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| Name: |
Key Financial Inc |
| City: |
West Chester |
| State: |
PA |
| Zip: |
19380 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AVGO |
Broadcom Limited |
29 |
- |
$1,328.55 |
$3,271,000 |
2,468 |
0.83% |
516,000 |
0 |
0.001 |
Semiconductor- Broad... |
|
|
ADP |
Automatic Data Processing Inc |
33 |
- |
$244.92 |
$2,680,000 |
10,731 |
0.68% |
180,000 |
0 |
0.003 |
Business Software & S... |
|
|
MCD |
McDonalds Corp |
36 |
- |
$258.89 |
$2,258,000 |
8,008 |
0.58% |
-116,000 |
0 |
0.001 |
Restaurants |
|
|
IVW |
ishares tr S&P 500 BARRA GR |
37 |
- |
$86.60 |
$2,197,000 |
26,018 |
0.56% |
243,000 |
0 |
0.005 |
Closed - End Fund - E... |
|
|
BSMV |
Invesco Bulletshares 2031 M... |
44 |
- |
$0.00 |
$1,884,000 |
88,389 |
0.48% |
-29,000 |
0 |
0.982 |
N/A |
|
|
UNH |
Unitedhealth Group Inc |
45 |
- |
$495.37 |
$1,806,000 |
3,651 |
0.46% |
-116,000 |
0 |
0 |
Health Care Plans |
|
|
ICVT |
Ishares Convertible Bond Etf |
46 |
- |
$0.00 |
$1,792,000 |
22,450 |
0.46% |
28,000 |
0 |
0.019 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
51 |
- |
$414.40 |
$1,569,000 |
3,731 |
0.4% |
238,000 |
0 |
0 |
Property & Casualty I... |
|
|
BA |
Boeing Co |
52 |
- |
$177.61 |
$1,542,000 |
7,992 |
0.39% |
-541,000 |
0 |
0.001 |
Aerospace/Defense - M... |
|
|
VUG |
Vanguard Growth VIPERS |
53 |
- |
$350.68 |
$1,476,000 |
4,289 |
0.38% |
143,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
FISV |
Fiserv Inc |
54 |
- |
$149.76 |
$1,408,000 |
8,812 |
0.36% |
237,000 |
0 |
0.001 |
Business Software & S... |
|
|
IWD |
iShares Russell 1000 Value |
56 |
- |
$177.16 |
$1,375,000 |
7,676 |
0.35% |
107,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
BRK.A |
Berkshire Hathaway Inc |
57 |
- |
$627,400.00 |
$1,269,000 |
2 |
0.32% |
184,000 |
0 |
0 |
Property & Casualty I... |
|
|
VTV |
Vanguard Value VIPERS |
60 |
- |
$161.18 |
$1,243,000 |
7,630 |
0.32% |
102,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
ACN |
Accenture Plc |
62 |
- |
$282.29 |
$1,189,000 |
3,431 |
0.3% |
-15,000 |
0 |
0.001 |
Management Services |
|
|
IWP |
iShares Tr Russell MidCap Gr |
65 |
- |
$108.67 |
$1,140,000 |
9,985 |
0.29% |
97,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
IWB |
ishares trust Russell 1000 |
66 |
- |
$288.86 |
$1,108,000 |
3,846 |
0.28% |
99,000 |
0 |
0.003 |
Closed - End Fund - E... |
|
|
GOOG |
Alphabet Inc |
68 |
- |
$173.96 |
$1,063,000 |
6,980 |
0.27% |
79,000 |
0 |
0 |
Search Engines & Info... |
|
|
CAT |
Caterpillar Inc |
71 |
- |
$338.52 |
$1,005,000 |
2,742 |
0.26% |
194,000 |
0 |
0.001 |
Farm & Construction M... |
|
|
IWM |
iShares Tr Russell 2000 Indx |
72 |
- |
$205.77 |
$975,000 |
4,637 |
0.25% |
44,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
NSC |
Norfolk Southern Corp |
76 |
- |
$249.65 |
$912,000 |
3,579 |
0.23% |
66,000 |
0 |
0.001 |
Railroads |
|
|
FULT |
Fulton Financial Corp |
77 |
- |
$16.84 |
$911,000 |
57,363 |
0.23% |
-33,000 |
0 |
0.035 |
Domestic Regional Banks |
|
|
BAC |
Bank of America Corp |
79 |
- |
$39.99 |
$904,000 |
23,835 |
0.23% |
101,000 |
0 |
0 |
Domestic Money Center... |
|
|
VYM |
Vanguard High Dividend Yiel... |
80 |
- |
$120.00 |
$889,000 |
7,344 |
0.23% |
69,000 |
0 |
0.002 |
Closed - End Fund - Debt |
|
|
YUM |
YUM! Brands Inc |
84 |
- |
$134.34 |
$854,000 |
6,160 |
0.22% |
49,000 |
0 |
0.002 |
Restaurants |
|
|
HSY |
Hershey Foods Corp |
85 |
- |
$197.83 |
$848,000 |
4,358 |
0.22% |
35,000 |
0 |
0.003 |
Confectioners |
|
|
FELG |
Fidelity Enhanced Large Cap... |
92 |
- |
$0.00 |
$773,000 |
26,144 |
0.2% |
87,000 |
0 |
0.029 |
N/A |
|
|
CRM |
Salesforce.com Inc |
94 |
- |
$234.44 |
$767,000 |
2,547 |
0.2% |
97,000 |
0 |
0 |
Internet Software & S... |
|
|
LMT |
Lockheed Martin Corp |
95 |
- |
$470.34 |
$763,000 |
1,678 |
0.19% |
2,000 |
0 |
0.001 |
Aerospace/Defense - M... |
|
|
DFUV |
DFA Dimensional Us Marketwi... |
100 |
- |
$40.02 |
$710,000 |
17,351 |
0.18% |
64,000 |
0 |
0.002 |
N/A |
|
|
SCHD |
Schwab US Dividend Equity ETF |
107 |
- |
$78.57 |
$673,000 |
8,346 |
0.17% |
38,000 |
0 |
0.003 |
N/A |
|
|
GIS |
General Mills Inc |
108 |
- |
$68.75 |
$656,000 |
9,372 |
0.17% |
46,000 |
0 |
0.002 |
Food - Major Diversified |
|
|
TOL |
Toll Brothers Inc |
112 |
- |
$121.64 |
$630,000 |
4,871 |
0.16% |
129,000 |
0 |
0.004 |
Residential Construct... |
|
|
PLTR |
Palantir Technologies Inc |
113 |
- |
$21.68 |
$627,000 |
27,236 |
0.16% |
159,000 |
0 |
0.002 |
N/A |
|
|
SYK |
Stryker Corp |
117 |
- |
$341.09 |
$598,000 |
1,671 |
0.15% |
98,000 |
0 |
0 |
Medical Instruments &... |
|
|
IVE |
iShares S&P 500/BARRA Value |
119 |
- |
$184.12 |
$593,000 |
3,175 |
0.15% |
41,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
QCOM |
QUALCOMM Inc |
120 |
- |
$204.05 |
$589,000 |
3,478 |
0.15% |
86,000 |
0 |
0 |
Communication Equipment |
|
|
VOE |
Vanguard Mid-Cap Value ETF |
122 |
- |
$153.85 |
$578,000 |
3,709 |
0.15% |
40,000 |
0 |
0.006 |
Closed - End Fund - E... |
|
|
LLY |
Eli Lilly & Co |
126 |
- |
$820.34 |
$563,000 |
724 |
0.14% |
141,000 |
0 |
0 |
Drug Manufacturers - ... |
|
|
SDY |
streetTRACKS Series Trust -... |
128 |
- |
$130.11 |
$552,000 |
4,209 |
0.14% |
26,000 |
0 |
0.003 |
Closed - End Fund - E... |
|
|
V |
Visa Inc |
129 |
- |
$272.46 |
$548,000 |
1,962 |
0.14% |
37,000 |
0 |
0 |
Business Services |
|
|
D |
Dominion Energy Inc |
136 |
- |
$53.92 |
$520,000 |
10,580 |
0.13% |
23,000 |
0 |
0.001 |
Electric Utilities |
|
|
IJS |
iShares S&P SmCp 600/BRR Vl |
137 |
- |
$100.46 |
$503,000 |
4,892 |
0.13% |
-1,000 |
0 |
0.006 |
Closed - End Fund - E... |
|
|
IWN |
iShares Russell 2000 Value |
140 |
- |
$155.88 |
$480,000 |
3,023 |
0.12% |
10,000 |
0 |
0.004 |
Closed - End Fund - E... |
|
|
PEG |
Public Service Enterprise G... |
141 |
- |
$75.76 |
$472,000 |
7,065 |
0.12% |
40,000 |
0 |
0.001 |
Multi Utilities |
|
|
LH |
Laboratory Corp of America |
142 |
- |
$210.59 |
$470,000 |
2,153 |
0.12% |
-19,000 |
0 |
0.002 |
Medical Laboratories ... |
|
|
IEFA |
Ishares Core Msci Eafe |
143 |
- |
$0.00 |
$470,000 |
6,333 |
0.12% |
24,000 |
0 |
0 |
N/A |
|
|
KMB |
Kimberly Clark Corp |
144 |
- |
$133.30 |
$468,000 |
3,621 |
0.12% |
28,000 |
0 |
0.001 |
Paper & Paper Products |
|
|
CVS |
CVS/Caremark Corp |
145 |
- |
$59.60 |
$467,000 |
5,861 |
0.12% |
4,000 |
0 |
0 |
Drug Stores |
|
|
BLK |
BlackRock Inc A |
148 |
- |
$772.03 |
$450,000 |
540 |
0.11% |
12,000 |
0 |
0 |
Investment Brokerage ... |
|
|
ED |
Consolidated Edison Inc |
156 |
- |
$94.55 |
$412,000 |
4,533 |
0.11% |
0 |
0 |
0.001 |
Multi Utilities |
|
|
MAR |
Marriott International Inc |
157 |
- |
$231.17 |
$409,000 |
1,622 |
0.1% |
43,000 |
0 |
0.001 |
Lodging |
|
|
IBM |
International Business Mach... |
160 |
- |
$166.85 |
$399,000 |
2,087 |
0.1% |
58,000 |
0 |
0 |
Diversified Computer ... |
|
|
CTVA |
Corteva, Inc. |
161 |
- |
$55.94 |
$398,000 |
6,905 |
0.1% |
67,000 |
0 |
0.001 |
N/A |
|
|
PAYX |
Paychex Inc |
162 |
- |
$120.16 |
$395,000 |
3,213 |
0.1% |
12,000 |
0 |
0.001 |
Staffing & Outsourcin... |
|
|
URI |
United Rentals Inc |
163 |
- |
$669.41 |
$392,000 |
544 |
0.1% |
80,000 |
0 |
0.001 |
Rental & Leasing Serv... |
|
|
CEG |
Constellation Energy Corp |
164 |
- |
$217.25 |
$380,000 |
2,055 |
0.1% |
140,000 |
0 |
0.019 |
N/A |
|
|
TMO |
Thermo Fisher Scientific |
166 |
- |
$567.98 |
$378,000 |
650 |
0.1% |
33,000 |
0 |
0 |
Medical Laboratories ... |
|
|
IWO |
iShares Russell 2000 Growth |
167 |
- |
$263.62 |
$377,000 |
1,394 |
0.1% |
25,000 |
0 |
0.003 |
Closed - End Fund - E... |
|
|
BMY |
Bristol-Myers Squibb Co |
168 |
- |
$41.09 |
$376,000 |
6,941 |
0.1% |
20,000 |
0 |
0 |
Drug Manufacturers - ... |
|
|
INTC |
Intel Corp |
170 |
- |
$30.85 |
$369,000 |
8,345 |
0.09% |
-50,000 |
0 |
0 |
Semiconductor- Broad... |
|
|
AMGN |
Amgen Inc |
172 |
- |
$305.85 |
$367,000 |
1,290 |
0.09% |
-5,000 |
0 |
0 |
Biotechnology |
|
|
PNW |
Pinnacle West Capital Corp |
173 |
- |
$78.86 |
$366,000 |
4,900 |
0.09% |
14,000 |
0 |
0.004 |
Electric Utilities |
|
|
EEM |
iShares MSCI Emrg Mkt Income |
175 |
- |
$41.79 |
$348,000 |
8,470 |
0.09% |
7,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
GWX |
St Spdr S&P Intl Sc |
177 |
- |
$32.75 |
$344,000 |
10,585 |
0.09% |
8,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
PFM |
Invesco Dividend Achievers ... |
176 |
- |
$42.28 |
$344,000 |
2,849 |
0.09% |
50,000 |
0 |
0.067 |
Closed - End Fund - Debt |
|
|
AFL |
AFLAC Inc |
178 |
- |
$89.87 |
$332,000 |
3,865 |
0.08% |
13,000 |
0 |
0.001 |
Life & Health Insurance |
|
|
QUAL |
Ishares Msci Usa Quality Fa... |
179 |
- |
$0.00 |
$331,000 |
2,016 |
0.08% |
34,000 |
0 |
0 |
N/A |
|
|
GILD |
Gilead Sciences Inc |
182 |
- |
$64.27 |
$319,000 |
4,358 |
0.08% |
-34,000 |
0 |
0 |
Biotechnology |
|
|
ETN |
Eaton Corp |
183 |
- |
$332.85 |
$310,000 |
991 |
0.08% |
71,000 |
0 |
0 |
Diversified Machinery |
|
|
VB |
Vanguard Small Cap VIPERS |
184 |
- |
$222.29 |
$305,000 |
1,336 |
0.08% |
20,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
NVS |
Novartis AG (ADR) |
185 |
- |
$103.13 |
$304,000 |
3,140 |
0.08% |
-13,000 |
0 |
0 |
Drug Manufacturers - ... |
|
|
REGN |
Regeneron Pharmaceuticals Inc |
187 |
- |
$980.16 |
$295,000 |
306 |
0.08% |
26,000 |
0 |
0 |
Biotechnology |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
188 |
- |
$23.26 |
$292,000 |
12,439 |
0.07% |
1,000 |
0 |
0.012 |
N/A |
|
|
VTEB |
Vanguard Tax Exempt Bond Etf |
190 |
- |
$49.72 |
$285,000 |
5,631 |
0.07% |
-2,000 |
0 |
0 |
N/A |
|
|
CMCSA |
Comcast Corp |
193 |
- |
$40.03 |
$280,000 |
6,452 |
0.07% |
-3,000 |
0 |
0 |
CATV Systems |
|
|
HON |
Honeywell International Inc |
195 |
- |
$202.19 |
$279,000 |
1,360 |
0.07% |
-6,000 |
0 |
0 |
Conglomerates |
|
|
AXP |
American Express Co |
197 |
- |
$240.00 |
$276,000 |
1,213 |
0.07% |
49,000 |
0 |
0 |
Credit Services |
|
|
VIS |
Vanguard Industrials ETF |
196 |
- |
$239.56 |
$276,000 |
1,130 |
0.07% |
27,000 |
0 |
0.005 |
Closed - End Fund - E... |
|
|
SBUX |
Starbucks Corp |
198 |
- |
$80.22 |
$274,000 |
3,003 |
0.07% |
-14,000 |
0 |
0 |
Specialty Eateries |
|
|
IYW |
iShares Trust DJ US Sector |
200 |
- |
$138.63 |
$269,000 |
1,995 |
0.07% |
24,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
VCR |
Vanguard Cnsmr Discre VIPERs |
201 |
- |
$304.51 |
$262,000 |
826 |
0.07% |
10,000 |
0 |
0.005 |
Closed - End Fund - E... |
|
|
ROK |
Rockwell Automation Inc |
203 |
- |
$257.53 |
$252,000 |
866 |
0.06% |
-17,000 |
0 |
0.001 |
Conglomerates |
|
|
GLW |
Corning Inc |
204 |
- |
$37.26 |
$247,000 |
7,496 |
0.06% |
19,000 |
0 |
0.001 |
Communication Equipment |
|
|
DFAT |
Dimensional U S Targeted Va... |
205 |
- |
$53.83 |
$246,000 |
4,521 |
0.06% |
9,000 |
0 |
0.001 |
N/A |
|
|
TRV |
Travelers Companies Inc |
206 |
- |
$215.70 |
$245,000 |
1,065 |
0.06% |
42,000 |
0 |
0 |
Property & Casualty I... |
|
|
MUNI |
PIMCO Intermediate Municipa... |
208 |
- |
$51.63 |
$241,000 |
4,600 |
0.06% |
-2,000 |
0 |
0.005 |
Closed - End Fund - Debt |
|
|
ONEQ |
Fidelity NASD Comp Index Fund |
209 |
- |
$65.90 |
$240,000 |
3,722 |
0.06% |
20,000 |
0 |
0.005 |
Closed - End Fund - Debt |
|
|
VBR |
Vanguard Small Cap Val VIPER |
210 |
- |
$187.90 |
$238,000 |
1,238 |
0.06% |
15,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
BR |
Broadridge Financial Soluti... |
211 |
- |
$200.77 |
$237,000 |
1,156 |
0.06% |
-1,000 |
0 |
0.001 |
Business Services |
|
|
VXUS |
Vanguard Total Internationa... |
213 |
- |
$61.27 |
$233,000 |
3,857 |
0.06% |
9,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
QDF |
Flexshares Quality Dividend... |
214 |
- |
$65.17 |
$231,000 |
3,501 |
0.06% |
16,000 |
0 |
0.012 |
N/A |
|
|
DTN |
Dividend Top 100 Fund |
215 |
- |
$97.69 |
$230,000 |
2,255 |
0.06% |
14,000 |
0 |
0.035 |
Closed - End Fund - E... |
|
|
EXC |
Exelon Corp |
216 |
- |
$37.55 |
$228,000 |
6,073 |
0.06% |
10,000 |
0 |
0.001 |
Multi Utilities |
|
|
DGRO |
iShares Core Dividend Growth |
218 |
- |
$57.59 |
$224,000 |
3,861 |
0.06% |
16,000 |
0 |
0.001 |
N/A |
|
|
ITOT |
iShares Core S&P Total US |
221 |
- |
$115.63 |
$220,000 |
1,905 |
0.06% |
20,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
HES |
Hess Corporation |
222 |
- |
$154.10 |
$217,000 |
1,420 |
0.06% |
12,000 |
0 |
0 |
Oil & Gas Refining, P... |
|
|
VCSH |
Vanguard Scottsdale Funds |
223 |
- |
$77.13 |
$214,000 |
2,767 |
0.05% |
0 |
0 |
0.021 |
N/A |
|
|
LQD |
iShares Trust Goldman Sachs |
225 |
- |
$106.89 |
$213,000 |
1,952 |
0.05% |
-3,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
FMHI |
First Trust Municipal High ... |
226 |
- |
$0.00 |
$211,000 |
4,375 |
0.05% |
2,000 |
0 |
0.005 |
N/A |
|
