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| Name: |
High Falls Advisors Inc |
| City: |
Rochester |
| State: |
NY |
| Zip: |
14614 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
IVV |
iShares Core S&P 500 Etf |
1 |
- |
$532.75 |
$96,565,000 |
183,677 |
24.3% |
-8,133,000 |
-35,526 |
0.003 |
Closed - End Fund - E... |
|
|
QUAL |
Ishares Msci Usa Quality Fa... |
3 |
- |
$0.00 |
$19,086,000 |
116,129 |
4.8% |
-2,833,000 |
-32,835 |
0.006 |
N/A |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
5 |
- |
$0.00 |
$16,332,000 |
300,228 |
4.11% |
-3,345,000 |
-77,453 |
0.011 |
Closed - End Fund - E... |
|
|
IYW |
iShares Trust DJ US Sector |
10 |
- |
$139.80 |
$10,448,000 |
77,359 |
2.63% |
716,000 |
-1,926 |
0.039 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
11 |
- |
$191.04 |
$9,314,000 |
54,317 |
2.34% |
-1,425,000 |
-1,461 |
0 |
Personal Computers |
|
|
TLT |
iShares Tr Lehman 20+yr Tres |
12 |
- |
$91.12 |
$8,147,000 |
86,098 |
2.05% |
-2,048,000 |
-17,004 |
0.008 |
Closed - End Fund - E... |
|
|
ESGU |
Ishares Msci Usa Esg Optimized |
14 |
- |
$0.00 |
$5,674,000 |
49,360 |
1.43% |
-2,747,000 |
-30,902 |
0.003 |
N/A |
|
|
MUB |
iShares S&P National Munici... |
16 |
- |
$106.47 |
$4,867,000 |
45,233 |
1.22% |
-355,000 |
-2,935 |
0.003 |
Closed - End Fund - E... |
|
|
IEMG |
Ishares Core Msci Emerging ... |
17 |
- |
$54.77 |
$4,810,000 |
93,220 |
1.21% |
-2,823,000 |
-57,680 |
0.001 |
N/A |
|
|
TFLO |
Ishares Treasury Floating R... |
23 |
- |
$0.00 |
$3,296,000 |
65,023 |
0.83% |
-8,812,000 |
-174,875 |
0.007 |
N/A |
|
|
LQD |
iShares Trust Goldman Sachs |
25 |
- |
$107.14 |
$3,274,000 |
30,056 |
0.82% |
-6,358,000 |
-56,987 |
0.007 |
Closed - End Fund - E... |
|
|
IFRA |
Ishares Us Infrastructure Etf |
27 |
- |
$0.00 |
$2,641,000 |
60,904 |
0.66% |
180,000 |
-214 |
0.068 |
N/A |
|
|
SDY |
streetTRACKS Series Trust -... |
28 |
- |
$131.99 |
$1,898,000 |
14,460 |
0.48% |
38,000 |
-423 |
0.009 |
Closed - End Fund - E... |
|
|
DVY |
iShares Dow Select Div |
31 |
- |
$125.28 |
$1,485,000 |
12,052 |
0.37% |
53,000 |
-166 |
0.008 |
Closed - End Fund - E... |
|
|
OEF |
iShares S&P 100 Index |
33 |
- |
$252.73 |
$1,461,000 |
5,905 |
0.37% |
-6,296,000 |
-28,821 |
0.012 |
Closed - End Fund - E... |
|
|
USMV |
iShares MSCI USA Minimum Vo... |
38 |
- |
$0.00 |
$1,010,000 |
12,088 |
0.25% |
-1,410,000 |
-18,920 |
0 |
N/A |
|
|
XOM |
Exxon Mobil Corp |
40 |
- |
$118.67 |
$966,000 |
8,307 |
0.24% |
-14,000 |
-1,497 |
0 |
Integrated Oil & Gas |
|
|
GOVT |
Ishares Barclays Us Treasur... |
41 |
- |
$0.00 |
$947,000 |
41,584 |
0.24% |
-366,000 |
-15,412 |
0.001 |
N/A |
|
|
TSLA |
Tesla Motors Inc |
42 |
- |
$177.81 |
$917,000 |
5,215 |
0.23% |
-379,000 |
-1 |
0 |
Auto Manufacturers |
|
|
IVLU |
Ishares Edge Msci Intl Valu... |
45 |
- |
$29.17 |
$823,000 |
29,166 |
0.21% |
39,000 |
-417 |
0.012 |
N/A |
|
|
IEV |
iShares S&P Europe 350 Index |
47 |
- |
$57.85 |
$734,000 |
13,183 |
0.18% |
5,000 |
-606 |
0.004 |
Closed - End Fund - E... |
|
|
PAYX |
Paychex Inc |
48 |
- |
$125.57 |
$724,000 |
5,896 |
0.18% |
-41,000 |
-526 |
0.002 |
Staffing & Outsourcin... |
|
|
IEF |
iShares Lehman 7-10 Year Tr... |
55 |
- |
$92.97 |
$591,000 |
6,248 |
0.15% |
-65,000 |
-562 |
0.002 |
Closed - End Fund - E... |
|
|
DGRO |
iShares Core Dividend Growth |
57 |
- |
$58.29 |
$563,000 |
9,705 |
0.14% |
-16,000 |
-1,056 |
0.003 |
N/A |
|
|
SUB |
iShares S&P S/T Natnl AMT-F... |
60 |
- |
$104.56 |
$522,000 |
4,983 |
0.13% |
-108,000 |
-995 |
0.006 |
Closed - End Fund - Debt |
|
|
PFF |
iShares S&P U.S. Preferred ... |
64 |
- |
$31.66 |
$494,000 |
15,318 |
0.12% |
6,000 |
-340 |
0 |
Closed - End Fund - E... |
|
|
IJR |
iShares Core S&P Small-Cap |
63 |
- |
$110.22 |
$494,000 |
4,469 |
0.12% |
9,000 |
-14 |
0.004 |
Closed - End Fund - E... |
|
|
FALN |
Ishares Fallen Angels Usd Bond |
66 |
- |
$0.00 |
$447,000 |
16,648 |
0.11% |
-16,000 |
-901 |
0.01 |
N/A |
|
|
SUSL |
Ishares Esg Msci Usa Leader... |
67 |
- |
$0.00 |
$436,000 |
4,643 |
0.11% |
30,000 |
-170 |
0.011 |
N/A |
|
|
IXN |
iShares Tr S&P Glbl Info Tch |
73 |
- |
$76.84 |
$394,000 |
5,261 |
0.1% |
34,000 |
-26 |
0.006 |
Closed - End Fund - E... |
|
|
CSJ |
iShares Barclays 1-3 Year C... |
78 |
- |
$51.11 |
$366,000 |
7,134 |
0.09% |
-6,000 |
-117 |
0.001 |
Closed - End Fund - E... |
|
|
KO |
Coca-Cola Co |
85 |
- |
$62.57 |
$325,000 |
5,309 |
0.08% |
0 |
-200 |
0 |
Beverage Soft Drinks... |
|
|
PID |
PowerShares Exchange-Traded... |
87 |
- |
$18.84 |
$304,000 |
16,422 |
0.08% |
-19,000 |
-1,081 |
0.047 |
Closed - End Fund - Debt |
|
|
HYG |
iShares iBoxx $ High Yield ... |
88 |
- |
$77.32 |
$301,000 |
3,870 |
0.08% |
-40,000 |
-539 |
0 |
Closed - End Fund - E... |
|
|
JNJ |
Johnson & Johnson |
89 |
- |
$151.27 |
$299,000 |
1,890 |
0.08% |
-116,000 |
-758 |
0 |
Drug Manufacturers - ... |
|
|
CMCSA |
Comcast Corp |
91 |
- |
$39.21 |
$291,000 |
6,713 |
0.07% |
-15,000 |
-265 |
0 |
CATV Systems |
|
|
RSP |
Guggenheim ETF Trust - Gugg... |
94 |
- |
$167.90 |
$283,000 |
1,668 |
0.07% |
18,000 |
-13 |
0.001 |
Closed - End Fund - E... |
|
|
IBM |
International Business Mach... |
95 |
- |
$169.92 |
$282,000 |
1,476 |
0.07% |
7,000 |
-204 |
0 |
Diversified Computer ... |
|
|
VYM |
Vanguard High Dividend Yiel... |
96 |
- |
$120.86 |
$279,000 |
2,309 |
0.07% |
-4,000 |
-223 |
0.002 |
Closed - End Fund - Debt |
|
|
LCTU |
Blackrock Us Carbon Transit... |
97 |
- |
$0.00 |
$279,000 |
4,858 |
0.07% |
7,000 |
-334 |
0 |
N/A |
|
|
XLU |
SPDR Utilities Select |
98 |
- |
$72.22 |
$267,000 |
4,061 |
0.07% |
-47,000 |
-892 |
0 |
Closed - End Fund - E... |
|
|
EMN |
Eastman Chemical Co |
101 |
- |
$100.61 |
$255,000 |
2,549 |
0.06% |
-22,000 |
-540 |
0.002 |
Diversified Chemicals |
|
|
PG |
Procter & Gamble Co |
107 |
- |
$167.31 |
$241,000 |
1,487 |
0.06% |
-83,000 |
-721 |
0 |
Cleaning Products |
|
|
VLUE |
Ishares Msci Usa Value Factor |
108 |
- |
$0.00 |
$234,000 |
2,156 |
0.06% |
13,000 |
-27 |
0 |
N/A |
|
|
ESGE |
IShares MSCI EM ESG ETF |
116 |
- |
$34.29 |
$216,000 |
6,696 |
0.05% |
-9,000 |
-332 |
0.004 |
N/A |
|
|
INTC |
Intel Corp |
118 |
- |
$32.10 |
$206,000 |
4,655 |
0.05% |
-57,000 |
-580 |
0 |
Semiconductor- Broad... |
|
|
PEP |
Pepsico Inc |
121 |
- |
$180.31 |
$202,000 |
1,152 |
0.05% |
-22,000 |
-166 |
0 |
Beverage Soft Drinks... |
|
