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  Name: Founders Financial Alliance LLC
  City: RALEIGH
  State: NC
  Zip: 27615
   
Achive data
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Portfolio Summary View Filing
  Filing Report Date : 2023-12-31
  Total Value : $257,868,000
  Total Value Change : $28,916,000
  Securities Held Change : 16
   
All Securities Held : 491
  New Positions : 16
  Closed Positions : 7
  Increased Positions : 184
  Unchanged Positions : 136
  Decreased Positions : 155

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Holdings Found : 100     View All Holdings Currently Viewing:  ALL     Page 1 of 1
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Ticker Company Name Position
Rank
New/Closed
Postion
Last
Close
    Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
   % of Company    Industry
   (AAPL)1 Year Chart         AAPL Apple Inc 1 - $169.30 $25,291,000 131,364 9.81% 2,744,000 -328 0.001    Personal Computers
   (MSFT)1 Year Chart         MSFT Microsoft Corp 2 - $406.32 $11,704,000 31,123 4.54% 2,076,000 631 0    Application Software
   (NVDA)1 Year Chart         NVDA NVIDIA Corporation 3 - $877.35 $8,913,000 17,998 3.46% 1,369,000 655 0.001    Semiconductor - Speci...
   (FBNC)1 Year Chart         FBNC First Bancorp 4 - $31.52 $6,363,000 171,921 2.47% 1,362,000 -5,803 0.6    Domestic Regional Banks
   (AMZN)1 Year Chart         AMZN Amazon.com Inc 5 - $179.62 $5,159,000 33,953 2% 873,000 234 0    Internet Software & S...
   (DUK)1 Year Chart         DUK Duke Energy Corp 6 - $97.71 $5,043,000 51,970 1.96% 206,000 -2,832 0.007    Electric Utilities
   (SPY)1 Year Chart         SPY Standard & Poors Depository... 7 - $508.26 $4,450,000 9,362 1.73% 514,000 155 0    Closed - End Fund - E...
   (BIL)1 Year Chart         BIL Spdr Brcly Cap 1-3 Mnth Tb 8 - $0.00 $4,401,000 48,161 1.71% 4,370,000 47,825 0.005    Closed - End Fund - E...
   (JPM)1 Year Chart         JPM JP Morgan Chase & Co 9 - $193.49 $4,259,000 25,040 1.65% 621,000 -49 0.001    Domestic Money Center...
   (JPST)1 Year Chart         JPST Jp Morgan Ultra Short Incom... 10 - $0.00 $3,915,000 77,939 1.52% 177,000 3,447 0.009    N/A
   (JPHY)1 Year Chart         JPHY Jpmorgan Disciplined High Y... 11 - $0.00 $3,900,000 84,946 1.51% 241,000 1,564 0.181    N/A
   (AVGO)1 Year Chart         AVGO Broadcom Limited 12 - $1,344.07 $3,617,000 3,240 1.4% 640,000 -344 0.001    Semiconductor- Broad...
   (IWF)1 Year Chart         IWF iShares Russell 1000 Growth 13 - $327.99 $3,524,000 11,625 1.37% 421,000 -41 0.004    Closed - End Fund - E...
   (ABBV)1 Year Chart         ABBV Abbvie Inc. 14 - $159.62 $3,072,000 19,824 1.19% 191,000 496 0.001    Drug Manufacturers - ...
   (JNJ)1 Year Chart         JNJ Johnson & Johnson 15 - $146.14 $2,855,000 18,212 1.11% 154,000 868 0.001    Drug Manufacturers - ...
   (GOOGL)1 Year Chart         GOOGL Alphabet Inc 16 - $171.95 $2,829,000 20,254 1.1% 246,000 515 0    Search Engines & Info...
   (DIA)1 Year Chart         DIA Diamonds Trust 17 - $382.31 $2,825,000 7,496 1.1% 355,000 122 0.009    Closed - End Fund - E...
   (LOW)1 Year Chart         LOW Lowes Companies Inc 18 - $229.87 $2,577,000 11,580 1% 50,000 -577 0.002    Home Improvement Stores
   (CVX)1 Year Chart         CVX Chevron Corp 19 - $165.89 $2,558,000 17,151 0.99% -307,000 161 0.001    Integrated Oil & Gas
   (TWOK)1 Year Chart         TWOK Spdr Russell 2000 20 - $41.11 $2,421,000 57,407 0.94% -80,000 -10,381 0.006    N/A
   (GCOW)1 Year Chart         GCOW Pacer Global Cash Cows Divi... 21 - $0.00 $2,387,000 69,665 0.93% 78,000 -1,300 0.153    N/A
   (IWD)1 Year Chart         IWD iShares Russell 1000 Value 22 - $173.05 $2,376,000 14,377 0.92% 162,000 -209 0.005    Closed - End Fund - E...
   (DIVO)1 Year Chart         DIVO Amplify Yieldshares Cwp Div... 23 - $0.00 $2,340,000 64,019 0.91% -112,000 -6,574 0.071    N/A
   (XLE)1 Year Chart         XLE SPDR Energy Sector 24 - $95.74 $2,307,000 27,511 0.89% -157,000 246 0.001    Closed - End Fund - E...
   (MO)1 Year Chart         MO Altria Group Inc 25 - $43.38 $2,212,000 54,846 0.86% -8,000 2,051 0.003    Cigarettes & Other To...
   (XOM)1 Year Chart         XOM Exxon Mobil Corp 26 - $117.96 $2,201,000 22,014 0.85% -365,000 189 0.001    Integrated Oil & Gas
   (PM)1 Year Chart         PM Philip Morris International... 27 - $95.02 $2,065,000 21,947 0.8% -35,000 -741 0.001    Cigarettes & Other To...
   (HON)1 Year Chart         HON Honeywell International Inc 28 - $193.45 $1,904,000 9,079 0.74% 231,000 22 0.001    Conglomerates
   (BRK.B)1 Year Chart         BRK.B Berkshire Hathaway B 29 - $402.10 $1,870,000 5,242 0.73% 80,000 132 0    Property & Casualty I...
   (MRK)1 Year Chart         MRK Merck & Co Inc 30 - $131.20 $1,868,000 17,134 0.72% 68,000 -351 0.001    Drug Manufacturers - ...
   (PG)1 Year Chart         PG Procter & Gamble Co 31 - $161.29 $1,699,000 11,592 0.66% -104,000 -766 0    Cleaning Products
   (V)1 Year Chart         V Visa Inc 32 - $274.52 $1,488,000 5,715 0.58% 235,000 268 0    Business Services
   (MCD)1 Year Chart         MCD McDonalds Corp 33 - $273.09 $1,480,000 4,992 0.57% 156,000 -34 0.001    Restaurants
   (NEE)1 Year Chart         NEE NextEra Energy 34 - $65.99 $1,406,000 23,152 0.55% 94,000 243 0.001    Electric Utilities
   (FB)1 Year Chart         FB Meta Platforms Inc 35 - $443.29 $1,404,000 3,967 0.54% 241,000 94 0    Internet Service Prov...
   (SBUX)1 Year Chart         SBUX Starbucks Corp 36 - $88.25 $1,392,000 14,501 0.54% 62,000 -66 0.001    Specialty Eateries
   (PEP)1 Year Chart         PEP Pepsico Inc 37 - $175.58 $1,365,000 8,037 0.53% -9,000 -74 0.001    Beverage Soft Drinks...
   (LQD)1 Year Chart         LQD iShares Trust Goldman Sachs 38 - $105.13 $1,347,000 12,171 0.52% -132,000 -2,323 0.003    Closed - End Fund - E...
   (KO)1 Year Chart         KO Coca-Cola Co 39 - $61.74 $1,323,000 22,456 0.51% 33,000 -592 0.001    Beverage Soft Drinks...
   (AMD)1 Year Chart         AMD Advanced Micro Devices Inc 40 - $157.40 $1,290,000 8,749 0.5% 389,000 -15 0.001    Semiconductor- Broad...
   (IVV)1 Year Chart         IVV iShares Core S&P 500 Etf 41 - $510.77 $1,282,000 2,683 0.5% 107,000 -54 0    Closed - End Fund - E...
   (VIG)1 Year Chart         VIG Vanguard Dividend Appreciat... 42 - $176.73 $1,245,000 7,309 0.48% 173,000 407 0.002    Closed - End Fund - Debt
   (HD)1 Year Chart         HD Home Depot Inc 43 - $335.09 $1,230,000 3,548 0.48% 137,000 -69 0    Home Improvement Stores
   (LLY)1 Year Chart         LLY Eli Lilly & Co 44 - $733.51 $1,199,000 2,057 0.46% -275,000 -687 0    Drug Manufacturers - ...
   (T)1 Year Chart         T AT&T Corp 45 - $16.75 $1,187,000 70,746 0.46% 43,000 -5,400 0.001    Long Distance Carriers
   (IBM)1 Year Chart         IBM International Business Mach... 46 - $167.13 $1,177,000 7,197 0.46% 327,000 1,141 0.001    Diversified Computer ...
   (GTO)1 Year Chart         GTO Invesco Total Return Bond ETF 47 - $45.56 $1,163,000 24,612 0.45% -77,000 -3,183 0.106    N/A
   (TGT)1 Year Chart         TGT Target Corp 48 - $164.74 $1,162,000 8,161 0.45% 350,000 819 0.002    Discount, Variety Stores
   (UNH)1 Year Chart         UNH Unitedhealth Group Inc 49 - $495.35 $1,121,000 2,129 0.43% -32,000 -158 0    Health Care Plans
   (RY)1 Year Chart         RY Royal Bank of Canada (USA) 50 - $98.16 $1,120,000 11,075 0.43% 166,000 168 0.001    Foreign Money Center ...
   (GOOG)1 Year Chart         GOOG Alphabet Inc 51 - $173.69 $1,095,000 7,768 0.42% 72,000 6 0    Search Engines & Info...
   (BAC)1 Year Chart         BAC Bank of America Corp 52 - $37.83 $1,076,000 31,953 0.42% 229,000 1,018 0    Domestic Money Center...
   (BBT)1 Year Chart         BBT Truist Financial Corp 53 - $35.64 $1,074,000 29,093 0.42% 273,000 1,101 0.002    Domestic Regional Banks
   (WPC)1 Year Chart         WPC WP Carey & Co 54 - $55.03 $1,073,000 16,555 0.42% 163,000 -271 0.009    Property Management
   (ROL)1 Year Chart         ROL Rollins Inc 55 - $44.90 $1,064,000 24,371 0.41% 144,000 -275 0.005    Business Services
   (VB)1 Year Chart         VB Vanguard Small Cap VIPERS 56 - $216.56 $1,020,000 4,781 0.4% 113,000 -14 0.003    Closed - End Fund - E...
   (QQQ)1 Year Chart         QQQ Invesco QQQ Trust Series I 57 - $431.00 $1,013,000 2,474 0.39% 108,000 -51 0.001    Closed - End Fund - Debt
   (XLF)1 Year Chart         XLF SPDR Financial Sector 58 - $40.82 $1,011,000 26,900 0.39% 12,000 -3,216 0    Closed - End Fund - E...
   (ADBE)1 Year Chart         ADBE Adobe Systems Inc 59 - $477.56 $957,000 1,604 0.37% 155,000 32 0    Application Software
   (SHY)1 Year Chart         SHY Ishares Barclays 1-3 Treasu... 60 - $81.21 $949,000 11,568 0.37% -36,000 -595 0.001    Closed - End Fund - E...
   (BA)1 Year Chart         BA Boeing Co 61 - $167.22 $946,000 3,629 0.37% 239,000 -62 0.001    Aerospace/Defense - M...
   (RTX)1 Year Chart         RTX RTX Corp 62 - $101.02 $943,000 11,210 0.37% 157,000 293 0.001    Conglomerates
   (CSCO)1 Year Chart         CSCO Cisco Systems Inc 63 - $47.86 $920,000 18,204 0.36% -51,000 138 0    Networking & Communic...
   (QDPL)1 Year Chart         QDPL Pacer Metaurus Us Large Cap... 64 - $0.00 $890,000 26,925 0.35% 88,000 575 0.299    N/A
   (VPU)1 Year Chart         VPU Vanguard Utilities VIPERS 65 - $143.53 $888,000 6,480 0.34% -2,000 -498 0.021    Closed - End Fund - E...
   (QYLD)1 Year Chart         QYLD Global X NASDAQ 100 Covered... 66 - $0.00 $883,000 50,934 0.34% 53,000 1,438 0.012    N/A
   (ETN)1 Year Chart         ETN Eaton Corp 67 - $324.30 $881,000 3,659 0.34% 129,000 132 0.001    Diversified Machinery
   (UPS)1 Year Chart         UPS United Parcel Service Inc 69 - $147.59 $878,000 5,584 0.34% 35,000 173 0    AirDelivery & Freight...
   (PFE)1 Year Chart         PFE Pfizer Inc 68 - $25.40 $878,000 30,486 0.34% -111,000 666 0.001    Drug Manufacturers - ...
   (CVS)1 Year Chart         CVS CVS/Caremark Corp 70 - $67.18 $876,000 11,089 0.34% 120,000 260 0.001    Drug Stores
   (VZ)1 Year Chart         VZ Verizon Communications Inc 71 - $39.68 $871,000 23,090 0.34% 64,000 -1,813 0.001    Telecom Services - Do...
   (XLK)1 Year Chart         XLK SPDR Technology Sector 72 - $199.83 $854,000 4,436 0.33% 111,000 -94 0.001    Closed - End Fund - E...
   (GOF)1 Year Chart         GOF Claymore/Guggenheim Strateg... 73 - $14.55 $839,000 65,579 0.33% -117,000 914 0.316    Closed - End Fund - E...
   (MAR)1 Year Chart         MAR Marriott International Inc 74 - $240.84 $826,000 3,662 0.32% 105,000 -5 0.001    Lodging
   (BP)1 Year Chart         BP BP Plc (ADR) 75 - $39.47 $787,000 22,238 0.31% -60,000 357 0.001    Integrated Oil & Gas
   (INTC)1 Year Chart         INTC Intel Corp 76 - $31.88 $781,000 15,547 0.3% 302,000 2,078 0    Semiconductor- Broad...
   (WMT)1 Year Chart         WMT Wal-Mart Stores Inc 77 - $60.16 $767,000 4,865 0.3% -79,000 -426 0    Discount, Variety Stores
   (VOO)1 Year Chart         VOO Vanguard S&P 500 Etf 78 - $467.21 $749,000 1,714 0.29% 74,000 -4 0    Closed - End Fund - E...
   (WM)1 Year Chart         WM Waste Management Inc 79 - $210.10 $740,000 4,133 0.29% 107,000 -17 0.001    Waste Management
   (DIS)1 Year Chart         DIS Walt Disney Co 80 - $112.73 $739,000 8,180 0.29% 73,000 -40 0    Entertainment - Diver...
   (COST)1 Year Chart         COST Costco Wholesale Corp 81 - $729.18 $726,000 1,100 0.28% 166,000 109 0    Discount, Variety Stores
   (AEP)1 Year Chart         AEP American Electric Power Co Inc 82 - $85.26 $696,000 8,575 0.27% 126,000 1,000 0.002    Electric Utilities
   (AMGN)1 Year Chart         AMGN Amgen Inc 83 - $269.98 $695,000 2,414 0.27% 47,000 4 0    Biotechnology
   (D)1 Year Chart         D Dominion Energy Inc 84 - $50.45 $685,000 14,564 0.27% -27,000 -1,378 0.002    Electric Utilities
   (IRM)1 Year Chart         IRM Iron Mountain Inc 85 - $77.52 $666,000 9,512 0.26% 61,000 -663 0.003    Business Services
   (CMCSA)1 Year Chart         CMCSA Comcast Corp 86 - $38.57 $662,000 15,104 0.26% -105,000 -2,184 0    CATV Systems
   (VUG)1 Year Chart         VUG Vanguard Growth VIPERS 87 - $335.18 $655,000 2,106 0.25% 73,000 -32 0.001    Closed - End Fund - E...
   (VTV)1 Year Chart         VTV Vanguard Value VIPERS 88 - $157.91 $639,000 4,272 0.25% 25,000 -177 0.001    Closed - End Fund - E...
   (SPYV)1 Year Chart         SPYV SPDR Dow Jones Wilshire Lar... 89 - $48.31 $632,000 13,553 0.25% 110,000 910 0    Closed - End Fund - E...
   (OKE)1 Year Chart         OKE ONEOK Inc 90 - $81.06 $630,000 8,977 0.24% 67,000 100 0.002    Gas Utilities
   (AON)1 Year Chart         AON Aon Plc 91 New $285.03 $629,000 2,160 0.24% 629,000 2,160 0.001    Life & Health Insurance
   (TSLA)1 Year Chart         TSLA Tesla Motors Inc 92 - $168.29 $619,000 2,491 0.24% 13,000 70 0    Auto Manufacturers
   (EVT)1 Year Chart         EVT Eaton Vance Tax Advantaged ... 93 - $23.34 $610,000 27,418 0.24% 31,000 71 0.038    Closed - End Fund - Debt
   (NEWT)1 Year Chart         NEWT Newtek Business Services Inc 94 - $11.00 $601,000 43,527 0.23% -30,000 714 0.203    Business Services
   (AMT)1 Year Chart         AMT American Tower Corp 95 - $171.69 $590,000 2,735 0.23% 155,000 87 0.001    Integrated Telecommun...
   (CAT)1 Year Chart         CAT Caterpillar Inc 96 - $343.38 $589,000 1,992 0.23% -59,000 -381 0    Farm & Construction M...
   (VEA)1 Year Chart         VEA Vanguard Europe Pacific ETF 97 - $48.88 $583,000 12,165 0.23% 51,000 0 0.001    Closed - End Fund - F...
   (AGNC)1 Year Chart         AGNC AGNC Investment Corp 98 - $9.33 $566,000 57,699 0.22% 219,000 20,919 0.011    REIT - Housing/Apartm...
   (WSBC)1 Year Chart         WSBC Wesbanco Inc 99 - $27.52 $563,000 17,947 0.22% 122,000 -92 0.027    Domestic Regional Banks
   (CRWD)1 Year Chart         CRWD Crowdstrike Holdings, Inc. 100 - $304.07 $561,000 2,196 0.22% 93,000 -600 0.001    N/A

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