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| Name: |
HERON FINANCIAL GROUP LLC |
| City: |
NEW YORK |
| State: |
NY |
| Zip: |
10017 |
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| Holdings
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52 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
VUG |
Vanguard Growth VIPERS |
1 |
- |
$350.32 |
$10,262,000 |
36,268 |
5.53% |
934,000 |
-1,129 |
0.014 |
Closed - End Fund - E... |
|
|
VOO |
Vanguard S&P 500 Etf |
2 |
- |
$485.97 |
$9,919,000 |
24,355 |
5.35% |
597,000 |
-433 |
0.003 |
Closed - End Fund - E... |
|
|
EFAV |
Ishares Msci Eafe Minimum V... |
3 |
- |
$0.00 |
$8,604,000 |
127,460 |
4.64% |
-511,000 |
-7,276 |
0.085 |
N/A |
|
|
IWR |
iShares Tr Rssll MidCap Indx |
4 |
- |
$83.19 |
$8,292,000 |
113,546 |
4.47% |
-23,000 |
-5,369 |
0.032 |
Closed - End Fund - E... |
|
|
IWP |
iShares Tr Russell MidCap Gr |
5 |
- |
$111.89 |
$8,201,000 |
84,868 |
4.42% |
64,000 |
-4,502 |
0.011 |
Closed - End Fund - E... |
|
|
IJJ |
iShares S&P MC 400/BARRA VL |
6 |
- |
$117.63 |
$7,956,000 |
74,264 |
4.29% |
-30,000 |
-3,441 |
0.118 |
Closed - End Fund - E... |
|
|
IWO |
iShares Russell 2000 Growth |
8 |
- |
$265.43 |
$6,962,000 |
28,691 |
3.75% |
312,000 |
-626 |
0.069 |
Closed - End Fund - E... |
|
|
VB |
Vanguard Small Cap VIPERS |
9 |
- |
$225.36 |
$6,703,000 |
33,700 |
3.61% |
35,000 |
-1,478 |
0.018 |
Closed - End Fund - E... |
|
|
IWN |
iShares Russell 2000 Value |
10 |
- |
$158.37 |
$6,270,000 |
44,534 |
3.38% |
-14,000 |
-1,326 |
0.054 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
11 |
- |
$189.84 |
$5,039,000 |
25,979 |
2.72% |
678,000 |
-468 |
0 |
Personal Computers |
|
|
IWV |
iShares Tr Russell 3000 Indx |
12 |
- |
$302.00 |
$4,187,000 |
16,453 |
2.26% |
262,000 |
-221 |
0.034 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
13 |
- |
$420.99 |
$2,895,000 |
8,501 |
1.56% |
364,000 |
-279 |
0 |
Application Software |
|
|
PGX |
Invesco Preferred ETF |
16 |
- |
$11.60 |
$2,221,000 |
195,358 |
1.2% |
-34,000 |
-1,079 |
0.045 |
Closed - End Fund - Debt |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
18 |
- |
$0.00 |
$2,040,000 |
42,606 |
1.1% |
-294,000 |
-7,109 |
0.02 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
19 |
- |
$413.12 |
$2,012,000 |
5,899 |
1.08% |
185,000 |
-18 |
0 |
Property & Casualty I... |
|
|
XOM |
Exxon Mobil Corp |
24 |
- |
$117.87 |
$1,798,000 |
16,762 |
0.97% |
-43,000 |
-24 |
0 |
Integrated Oil & Gas |
|
|
JPM |
JP Morgan Chase & Co |
25 |
- |
$202.47 |
$1,693,000 |
11,638 |
0.91% |
153,000 |
-180 |
0 |
Domestic Money Center... |
|
|
UNH |
Unitedhealth Group Inc |
33 |
- |
$521.27 |
$1,289,000 |
2,682 |
0.69% |
21,000 |
-1 |
0 |
Health Care Plans |
|
|
PFF |
iShares S&P U.S. Preferred ... |
35 |
- |
$31.67 |
$1,190,000 |
38,462 |
0.64% |
-11,000 |
-20 |
0.008 |
Closed - End Fund - E... |
|
|
VLO |
Valero Energy Corp |
36 |
- |
$158.50 |
$1,139,000 |
9,708 |
0.61% |
-269,000 |
-380 |
0.002 |
Oil & Gas Refining, P... |
|
|
PG |
Procter & Gamble Co |
37 |
- |
$167.86 |
$1,138,000 |
7,502 |
0.61% |
-6,000 |
-189 |
0 |
Cleaning Products |
|
|
ADBE |
Adobe Systems Inc |
38 |
- |
$482.88 |
$1,110,000 |
2,269 |
0.6% |
235,000 |
-1 |
0 |
Application Software |
|
|
CSCO |
Cisco Systems Inc |
39 |
- |
$48.34 |
$1,082,000 |
20,909 |
0.58% |
-36,000 |
-483 |
0 |
Networking & Communic... |
|
|
BIV |
Vanguard Intermediate-Term ... |
42 |
- |
$74.69 |
$982,000 |
13,059 |
0.53% |
-22,000 |
-20 |
0.008 |
Closed - End Fund - Debt |
|
|
PIE |
Invesco Dwa Emerging Market... |
43 |
- |
$21.87 |
$980,000 |
51,666 |
0.53% |
15,000 |
-426 |
0.65 |
Closed - End Fund - Debt |
|
|
LLY |
Eli Lilly & Co |
50 |
- |
$771.12 |
$823,000 |
1,754 |
0.44% |
207,000 |
-40 |
0 |
Drug Manufacturers - ... |
|
|
WMB |
Williams Companies Inc |
53 |
- |
$40.95 |
$779,000 |
23,860 |
0.42% |
50,000 |
-550 |
0.002 |
Oil & Gas Pipelines &... |
|
|
FDX |
Fedex Corp |
58 |
- |
$258.78 |
$753,000 |
3,036 |
0.41% |
49,000 |
-45 |
0.001 |
AirDelivery & Freight... |
|
|
MPC |
Marathon Petroleum Corp |
62 |
- |
$174.77 |
$696,000 |
5,967 |
0.38% |
-125,000 |
-120 |
0.001 |
Oil & Gas Refining, P... |
|
|
RPM |
RPM International Inc |
69 |
- |
$113.07 |
$592,000 |
6,598 |
0.32% |
15,000 |
-12 |
0.005 |
General Building Mate... |
|
|
FIXD |
First Trust Tcw Opportnisti... |
71 |
- |
$43.14 |
$579,000 |
13,110 |
0.31% |
-63,000 |
-1,140 |
0.017 |
N/A |
|
|
IWZ |
iShares Russell 3000 Growth |
75 |
- |
$119.52 |
$552,000 |
5,657 |
0.3% |
50,000 |
-2 |
0.002 |
Closed - End Fund - E... |
|
|
AMAT |
Applied Materials Inc |
82 |
- |
$214.03 |
$517,000 |
3,580 |
0.28% |
73,000 |
-35 |
0 |
Semiconductor Equipme... |
|
|
ORCL |
Oracle Corp |
83 |
- |
$122.16 |
$511,000 |
4,290 |
0.28% |
98,000 |
-160 |
0 |
Application Software |
|
|
DFUS |
Dimensional U S Equity Etf |
89 |
- |
$57.49 |
$424,000 |
8,809 |
0.23% |
30,000 |
-50 |
0.009 |
N/A |
|
|
INTC |
Intel Corp |
95 |
- |
$32.03 |
$392,000 |
11,736 |
0.21% |
-8,000 |
-495 |
0 |
Semiconductor- Broad... |
|
|
T |
AT&T Corp |
94 |
- |
$17.30 |
$392,000 |
24,598 |
0.21% |
-95,000 |
-680 |
0.001 |
Long Distance Carriers |
|
|
CVS |
CVS/Caremark Corp |
96 |
- |
$57.52 |
$391,000 |
5,657 |
0.21% |
-43,000 |
-179 |
0 |
Drug Stores |
|
|
IEMG |
Ishares Core Msci Emerging ... |
97 |
- |
$54.68 |
$389,000 |
7,898 |
0.21% |
-43,000 |
-949 |
0 |
N/A |
|
|
BMY |
Bristol-Myers Squibb Co |
99 |
- |
$44.11 |
$385,000 |
6,027 |
0.21% |
-37,000 |
-60 |
0 |
Drug Manufacturers - ... |
|
|
ETN |
Eaton Corp |
100 |
- |
$330.18 |
$374,000 |
1,859 |
0.2% |
54,000 |
-6 |
0 |
Diversified Machinery |
|
|
AVGO |
Broadcom Limited |
104 |
- |
$1,412.13 |
$341,000 |
393 |
0.18% |
82,000 |
-10 |
0 |
Semiconductor- Broad... |
|
|
IBM |
International Business Mach... |
110 |
- |
$168.97 |
$305,000 |
2,276 |
0.16% |
4,000 |
-23 |
0 |
Diversified Computer ... |
|
|
CVX |
Chevron Corp |
112 |
- |
$161.09 |
$296,000 |
1,884 |
0.16% |
-55,000 |
-265 |
0 |
Integrated Oil & Gas |
|
|
CTVA |
Corteva, Inc. |
117 |
- |
$56.00 |
$274,000 |
4,789 |
0.15% |
-16,000 |
-12 |
0.001 |
N/A |
|
|
BDX |
Becton Dickinson & Co |
118 |
- |
$236.62 |
$271,000 |
1,027 |
0.15% |
16,000 |
-3 |
0 |
Medical Instruments &... |
|
|
ADSK |
Autodesk Inc |
120 |
- |
$220.43 |
$263,000 |
1,286 |
0.14% |
-21,000 |
-79 |
0 |
Technical & System So... |
|
|
UL |
Unilever Plc (ADR) |
123 |
- |
$54.07 |
$250,000 |
4,800 |
0.13% |
0 |
-12 |
0 |
Food - Major Diversified |
|
|
BA |
Boeing Co |
124 |
- |
$182.96 |
$246,000 |
1,166 |
0.13% |
-4,000 |
-10 |
0 |
Aerospace/Defense - M... |
|
|
ACN |
Accenture Plc |
128 |
- |
$308.00 |
$234,000 |
759 |
0.13% |
16,000 |
-3 |
0 |
Management Services |
|
|
QQQ |
Invesco QQQ Trust Series I |
129 |
- |
$451.98 |
$231,000 |
625 |
0.12% |
19,000 |
-34 |
0 |
Closed - End Fund - Debt |
|
|
DNP |
DNP Select Income Fund Inc |
142 |
- |
$8.77 |
$169,000 |
16,171 |
0.09% |
-10,000 |
-47 |
0.006 |
Closed - End Fund - E... |
|
