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  Name: HOWE & RUSLING INC
  City: ROCHESTER
  State: NY
  Zip: 14604
   
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Portfolio Summary View Filing
  Filing Report Date : 2023-12-31
  Total Value : $943,161,000
  Total Value Change : $95,871,000
  Securities Held Change : 61
   
All Securities Held : 374
  New Positions : 59
  Closed Positions : 20
  Increased Positions : 160
  Unchanged Positions : 38
  Decreased Positions : 117

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Holdings Found : 100     View All Holdings Currently Viewing:  ALL     Page 1 of 1
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Ticker Company Name Position
Rank
New/Closed
Postion
Last
Close
    Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
   % of Company    Industry
   (GVI)1 Year Chart         GVI iShares Barclays Interm Gov... 1 - $0.00 $34,720,000 331,425 3.68% 2,494,000 13,391 0.368    Closed - End Fund - E...
   (JPM)1 Year Chart         JPM JP Morgan Chase & Co 2 - $199.52 $32,772,000 192,664 3.47% 4,805,000 -183 0.006    Domestic Money Center...
   (VTI)1 Year Chart         VTI Vanguard Total Stock Market... 3 - $259.73 $28,703,000 120,999 3.04% 4,190,000 5,593 0.012    Closed - End Fund - E...
   (AAPL)1 Year Chart         AAPL Apple Inc 4 - $173.31 $27,983,000 145,346 2.97% 3,191,000 544 0.001    Personal Computers
   (VCIT)1 Year Chart         VCIT Vanguard Intermediate-Term 5 - $80.56 $27,411,000 337,244 2.91% 2,519,000 9,628 0.08    Closed - End Fund - Debt
   (MSFT)1 Year Chart         MSFT Microsoft Corp 6 - $421.43 $24,821,000 66,005 2.63% 4,254,000 870 0.001    Application Software
   (IVV)1 Year Chart         IVV iShares Core S&P 500 Etf 7 - $525.72 $24,209,000 50,686 2.57% 4,466,000 4,711 0.001    Closed - End Fund - E...
   (XOM)1 Year Chart         XOM Exxon Mobil Corp 8 - $114.97 $22,676,000 226,806 2.4% -4,202,000 -1,787 0.005    Integrated Oil & Gas
   (AVGO)1 Year Chart         AVGO Broadcom Limited 9 - $1,318.73 $22,370,000 20,041 2.37% 7,227,000 1,809 0.005    Semiconductor- Broad...
   (IWZ)1 Year Chart         IWZ iShares Russell 3000 Growth 10 - $117.46 $19,769,000 189,907 2.1% 2,973,000 12,786 0.021    Closed - End Fund - E...
   (PEP)1 Year Chart         PEP Pepsico Inc 11 - $173.57 $17,382,000 102,342 1.84% 1,198,000 6,825 0.007    Beverage Soft Drinks...
   (JNJ)1 Year Chart         JNJ Johnson & Johnson 12 - $157.96 $16,407,000 104,680 1.74% -3,765,000 -24,837 0.004    Drug Manufacturers - ...
   (STZ)1 Year Chart         STZ Constellation Brands Inc 13 - $272.04 $15,583,000 64,458 1.65% -689,000 -287 0.038    Beverage - Wineries &...
   (AMZN)1 Year Chart         AMZN Amazon.com Inc 14 - $179.83 $15,569,000 102,470 1.65% 2,969,000 3,351 0.001    Internet Software & S...
   (CAT)1 Year Chart         CAT Caterpillar Inc 15 - $364.65 $14,962,000 50,603 1.59% 1,070,000 -282 0.009    Farm & Construction M...
   (IWW)1 Year Chart         IWW iShares Russell 3000 Value 16 - $90.11 $14,477,000 171,667 1.53% 2,512,000 11,317 0.019    Closed - End Fund - E...
   (ICE)1 Year Chart         ICE Intercontinental Exchange Inc 17 - $136.98 $14,142,000 110,113 1.5% 1,935,000 -841 0.02    Business Services
   (BAC)1 Year Chart         BAC Bank of America Corp 18 - $37.81 $13,610,000 404,232 1.44% 1,494,000 -38,272 0.005    Domestic Money Center...
   (VYM)1 Year Chart         VYM Vanguard High Dividend Yiel... 19 - $120.57 $13,162,000 117,911 1.4% 5,803,000 46,685 0.036    Closed - End Fund - Debt
   (CVX)1 Year Chart         CVX Chevron Corp 20 - $156.35 $12,855,000 86,185 1.36% -2,575,000 -5,322 0.004    Integrated Oil & Gas
   (PM)1 Year Chart         PM Philip Morris International... 21 - $92.23 $12,715,000 135,156 1.35% -381,000 -6,300 0.009    Cigarettes & Other To...
   (UNH)1 Year Chart         UNH Unitedhealth Group Inc 22 - $493.10 $12,119,000 23,019 1.28% 681,000 333 0.002    Health Care Plans
   (LOW)1 Year Chart         LOW Lowes Companies Inc 23 - $253.33 $11,931,000 53,609 1.27% 244,000 -2,620 0.007    Home Improvement Stores
   (GOOG)1 Year Chart         GOOG Alphabet Inc 24 - $151.94 $11,430,000 81,101 1.21% 868,000 995 0.001    Search Engines & Info...
   (HON)1 Year Chart         HON Honeywell International Inc 25 - $205.13 $11,315,000 53,955 1.2% 6,349,000 27,075 0.008    Conglomerates
   (UNP)1 Year Chart         UNP Union Pacific Corp 26 - $244.63 $11,100,000 45,192 1.18% 4,421,000 12,394 0.007    Railroads
   (DTE)1 Year Chart         DTE DTE Energy Co 27 - $111.30 $11,021,000 99,957 1.17% 953,000 -1,451 0.052    Electric Utilities
   (SPY)1 Year Chart         SPY Standard & Poors Depository... 28 - $523.17 $10,674,000 22,457 1.13% 1,854,000 1,823 0    Closed - End Fund - E...
   (GD)1 Year Chart         GD General Dynamics Corp 29 - $281.90 $10,622,000 40,906 1.13% 1,587,000 16 0.014    Aerospace/Defense - M...
   (AZN)1 Year Chart         AZN AstraZeneca Plc (ADR) 30 - $68.26 $10,540,000 156,496 1.12% 1,857,000 28,282 0.006    Drug Manufacturers - ...
   (VCSH)1 Year Chart         VCSH Vanguard Scottsdale Funds 31 - $77.42 $10,390,000 134,292 1.1% -2,233,000 -33,680 0.032    N/A
   (FB)1 Year Chart         FB Meta Platforms Inc 32 - $493.86 $10,053,000 28,402 1.07% 1,657,000 434 0.001    Internet Service Prov...
   (SYK)1 Year Chart         SYK Stryker Corp 33 - $358.71 $9,731,000 32,494 1.03% -780,000 -5,971 0.009    Medical Instruments &...
   (KO)1 Year Chart         KO Coca-Cola Co 34 - $61.03 $9,527,000 161,661 1.01% 193,000 -5,070 0.004    Beverage Soft Drinks...
   (CCK)1 Year Chart         CCK Crown Holdings Inc 35 - $78.51 $8,920,000 96,859 0.95% 6,087,000 64,844 0.072    Packaging & Containers
   (ABBV)1 Year Chart         ABBV Abbvie Inc. 36 - $180.35 $8,916,000 57,533 0.95% 154,000 -1,250 0.003    Drug Manufacturers - ...
   (APH)1 Year Chart         APH Amphenol Corp 37 - $115.30 $8,829,000 89,066 0.94% 1,426,000 930 0.015    Diversified Electronics
   (EOG)1 Year Chart         EOG EOG Resources Inc 38 - $126.39 $8,784,000 72,622 0.93% -416,000 46 0.012    Independent Oil & Gas
   (MS)1 Year Chart         MS Morgan Stanley 39 - $93.50 $8,505,000 91,205 0.9% 2,478,000 17,413 0.005    Investment Brokerage ...
   (MU)1 Year Chart         MU Micron Technology Inc 40 New $119.25 $8,108,000 95,011 0.86% 8,108,000 95,011 0.009    Semiconductor - Memor...
   (TJX)1 Year Chart         TJX TJX Companies Inc 41 - $101.08 $7,989,000 85,159 0.85% 4,404,000 44,825 0.007    Discount, Variety Stores
   (VO)1 Year Chart         VO Vanguard Mid Cap VIPERS 42 - $249.30 $7,896,000 33,942 0.84% 1,348,000 2,497 0.017    Closed - End Fund - E...
   (MDLZ)1 Year Chart         MDLZ Mondelez International Inc 43 - $70.10 $7,757,000 107,096 0.82% 1,589,000 18,215 0.007    Food - Major Diversified
   (CME)1 Year Chart         CME CME Group Inc 44 - $215.60 $7,329,000 34,800 0.78% 160,000 -1,006 0.01    Business Services
   (DOX)1 Year Chart         DOX Amdocs Limited 45 - $89.90 $7,320,000 83,287 0.78% -518,000 -9,481 0.063    Business Software & S...
   (V)1 Year Chart         V Visa Inc 46 - $279.02 $6,889,000 26,461 0.73% 554,000 -1,083 0.002    Business Services
   (IJR)1 Year Chart         IJR iShares Core S&P Small-Cap 47 - $109.96 $6,852,000 63,294 0.73% 1,273,000 4,151 0.011    Closed - End Fund - E...
   (VWO)1 Year Chart         VWO Vanguard Emerging Markets S... 48 - $41.63 $6,773,000 164,801 0.72% 447,000 3,458 0.001    Closed - End Fund - E...
   (BAX)1 Year Chart         BAX Baxter International Inc 49 - $42.69 $6,680,000 172,788 0.71% 1,717,000 41,280 0.034    Medical Instruments &...
   (SCHW)1 Year Chart         SCHW Charles Schwab Corp 50 - $72.38 $6,645,000 96,588 0.7% 1,023,000 -5,819 0.005    Investment Brokerage ...
   (ABC)1 Year Chart         ABC AmerisourceBergen Corp 51 - $244.64 $6,535,000 31,821 0.69% 765,000 -243 0.016    Drugs Wholesale
   (USHY)1 Year Chart         USHY Ishares Broad Usd High Yiel... 52 - $0.00 $6,468,000 177,925 0.69% -2,484,000 -79,981 0.02    N/A
   (MA)1 Year Chart         MA MasterCard Inc A 53 - $477.95 $6,439,000 15,097 0.68% 667,000 518 0.002    Business Services
   (GPC)1 Year Chart         GPC Genuine Parts Co 54 - $155.19 $6,356,000 45,893 0.67% -512,000 -1,678 0.032    Auto Parts Wholesale
   (ACN)1 Year Chart         ACN Accenture Plc 55 - $340.94 $6,224,000 17,736 0.66% 941,000 534 0.003    Management Services
   (USB)1 Year Chart         USB US Bancorp Delaware 56 - $44.00 $6,144,000 141,965 0.65% 1,050,000 -12,107 0.009    Domestic Regional Banks
   (AMT)1 Year Chart         AMT American Tower Corp 57 - $197.38 $6,140,000 28,441 0.65% 1,386,000 -470 0.006    Integrated Telecommun...
   (EA)1 Year Chart         EA Electronic Arts Inc 58 - $131.87 $6,063,000 44,314 0.64% 649,000 -649 0.015    Multimedia & Graphics...
   (COST)1 Year Chart         COST Costco Wholesale Corp 59 - $732.08 $5,784,000 8,763 0.61% 907,000 130 0.002    Discount, Variety Stores
   (QCOM)1 Year Chart         QCOM QUALCOMM Inc 60 - $169.13 $5,449,000 37,675 0.58% -1,295,000 -23,053 0.003    Communication Equipment
   (CMS)1 Year Chart         CMS CMS Energy Corp 61 - $59.92 $5,370,000 92,481 0.57% -649,000 -20,842 0.032    Multi Utilities
   (NEE)1 Year Chart         NEE NextEra Energy 62 - $63.79 $5,354,000 88,138 0.57% -1,226,000 -26,713 0.004    Electric Utilities
   (MCK)1 Year Chart         MCK McKesson Corp 63 - $539.26 $5,113,000 11,043 0.54% 281,000 -69 0.007    Drugs Wholesale
   (INTU)1 Year Chart         INTU Intuit Inc 64 - $648.74 $5,050,000 8,079 0.54% 1,072,000 293 0.003    Application Software
   (VGSH)1 Year Chart         VGSH Vanguard Scottsdale Funds 65 - $58.12 $4,712,000 80,779 0.5% 4,554,000 78,038 0.009    Closed - End Fund - Debt
   (NSC)1 Year Chart         NSC Norfolk Southern Corp 66 - $251.72 $4,335,000 18,337 0.46% 2,051,000 6,740 0.007    Railroads
   (PINS)1 Year Chart         PINS Pinterest, Inc. 67 - $34.88 $4,295,000 115,964 0.46% 1,223,000 2,304 0.021    N/A
   (FISV)1 Year Chart         FISV Fiserv Inc 68 - $159.33 $3,913,000 29,458 0.41% 631,000 401 0.004    Business Software & S...
   (BKNG)1 Year Chart         BKNG Booking Holdings Inc 69 - $3,673.50 $3,891,000 1,097 0.41% 529,000 7 0.002    Internet Software & S...
   (KLAC)1 Year Chart         KLAC KLA-Tencor Corp 70 - $696.87 $3,769,000 6,484 0.4% 842,000 102 0.004    Semiconductor Equipme...
   (EW)1 Year Chart         EW Edwards Lifesciences Corp 71 - $28.11 $3,766,000 49,388 0.4% 826,000 6,952 0.008    Medical Appliances & ...
   (CRWD)1 Year Chart         CRWD Crowdstrike Holdings, Inc. 72 - $322.25 $3,756,000 14,711 0.4% 1,373,000 471 0.008    N/A
   (PANW)1 Year Chart         PANW Palo Alto Networks Inc 73 - $282.26 $3,538,000 11,999 0.38% 840,000 491 0.004    Networking & Communic...
   (IQLT)1 Year Chart         IQLT Ishares Edge Msci Intl Qual... 74 - $0.00 $3,461,000 92,143 0.37% 772,000 12,127 0.01    N/A
   (IEFA)1 Year Chart         IEFA Ishares Core Msci Eafe 75 - $0.00 $3,383,000 48,082 0.36% 723,000 6,753 0    N/A
   (SWKS)1 Year Chart         SWKS Skyworks Solutions Inc 76 - $107.89 $3,371,000 29,989 0.36% 1,252,000 8,494 0.018    Semiconductor - Integ...
   (VRTX)1 Year Chart         VRTX Vertex Pharmaceuticals Inc 77 - $417.32 $3,270,000 8,036 0.35% 577,000 292 0.003    Drug Manufacturers - ...
   (G)1 Year Chart         G Genpact Ltd 78 - $32.76 $3,143,000 90,558 0.33% -935,000 -22,084 0.048    Management Services
   (LHX)1 Year Chart         LHX L3harris Technologies Inc 79 - $212.50 $2,916,000 13,844 0.31% 457,000 -277 0.006    Communication Equipment
   (ZS)1 Year Chart         ZS Zscaler Inc 80 - $193.48 $2,806,000 12,665 0.3% 874,000 248 0.01    N/A
   (ASML)1 Year Chart         ASML ASML Holding N.V. (ADR) 81 - $0.00 $2,794,000 3,692 0.3% 720,000 169 0.001    Semiconductor Equipme...
   (MRVL)1 Year Chart         MRVL Marvell Technology, Inc. 83 New $72.31 $2,710,000 44,939 0.29% 2,710,000 44,939 0    N/A
   (VYMI)1 Year Chart         VYMI Vanguard International High... 82 - $0.00 $2,710,000 40,761 0.29% -24,000 -3,411 0.051    N/A
   (AMAT)1 Year Chart         AMAT Applied Materials Inc 84 - $208.00 $2,703,000 16,678 0.29% 391,000 -24 0.002    Semiconductor Equipme...
   (CMCSA)1 Year Chart         CMCSA Comcast Corp 85 - $43.07 $2,560,000 58,383 0.27% -122,000 -2,110 0.001    CATV Systems
   (ADBE)1 Year Chart         ADBE Adobe Systems Inc 86 - $504.40 $2,537,000 4,252 0.27% 372,000 6 0.001    Application Software
   (DGRO)1 Year Chart         DGRO iShares Core Dividend Growth 87 - $57.88 $2,452,000 45,550 0.26% 437,000 4,860 0.015    N/A
   (VEU)1 Year Chart         VEU Vanguard FTSE All-World ETF 88 - $58.68 $2,428,000 43,247 0.26% 0 -3,567 0.009    Closed - End Fund - F...
   (RTX)1 Year Chart         RTX RTX Corp 89 - $97.45 $2,419,000 28,752 0.26% -6,444,000 -94,399 0.002    Conglomerates
   (BMRN)1 Year Chart         BMRN Biomarin Pharmaceutical Inc 90 - $88.61 $2,375,000 24,631 0.25% 198,000 31 0.014    Drug Manufacturers - ...
   (PBJ)1 Year Chart         PBJ Invesco Dynamic Food & Beve... 91 - $48.78 $2,349,000 51,237 0.25% 117,000 -1,455 0.569    Closed - End Fund - Debt
   (CTVA)1 Year Chart         CTVA Corteva, Inc. 92 - $57.00 $2,203,000 45,978 0.23% -150,000 -16 0.006    N/A
   (BNL)1 Year Chart         BNL Broadstone Net Lease Inc 93 - $15.44 $2,200,000 127,776 0.23% 374,000 111 0.088    N/A
   (MGV)1 Year Chart         MGV Vanguard Mega Cap 300 Value... 94 - $119.18 $2,177,000 19,906 0.23% 246,000 864 0.022    Closed - End Fund - E...
   (MRK)1 Year Chart         MRK Merck & Co Inc 95 - $131.75 $2,043,000 18,737 0.22% 158,000 431 0.001    Drug Manufacturers - ...
   (PAYX)1 Year Chart         PAYX Paychex Inc 96 - $121.53 $2,037,000 17,106 0.22% 907,000 7,304 0.005    Staffing & Outsourcin...
   (OEF)1 Year Chart         OEF iShares S&P 100 Index 97 - $247.66 $1,866,000 8,355 0.2% 29,000 -800 0.019    Closed - End Fund - E...
   (MCD)1 Year Chart         MCD McDonalds Corp 98 - $282.02 $1,713,000 5,776 0.18% 183,000 -32 0.001    Restaurants
   (SCHB)1 Year Chart         SCHB Schwab Strategic Trust 99 - $61.01 $1,594,000 28,632 0.17% 58,000 -2,189 0.015    Closed - End Fund - Debt
   (SHEL)1 Year Chart         SHEL Shell plc 100 - $66.76 $1,586,000 24,103 0.17% 32,000 -29 0.001    Integrated Oil & Gas

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