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| Name: |
Key Financial Inc |
| City: |
West Chester |
| State: |
PA |
| Zip: |
19380 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$213.55 |
$21,648,000 |
97,457 |
4.71% |
-2,972,000 |
-857 |
0.001 |
Personal Computers |
|
|
DOL |
WisdomTree Trust Internatio... |
2 |
- |
$50.63 |
$16,750,000 |
304,163 |
3.64% |
2,070,000 |
7,246 |
3.95 |
Closed - End Fund - E... |
|
|
EES |
WisdomTree SmallCap Earnings |
3 |
- |
$53.05 |
$15,477,000 |
316,886 |
3.37% |
15,408,000 |
315,600 |
2.597 |
Closed - End Fund - Debt |
|
|
DNL |
WisdomTree World ex-US Growth |
4 |
- |
$40.48 |
$15,452,000 |
433,198 |
3.36% |
-224,000 |
-2,496 |
0.481 |
Closed - End Fund - Debt |
|
|
GOVT |
Ishares Barclays Us Treasur... |
5 |
- |
$0.00 |
$13,849,000 |
602,524 |
3.01% |
1,655,000 |
71,871 |
0.007 |
N/A |
|
|
SLYV |
streetTRACKS Dow Jones US S... |
6 |
- |
$83.24 |
$12,445,000 |
158,733 |
2.71% |
-1,746,000 |
-3,913 |
0.399 |
Closed - End Fund - E... |
|
|
BUFR |
First Tr Exchng Traded Fd Vi |
7 |
- |
$0.00 |
$12,299,000 |
414,260 |
2.68% |
533,000 |
28,114 |
0.046 |
N/A |
|
|
MSFT |
Microsoft Corp |
8 |
- |
$498.84 |
$10,693,000 |
28,486 |
2.33% |
-1,391,000 |
-182 |
0 |
Application Software |
|
|
EFG |
iShares MSCI EAFE Growth ETF |
9 |
- |
$0.00 |
$8,337,000 |
83,372 |
1.81% |
244,000 |
-203 |
0.009 |
Closed - End Fund - E... |
|
|
FPEI |
First Trust Institutional P... |
10 |
- |
$0.00 |
$7,937,000 |
424,465 |
1.73% |
-342,000 |
-18,278 |
0.289 |
N/A |
|
|
DLN |
WisdomTree LargeCap Dividen... |
11 |
- |
$70.09 |
$7,688,000 |
96,859 |
1.67% |
37,000 |
-1,498 |
0.041 |
Closed - End Fund - E... |
|
|
SPYV |
SPDR Dow Jones Wilshire Lar... |
12 |
- |
$53.21 |
$7,259,000 |
142,130 |
1.58% |
-59,000 |
-963 |
0.005 |
Closed - End Fund - E... |
|
|
SLYG |
SPDR Dow Jones Wilshire Sma... |
13 |
- |
$90.88 |
$7,052,000 |
84,958 |
1.53% |
-813,000 |
-2,087 |
0.334 |
Closed - End Fund - E... |
|
|
FICS |
First Trust International D... |
14 |
- |
$0.00 |
$7,043,000 |
192,212 |
1.53% |
1,477,000 |
28,294 |
2.136 |
N/A |
|
|
ITE |
Spdr Brcly Cap Intrmd Trm |
15 |
- |
$28.52 |
$6,848,000 |
239,598 |
1.49% |
426,000 |
9,240 |
0.024 |
Closed - End Fund - E... |
|
|
SPTS |
Spdr Barclays Short Term Tr... |
16 |
- |
$29.48 |
$6,743,000 |
230,611 |
1.47% |
103,000 |
1,718 |
0.076 |
N/A |
|
|
BSMR |
Invesco Bulletshares 2027 M... |
17 |
- |
$0.00 |
$6,683,000 |
283,788 |
1.45% |
224,000 |
10,122 |
0.315 |
N/A |
|
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
18 |
- |
$96.07 |
$6,639,000 |
82,610 |
1.44% |
-678,000 |
-631 |
0.004 |
Closed - End Fund - E... |
|
|
JIG |
Jpmorgan International Grow... |
19 |
- |
$0.00 |
$6,234,000 |
98,314 |
1.36% |
317,000 |
3,556 |
1.092 |
N/A |
|
|
XOM |
Exxon Mobil Corp |
20 |
- |
$112.20 |
$5,858,000 |
49,252 |
1.27% |
451,000 |
-1,012 |
0.001 |
Integrated Oil & Gas |
|
|
JPM |
JP Morgan Chase & Co |
21 |
- |
$296.00 |
$5,704,000 |
23,253 |
1.24% |
168,000 |
158 |
0.001 |
Domestic Money Center... |
|
|
DES |
WisdomTree SmallCap Dividend |
22 |
- |
$33.17 |
$5,681,000 |
177,768 |
1.24% |
-218,000 |
6,049 |
0.299 |
Closed - End Fund - E... |
|
|
AMZN |
Amazon.com Inc |
23 |
- |
$223.41 |
$4,940,000 |
25,963 |
1.07% |
-893,000 |
-623 |
0 |
Internet Software & S... |
|
|
JNJ |
Johnson & Johnson |
24 |
- |
$156.01 |
$4,499,000 |
27,130 |
0.98% |
386,000 |
-1,310 |
0.001 |
Drug Manufacturers - ... |
|
|
BSMS |
Invesco Bulletshares 2028 M... |
25 |
- |
$0.00 |
$4,084,000 |
176,214 |
0.89% |
322,000 |
14,960 |
0.196 |
N/A |
|
|
IWF |
iShares Russell 1000 Growth |
27 |
- |
$428.27 |
$3,816,000 |
10,568 |
0.83% |
-448,000 |
-49 |
0.004 |
Closed - End Fund - E... |
|
|
NVDA |
NVIDIA Corporation |
28 |
- |
$159.34 |
$3,551,000 |
32,764 |
0.77% |
-676,000 |
1,285 |
0 |
Semiconductor - Speci... |
|
|
ABBV |
Abbvie Inc. |
29 |
- |
$189.28 |
$3,358,000 |
16,027 |
0.73% |
583,000 |
412 |
0.001 |
Drug Manufacturers - ... |
|
|
AVGO |
Broadcom Limited |
30 |
- |
$275.18 |
$3,334,000 |
19,915 |
0.73% |
-1,283,000 |
0 |
0 |
Semiconductor- Broad... |
|
|
ADP |
Automatic Data Processing Inc |
31 |
- |
$309.20 |
$3,217,000 |
10,528 |
0.7% |
136,000 |
3 |
0.002 |
Business Software & S... |
|
|
BSMP |
Invesco Bulletshares 2025 M... |
32 |
- |
$0.00 |
$3,200,000 |
130,700 |
0.7% |
77,000 |
3,265 |
1.452 |
N/A |
|
|
DWM |
WisdomTree Trust DIEFA Fund |
33 |
- |
$53.85 |
$3,158,000 |
54,300 |
0.69% |
745,000 |
8,517 |
0.453 |
Closed - End Fund - E... |
|
|
PG |
Procter & Gamble Co |
34 |
- |
$160.83 |
$3,019,000 |
17,716 |
0.66% |
3,000 |
-275 |
0.001 |
Cleaning Products |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
35 |
- |
$0.00 |
$2,930,000 |
49,705 |
0.64% |
322,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
BSMT |
Invesco Bulletshares 2029 M... |
36 |
- |
$0.00 |
$2,650,000 |
116,532 |
0.58% |
-23,000 |
0 |
1.295 |
N/A |
|
|
GOOGL |
Alphabet Inc |
37 |
- |
$179.53 |
$2,602,000 |
16,824 |
0.57% |
-562,000 |
112 |
0 |
Search Engines & Info... |
|
|
BSMU |
Invesco Bulletshares 2030 M... |
38 |
- |
$0.00 |
$2,564,000 |
118,800 |
0.56% |
29,000 |
2,075 |
1.32 |
N/A |
|
|
MCD |
McDonalds Corp |
39 |
- |
$294.08 |
$2,508,000 |
8,029 |
0.55% |
180,000 |
0 |
0.001 |
Restaurants |
|
|
BSMV |
Invesco Bulletshares 2031 M... |
40 |
- |
$0.00 |
$2,494,000 |
120,289 |
0.54% |
6,000 |
1,400 |
1.337 |
N/A |
|
|
ABT |
Abbott Laboratories |
41 |
- |
$134.44 |
$2,493,000 |
18,791 |
0.54% |
368,000 |
2 |
0.001 |
Drug Manufacturers - ... |
|
|
IVW |
ishares tr S&P 500 BARRA GR |
42 |
- |
$110.80 |
$2,423,000 |
26,097 |
0.53% |
-219,000 |
79 |
0.005 |
Closed - End Fund - E... |
|
|
BRK.B |
Berkshire Hathaway B |
43 |
- |
$485.00 |
$2,349,000 |
4,411 |
0.51% |
379,000 |
66 |
0 |
Property & Casualty I... |
|
|
BSMQ |
Invesco Bulletshares 2026 M... |
44 |
- |
$0.00 |
$2,319,000 |
98,205 |
0.5% |
220,000 |
9,165 |
1.091 |
N/A |
|
|
STBA |
S&T Bancorp Inc |
45 |
- |
$39.85 |
$2,254,000 |
60,828 |
0.49% |
-71,000 |
0 |
0.155 |
Domestic Regional Banks |
|
|
MRK |
Merck & Co Inc |
46 |
- |
$80.93 |
$2,230,000 |
24,838 |
0.49% |
-237,000 |
40 |
0.001 |
Drug Manufacturers - ... |
|
|
IVV |
iShares Core S&P 500 Etf |
47 |
- |
$628.17 |
$2,183,000 |
3,885 |
0.48% |
-140,000 |
-61 |
0 |
Closed - End Fund - E... |
|
|
UNH |
Unitedhealth Group Inc |
48 |
- |
$308.55 |
$2,038,000 |
3,892 |
0.44% |
69,000 |
0 |
0 |
Health Care Plans |
|
|
FISV |
Fiserv Inc |
49 |
- |
$175.55 |
$1,951,000 |
8,834 |
0.42% |
136,000 |
0 |
0.001 |
Business Software & S... |
|
|
BSCQ |
Invesco Bulletshares 2026 C... |
50 |
- |
$19.53 |
$1,839,000 |
94,418 |
0.4% |
83,000 |
4,036 |
0.033 |
N/A |
|
|
PLTR |
Palantir Technologies Inc |
51 |
- |
$134.36 |
$1,822,000 |
21,586 |
0.4% |
197,000 |
100 |
0.001 |
N/A |
|
|
BSCP |
Invesco Bulletshares 2025 C... |
52 |
- |
$20.70 |
$1,816,000 |
87,838 |
0.4% |
24,000 |
1,076 |
0.027 |
N/A |
|
|
EMM |
Global X Emerging Markets Etf |
53 |
- |
$30.49 |
$1,749,000 |
34,167 |
0.38% |
249,000 |
6,744 |
0.004 |
Closed - End Fund - E... |
|
|
PFE |
Pfizer Inc |
54 |
- |
$25.38 |
$1,711,000 |
67,536 |
0.37% |
-120,000 |
-1,485 |
0.001 |
Drug Manufacturers - ... |
|
|
KO |
Coca-Cola Co |
55 |
- |
$71.35 |
$1,701,000 |
23,746 |
0.37% |
210,000 |
-201 |
0.001 |
Beverage Soft Drinks... |
|
|
VUG |
Vanguard Growth VIPERS |
56 |
- |
$441.98 |
$1,699,000 |
4,581 |
0.37% |
-165,000 |
39 |
0.002 |
Closed - End Fund - E... |
|
|
VTV |
Vanguard Value VIPERS |
57 |
- |
$179.63 |
$1,675,000 |
9,695 |
0.36% |
34,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
BRK.A |
Berkshire Hathaway Inc |
58 |
- |
$727,455.00 |
$1,597,000 |
2 |
0.35% |
235,000 |
0 |
0 |
Property & Casualty I... |
|
|
MDYG |
streetTRACKS Series Trust -... |
59 |
- |
$88.70 |
$1,469,000 |
18,489 |
0.32% |
-143,000 |
-67 |
0.063 |
Closed - End Fund - E... |
|
|
PEP |
Pepsico Inc |
60 |
- |
$135.38 |
$1,448,000 |
9,657 |
0.32% |
-6,000 |
95 |
0.001 |
Beverage Soft Drinks... |
|
|
IWD |
iShares Russell 1000 Value |
61 |
- |
$197.41 |
$1,446,000 |
7,686 |
0.31% |
23,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
VV |
Vanguard Large Cap VIPERS |
62 |
- |
$288.60 |
$1,430,000 |
5,563 |
0.31% |
1,263,000 |
4,943 |
0.004 |
Closed - End Fund - E... |
|
|
VZ |
Verizon Communications Inc |
63 |
- |
$43.55 |
$1,362,000 |
30,021 |
0.3% |
84,000 |
-1,940 |
0.001 |
Telecom Services - Do... |
|
|
CVX |
Chevron Corp |
64 |
- |
$148.37 |
$1,335,000 |
7,982 |
0.29% |
145,000 |
-236 |
0 |
Integrated Oil & Gas |
|
|
BSJP |
Invesco Bulletshares 2025 H... |
65 |
- |
$23.08 |
$1,318,000 |
57,196 |
0.29% |
66,000 |
2,935 |
0.064 |
N/A |
|
|
BSCR |
Invesco Bulletshares 2027 C... |
66 |
- |
$0.00 |
$1,220,000 |
62,276 |
0.27% |
70,000 |
3,220 |
0.055 |
N/A |
|
|
MCO |
Moodys Corp |
67 |
- |
$505.06 |
$1,197,000 |
2,570 |
0.26% |
-20,000 |
0 |
0.001 |
Business Services |
|
|
IWP |
iShares Tr Russell MidCap Gr |
68 |
- |
$139.99 |
$1,168,000 |
9,943 |
0.25% |
-92,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
GOOG |
Alphabet Inc |
69 |
- |
$180.55 |
$1,159,000 |
7,420 |
0.25% |
-262,000 |
-40 |
0 |
Search Engines & Info... |
|
|
CSCO |
Cisco Systems Inc |
70 |
- |
$69.37 |
$1,158,000 |
18,761 |
0.25% |
47,000 |
0 |
0 |
Networking & Communic... |
|
|
IWB |
ishares trust Russell 1000 |
71 |
- |
$343.73 |
$1,138,000 |
3,709 |
0.25% |
-57,000 |
0 |
0.003 |
Closed - End Fund - E... |
|
|
VYM |
Vanguard High Dividend Yiel... |
72 |
- |
$135.81 |
$1,114,000 |
8,639 |
0.24% |
180,000 |
1,315 |
0.003 |
Closed - End Fund - Debt |
|
|
EFAD |
Proshares Msci Eafe Dividen... |
73 |
New |
$0.00 |
$1,099,000 |
28,335 |
0.24% |
1,099,000 |
28,335 |
0.941 |
N/A |
|
|
SPY |
Standard & Poors Depository... |
74 |
- |
$625.34 |
$1,092,000 |
1,953 |
0.24% |
119,000 |
292 |
0 |
Closed - End Fund - E... |
|
|
VTI |
Vanguard Total Stock Market... |
75 |
- |
$308.03 |
$1,072,000 |
3,899 |
0.23% |
-49,000 |
32 |
0 |
Closed - End Fund - E... |
|
|
BSJQ |
Invesco Bulletshares 2026 H... |
76 |
- |
$0.00 |
$1,071,000 |
46,168 |
0.23% |
59,000 |
2,695 |
0.051 |
N/A |
|
|
HD |
Home Depot Inc |
77 |
- |
$371.68 |
$1,057,000 |
2,885 |
0.23% |
-65,000 |
0 |
0 |
Home Improvement Stores |
|
|
IDCC |
Interdigital Inc |
78 |
- |
$224.52 |
$1,049,000 |
5,074 |
0.23% |
66,000 |
0 |
0.016 |
Wireless Communications |
|
|
QGRO |
American Century Stoxx Us Q... |
79 |
- |
$84.94 |
$1,026,000 |
10,956 |
0.22% |
954,000 |
10,231 |
0.012 |
N/A |
|
|
VGT |
Vanguard I T VIPERS |
80 |
- |
$674.02 |
$984,000 |
1,814 |
0.21% |
-146,000 |
-3 |
0 |
Closed - End Fund - E... |
|
|
TJX |
TJX Companies Inc |
81 |
- |
$125.86 |
$982,000 |
8,061 |
0.21% |
14,000 |
51 |
0.001 |
Discount, Variety Stores |
|
|
ICVT |
Ishares Convertible Bond Etf |
82 |
- |
$0.00 |
$973,000 |
11,639 |
0.21% |
-16,000 |
0 |
0.01 |
N/A |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
83 |
- |
$0.00 |
$968,000 |
17,676 |
0.21% |
-49,000 |
-334 |
0.002 |
N/A |
|
|
IWM |
iShares Tr Russell 2000 Indx |
84 |
- |
$223.08 |
$967,000 |
4,846 |
0.21% |
-64,000 |
179 |
0 |
Closed - End Fund - E... |
|
|
DIS |
Walt Disney Co |
85 |
- |
$124.00 |
$960,000 |
9,728 |
0.21% |
-645,000 |
-4,687 |
0.001 |
Entertainment - Diver... |
|
|
QQQ |
Invesco QQQ Trust Series I |
86 |
- |
$556.22 |
$953,000 |
2,033 |
0.21% |
49,000 |
264 |
0.003 |
Closed - End Fund - Debt |
|
|
TWOK |
Spdr Russell 2000 |
87 |
- |
$44.08 |
$953,000 |
23,392 |
0.21% |
-19,000 |
1,744 |
0 |
N/A |
|
|
DWX |
Spdr S&P Intl Divd |
88 |
- |
$42.37 |
$942,000 |
24,560 |
0.2% |
108,000 |
715 |
0.152 |
Closed - End Fund - E... |
|
|
WTRG |
Essential Utilities Ord Shs |
89 |
- |
$51.94 |
$936,000 |
23,676 |
0.2% |
78,000 |
40 |
0.01 |
Water Utilities |
|
|
BSCS |
Invesco Bulletshares 2028 C... |
90 |
- |
$0.00 |
$932,000 |
45,805 |
0.2% |
43,000 |
1,630 |
0.051 |
N/A |
|
|
ORCL |
Oracle Corp |
91 |
- |
$237.32 |
$927,000 |
6,627 |
0.2% |
-159,000 |
111 |
0 |
Application Software |
|
|
MDLZ |
Mondelez International Inc |
92 |
- |
$68.99 |
$913,000 |
13,460 |
0.2% |
45,000 |
-1,069 |
0.001 |
Food - Major Diversified |
|
|
BAC |
Bank of America Corp |
93 |
- |
$48.93 |
$906,000 |
21,719 |
0.2% |
-114,000 |
-1,485 |
0 |
Domestic Money Center... |
|
|
CAT |
Caterpillar Inc |
94 |
- |
$397.86 |
$903,000 |
2,738 |
0.2% |
-90,000 |
0 |
0.001 |
Farm & Construction M... |
|
|
TSLA |
Tesla Motors Inc |
95 |
- |
$177.81 |
$900,000 |
3,474 |
0.2% |
-479,000 |
59 |
0 |
Auto Manufacturers |
|
|
IJR |
iShares Core S&P Small-Cap |
96 |
- |
$113.08 |
$897,000 |
8,573 |
0.2% |
-71,000 |
169 |
0.001 |
Closed - End Fund - E... |
|
|
T |
AT&T Corp |
97 |
- |
$28.36 |
$878,000 |
31,055 |
0.19% |
171,000 |
0 |
0 |
Long Distance Carriers |
|
|
BSSX |
Invesco Bulletshares 2033 M... |
98 |
- |
$0.00 |
$874,000 |
34,500 |
0.19% |
-15,000 |
0 |
0.383 |
N/A |
|
|
VOO |
Vanguard S&P 500 Etf |
99 |
- |
$575.22 |
$861,000 |
1,676 |
0.19% |
288,000 |
612 |
0 |
Closed - End Fund - E... |
|
|
BSCT |
Invesco Bulletshares 2029 C... |
101 |
- |
$0.00 |
$857,000 |
46,248 |
0.19% |
37,000 |
1,525 |
0 |
N/A |
|
|
IJT |
iShares S&P SC600 BR Gr Indx |
100 |
- |
$136.36 |
$857,000 |
6,881 |
0.19% |
-74,000 |
0 |
0.036 |
Closed - End Fund - E... |
|
