$249.46 |
$2,754,000 |
11,611 |
1.55% |
277,000 |
-51 |
0.001 |
Closed - End Fund - E... |
|
|
SCHD |
Schwab US Dividend Equity ETF |
24 |
- |
$77.56 |
$2,499,000 |
32,821 |
1.41% |
622,000 |
6,290 |
0.011 |
N/A |
|
|
VCR |
Vanguard Cnsmr Discre VIPERs |
25 |
- |
$298.86 |
$2,346,000 |
7,702 |
1.32% |
257,000 |
-55 |
0.047 |
Closed - End Fund - E... |
|
|
VCSH |
Vanguard Scottsdale Funds |
26 |
- |
$76.53 |
$2,088,000 |
26,992 |
1.18% |
111,000 |
690 |
0.006 |
N/A |
|
|
SCHH |
Schwab Us Reit |
27 |
- |
$18.87 |
$1,842,000 |
88,938 |
1.04% |
252,000 |
-614 |
0.007 |
N/A |
|
|
IBDR |
Ishares Ibonds Dec 2026 Ter... |
28 |
- |
$0.00 |
$1,800,000 |
75,310 |
1.01% |
1,063,000 |
43,732 |
0.837 |
N/A |
|
|
VIS |
Vanguard Industrials ETF |
29 |
- |
$236.22 |
$1,566,000 |
7,103 |
0.88% |
132,000 |
-252 |
0.032 |
Closed - End Fund - E... |
|
|
VPU |
Vanguard Utilities VIPERS |
30 |
- |
$145.18 |
$1,501,000 |
10,954 |
0.85% |
212,000 |
846 |
0.035 |
Closed - End Fund - E... |
|
|
HDV |
Ishares High Dividend Equit... |
31 |
- |
$109.32 |
$1,455,000 |
14,264 |
0.82% |
58,000 |
141 |
0.016 |
N/A |
|
|
IJH |
iShares S&P MidCap 400 Index |
32 |
- |
$57.68 |
$1,416,000 |
5,110 |
0.8% |
156,000 |
56 |
0.002 |
Closed - End Fund - E... |
|
|
VB |
Vanguard Small Cap VIPERS |
33 |
- |
$215.40 |
$1,289,000 |
6,042 |
0.73% |
133,000 |
-72 |
0.003 |
Closed - End Fund - E... |
|
|
XLK |
SPDR Technology Sector |
34 |
- |
$197.60 |
$1,224,000 |
6,361 |
0.69% |
198,000 |
101 |
0.002 |
Closed - End Fund - E... |
|
|
CORP |
Pimco Investment Grade Orate B |
35 |
- |
$93.30 |
$1,187,000 |
12,202 |
0.67% |
227,000 |
1,671 |
0.172 |
Closed - End Fund - E... |
|
|
XLY |
SPDR cnsmr discr sel sect |
36 |
- |
$174.34 |
$1,183,000 |
6,614 |
0.67% |
244,000 |
784 |
0.001 |
Closed - End Fund - E... |
|
|
VNQ |
Vanguard REIT Index VIPERs |
37 |
- |
$80.12 |
$1,138,000 |
12,875 |
0.64% |
421,000 |
3,392 |
0.004 |
Closed - End Fund - E... |
|
|
FQAL |
Fidelity Quality Factor Etf |
38 |
- |
$0.00 |
$1,132,000 |
20,827 |
0.64% |
161,000 |
1,135 |
0.548 |
N/A |
|
|
QQQ |
Invesco QQQ Trust Series I |
39 |
- |
$424.45 |
$1,032,000 |
2,519 |
0.58% |
299,000 |
472 |
0.001 |
Closed - End Fund - Debt |
|
|
AGG |
iShares Barclays Agency Bond |
40 |
- |
$95.12 |
$1,029,000 |
10,370 |
0.58% |
-498,000 |
-5,867 |
0 |
Closed - End Fund - E... |
|
|
SCHF |
Schwab Strategic Trust |
41 |
- |
$37.75 |
$1,015,000 |
27,464 |
0.57% |
240,000 |
4,653 |
0.003 |
Closed - End Fund - Debt |
|
|
XLI |
SPDR Industrial Sector |
42 |
- |
$122.46 |
$975,000 |
8,553 |
0.55% |
113,000 |
53 |
0.001 |
Closed - End Fund - E... |
|
|
TIP |
iShares Lehman TIPS Bond |
43 |
- |
$105.51 |
$952,000 |
8,857 |
0.54% |
-216,000 |
-2,404 |
0 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
44 |
- |
$169.89 |
$949,000 |
4,928 |
0.53% |
-108,000 |
-1,246 |
0 |
Personal Computers |
|
|
SCHE |
Schwab Emerging Markets Equ... |
45 |
- |
$25.28 |
$925,000 |
37,332 |
0.52% |
135,000 |
4,338 |
0.014 |
N/A |
|
|
IEFA |
Ishares Core Msci Eafe |
46 |
- |
$0.00 |
$885,000 |
12,579 |
0.5% |
152,000 |
1,190 |
0 |
N/A |
|
|
FTSM |
First Trust Enhanced Short ... |
47 |
- |
$59.77 |
$853,000 |
14,298 |
0.48% |
-85,000 |
-1,488 |
0.002 |
N/A |
|
|
SDOG |
Alps Sector Dividend Dogs |
48 |
- |
$52.20 |
$844,000 |
16,474 |
0.48% |
78,000 |
191 |
0.071 |
N/A |
|
|
VO |
Vanguard Mid Cap VIPERS |
49 |
- |
$239.82 |
$827,000 |
3,555 |
0.47% |
173,000 |
413 |
0.002 |
Closed - End Fund - E... |
|
|
VUG |
Vanguard Growth VIPERS |
50 |
- |
$329.19 |
$746,000 |
2,398 |
0.42% |
145,000 |
192 |
0.001 |
Closed - End Fund - E... |
|
|
ITOT |
iShares Core S&P Total US |
51 |
- |
$110.67 |
$694,000 |
6,599 |
0.39% |
60,000 |
-129 |
0.002 |
Closed - End Fund - E... |
|
|
BSV |
Vanguard Short-Term Bond |
52 |
- |
$75.92 |
$656,000 |
8,517 |
0.37% |
296,000 |
3,732 |
0.002 |
Closed - End Fund - E... |
|
|
IVV |
iShares Core S&P 500 Etf |
53 |
- |
$505.82 |
$602,000 |
1,259 |
0.34% |
-4,000 |
-153 |
0 |
Closed - End Fund - E... |
|
|
WELL |
Welltower Inc |
54 |
- |
$94.00 |
$597,000 |
6,623 |
0.34% |
18,000 |
-446 |
0.001 |
REIT - Healthcare Fac... |
|
|
VONE |
Vanguard Russell 1000 Etf |
55 |
- |
$228.99 |
$584,000 |
2,692 |
0.33% |
59,000 |
-3 |
0.002 |
N/A |
|
|
SCHA |
Schwab Strategic Trust |
56 |
- |
$46.25 |
$550,000 |
11,642 |
0.31% |
103,000 |
848 |
0.001 |
Closed - End Fund - Debt |
|
|
XLP |
SPDR Consmr Stpls Sector |
57 |
New |
$75.75 |
$526,000 |
7,308 |
0.3% |
526,000 |
7,308 |
0 |
Closed - End Fund - E... |
|
|
FXG |
First Trust Exchange-Traded... |
58 |
- |
$66.82 |
$491,000 |
7,790 |
0.28% |
9,000 |
-201 |
0.087 |
Closed - End Fund - Debt |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
59 |
- |
$0.00 |
$476,000 |
9,130 |
0.27% |
67,000 |
764 |
0 |
Closed - End Fund - E... |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
60 |
- |
$0.00 |
$475,000 |
12,658 |
0.27% |
50,000 |
0 |
0.001 |
N/A |
|
|
SGOL |
Aberdeen Standard Physical ... |
61 |
- |
$22.29 |
$449,000 |
22,756 |
0.25% |
63,000 |
930 |
0.015 |
Closed - End Fund - Debt |
|
|
IBTE |
Ishares Ibonds Dec 2024 Ter... |
62 |
New |
$0.00 |
$436,000 |
18,275 |
0.25% |
436,000 |
18,275 |
0.002 |
N/A |
|
|
XLU |
SPDR Utilities Select |
63 |
- |
$66.92 |
$417,000 |
6,580 |
0.24% |
125,000 |
1,622 |
0.001 |
Closed - End Fund - E... |
|
|
IBDS |
Ishares Ibonds Dec 2027 Ter... |
64 |
New |
$0.00 |
$416,000 |
17,399 |
0.23% |
416,000 |
17,399 |
0.012 |
N/A |
|
|
VWO |
Vanguard Emerging Markets S... |
65 |
- |
$41.84 |
$415,000 |
10,099 |
0.23% |
125,000 |
2,701 |
0 |
Closed - End Fund - E... |
|
|
XHB |
SPDR S&P Homebuilders |
66 |
- |
$102.47 |
$410,000 |
4,289 |
0.23% |
82,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
IWB |
ishares trust Russell 1000 |
67 |
- |
$276.80 |
$399,000 |
1,523 |
0.22% |
95,000 |
229 |
0.001 |
Closed - End Fund - E... |
|
|
GLD |
streetTRACKS Gold Trust |
68 |
- |
$215.92 |
$375,000 |
1,964 |
0.21% |
43,000 |
28 |
0 |
Closed - End Fund - E... |
|
|
IWM |
iShares Tr Russell 2000 Indx |
69 |
- |
$196.48 |
$359,000 |
1,791 |
0.2% |
63,000 |
118 |
0 |
Closed - End Fund - E... |
|
|
IDU |
iShares Dow Jones US Utilities |
70 |
- |
$85.90 |
$356,000 |
4,457 |
0.2% |
35,000 |
100 |
0.084 |
Closed - End Fund - E... |
|
|
CEF |
Sprott Physical Gold & Silv... |
71 |
- |
$21.66 |
$340,000 |
17,748 |
0.19% |
-37,000 |
-4,035 |
0.007 |
N/A |
|
|
GWL |
St Spdr S&P Wld Xus |
72 |
- |
$34.71 |
$304,000 |
8,939 |
0.17% |
27,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
IYW |
iShares Trust DJ US Sector |
74 |
- |
$128.20 |
$279,000 |
2,274 |
0.16% |
34,000 |
-57 |
0 |
Closed - End Fund - E... |
|
|
SMH |
Vaneck Vectors Semiconducto... |
73 |
New |
$208.63 |
$279,000 |
1,598 |
0.16% |
279,000 |
1,598 |
0.002 |
N/A |
|
|
JNK |
Spdr Lehman Hyb Etf |
75 |
- |
$93.42 |
$270,000 |
2,847 |
0.15% |
8,000 |
-56 |
0.002 |
Closed - End Fund - E... |
|
|
VAW |
Vanguard Materials VIPERS |
76 |
New |
$194.95 |
$268,000 |
1,410 |
0.15% |
268,000 |
1,410 |
0.001 |
Closed - End Fund - E... |
|
|
VTIP |
Vanguard Short Term Inflati... |
77 |
- |
$47.82 |
$266,000 |
5,595 |
0.15% |
29,000 |
577 |
0 |
N/A |
|
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
78 |
- |
$70.17 |
$255,000 |
3,922 |
0.14% |
20,000 |
-49 |
0 |
Closed - End Fund - E... |
|
|
PRU |
Prudential Financial Inc |
79 |
- |
$111.18 |
$241,000 |
2,326 |
0.14% |
-55,000 |
-795 |
0.001 |
Life & Health Insurance |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
80 |
- |
$23.05 |
$240,000 |
10,250 |
0.14% |
12,000 |
88 |
0.011 |
N/A |
|
|
IBTF |
Ishares Ibonds Dec 2025 Ter... |
81 |
New |
$0.00 |
$239,000 |
10,284 |
0.13% |
239,000 |
10,284 |
0.114 |
N/A |
|
|
XLRE |
Real Estate Select Sector S... |
82 |
- |
$36.43 |
$237,000 |
5,928 |
0.13% |
237,000 |
5,928 |
0.001 |
N/A |
|
|
MTK |
Morgan Stanley Technology |
83 |
- |
$172.65 |
$226,000 |
1,379 |
0.13% |
226,000 |
1,379 |
0.017 |
Closed - End Fund - E... |
|
|
PEP |
Pepsico Inc |
84 |
- |
$176.68 |
$222,000 |
1,310 |
0.13% |
0 |
2 |
0 |
Beverage Soft Drinks... |
|
|
IWR |
iShares Tr Rssll MidCap Indx |
85 |
New |
$80.27 |
$213,000 |
2,735 |
0.12% |
213,000 |
2,735 |
0.001 |
Closed - End Fund - E... |
|
|
MDY |
Standrd Poor Mdcp 400 SPDR |
86 |
New |
$527.86 |
$207,000 |
407 |
0.12% |
207,000 |
407 |
0.001 |
Closed - End Fund - E... |
|
|
JNJ |
Johnson & Johnson |
88 |
- |
$146.82 |
$205,000 |
1,305 |
0.12% |
-49,000 |
-323 |
0 |
Drug Manufacturers - ... |
|
|
IBML |
Ishares Ibonds Dec 2023 Ter... |
91 |
Closed |
$0.00 |
$0 |
0 |
0% |
-203,000 |
-7,953 |
0 |
N/A |
|
|
KXI |
iShares S&P Global Consumer... |
92 |
Closed |
$60.22 |
$0 |
0 |
0% |
-221,000 |
-3,875 |
0 |
Closed - End Fund - E... |
|
|
VYM |
Vanguard High Dividend Yiel... |
90 |
Closed |
$117.60 |
$0 |
0 |
0% |
-206,000 |
-1,995 |
0 |
Closed - End Fund - Debt |
|
|
IBDO |
Ishares Ibonds Dec 2023 Ter... |
89 |
Closed |
$25.33 |
$0 |
0 |
0% |
-5,631,000 |
-222,050 |
0 |
N/A |
|
