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| Name: |
HOWE & RUSLING INC |
| City: |
ROCHESTER |
| State: |
NY |
| Zip: |
14604 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
JPM |
JP Morgan Chase & Co |
1 |
- |
$290.41 |
$45,175,000 |
184,162 |
3.8% |
-2,793,000 |
-15,945 |
0.006 |
Domestic Money Center... |
|
|
VTI |
Vanguard Total Stock Market... |
2 |
- |
$303.93 |
$44,350,000 |
161,365 |
3.73% |
2,235,000 |
16,047 |
0.016 |
Closed - End Fund - E... |
|
|
VCIT |
Vanguard Intermediate-Term |
3 |
- |
$82.59 |
$43,709,000 |
534,596 |
3.68% |
4,531,000 |
46,513 |
0.059 |
Closed - End Fund - Debt |
|
|
GVI |
iShares Barclays Interm Gov... |
4 |
- |
$0.00 |
$37,979,000 |
358,228 |
3.19% |
2,131,000 |
14,300 |
0.398 |
Closed - End Fund - E... |
|
|
IVV |
iShares Core S&P 500 Etf |
5 |
- |
$620.67 |
$35,976,000 |
64,026 |
3.03% |
918,000 |
4,473 |
0.001 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
6 |
- |
$207.82 |
$34,376,000 |
154,755 |
2.89% |
-4,725,000 |
-1,387 |
0.001 |
Personal Computers |
|
|
IWZ |
iShares Russell 3000 Growth |
7 |
- |
$148.97 |
$33,633,000 |
264,663 |
2.83% |
-1,465,000 |
12,794 |
0.029 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
8 |
- |
$492.05 |
$31,337,000 |
83,478 |
2.64% |
-2,232,000 |
3,836 |
0.001 |
Application Software |
|
|
AVGO |
Broadcom Limited |
9 |
- |
$264.74 |
$29,885,000 |
178,490 |
2.51% |
-16,611,000 |
-22,064 |
0.004 |
Semiconductor- Broad... |
|
|
XOM |
Exxon Mobil Corp |
10 |
- |
$109.24 |
$28,572,000 |
240,245 |
2.4% |
2,645,000 |
-776 |
0.006 |
Integrated Oil & Gas |
|
|
AMZN |
Amazon.com Inc |
11 |
- |
$220.46 |
$25,469,000 |
133,863 |
2.14% |
-3,025,000 |
3,986 |
0.001 |
Internet Software & S... |
|
|
IWW |
iShares Russell 3000 Value |
12 |
- |
$95.63 |
$24,718,000 |
267,832 |
2.08% |
2,731,000 |
30,363 |
0.03 |
Closed - End Fund - E... |
|
|
META |
Meta Platforms Inc |
13 |
- |
$719.22 |
$22,874,000 |
39,687 |
1.92% |
-982,000 |
-1,057 |
0.002 |
Internet Service Prov... |
|
|
HON |
Honeywell International Inc |
14 |
- |
$238.77 |
$19,356,000 |
91,410 |
1.63% |
-620,000 |
2,978 |
0.013 |
Conglomerates |
|
|
PM |
Philip Morris International... |
15 |
- |
$177.53 |
$19,271,000 |
121,405 |
1.62% |
3,019,000 |
-13,636 |
0.008 |
Cigarettes & Other To... |
|
|
ICE |
Intercontinental Exchange Inc |
16 |
- |
$181.86 |
$19,079,000 |
110,604 |
1.6% |
2,698,000 |
669 |
0.02 |
Business Services |
|
|
NVDA |
NVIDIA Corporation |
17 |
- |
$153.30 |
$18,341,000 |
169,225 |
1.54% |
-3,848,000 |
3,996 |
0.001 |
Semiconductor - Speci... |
|
|
ABBV |
Abbvie Inc. |
18 |
- |
$189.99 |
$17,476,000 |
83,408 |
1.47% |
2,612,000 |
-239 |
0.005 |
Drug Manufacturers - ... |
|
|
VCSH |
Vanguard Scottsdale Funds |
19 |
- |
$79.14 |
$16,051,000 |
203,337 |
1.35% |
1,071,000 |
11,315 |
0.049 |
N/A |
|
|
DTE |
DTE Energy Co |
20 |
- |
$132.43 |
$15,184,000 |
109,812 |
1.28% |
1,915,000 |
-76 |
0.057 |
Electric Utilities |
|
|
TJX |
TJX Companies Inc |
21 |
- |
$125.16 |
$14,810,000 |
121,591 |
1.25% |
165,000 |
365 |
0.01 |
Discount, Variety Stores |
|
|
KO |
Coca-Cola Co |
22 |
- |
$71.67 |
$14,054,000 |
196,224 |
1.18% |
2,863,000 |
16,476 |
0.005 |
Beverage Soft Drinks... |
|
|
UNH |
Unitedhealth Group Inc |
23 |
- |
$326.14 |
$13,714,000 |
26,184 |
1.15% |
282,000 |
-369 |
0.003 |
Health Care Plans |
|
|
PEP |
Pepsico Inc |
24 |
- |
$135.26 |
$13,621,000 |
90,846 |
1.15% |
1,955,000 |
14,124 |
0.007 |
Beverage Soft Drinks... |
|
|
MDLZ |
Mondelez International Inc |
25 |
- |
$68.96 |
$13,110,000 |
193,224 |
1.1% |
7,625,000 |
101,393 |
0.014 |
Food - Major Diversified |
|
|
INTU |
Intuit Inc |
26 |
- |
$779.61 |
$12,884,000 |
20,985 |
1.08% |
6,054,000 |
10,118 |
0.008 |
Application Software |
|
|
UNP |
Union Pacific Corp |
27 |
- |
$235.57 |
$11,737,000 |
49,683 |
0.99% |
445,000 |
165 |
0.007 |
Railroads |
|
|
SYK |
Stryker Corp |
28 |
- |
$396.74 |
$11,420,000 |
30,678 |
0.96% |
341,000 |
-92 |
0.008 |
Medical Instruments &... |
|
|
MCD |
McDonalds Corp |
29 |
- |
$297.49 |
$11,272,000 |
36,084 |
0.95% |
1,417,000 |
2,087 |
0.005 |
Restaurants |
|
|
V |
Visa Inc |
30 |
- |
$355.47 |
$11,184,000 |
31,912 |
0.94% |
1,299,000 |
634 |
0.002 |
Business Services |
|
|
GS |
Goldman Sachs Group Inc |
31 |
- |
$706.46 |
$11,115,000 |
20,346 |
0.93% |
-514,000 |
38 |
0.006 |
Investment Brokerage ... |
|
|
VGSH |
Vanguard Scottsdale Funds |
32 |
- |
$58.53 |
$11,067,000 |
188,575 |
0.93% |
848,000 |
12,926 |
0.021 |
Closed - End Fund - Debt |
|
|
GOOG |
Alphabet Inc |
33 |
- |
$176.91 |
$10,897,000 |
69,751 |
0.92% |
-3,090,000 |
-3,696 |
0.001 |
Search Engines & Info... |
|
|
MS |
Morgan Stanley |
34 |
- |
$141.07 |
$10,850,000 |
93,001 |
0.91% |
-903,000 |
-482 |
0.005 |
Investment Brokerage ... |
|
|
BAC |
Bank of America Corp |
35 |
- |
$48.15 |
$10,705,000 |
256,534 |
0.9% |
2,055,000 |
59,712 |
0.003 |
Domestic Money Center... |
|
|
RRC |
Range Resources Corp |
36 |
- |
$38.96 |
$10,477,000 |
262,382 |
0.88% |
1,141,000 |
2,908 |
0.102 |
Independent Oil & Gas |
|
|
MA |
MasterCard Inc A |
37 |
- |
$564.61 |
$10,117,000 |
18,458 |
0.85% |
558,000 |
306 |
0.002 |
Business Services |
|
|
NEE |
NextEra Energy |
38 |
- |
$73.06 |
$9,826,000 |
138,604 |
0.83% |
2,544,000 |
37,030 |
0.007 |
Electric Utilities |
|
|
FISV |
Fiserv Inc |
39 |
- |
$172.68 |
$9,501,000 |
43,024 |
0.8% |
1,010,000 |
1,690 |
0.006 |
Business Software & S... |
|
|
CMS |
CMS Energy Corp |
40 |
- |
$70.13 |
$9,357,000 |
124,584 |
0.79% |
957,000 |
-1,444 |
0.044 |
Multi Utilities |
|
|
AZN |
AstraZeneca Plc (ADR) |
41 |
- |
$71.46 |
$8,902,000 |
121,112 |
0.75% |
-1,350,000 |
-35,353 |
0.005 |
Drug Manufacturers - ... |
|
|
CME |
CME Group Inc |
42 |
- |
$275.42 |
$8,865,000 |
33,416 |
0.75% |
962,000 |
-615 |
0.009 |
Business Services |
|
|
COST |
Costco Wholesale Corp |
43 |
- |
$985.96 |
$8,778,000 |
9,281 |
0.74% |
239,000 |
-38 |
0.002 |
Discount, Variety Stores |
|
|
CCK |
Crown Holdings Inc |
44 |
- |
$105.33 |
$8,716,000 |
97,646 |
0.73% |
699,000 |
692 |
0.072 |
Packaging & Containers |
|
|
APH |
Amphenol Corp |
45 |
- |
$97.39 |
$8,277,000 |
126,200 |
0.7% |
-469,000 |
267 |
0.01 |
Diversified Electronics |
|
|
GD |
General Dynamics Corp |
46 |
- |
$294.38 |
$8,173,000 |
29,983 |
0.69% |
75,000 |
-752 |
0.01 |
Aerospace/Defense - M... |
|
|
CASY |
Caseys General Stores Inc |
47 |
New |
$510.64 |
$8,166,000 |
18,815 |
0.69% |
8,166,000 |
18,815 |
0.051 |
Grocery Stores |
|
|
CVX |
Chevron Corp |
48 |
- |
$145.57 |
$7,988,000 |
47,748 |
0.67% |
1,094,000 |
152 |
0.002 |
Integrated Oil & Gas |
|
|
VYM |
Vanguard High Dividend Yiel... |
49 |
- |
$134.56 |
$7,944,000 |
61,604 |
0.67% |
-1,616,000 |
-13,327 |
0.019 |
Closed - End Fund - Debt |
|
|
IJR |
iShares Core S&P Small-Cap |
50 |
- |
$110.96 |
$7,905,000 |
75,593 |
0.66% |
70,000 |
7,595 |
0.013 |
Closed - End Fund - E... |
|
|
VWO |
Vanguard Emerging Markets S... |
51 |
- |
$49.66 |
$7,828,000 |
172,963 |
0.66% |
821,000 |
13,857 |
0.001 |
Closed - End Fund - E... |
|
|
USHY |
Ishares Broad Usd High Yiel... |
52 |
- |
$0.00 |
$7,676,000 |
208,526 |
0.65% |
720,000 |
19,460 |
0.023 |
N/A |
|
|
VO |
Vanguard Mid Cap VIPERS |
53 |
- |
$281.43 |
$7,179,000 |
27,757 |
0.6% |
-693,000 |
-2,045 |
0.014 |
Closed - End Fund - E... |
|
|
MU |
Micron Technology Inc |
54 |
- |
$120.89 |
$7,165,000 |
82,456 |
0.6% |
-1,628,000 |
-22,029 |
0.007 |
Semiconductor - Memor... |
|
|
CAT |
Caterpillar Inc |
55 |
- |
$390.92 |
$6,750,000 |
20,468 |
0.57% |
-898,000 |
-614 |
0.004 |
Farm & Construction M... |
|
|
EOG |
EOG Resources Inc |
56 |
- |
$121.19 |
$6,720,000 |
52,400 |
0.57% |
-17,000 |
-2,558 |
0.009 |
Independent Oil & Gas |
|
|
CRWD |
Crowdstrike Holdings, Inc. |
57 |
- |
$492.07 |
$6,618,000 |
18,770 |
0.56% |
-184,000 |
-1,110 |
0.01 |
N/A |
|
|
DHR |
Danaher Corp |
58 |
- |
$201.10 |
$6,401,000 |
31,226 |
0.54% |
2,882,000 |
15,897 |
0.004 |
General Building Mate... |
|
|
BKNG |
Booking Holdings Inc |
59 |
- |
$5,730.73 |
$6,399,000 |
1,389 |
0.54% |
-343,000 |
32 |
0.003 |
Internet Software & S... |
|
|
BDX |
Becton Dickinson & Co |
60 |
- |
$177.67 |
$6,388,000 |
27,890 |
0.54% |
897,000 |
3,688 |
0.01 |
Medical Instruments &... |
|
|
MSTR |
Microstrategy Inc |
61 |
- |
$373.30 |
$6,147,000 |
21,322 |
0.52% |
6,147,000 |
21,322 |
0.01 |
Business Software & S... |
|
|
DOX |
Amdocs Limited |
62 |
- |
$92.19 |
$6,093,000 |
66,592 |
0.51% |
-2,241,000 |
-31,295 |
0.05 |
Business Software & S... |
|
|
EW |
Edwards Lifesciences Corp |
63 |
- |
$27.79 |
$5,937,000 |
81,914 |
0.5% |
195,000 |
4,351 |
0.013 |
Medical Appliances & ... |
|
|
LOW |
Lowes Companies Inc |
64 |
- |
$228.64 |
$5,776,000 |
24,765 |
0.49% |
-488,000 |
-614 |
0.003 |
Home Improvement Stores |
|
|
SPY |
Standard & Poors Depository... |
65 |
- |
$617.65 |
$5,753,000 |
10,284 |
0.48% |
-1,149,000 |
-1,493 |
0 |
Closed - End Fund - E... |
|
|
QCOM |
QUALCOMM Inc |
66 |
- |
$159.40 |
$5,528,000 |
35,987 |
0.46% |
-32,000 |
-204 |
0.003 |
Communication Equipment |
|
|
ABC |
AmerisourceBergen Corp |
67 |
- |
$295.33 |
$5,406,000 |
19,440 |
0.45% |
985,000 |
-238 |
0.01 |
Drugs Wholesale |
|
|
PINS |
Pinterest, Inc. |
68 |
- |
$35.68 |
$5,404,000 |
174,329 |
0.45% |
646,000 |
10,276 |
0.031 |
N/A |
|
|
MGV |
Vanguard Mega Cap 300 Value... |
69 |
- |
$116.05 |
$5,171,000 |
40,136 |
0.43% |
645,000 |
3,903 |
0.045 |
Closed - End Fund - E... |
|
|
GPC |
Genuine Parts Co |
70 |
- |
$125.34 |
$5,056,000 |
42,440 |
0.43% |
143,000 |
362 |
0.029 |
Auto Parts Wholesale |
|
|
NSC |
Norfolk Southern Corp |
71 |
- |
$249.65 |
$5,016,000 |
21,178 |
0.42% |
194,000 |
631 |
0.008 |
Railroads |
|
|
ASML |
ASML Holding N.V. (ADR) |
72 |
- |
$0.00 |
$4,975,000 |
7,507 |
0.42% |
1,463,000 |
2,440 |
0.002 |
Semiconductor Equipme... |
|
|
ZS |
Zscaler Inc |
73 |
- |
$307.32 |
$4,895,000 |
24,672 |
0.41% |
1,095,000 |
3,611 |
0.019 |
N/A |
|
|
KLAC |
KLA-Tencor Corp |
74 |
- |
$898.85 |
$4,452,000 |
6,549 |
0.37% |
318,000 |
-12 |
0.004 |
Semiconductor Equipme... |
|
|
VRTX |
Vertex Pharmaceuticals Inc |
75 |
- |
$452.16 |
$4,424,000 |
9,126 |
0.37% |
842,000 |
232 |
0.004 |
Drug Manufacturers - ... |
|
|
DIS |
Walt Disney Co |
76 |
- |
$123.49 |
$4,258,000 |
43,145 |
0.36% |
-496,000 |
449 |
0.002 |
Entertainment - Diver... |
|
|
ACN |
Accenture Plc |
77 |
- |
$302.62 |
$4,030,000 |
12,916 |
0.34% |
466,000 |
2,786 |
0.002 |
Management Services |
|
|
LHX |
L3harris Technologies Inc |
78 |
- |
$252.18 |
$3,955,000 |
18,896 |
0.33% |
-16,000 |
12 |
0.009 |
Communication Equipment |
|
|
JNJ |
Johnson & Johnson |
79 |
- |
$155.92 |
$3,838,000 |
23,146 |
0.32% |
376,000 |
-795 |
0.001 |
Drug Manufacturers - ... |
|
|
RTX |
RTX Corp |
80 |
- |
$101.02 |
$3,382,000 |
25,529 |
0.28% |
392,000 |
-306 |
0.002 |
Conglomerates |
|
|
IDXX |
Idexx Laboratories Inc |
81 |
- |
$542.65 |
$3,231,000 |
7,693 |
0.27% |
365,000 |
762 |
0.009 |
Diagnostic Substances |
|
|
DGRO |
iShares Core Dividend Growth |
82 |
- |
$64.76 |
$3,146,000 |
50,917 |
0.26% |
185,000 |
2,652 |
0.017 |
N/A |
|
|
CELH |
Celsius Holdings Inc |
83 |
New |
$46.00 |
$3,096,000 |
86,910 |
0.26% |
3,096,000 |
86,910 |
0.038 |
Beverage Soft Drinks... |
|
|
IEFA |
Ishares Core Msci Eafe |
84 |
- |
$0.00 |
$3,054,000 |
40,377 |
0.26% |
377,000 |
2,281 |
0 |
N/A |
|
|
STZ |
Constellation Brands Inc |
85 |
- |
$166.42 |
$2,958,000 |
16,119 |
0.25% |
-9,333,000 |
-39,495 |
0.01 |
Beverage - Wineries &... |
|
|
BMRN |
Biomarin Pharmaceutical Inc |
86 |
- |
$88.63 |
$2,882,000 |
40,764 |
0.24% |
295,000 |
1,409 |
0.022 |
Drug Manufacturers - ... |
|
|
AMAT |
Applied Materials Inc |
87 |
- |
$183.76 |
$2,558,000 |
17,629 |
0.22% |
-284,000 |
153 |
0.002 |
Semiconductor Equipme... |
|
|
VEU |
Vanguard FTSE All-World ETF |
88 |
- |
$57.31 |
$2,497,000 |
41,166 |
0.21% |
-44,000 |
-3,089 |
0.008 |
Closed - End Fund - F... |
|
|
BRK.A |
Berkshire Hathaway Inc |
89 |
New |
$733,150.00 |
$2,395,000 |
3 |
0.2% |
2,395,000 |
3 |
0 |
Property & Casualty I... |
|
|
CDNS |
Cadence Design Systems Inc |
90 |
New |
$309.46 |
$2,371,000 |
9,323 |
0.2% |
2,371,000 |
9,323 |
0.003 |
Technical & System So... |
|
|
CTVA |
Corteva, Inc. |
91 |
- |
$75.11 |
$2,362,000 |
37,531 |
0.2% |
117,000 |
-1,885 |
0.005 |
N/A |
|
|
VYMI |
Vanguard International High... |
92 |
- |
$0.00 |
$2,268,000 |
30,775 |
0.19% |
-33,000 |
-3,128 |
0.034 |
N/A |
|
|
OEF |
iShares S&P 100 Index |
93 |
- |
$303.42 |
$2,263,000 |
8,355 |
0.19% |
-150,000 |
0 |
0.017 |
Closed - End Fund - E... |
|
|
AMOT |
Allied Motion Technologies Inc |
94 |
- |
$36.71 |
$2,198,000 |
100,006 |
0.18% |
-545,000 |
-12,956 |
0.673 |
Scientific & Technica... |
|
|
PBJ |
Invesco Dynamic Food & Beve... |
95 |
- |
$47.87 |
$2,157,000 |
46,932 |
0.18% |
34,000 |
1,251 |
0.521 |
Closed - End Fund - Debt |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
96 |
- |
$0.00 |
$2,042,000 |
51,450 |
0.17% |
-608,000 |
-19,928 |
0.005 |
N/A |
|
|
SCHB |
Schwab Strategic Trust |
97 |
- |
$23.82 |
$1,888,000 |
87,690 |
0.16% |
-60,000 |
1,865 |
0.018 |
Closed - End Fund - Debt |
|
|
PAYX |
Paychex Inc |
98 |
- |
$147.42 |
$1,795,000 |
11,636 |
0.15% |
147,000 |
-116 |
0.003 |
Staffing & Outsourcin... |
|
|
SHEL |
Shell plc |
99 |
- |
$71.19 |
$1,788,000 |
24,406 |
0.15% |
254,000 |
-73 |
0.001 |
Integrated Oil & Gas |
|
|
MRK |
Merck & Co Inc |
100 |
- |
$81.81 |
$1,779,000 |
19,822 |
0.15% |
-117,000 |
760 |
0.001 |
Drug Manufacturers - ... |
|
