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| Name: |
Key Financial Inc |
| City: |
West Chester |
| State: |
PA |
| Zip: |
19380 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$169.30 |
$20,170,000 |
104,761 |
5.51% |
2,228,000 |
-36 |
0.001 |
Personal Computers |
|
|
FPEI |
First Trust Institutional P... |
2 |
- |
$0.00 |
$14,852,000 |
832,976 |
4.06% |
7,627,000 |
404,949 |
0.567 |
N/A |
|
|
DNL |
WisdomTree World ex-US Growth |
3 |
- |
$37.96 |
$14,473,000 |
391,275 |
3.96% |
1,348,000 |
-1,114 |
0.435 |
Closed - End Fund - Debt |
|
|
DOL |
WisdomTree Trust Internatio... |
4 |
- |
$50.63 |
$13,325,000 |
270,510 |
3.64% |
1,350,000 |
8,022 |
3.513 |
Closed - End Fund - E... |
|
|
SLYV |
streetTRACKS Dow Jones US S... |
5 |
- |
$78.56 |
$11,514,000 |
138,205 |
3.15% |
1,849,000 |
4,658 |
0.347 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
6 |
- |
$406.32 |
$10,970,000 |
29,172 |
3% |
1,969,000 |
664 |
0 |
Application Software |
|
|
GOVT |
Ishares Barclays Us Treasur... |
7 |
- |
$0.00 |
$9,683,000 |
420,287 |
2.65% |
7,571,000 |
324,448 |
0.005 |
N/A |
|
|
EFG |
iShares MSCI EAFE Growth ETF |
8 |
- |
$0.00 |
$9,022,000 |
93,151 |
2.47% |
615,000 |
-4,266 |
0.01 |
Closed - End Fund - E... |
|
|
BUFR |
First Tr Exchng Traded Fd Vi |
9 |
- |
$0.00 |
$7,763,000 |
292,158 |
2.12% |
1,136,000 |
21,560 |
0.325 |
N/A |
|
|
SPYV |
SPDR Dow Jones Wilshire Lar... |
10 |
- |
$48.31 |
$6,545,000 |
140,362 |
1.79% |
1,438,000 |
16,577 |
0.004 |
Closed - End Fund - E... |
|
|
DLN |
WisdomTree LargeCap Dividen... |
11 |
- |
$70.09 |
$5,700,000 |
85,864 |
1.56% |
783,000 |
5,904 |
0.036 |
Closed - End Fund - E... |
|
|
SLYG |
SPDR Dow Jones Wilshire Sma... |
12 |
- |
$84.23 |
$5,610,000 |
67,086 |
1.53% |
1,114,000 |
5,719 |
0.264 |
Closed - End Fund - E... |
|
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
13 |
- |
$71.52 |
$5,572,000 |
85,649 |
1.52% |
545,000 |
844 |
0.005 |
Closed - End Fund - E... |
|
|
SPTS |
Spdr Barclays Short Term Tr... |
14 |
- |
$29.48 |
$5,421,000 |
186,603 |
1.48% |
5,394,000 |
185,675 |
0.061 |
N/A |
|
|
XOM |
Exxon Mobil Corp |
15 |
- |
$117.96 |
$5,352,000 |
53,535 |
1.46% |
-948,000 |
-46 |
0.001 |
Integrated Oil & Gas |
|
|
ITE |
Spdr Brcly Cap Intrmd Trm |
16 |
New |
$27.54 |
$5,216,000 |
182,649 |
1.43% |
5,216,000 |
182,649 |
0.018 |
Closed - End Fund - E... |
|
|
DES |
WisdomTree SmallCap Dividend |
17 |
- |
$31.25 |
$5,155,000 |
160,246 |
1.41% |
1,012,000 |
13,349 |
0.269 |
Closed - End Fund - E... |
|
|
BSMR |
Invesco Bulletshares 2027 M... |
18 |
- |
$0.00 |
$4,821,000 |
201,711 |
1.32% |
3,868,000 |
160,075 |
0.224 |
N/A |
|
|
JIG |
Jpmorgan International Grow... |
19 |
- |
$0.00 |
$4,485,000 |
76,883 |
1.23% |
937,000 |
10,550 |
0.854 |
N/A |
|
|
AMZN |
Amazon.com Inc |
20 |
- |
$179.62 |
$4,441,000 |
29,231 |
1.21% |
648,000 |
-604 |
0 |
Internet Software & S... |
|
|
JNJ |
Johnson & Johnson |
21 |
- |
$146.14 |
$4,402,000 |
28,085 |
1.2% |
15,000 |
-82 |
0.001 |
Drug Manufacturers - ... |
|
|
JPM |
JP Morgan Chase & Co |
22 |
- |
$193.49 |
$3,868,000 |
22,740 |
1.06% |
1,113,000 |
3,740 |
0.001 |
Domestic Money Center... |
|
|
FICS |
First Trust International D... |
23 |
- |
$0.00 |
$3,723,000 |
110,319 |
1.02% |
944,000 |
17,844 |
1.226 |
N/A |
|
|
IWF |
iShares Russell 1000 Growth |
24 |
- |
$327.99 |
$3,107,000 |
10,249 |
0.85% |
375,000 |
-21 |
0.004 |
Closed - End Fund - E... |
|
|
PG |
Procter & Gamble Co |
25 |
- |
$161.29 |
$3,082,000 |
21,031 |
0.84% |
4,000 |
-68 |
0.001 |
Cleaning Products |
|
|
DIS |
Walt Disney Co |
27 |
- |
$112.73 |
$3,023,000 |
33,478 |
0.83% |
-72,000 |
-4,707 |
0.002 |
Entertainment - Diver... |
|
|
MRK |
Merck & Co Inc |
28 |
- |
$131.20 |
$2,819,000 |
25,861 |
0.77% |
210,000 |
516 |
0.001 |
Drug Manufacturers - ... |
|
|
AVGO |
Broadcom Limited |
29 |
- |
$1,344.07 |
$2,755,000 |
2,468 |
0.75% |
705,000 |
0 |
0.001 |
Semiconductor- Broad... |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
30 |
- |
$0.00 |
$2,626,000 |
50,397 |
0.72% |
43,000 |
-2,396 |
0.002 |
Closed - End Fund - E... |
|
|
ADP |
Automatic Data Processing Inc |
31 |
- |
$243.07 |
$2,500,000 |
10,731 |
0.68% |
-82,000 |
0 |
0.003 |
Business Software & S... |
|
|
GOOGL |
Alphabet Inc |
32 |
- |
$171.95 |
$2,407,000 |
17,231 |
0.66% |
121,000 |
-240 |
0 |
Search Engines & Info... |
|
|
MCD |
McDonalds Corp |
33 |
- |
$273.09 |
$2,374,000 |
8,008 |
0.65% |
264,000 |
0 |
0.001 |
Restaurants |
|
|
ABBV |
Abbvie Inc. |
34 |
- |
$159.62 |
$2,292,000 |
14,791 |
0.63% |
89,000 |
15 |
0.001 |
Drug Manufacturers - ... |
|
|
PFE |
Pfizer Inc |
35 |
- |
$25.40 |
$2,104,000 |
73,092 |
0.58% |
-437,000 |
-3,512 |
0.001 |
Drug Manufacturers - ... |
|
|
STBA |
S&T Bancorp Inc |
36 |
- |
$30.98 |
$2,084,000 |
62,344 |
0.57% |
396,000 |
0 |
0.159 |
Domestic Regional Banks |
|
|
BA |
Boeing Co |
37 |
- |
$167.22 |
$2,083,000 |
7,992 |
0.57% |
1,126,000 |
3,000 |
0.001 |
Aerospace/Defense - M... |
|
|
IVW |
ishares tr S&P 500 BARRA GR |
38 |
- |
$82.53 |
$1,954,000 |
26,018 |
0.53% |
164,000 |
-144 |
0.005 |
Closed - End Fund - E... |
|
|
UNH |
Unitedhealth Group Inc |
39 |
- |
$495.35 |
$1,922,000 |
3,651 |
0.53% |
81,000 |
0 |
0 |
Health Care Plans |
|
|
BSMV |
Invesco Bulletshares 2031 M... |
40 |
- |
$0.00 |
$1,913,000 |
88,389 |
0.52% |
418,000 |
13,689 |
0.982 |
N/A |
|
|
BSMT |
Invesco Bulletshares 2029 M... |
41 |
- |
$0.00 |
$1,897,000 |
80,739 |
0.52% |
381,000 |
12,210 |
0.897 |
N/A |
|
|
BSMU |
Invesco Bulletshares 2030 M... |
42 |
- |
$0.00 |
$1,895,000 |
84,525 |
0.52% |
397,000 |
12,825 |
0.939 |
N/A |
|
|
HD |
Home Depot Inc |
43 |
- |
$335.09 |
$1,878,000 |
5,420 |
0.51% |
330,000 |
297 |
0.001 |
Home Improvement Stores |
|
|
DWM |
WisdomTree Trust DIEFA Fund |
44 |
- |
$53.85 |
$1,858,000 |
35,382 |
0.51% |
151,000 |
80 |
0.295 |
Closed - End Fund - E... |
|
|
BSMO |
Invesco Bulletshares 2024 M... |
45 |
- |
$24.79 |
$1,766,000 |
70,865 |
0.48% |
266,000 |
10,000 |
0.787 |
N/A |
|
|
ICVT |
Ishares Convertible Bond Etf |
46 |
- |
$0.00 |
$1,764,000 |
22,450 |
0.48% |
72,000 |
-353 |
0.019 |
N/A |
|
|
BSMP |
Invesco Bulletshares 2025 M... |
47 |
- |
$0.00 |
$1,747,000 |
71,185 |
0.48% |
283,000 |
10,200 |
0.791 |
N/A |
|
|
ABT |
Abbott Laboratories |
48 |
- |
$107.53 |
$1,658,000 |
15,067 |
0.45% |
226,000 |
281 |
0.001 |
Drug Manufacturers - ... |
|
|
IVV |
iShares Core S&P 500 Etf |
49 |
- |
$510.77 |
$1,653,000 |
3,460 |
0.45% |
167,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
BSMQ |
Invesco Bulletshares 2026 M... |
50 |
- |
$0.00 |
$1,642,000 |
69,113 |
0.45% |
297,000 |
10,600 |
0.768 |
N/A |
|
|
PEP |
Pepsico Inc |
51 |
- |
$175.58 |
$1,637,000 |
9,641 |
0.45% |
3,000 |
0 |
0.001 |
Beverage Soft Drinks... |
|
|
BSMS |
Invesco Bulletshares 2028 M... |
52 |
- |
$0.00 |
$1,446,000 |
60,856 |
0.4% |
455,000 |
16,865 |
0.068 |
N/A |
|
|
MDYG |
streetTRACKS Series Trust -... |
53 |
- |
$83.14 |
$1,429,000 |
18,887 |
0.39% |
-14,000 |
-1,985 |
0.064 |
Closed - End Fund - E... |
|
|
KO |
Coca-Cola Co |
54 |
- |
$61.74 |
$1,426,000 |
24,199 |
0.39% |
72,000 |
15 |
0.001 |
Beverage Soft Drinks... |
|
|
VUG |
Vanguard Growth VIPERS |
55 |
- |
$335.18 |
$1,333,000 |
4,289 |
0.36% |
129,000 |
-132 |
0.002 |
Closed - End Fund - E... |
|
|
BRK.B |
Berkshire Hathaway B |
56 |
- |
$402.10 |
$1,331,000 |
3,731 |
0.36% |
24,000 |
0 |
0 |
Property & Casualty I... |
|
|
IWD |
iShares Russell 1000 Value |
57 |
- |
$173.05 |
$1,268,000 |
7,676 |
0.35% |
103,000 |
0 |
0.002 |
Closed - End Fund - E... |
|
|
CWB |
SPDR Barclays Capital Conve... |
58 |
- |
$70.73 |
$1,266,000 |
17,545 |
0.35% |
358,000 |
4,155 |
0.023 |
N/A |
|
|
NVDA |
NVIDIA Corporation |
59 |
- |
$877.35 |
$1,265,000 |
2,554 |
0.35% |
403,000 |
572 |
0 |
Semiconductor - Speci... |
|
|
ACN |
Accenture Plc |
60 |
- |
$308.01 |
$1,204,000 |
3,431 |
0.33% |
1,108,000 |
3,119 |
0.001 |
Management Services |
|
|
FISV |
Fiserv Inc |
61 |
- |
$155.89 |
$1,171,000 |
8,812 |
0.32% |
176,000 |
0 |
0.001 |
Business Software & S... |
|
|
MCO |
Moodys Corp |
62 |
- |
$376.13 |
$1,165,000 |
2,984 |
0.32% |
222,000 |
0 |
0.002 |
Business Services |
|
|
CVX |
Chevron Corp |
63 |
- |
$165.89 |
$1,163,000 |
7,800 |
0.32% |
-152,000 |
0 |
0 |
Integrated Oil & Gas |
|
|
VTV |
Vanguard Value VIPERS |
64 |
- |
$157.91 |
$1,141,000 |
7,630 |
0.31% |
116,000 |
197 |
0.002 |
Closed - End Fund - E... |
|
|
BRK.A |
Berkshire Hathaway Inc |
65 |
- |
$606,920.00 |
$1,085,000 |
2 |
0.3% |
22,000 |
0 |
0 |
Property & Casualty I... |
|
|
VZ |
Verizon Communications Inc |
66 |
- |
$39.68 |
$1,073,000 |
28,469 |
0.29% |
122,000 |
-880 |
0.001 |
Telecom Services - Do... |
|
|
IWP |
iShares Tr Russell MidCap Gr |
67 |
- |
$108.98 |
$1,043,000 |
9,985 |
0.29% |
131,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
PFF |
iShares S&P U.S. Preferred ... |
68 |
- |
$31.13 |
$1,016,000 |
32,574 |
0.28% |
-32,000 |
-2,193 |
0.007 |
Closed - End Fund - E... |
|
|
CSCO |
Cisco Systems Inc |
69 |
- |
$47.86 |
$1,011,000 |
20,010 |
0.28% |
-24,000 |
755 |
0 |
Networking & Communic... |
|
|
IWB |
ishares trust Russell 1000 |
70 |
- |
$279.45 |
$1,009,000 |
3,846 |
0.28% |
106,000 |
0 |
0.003 |
Closed - End Fund - E... |
|
|
MDLZ |
Mondelez International Inc |
71 |
- |
$70.61 |
$987,000 |
13,628 |
0.27% |
41,000 |
3 |
0.001 |
Food - Major Diversified |
|
|
GOOG |
Alphabet Inc |
72 |
- |
$173.69 |
$984,000 |
6,980 |
0.27% |
64,000 |
0 |
0 |
Search Engines & Info... |
|
|
FULT |
Fulton Financial Corp |
73 |
- |
$15.62 |
$944,000 |
57,363 |
0.26% |
249,000 |
0 |
0.035 |
Domestic Regional Banks |
|
|
VTI |
Vanguard Total Stock Market... |
74 |
- |
$251.78 |
$938,000 |
3,953 |
0.26% |
98,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
IWM |
iShares Tr Russell 2000 Indx |
75 |
- |
$198.36 |
$931,000 |
4,637 |
0.25% |
111,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
EMM |
Global X Emerging Markets Etf |
76 |
- |
$26.72 |
$925,000 |
18,978 |
0.25% |
286,000 |
4,388 |
0.002 |
Closed - End Fund - E... |
|
|
DWX |
Spdr S&P Intl Divd |
78 |
- |
$34.23 |
$907,000 |
25,520 |
0.25% |
67,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
TSLA |
Tesla Motors Inc |
77 |
- |
$168.29 |
$907,000 |
3,650 |
0.25% |
455,000 |
1,845 |
0.158 |
Auto Manufacturers |
|
|
MPC |
Marathon Petroleum Corp |
79 |
- |
$198.39 |
$895,000 |
6,032 |
0.24% |
-18,000 |
0 |
0.001 |
Oil & Gas Refining, P... |
|
|
IJT |
iShares S&P SC600 BR Gr Indx |
80 |
- |
$126.09 |
$879,000 |
7,026 |
0.24% |
108,000 |
0 |
0.015 |
Closed - End Fund - E... |
|
|
WTRG |
Essential Utilities Ord Shs |
82 |
- |
$51.94 |
$876,000 |
23,451 |
0.24% |
76,000 |
156 |
0 |
Water Utilities |
|
|
VGT |
Vanguard I T VIPERS |
81 |
- |
$503.94 |
$876,000 |
1,810 |
0.24% |
125,000 |
0 |
0.01 |
Closed - End Fund - E... |
|
|
NSC |
Norfolk Southern Corp |
83 |
- |
$249.65 |
$846,000 |
3,579 |
0.23% |
141,000 |
0 |
0.001 |
Railroads |
|
|
VYM |
Vanguard High Dividend Yiel... |
84 |
- |
$117.37 |
$820,000 |
7,344 |
0.22% |
61,000 |
0 |
0.002 |
Closed - End Fund - Debt |
|
|
HSY |
Hershey Foods Corp |
85 |
- |
$186.16 |
$813,000 |
4,358 |
0.22% |
-59,000 |
0 |
0.003 |
Confectioners |
|
|
CAT |
Caterpillar Inc |
86 |
- |
$343.38 |
$811,000 |
2,742 |
0.22% |
62,000 |
0 |
0.001 |
Farm & Construction M... |
|
|
YUM |
YUM! Brands Inc |
87 |
- |
$141.77 |
$805,000 |
6,160 |
0.22% |
355,000 |
2,560 |
0.002 |
Restaurants |
|
|
BAC |
Bank of America Corp |
88 |
- |
$37.83 |
$803,000 |
23,835 |
0.22% |
351,000 |
7,325 |
0 |
Domestic Money Center... |
|
|
TJX |
TJX Companies Inc |
89 |
- |
$96.36 |
$776,000 |
8,272 |
0.21% |
41,000 |
0 |
0.001 |
Discount, Variety Stores |
|
|
LMT |
Lockheed Martin Corp |
90 |
- |
$461.29 |
$761,000 |
1,678 |
0.21% |
75,000 |
0 |
0.001 |
Aerospace/Defense - M... |
|
|
IJR |
iShares Core S&P Small-Cap |
91 |
- |
$105.65 |
$755,000 |
6,975 |
0.21% |
97,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
SPY |
Standard & Poors Depository... |
92 |
- |
$508.26 |
$744,000 |
1,566 |
0.2% |
44,000 |
-73 |
0 |
Closed - End Fund - E... |
|
|
ORCL |
Oracle Corp |
93 |
- |
$117.21 |
$729,000 |
6,916 |
0.2% |
38,000 |
396 |
0 |
Application Software |
|
|
QQQ |
Invesco QQQ Trust Series I |
94 |
- |
$431.00 |
$718,000 |
1,752 |
0.2% |
39,000 |
-142 |
0 |
Closed - End Fund - Debt |
|
|
VNQ |
Vanguard REIT Index VIPERs |
95 |
- |
$80.16 |
$712,000 |
8,056 |
0.19% |
129,000 |
352 |
0.002 |
Closed - End Fund - E... |
|
|
VEA |
Vanguard Europe Pacific ETF |
96 |
- |
$48.88 |
$706,000 |
14,744 |
0.19% |
61,000 |
0 |
0.001 |
Closed - End Fund - F... |
|
|
FELG |
Fidelity Enhanced Large Cap... |
|
New |
$0.00 |
$686,000 |
26,144 |
0.19% |
686,000 |
26,144 |
0.291 |
N/A |
|
|
AZN |
AstraZeneca Plc (ADR) |
97 |
- |
$75.17 |
$674,000 |
10,004 |
0.18% |
10,000 |
200 |
0 |
Drug Manufacturers - ... |
|
|
VWO |
Vanguard Emerging Markets S... |
98 |
- |
$42.32 |
$671,000 |
16,325 |
0.18% |
31,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
CRM |
Salesforce.com Inc |
99 |
- |
$274.29 |
$670,000 |
2,547 |
0.18% |
149,000 |
-20 |
0 |
Internet Software & S... |
|
|
PXF |
Invesco FTSE RAFI Dev Mkts ... |
100 |
- |
$48.97 |
$652,000 |
13,766 |
0.18% |
53,000 |
0 |
0.044 |
Closed - End Fund - E... |
|
