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  Name: WILLIS INVESTMENT COUNSEL
  City: GAINESVILLE
  State: GA
  Zip: 30501
   
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Portfolio Summary View Filing
  Filing Report Date : 2024-03-31
  Total Value : $1,454,166,000
  Total Value Change : $33,417,000
  Securities Held Change : -6
   
All Securities Held : 107
  New Positions : 4
  Closed Positions : 10
  Increased Positions : 59
  Unchanged Positions : 24
  Decreased Positions : 20

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Holdings Found : 59     View All Holdings Currently Viewing:  Increased Positions     Page 1 of 1
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Ticker Company Name Position
Rank
New/Closed
Postion
Last
Close
    Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
   % of Company    Industry
   (JNJ)1 Year Chart         JNJ Johnson & Johnson 1 - $146.14 $46,783,000 295,737 3.22% 445,000 98 0.011    Drug Manufacturers - ...
   (CSCO)1 Year Chart         CSCO Cisco Systems Inc 3 - $47.86 $44,236,000 886,309 3.04% -418,000 2,415 0.021    Networking & Communic...
   (TXN)1 Year Chart         TXN Texas Instruments Inc 4 - $177.48 $43,719,000 250,957 3.01% 1,050,000 641 0.027    Semiconductor- Broad...
   (LMT)1 Year Chart         LMT Lockheed Martin Corp 5 - $461.29 $40,552,000 89,150 2.79% 411,000 585 0.032    Aerospace/Defense - M...
   (PAYX)1 Year Chart         PAYX Paychex Inc 7 - $119.97 $38,265,000 311,606 2.63% 1,293,000 1,206 0.087    Staffing & Outsourcin...
   (HD)1 Year Chart         HD Home Depot Inc 9 - $335.09 $37,006,000 96,470 2.54% 3,654,000 229 0.009    Home Improvement Stores
   (INTC)1 Year Chart         INTC Intel Corp 10 - $31.88 $36,398,000 824,046 2.5% -4,975,000 711 0.02    Semiconductor- Broad...
   (PFE)1 Year Chart         PFE Pfizer Inc 11 - $25.40 $33,857,000 1,220,067 2.33% -14,000 43,568 0.022    Drug Manufacturers - ...
   (MDT)1 Year Chart         MDT Medtronic Plc 12 - $79.74 $30,549,000 350,537 2.1% 1,814,000 1,730 0.026    Medical Appliances & ...
   (AMAT)1 Year Chart         AMAT Applied Materials Inc 14 - $203.38 $30,228,000 146,572 2.08% 6,510,000 228 0.016    Semiconductor Equipme...
   (VZ)1 Year Chart         VZ Verizon Communications Inc 15 - $39.68 $28,361,000 675,914 1.95% 2,927,000 1,274 0.016    Telecom Services - Do...
   (CLX)1 Year Chart         CLX Clorox Co 16 - $146.48 $28,209,000 184,237 1.94% 2,021,000 576 0.146    Cleaning Products
   (COP)1 Year Chart         COP ConocoPhillips 17 - $130.24 $28,110,000 220,849 1.93% 2,502,000 227 0.021    Integrated Oil & Gas
   (PEP)1 Year Chart         PEP Pepsico Inc 18 - $175.58 $27,767,000 158,660 1.91% 11,126,000 60,681 0.011    Beverage Soft Drinks...
   (TROW)1 Year Chart         TROW T Rowe Price Group Inc 19 - $114.02 $26,853,000 220,249 1.85% 4,380,000 11,566 0.097    Asset Management
   (XOM)1 Year Chart         XOM Exxon Mobil Corp 22 - $117.96 $23,885,000 205,482 1.64% 3,459,000 1,183 0.005    Integrated Oil & Gas
   (WMT)1 Year Chart         WMT Wal-Mart Stores Inc 24 - $60.16 $23,198,000 385,545 1.6% 2,935,000 257,015 0.014    Discount, Variety Stores
   (SHEL)1 Year Chart         SHEL Shell plc 26 - $73.27 $22,460,000 335,029 1.54% 491,000 1,160 0.016    Integrated Oil & Gas
   (UPS)1 Year Chart         UPS United Parcel Service Inc 27 - $147.59 $19,405,000 130,556 1.33% 7,033,000 51,871 0.018    AirDelivery & Freight...
   (AOS)1 Year Chart         AOS AO Smith Corp 31 - $86.07 $18,188,000 203,309 1.25% 1,459,000 390 0.15    Electronic Equipment
   (ADP)1 Year Chart         ADP Automatic Data Processing Inc 35 - $243.07 $17,427,000 69,782 1.2% 1,286,000 500 0.016    Business Software & S...
   (GOOGL)1 Year Chart         GOOGL Alphabet Inc 36 - $171.95 $16,957,000 112,351 1.17% 1,336,000 528 0.002    Search Engines & Info...
   (AXP)1 Year Chart         AXP American Express Co 40 - $235.64 $15,350,000 67,416 1.06% 2,809,000 475 0.008    Credit Services
   (PG)1 Year Chart         PG Procter & Gamble Co 43 - $161.29 $14,374,000 88,592 0.99% 1,397,000 37 0.004    Cleaning Products
   (LH)1 Year Chart         LH Laboratory Corp of America 44 - $198.40 $13,979,000 63,991 0.96% -532,000 149 0.066    Medical Laboratories ...
   (DRI)1 Year Chart         DRI Darden Restaurants Inc 46 - $156.10 $13,874,000 83,006 0.95% 565,000 2,000 0.064    Restaurants
   (GL)1 Year Chart         GL Globe Life Inc 50 - $75.75 $11,682,000 100,384 0.8% -480,000 466 0.096    Life & Health Insurance
   (ADBE)1 Year Chart         ADBE Adobe Systems Inc 51 - $477.56 $11,656,000 23,100 0.8% -1,806,000 535 0.005    Application Software
   (NVDA)1 Year Chart         NVDA NVIDIA Corporation 54 - $877.35 $11,184,000 12,378 0.77% 5,078,000 48 0    Semiconductor - Speci...
   (GNRC)1 Year Chart         GNRC Generac Holdings Inc. 55 - $140.12 $11,136,000 88,283 0.77% 8,071,000 64,568 0.14    Electronic Equipment
   (MUR)1 Year Chart         MUR Murphy Oil Corp 56 - $46.44 $11,124,000 243,407 0.76% 748,000 171 0.158    Oil & Gas Refining, P...
   (MMM)1 Year Chart         MMM 3M Co 58 - $91.83 $10,385,000 97,906 0.71% 748,000 9,750 0.017    Conglomerates
   (KEYS)1 Year Chart         KEYS Keysight Technologies Inc 60 - $148.55 $9,931,000 63,503 0.68% 3,489,000 23,011 0.034    N/A
   (FTNT)1 Year Chart         FTNT Fortinet Inc 62 - $64.18 $8,584,000 125,658 0.59% 1,341,000 1,904 0.016    Computer Peripherals
   (MSM)1 Year Chart         MSM MSC Industrial Direct Co Inc 63 - $93.22 $8,413,000 86,701 0.58% 2,230,000 25,639 0.189    Industrial Equipment ...
   (MA)1 Year Chart         MA MasterCard Inc A 65 - $462.42 $7,821,000 16,241 0.54% 968,000 173 0.002    Business Services
   (FTRE)1 Year Chart         FTRE Fortrea Holdings Inc. 67 - $36.35 $7,283,000 181,445 0.5% 997,000 1,329 0.157    N/A
   (ROST)1 Year Chart         ROST Ross Stores Inc 68 - $133.61 $7,212,000 49,141 0.5% 427,000 116 0.014    Apparel Stores
   (KVUE)1 Year Chart         KVUE Kenvue Inc. 70 - $18.86 $6,484,000 302,162 0.45% 147,000 7,808 0.016    N/A
   (AAP)1 Year Chart         AAP Advance Auto Parts Inc 71 - $75.14 $6,039,000 70,976 0.42% 3,368,000 27,210 0.105    Auto Parts Stores
   (MOS)1 Year Chart         MOS Mosaic Co 72 - $30.25 $4,614,000 142,133 0.32% -386,000 2,193 0.037    Agricultural & Fertil...
   (VBR)1 Year Chart         VBR Vanguard Small Cap Val VIPER 73 - $182.46 $4,289,000 22,354 0.29% 516,000 1,387 0.019    Closed - End Fund - E...
   (STRL)1 Year Chart         STRL Sterling Construction Co Inc 76 - $105.89 $1,592,000 14,430 0.11% 354,000 356 0.051    Residential Construct...
   (FTDR)1 Year Chart         FTDR Frontdoor Inc 77 - $31.05 $1,434,000 44,002 0.1% -36,000 2,256 0.047    N/A
   (EVTC)1 Year Chart         EVTC Evertec, Inc. 78 - $38.43 $1,418,000 35,541 0.1% 7,000 1,065 0.049    Business Software & S...
   (LOGI)1 Year Chart         LOGI Logitech International S.A ... 80 - $79.26 $1,354,000 15,154 0.09% 20,000 1,119 0.009    Computer Peripherals
   (DCI)1 Year Chart         DCI Donaldson Co Inc 81 - $72.27 $1,283,000 17,181 0.09% 256,000 1,467 0.014    Pollution and Treatme...
   (GIL)1 Year Chart         GIL Gildan Activewear Inc (USA) 82 - $35.30 $1,216,000 32,747 0.08% 149,000 469 0.017    Textile - Apparel Clo...
   (NRCIA)1 Year Chart         NRCIA National Research Corp 83 - $33.81 $1,214,000 30,639 0.08% 110,000 2,734 0.125    Research Services
   (HXL)1 Year Chart         HXL Hexcel Corp 84 - $64.16 $1,145,000 15,724 0.08% 15,000 406 0.017    Aerospace/Defense Pro...
   (CSGS)1 Year Chart         CSGS CSG Systems International Inc 85 - $48.06 $1,045,000 20,274 0.07% 394,000 8,042 0.061    Business Software & S...
   (ATKR)1 Year Chart         ATKR Atkore International Group ... 86 - $182.99 $959,000 5,039 0.07% 235,000 512 0.011    N/A
   (LQDT)1 Year Chart         LQDT Liquidity Services Inc 87 - $17.42 $892,000 47,953 0.06% 434,000 21,320 0.141    Internet Software & S...
   (JBT)1 Year Chart         JBT John Bean Technologies Corp 88 - $90.80 $774,000 7,381 0.05% 158,000 1,189 0.023    Diversified Machinery
   (KO)1 Year Chart         KO Coca-Cola Co 89 - $61.74 $636,000 10,397 0.04% 39,000 265 0    Beverage Soft Drinks...
   (JKHY)1 Year Chart         JKHY Jack Henry & Associates 91 - $164.88 $593,000 3,411 0.04% 130,000 579 0.004    Business Software & S...
   (TTC)1 Year Chart         TTC Toro Co 97 - $87.50 $345,000 3,760 0.02% -6,000 100 0.004    Small Tools & Accesso...
   (FIZZ)1 Year Chart         FIZZ National Beverage Corp 100 - $43.56 $279,000 5,882 0.02% 0 262 0.013    Beverage Soft Drinks...
   (VRSN)1 Year Chart         VRSN Verisign Inc 103 - $175.48 $210,000 1,110 0.01% -12,000 30 0.001    Internet Software & S...

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