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Advisory Alpha LLC |
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GRAND RAPIDS |
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MI |
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49503 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
1 |
- |
$95.84 |
$283,759,000 |
3,228,143 |
10.1% |
4,681,000 |
-136,596 |
0.172 |
Closed - End Fund - E... |
|
|
SPYV |
SPDR Dow Jones Wilshire Lar... |
2 |
- |
$53.06 |
$234,576,000 |
4,586,864 |
8.35% |
-12,514,000 |
-87,485 |
0.146 |
Closed - End Fund - E... |
|
|
SCHM |
Schwab U.S. Mid-Cap Etf |
3 |
- |
$28.61 |
$158,471,000 |
5,718,828 |
5.64% |
-2,436,000 |
3,782,365 |
4.505 |
N/A |
|
|
GWL |
St Spdr S&P Wld Xus |
4 |
- |
$40.38 |
$150,349,000 |
4,405,127 |
5.35% |
-13,749,000 |
36,229 |
0.489 |
Closed - End Fund - E... |
|
|
VGSH |
Vanguard Scottsdale Funds |
5 |
- |
$58.49 |
$113,195,000 |
1,945,534 |
4.03% |
1,098,000 |
46,300 |
0.216 |
Closed - End Fund - Debt |
|
|
XLK |
SPDR Technology Sector |
6 |
- |
$255.85 |
$112,260,000 |
482,796 |
4% |
3,910,000 |
2,862 |
0.16 |
Closed - End Fund - E... |
|
|
SCHA |
Schwab Strategic Trust |
7 |
- |
$25.93 |
$109,466,000 |
4,232,965 |
3.9% |
-1,748,000 |
2,073,546 |
0.299 |
Closed - End Fund - Debt |
|
|
SPHY |
Spdr Bofa Merrill Lynch Cro... |
8 |
- |
$23.71 |
$76,153,000 |
3,244,651 |
2.71% |
-2,380,000 |
-20,669 |
0.313 |
N/A |
|
|
SCPB |
Spdr Series Trust Term Corp... |
9 |
- |
$30.05 |
$71,662,000 |
2,401,364 |
2.55% |
748,000 |
59,516 |
0.185 |
Closed - End Fund - Debt |
|
|
BKLN |
Powershares Senior Loan Por... |
10 |
- |
$21.01 |
$69,497,000 |
3,298,315 |
2.47% |
30,000 |
-7,994 |
0.107 |
N/A |
|
|
XLV |
SPDR Select Sector Health |
11 |
- |
$135.19 |
$53,489,000 |
388,814 |
1.9% |
12,413,000 |
122,125 |
0.017 |
Closed - End Fund - E... |
|
|
VRP |
Invesco Variable Rate Prefe... |
12 |
- |
$24.53 |
$52,298,000 |
2,161,914 |
1.86% |
-644,000 |
-2,430 |
3.708 |
N/A |
|
|
XLF |
SPDR Financial Sector |
13 |
- |
$52.16 |
$49,130,000 |
1,016,551 |
1.75% |
-19,300,000 |
-493,368 |
0.013 |
Closed - End Fund - E... |
|
|
VMBS |
Vanguard Mortgage-Backed S |
14 |
- |
$45.88 |
$47,900,000 |
1,056,401 |
1.71% |
756,000 |
57,871 |
0.117 |
Closed - End Fund - Debt |
|
|
VCIT |
Vanguard Intermediate-Term |
15 |
- |
$82.02 |
$47,119,000 |
587,012 |
1.68% |
1,363,000 |
40,677 |
0.065 |
Closed - End Fund - Debt |
|
|
XLI |
SPDR Industrial Sector |
16 |
- |
$150.20 |
$45,703,000 |
346,864 |
1.63% |
-839,000 |
3,229 |
0.021 |
Closed - End Fund - E... |
|
|
XLC |
Communication Services Sele... |
17 |
- |
$106.01 |
$43,350,000 |
447,786 |
1.54% |
6,914,000 |
44,732 |
0.025 |
N/A |
|
|
VSS |
Vanguard FTSE All-Wld ex-US... |
19 |
- |
$134.58 |
$42,671,000 |
372,681 |
1.52% |
-4,882,000 |
-4,771 |
0.08 |
Closed - End Fund - Debt |
|
|
XLY |
SPDR cnsmr discr sel sect |
20 |
- |
$221.43 |
$39,836,000 |
177,563 |
1.42% |
3,327,000 |
-4,646 |
0.016 |
Closed - End Fund - E... |
|
|
ICVT |
Ishares Convertible Bond Etf |
21 |
- |
$0.00 |
$37,675,000 |
443,338 |
1.34% |
-764,000 |
-16,001 |
0.374 |
N/A |
|
|
VCLT |
Vanguard Long-Term Corpora |
22 |
- |
$74.35 |
$36,935,000 |
493,859 |
1.32% |
-3,244,000 |
-702 |
0.073 |
Closed - End Fund - Debt |
|
|
XLRE |
Real Estate Select Sector S... |
23 |
- |
$41.57 |
$32,062,000 |
788,274 |
1.14% |
-3,976,000 |
-18,405 |
0.128 |
N/A |
|
|
DFAU |
Dfa Dimensional Us Core Equ... |
24 |
- |
$0.00 |
$29,962,000 |
739,980 |
1.07% |
2,114,000 |
38,351 |
0.082 |
N/A |
|
|
AAPL |
Apple Inc |
25 |
- |
$211.16 |
$29,796,000 |
118,983 |
1.06% |
3,333,000 |
5,409 |
0.001 |
Personal Computers |
|
|
XLP |
SPDR Consmr Stpls Sector |
26 |
- |
$80.81 |
$29,348,000 |
373,335 |
1.04% |
-1,477,000 |
1,946 |
0.018 |
Closed - End Fund - E... |
|
|
VIG |
Vanguard Dividend Appreciat... |
27 |
- |
$205.93 |
$27,255,000 |
139,177 |
0.97% |
-510,000 |
-1,007 |
0.037 |
Closed - End Fund - Debt |
|
|
TLO |
Talon Metals Corp |
28 |
- |
$25.88 |
$25,914,000 |
989,377 |
0.92% |
-2,307,000 |
18,638 |
0.178 |
Closed - End Fund - E... |
|
|
SCHP |
Schwab U.S. Tips Etf |
29 |
- |
$26.50 |
$25,336,000 |
980,880 |
0.9% |
-2,145,000 |
468,543 |
0.327 |
N/A |
|
|
VWOB |
Vanguard Emerging Markets G... |
30 |
- |
$64.77 |
$24,173,000 |
382,726 |
0.86% |
-1,436,000 |
-3,057 |
0.159 |
N/A |
|
|
FLRN |
Spdr Barclays Investment Gr... |
31 |
- |
$30.77 |
$21,176,000 |
689,091 |
0.75% |
6,953,000 |
228,061 |
0.879 |
N/A |
|
|
LAG |
Lagardere S.C.A |
32 |
- |
$25.31 |
$21,039,000 |
841,915 |
0.75% |
781,000 |
66,934 |
0.064 |
Closed - End Fund - E... |
|
|
DFAI |
Dfa Dimensional Internation... |
33 |
- |
$0.00 |
$19,073,000 |
653,176 |
0.68% |
-22,000 |
52,328 |
0.05 |
N/A |
|
|
XLB |
SPDR Materials Select Sector |
34 |
- |
$91.52 |
$17,400,000 |
206,796 |
0.62% |
7,727,000 |
106,440 |
0.03 |
Closed - End Fund - E... |
|
|
XLU |
SPDR Utilities Select |
35 |
- |
$82.45 |
$15,767,000 |
208,306 |
0.56% |
-1,091,000 |
-382 |
0.023 |
Closed - End Fund - E... |
|
|
ELR |
streetTRACKS Series Trust -... |
36 |
- |
$73.35 |
$15,018,000 |
217,848 |
0.53% |
1,328,000 |
15,065 |
0.024 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
37 |
- |
$503.32 |
$14,902,000 |
35,353 |
0.53% |
844,000 |
2,684 |
0 |
Application Software |
|
|
NVDA |
NVIDIA Corporation |
38 |
- |
$164.92 |
$14,750,000 |
109,833 |
0.53% |
2,117,000 |
5,808 |
0 |
Semiconductor - Speci... |
|
|
SCHD |
Schwab US Dividend Equity ETF |
39 |
- |
$27.33 |
$13,365,000 |
489,219 |
0.48% |
1,222,000 |
345,572 |
0.163 |
N/A |
|
|
SCHR |
Schwab Intermediate-Term U.... |
40 |
- |
$24.76 |
$12,820,000 |
527,784 |
0.46% |
408,000 |
282,480 |
0.088 |
N/A |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
41 |
- |
$0.00 |
$11,677,000 |
206,752 |
0.42% |
591,000 |
15,053 |
0.023 |
N/A |
|
|
FPE |
First Trust Preferred Secur... |
42 |
- |
$17.88 |
$11,641,000 |
657,658 |
0.41% |
11,641,000 |
657,658 |
0.229 |
N/A |
|
|
VOT |
Van Kampen Municipal Opport... |
43 |
- |
$283.28 |
$11,389,000 |
44,883 |
0.41% |
271,000 |
-783 |
0.095 |
Closed - End Fund - Debt |
|
|
XLE |
SPDR Energy Sector |
44 |
- |
$89.13 |
$11,119,000 |
129,809 |
0.4% |
-7,547,000 |
-82,786 |
0.004 |
Closed - End Fund - E... |
|
|
VOE |
Vanguard Mid-Cap Value ETF |
45 |
- |
$167.13 |
$11,090,000 |
68,551 |
0.39% |
-445,000 |
-242 |
0.077 |
Closed - End Fund - E... |
|
|
DFAS |
Dimensional U S Small Cap Etf |
46 |
- |
$65.40 |
$10,402,000 |
159,833 |
0.37% |
537,000 |
7,731 |
0.018 |
N/A |
|
|
SPY |
Standard & Poors Depository... |
47 |
- |
$623.62 |
$9,176,000 |
15,655 |
0.33% |
276,000 |
144 |
0 |
Closed - End Fund - E... |
|
|
DFLV |
Dfa Dimensional Us Large Ca... |
48 |
- |
$0.00 |
$8,855,000 |
294,884 |
0.32% |
-208,000 |
717 |
0.328 |
N/A |
|
|
AMZN |
Amazon.com Inc |
49 |
- |
$225.02 |
$8,847,000 |
40,327 |
0.31% |
2,085,000 |
4,036 |
0 |
Internet Software & S... |
|
|
BSJP |
Invesco Bulletshares 2025 H... |
50 |
- |
$23.09 |
$8,704,000 |
377,301 |
0.31% |
798,000 |
35,339 |
0.419 |
N/A |
|
|
IJH |
iShares S&P MidCap 400 Index |
51 |
- |
$63.44 |
$7,981,000 |
128,083 |
0.28% |
3,000 |
63 |
0.006 |
Closed - End Fund - E... |
|
|
VTI |
Vanguard Total Stock Market... |
52 |
- |
$307.02 |
$7,725,000 |
26,653 |
0.28% |
435,000 |
909 |
0.003 |
Closed - End Fund - E... |
|
|
JPST |
Jp Morgan Ultra Short Incom... |
53 |
- |
$0.00 |
$7,568,000 |
150,256 |
0.27% |
2,260,000 |
45,649 |
0.017 |
N/A |
|
|
SHYG |
Ishares 0 5 Year High Yield... |
54 |
- |
$42.80 |
$7,033,000 |
165,062 |
0.25% |
591,000 |
16,708 |
0.015 |
N/A |
|
|
BSJQ |
Invesco Bulletshares 2026 H... |
55 |
- |
$0.00 |
$6,950,000 |
298,590 |
0.25% |
754,000 |
34,422 |
0.332 |
N/A |
|
|
TSLA |
Tesla Motors Inc |
56 |
- |
$177.81 |
$6,611,000 |
16,369 |
0.24% |
2,691,000 |
1,385 |
0.001 |
Auto Manufacturers |
|
|
VBR |
Vanguard Small Cap Val VIPER |
57 |
- |
$201.16 |
$6,515,000 |
32,876 |
0.23% |
-151,000 |
-321 |
0.027 |
Closed - End Fund - E... |
|
|
VUG |
Vanguard Growth VIPERS |
58 |
- |
$441.63 |
$6,248,000 |
15,223 |
0.22% |
48,000 |
-924 |
0.006 |
Closed - End Fund - E... |
|
|
PAUG |
Innovator S&p 500 Power Buf... |
59 |
- |
$0.00 |
$5,705,000 |
148,181 |
0.2% |
-66,000 |
-4,242 |
0.165 |
N/A |
|
|
PJUN |
Innovator S&p 500 Power Buf... |
60 |
- |
$0.00 |
$5,646,000 |
150,492 |
0.2% |
-100,000 |
-5,338 |
0.129 |
N/A |
|
|
PJUL |
Innovator S&p 500 Power Buf... |
61 |
- |
$0.00 |
$5,631,000 |
136,766 |
0.2% |
-4,000 |
-2,445 |
0.152 |
N/A |
|
|
DFIS |
Dfa Dimensional Internation... |
62 |
- |
$0.00 |
$5,571,000 |
226,886 |
0.2% |
-266,000 |
9,331 |
0.252 |
N/A |
|
|
VBK |
Vanguard Small Cap Gr VIPERS |
63 |
- |
$279.10 |
$5,553,000 |
19,829 |
0.2% |
189,000 |
-231 |
0.038 |
Closed - End Fund - E... |
|
|
DE |
Deere & Co |
64 |
- |
$512.41 |
$5,525,000 |
13,040 |
0.2% |
201,000 |
285 |
0.004 |
Farm & Construction M... |
|
|
DFAE |
Dfa Dimensional Emerging Co... |
65 |
- |
$0.00 |
$5,216,000 |
205,604 |
0.19% |
-251,000 |
6,142 |
0.034 |
N/A |
|
|
BSJR |
Invesco Bulletshares 2027 H... |
66 |
- |
$0.00 |
$5,203,000 |
232,296 |
0.19% |
193,000 |
11,573 |
2.581 |
N/A |
|
|
VOO |
Vanguard S&P 500 Etf |
67 |
- |
$573.22 |
$5,036,000 |
9,346 |
0.18% |
256,000 |
288 |
0.001 |
Closed - End Fund - E... |
|
|
BRK.B |
Berkshire Hathaway B |
68 |
- |
$475.86 |
$4,580,000 |
10,104 |
0.16% |
-253,000 |
-397 |
0.001 |
Property & Casualty I... |
|
|
GOOG |
Alphabet Inc |
69 |
- |
$181.31 |
$4,350,000 |
22,842 |
0.15% |
774,000 |
1,455 |
0 |
Search Engines & Info... |
|
|
PGHY |
Invesco Global Short Term H... |
70 |
- |
$19.87 |
$4,220,000 |
214,754 |
0.15% |
608,000 |
36,173 |
2.36 |
N/A |
|
|
FVD |
First Trust Value Line Divi... |
71 |
- |
$45.18 |
$4,066,000 |
93,161 |
0.14% |
-1,623,000 |
-31,888 |
0.033 |
Closed - End Fund - Debt |
|
|
META |
Meta Platforms Inc |
72 |
- |
$717.51 |
$4,052,000 |
6,919 |
0.14% |
575,000 |
847 |
0 |
Internet Service Prov... |
|
|
BSJS |
Invesco Bulletshares 2028 H... |
73 |
- |
$0.00 |
$4,037,000 |
186,214 |
0.14% |
-77,000 |
547 |
2.069 |
N/A |
|
|
GOOGL |
Alphabet Inc |
74 |
- |
$180.19 |
$3,603,000 |
19,035 |
0.13% |
929,000 |
2,913 |
0 |
Search Engines & Info... |
|
|
XOM |
Exxon Mobil Corp |
75 |
- |
$115.43 |
$3,471,000 |
32,267 |
0.12% |
171,000 |
4,118 |
0.001 |
Integrated Oil & Gas |
|
|
SCHG |
Schwab Strategic Trust |
76 |
- |
$29.35 |
$3,335,000 |
119,669 |
0.12% |
-45,000 |
87,231 |
0.011 |
Closed - End Fund - Debt |
|
|
AUGW |
Allianzim Us Large Cap Buff... |
77 |
- |
$0.00 |
$3,283,000 |
112,192 |
0.12% |
-89,000 |
-4,726 |
1.247 |
N/A |
|
|
UPS |
United Parcel Service Inc |
78 |
- |
$101.27 |
$3,271,000 |
25,939 |
0.12% |
-350,000 |
-621 |
0.004 |
AirDelivery & Freight... |
|
|
DFIV |
Dimensional International V... |
79 |
- |
$43.19 |
$3,247,000 |
91,521 |
0.12% |
-11,000 |
5,956 |
0.01 |
N/A |
|
|
BSJT |
Invesco Bulletshares 2029 H... |
80 |
New |
$0.00 |
$3,233,000 |
151,108 |
0.12% |
3,233,000 |
151,108 |
1.679 |
N/A |
|
|
POCT |
Innovator S&p 500 Power Buf... |
81 |
- |
$0.00 |
$3,192,000 |
80,679 |
0.11% |
2,633,000 |
66,318 |
0.09 |
N/A |
|
|
HD |
Home Depot Inc |
82 |
- |
$370.07 |
$2,953,000 |
7,591 |
0.11% |
-1,056,000 |
-2,301 |
0.001 |
Home Improvement Stores |
|
|
LLY |
Eli Lilly & Co |
83 |
- |
$793.01 |
$2,896,000 |
3,751 |
0.1% |
-310,000 |
133 |
0 |
Drug Manufacturers - ... |
|
|
VTV |
Vanguard Value VIPERS |
84 |
- |
$178.26 |
$2,880,000 |
17,008 |
0.1% |
-183,000 |
-539 |
0.003 |
Closed - End Fund - E... |
|
|
COST |
Costco Wholesale Corp |
85 |
- |
$970.33 |
$2,854,000 |
3,115 |
0.1% |
201,000 |
124 |
0.001 |
Discount, Variety Stores |
|
|
JPM |
JP Morgan Chase & Co |
86 |
- |
$286.86 |
$2,849,000 |
11,886 |
0.1% |
343,000 |
4 |
0 |
Domestic Money Center... |
|
|
PMAR |
Innovator S&p 500 Power Buf... |
87 |
- |
$0.00 |
$2,803,000 |
69,740 |
0.1% |
56,000 |
-250 |
0.157 |
N/A |
|
|
NSA |
National Storage Affiliates... |
88 |
- |
$32.55 |
$2,751,000 |
72,569 |
0.1% |
-747,000 |
0 |
0.081 |
N/A |
|
|
WMT |
Wal-Mart Stores Inc |
89 |
- |
$60.24 |
$2,657,000 |
29,408 |
0.09% |
362,000 |
988 |
0.001 |
Discount, Variety Stores |
|
|
VTIP |
Vanguard Short Term Inflati... |
91 |
- |
$49.92 |
$2,496,000 |
51,543 |
0.09% |
347,000 |
7,967 |
0.003 |
N/A |
|
|
IAU |
iShares COMEX Gold Trust |
92 |
- |
$63.30 |
$2,463,000 |
49,756 |
0.09% |
-125,000 |
-2,310 |
0.003 |
Closed - End Fund - E... |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
93 |
- |
$0.00 |
$2,384,000 |
45,438 |
0.08% |
-422,000 |
-3,330 |
0.002 |
Closed - End Fund - E... |
|
|
RDVY |
First Trust Nasdaq Rising D... |
94 |
- |
$63.28 |
$2,268,000 |
38,357 |
0.08% |
-246,000 |
-4,106 |
0.004 |
N/A |
|
|
PG |
Procter & Gamble Co |
95 |
- |
$157.05 |
$2,259,000 |
13,473 |
0.08% |
127,000 |
1,163 |
0.001 |
Cleaning Products |
|
|
PAPR |
Innovator S&p 500 Power Buf... |
96 |
- |
$0.00 |
$2,200,000 |
59,933 |
0.08% |
40,000 |
-156 |
0.039 |
N/A |
|
|
BIV |
Vanguard Intermediate-Term ... |
97 |
- |
$76.41 |
$2,165,000 |
28,967 |
0.08% |
-316,000 |
-2,686 |
0.018 |
Closed - End Fund - Debt |
|
|
DIA |
Diamonds Trust |
98 |
- |
$443.57 |
$2,164,000 |
5,086 |
0.08% |
48,000 |
87 |
0.006 |
Closed - End Fund - E... |
|
|
UNH |
Unitedhealth Group Inc |
99 |
- |
$304.10 |
$2,156,000 |
4,262 |
0.08% |
-347,000 |
-18 |
0 |
Health Care Plans |
|
|
DFSV |
Dfa Dimensional Us Small Ca... |
100 |
- |
$0.00 |
$2,119,000 |
68,855 |
0.08% |
96,000 |
3,167 |
0.015 |
N/A |
|
|
CMBS |
iShares Barclays Cmbs Bond ... |
101 |
- |
$46.11 |
$1,985,000 |
42,046 |
0.07% |
-237,000 |
-3,365 |
0.047 |
N/A |
|
|
CWB |
SPDR Barclays Capital Conve... |
102 |
- |
$83.61 |
$1,940,000 |
24,908 |
0.07% |
-206,000 |
-3,115 |
0.033 |
N/A |
|
