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| Name: |
Advisory Alpha LLC |
| City: |
GRAND RAPIDS |
| State: |
MI |
| Zip: |
49503 |
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data |
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Menu
 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
SPYG |
SPDR Dow Jones Wilshire Lar... |
|
- |
$73.41 |
$174,379,000 |
2,680,203 |
% |
15,999,000 |
8,556 |
0 |
N/A |
|
|
SPYV |
SPDR Dow Jones Wilshire Lar... |
|
- |
$49.42 |
$156,047,000 |
3,346,409 |
% |
22,489,000 |
109,504 |
0 |
N/A |
|
|
SCHM |
Schwab U.S. Mid-Cap Etf |
|
- |
$79.78 |
$115,258,000 |
1,530,160 |
% |
14,900,000 |
47,415 |
0 |
N/A |
|
|
GWL |
St Spdr S&P Wld Xus |
|
- |
$35.97 |
$102,050,000 |
3,000,509 |
% |
12,967,000 |
127,884 |
0 |
N/A |
|
|
SCHA |
Schwab Strategic Trust |
|
- |
$48.03 |
$99,163,000 |
2,099,060 |
% |
16,245,000 |
97,259 |
0 |
N/A |
|
|
VGSH |
Vanguard Scottsdale Funds |
|
- |
$57.74 |
$97,691,000 |
1,674,718 |
% |
3,360,000 |
37,099 |
0 |
N/A |
|
|
XLK |
SPDR Technology Sector |
|
- |
$205.54 |
$95,123,000 |
494,197 |
% |
14,179,000 |
423 |
0 |
N/A |
|
|
XLF |
SPDR Financial Sector |
|
- |
$41.83 |
$46,318,000 |
1,231,852 |
% |
20,774,000 |
461,744 |
0 |
N/A |
|
|
SCHC |
Schwab International Small-... |
|
- |
$36.02 |
$45,573,000 |
1,306,115 |
% |
5,163,000 |
53,169 |
0 |
N/A |
|
|
VRP |
Invesco Variable Rate Prefe... |
|
- |
$23.83 |
$42,735,000 |
1,851,516 |
% |
2,050,000 |
32,876 |
0 |
N/A |
|
|
BKLN |
Powershares Senior Loan Por... |
|
- |
$21.20 |
$37,483,000 |
1,769,670 |
% |
1,642,000 |
62,208 |
0 |
N/A |
|
|
XLV |
SPDR Select Sector Health |
|
- |
$143.59 |
$36,328,000 |
266,370 |
% |
2,069,000 |
261 |
0 |
N/A |
|
|
ICVT |
Ishares Convertible Bond Etf |
|
- |
$0.00 |
$31,680,000 |
403,028 |
% |
2,338,000 |
7,712 |
0 |
N/A |
|
|
XLC |
Communication Services Sele... |
|
- |
$81.79 |
$30,694,000 |
422,432 |
% |
4,371,000 |
20,976 |
0 |
N/A |
|
|
XLI |
SPDR Industrial Sector |
|
- |
$125.68 |
$26,077,000 |
228,768 |
% |
7,510,000 |
45,622 |
0 |
N/A |
|
|
VGLT |
Vanguard Long-Term Governm |
|
- |
$56.66 |
$25,300,000 |
411,112 |
% |
4,187,000 |
30,833 |
0 |
N/A |
|
|
SCHP |
Schwab U.S. Tips Etf |
|
- |
$51.58 |
$23,104,000 |
442,510 |
% |
1,147,000 |
7,707 |
0 |
N/A |
|
|
LAG |
Lagardere S.C.A |
|
- |
$24.83 |
$21,351,000 |
832,719 |
% |
2,681,000 |
65,689 |
0 |
N/A |
|
|
XLP |
SPDR Consmr Stpls Sector |
|
- |
$77.62 |
$17,419,000 |
241,833 |
% |
1,725,000 |
13,751 |
0 |
N/A |
|
|
IJH |
iShares S&P MidCap 400 Index |
|
- |
$59.81 |
$16,703,000 |
60,268 |
% |
1,808,000 |
535 |
0 |
N/A |
|
|
AAPL |
Apple Inc |
|
- |
$183.05 |
$15,576,000 |
83,604 |
% |
3,982,000 |
15,884 |
0 |
N/A |
|
|
XLE |
SPDR Energy Sector |
|
- |
$93.83 |
$12,818,000 |
152,891 |
% |
358,000 |
15,048 |
0 |
N/A |
|
|
FLRN |
Spdr Barclays Investment Gr... |
|
- |
$30.76 |
$10,421,000 |
340,672 |
% |
2,590,000 |
85,755 |
0 |
N/A |
|
|
DFAI |
Dfa Dimensional Internation... |
|
- |
$0.00 |
$10,367,000 |
361,964 |
% |
1,076,000 |
6,115 |
0 |
N/A |
|
|
DFAU |
Dfa Dimensional Us Core Equ... |
|
- |
$0.00 |
$10,323,000 |
310,474 |
% |
1,171,000 |
4,885 |
0 |
N/A |
|
|
EMM |
Global X Emerging Markets Etf |
|
- |
$26.87 |
$9,758,000 |
200,279 |
% |
1,855,000 |
19,796 |
0 |
N/A |
|
|
SPY |
Standard & Poors Depository... |
|
- |
$520.84 |
$8,761,000 |
18,431 |
% |
1,478,000 |
1,393 |
0 |
N/A |
|
|
XLU |
SPDR Utilities Select |
|
- |
$71.27 |
$8,433,000 |
133,153 |
% |
1,866,000 |
21,714 |
0 |
N/A |
|
|
MSFT |
Microsoft Corp |
|
- |
$414.74 |
$7,717,000 |
20,521 |
% |
2,260,000 |
3,239 |
0 |
N/A |
|
|
XLB |
SPDR Materials Select Sector |
|
- |
$91.84 |
$7,359,000 |
86,030 |
% |
911,000 |
3,937 |
0 |
N/A |
|
|
FIXD |
First Trust Tcw Opportnisti... |
|
- |
$42.71 |
$7,133,000 |
159,908 |
% |
629,000 |
5,246 |
0 |
N/A |
|
|
BSJO |
Invesco Bulletshares 2024 H... |
|
- |
$22.77 |
$6,426,000 |
282,918 |
% |
150,000 |
3,780 |
0 |
N/A |
|
|
HYLS |
First Trust Tactical High Y... |
|
- |
$40.56 |
$6,141,000 |
147,736 |
% |
389,000 |
1,110 |
0 |
N/A |
|
|
PJUL |
Innovator S&p 500 Power Buf... |
|
- |
$0.00 |
$6,027,000 |
166,529 |
% |
990,000 |
17,074 |
0 |
N/A |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
|
- |
$23.17 |
$5,780,000 |
247,225 |
% |
5,577,000 |
238,193 |
0 |
N/A |
|
|
DFAE |
Dfa Dimensional Emerging Co... |
|
- |
$0.00 |
$5,755,000 |
238,688 |
% |
475,000 |
4,737 |
0 |
N/A |
|
|
TWOK |
Spdr Russell 2000 |
|
- |
$42.46 |
$5,673,000 |
134,500 |
% |
938,000 |
6,170 |
0 |
N/A |
|
|
FDL |
First Trust Morningstar Div... |
|
- |
$38.46 |
$5,458,000 |
152,128 |
% |
589,000 |
6,529 |
0 |
N/A |
|
|
BSJP |
Invesco Bulletshares 2025 H... |
|
- |
$22.98 |
$5,438,000 |
239,254 |
% |
327,000 |
11,875 |
0 |
N/A |
|
|
TLT |
iShares Tr Lehman 20+yr Tres |
|
- |
$90.12 |
$5,164,000 |
52,228 |
% |
2,934,000 |
27,079 |
0 |
N/A |
|
|
DE |
Deere & Co |
|
- |
$407.89 |
$5,129,000 |
12,826 |
% |
405,000 |
308 |
0 |
N/A |
|
|
CWB |
SPDR Barclays Capital Conve... |
|
- |
$71.46 |
$4,835,000 |
67,014 |
% |
370,000 |
1,161 |
0 |
N/A |
|
|
DFIV |
Dimensional International V... |
|
- |
$37.49 |
$4,527,000 |
131,758 |
% |
383,000 |
4,720 |
0 |
N/A |
|
|
BSJQ |
Invesco Bulletshares 2026 H... |
|
- |
$0.00 |
$4,440,000 |
191,948 |
% |
290,000 |
8,568 |
0 |
N/A |
|
|
JPST |
Jp Morgan Ultra Short Incom... |
|
- |
$0.00 |
$4,290,000 |
85,413 |
% |
84,000 |
1,586 |
0 |
N/A |
|
|
AMZN |
Amazon.com Inc |
|
- |
$187.48 |
$4,086,000 |
26,890 |
% |
1,027,000 |
2,829 |
0 |
N/A |
|
|
DFSV |
Dfa Dimensional Us Small Ca... |
|
- |
$0.00 |
$4,055,000 |
139,252 |
% |
566,000 |
1,564 |
0 |
N/A |
|
|
CGCP |
Capital Group Core Plus Inc... |
|
- |
$0.00 |
$4,005,000 |
176,466 |
% |
524,000 |
14,547 |
0 |
N/A |
|
|
BSJR |
Invesco Bulletshares 2027 H... |
|
- |
$0.00 |
$3,980,000 |
177,941 |
% |
282,000 |
5,187 |
0 |
N/A |
|
|
PSEP |
Innovator S&p 500 Power Buf... |
|
- |
$0.00 |
$3,946,000 |
113,512 |
% |
508,000 |
7,403 |
0 |
N/A |
|
|
PAUG |
Innovator S&p 500 Power Buf... |
|
- |
$0.00 |
$3,823,000 |
114,573 |
% |
292,000 |
855 |
0 |
N/A |
|
|
FPE |
First Trust Preferred Secur... |
|
- |
$17.23 |
$3,805,000 |
225,669 |
% |
206,000 |
309 |
0 |
N/A |
|
|
LQD |
iShares Trust Goldman Sachs |
|
- |
$106.31 |
$3,695,000 |
33,395 |
% |
1,880,000 |
15,607 |
0 |
N/A |
|
|
IEF |
iShares Lehman 7-10 Year Tr... |
|
- |
$92.50 |
$3,678,000 |
38,158 |
% |
1,701,000 |
16,569 |
0 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
|
- |
$412.05 |
$3,573,000 |
10,016 |
% |
219,000 |
441 |
0 |
N/A |
|
|
NVDA |
NVIDIA Corporation |
|
- |
$898.78 |
$3,561,000 |
7,190 |
% |
816,000 |
879 |
0 |
N/A |
|
|
HD |
Home Depot Inc |
|
- |
$346.43 |
$3,368,000 |
9,717 |
% |
534,000 |
339 |
0 |
N/A |
|
|
IWY |
iShares Trust |
|
- |
$195.92 |
$3,312,000 |
18,899 |
% |
460,000 |
361 |
0 |
N/A |
|
|
GLDM |
Spdr Gold Minishares Trust |
|
- |
$46.86 |
$3,159,000 |
77,128 |
% |
413,000 |
2,299 |
0 |
N/A |
|
|
XOM |
Exxon Mobil Corp |
|
- |
$117.96 |
$3,082,000 |
30,829 |
% |
-85,000 |
3,895 |
0 |
N/A |
|
|
NSA |
National Storage Affiliates... |
|
- |
$36.76 |
$3,009,000 |
72,569 |
% |
717,000 |
369 |
0 |
N/A |
|
|
IAU |
iShares COMEX Gold Trust |
|
- |
$44.68 |
$2,832,000 |
72,552 |
% |
338,000 |
1,269 |
0 |
N/A |
|
|
SHV |
iShares Barclays Short Trea... |
|
- |
$110.21 |
$2,773,000 |
25,177 |
% |
865,000 |
7,904 |
0 |
N/A |
|
|
DISV |
Dfa Dimensional Internation... |
|
- |
$0.00 |
$2,680,000 |
103,917 |
% |
282,000 |
3,069 |
0 |
N/A |
|
|
VTIP |
Vanguard Short Term Inflati... |
|
- |
$48.06 |
$2,654,000 |
55,881 |
% |
974,000 |
20,339 |
0 |
N/A |
|
|
TSLA |
Tesla Motors Inc |
|
- |
$177.81 |
$2,516,000 |
10,125 |
% |
433,000 |
1,800 |
0 |
Auto Manufacturers |
|
|
SCHG |
Schwab Strategic Trust |
|
- |
$92.91 |
$2,371,000 |
28,581 |
% |
311,000 |
255 |
0 |
N/A |
|
|
BAB |
Invesco Taxable Municipal B... |
|
- |
$26.16 |
$2,031,000 |
75,487 |
% |
386,000 |
10,442 |
0 |
N/A |
|
|
COST |
Costco Wholesale Corp |
|
- |
$787.19 |
$1,915,000 |
2,901 |
% |
684,000 |
723 |
0 |
N/A |
|
|
PG |
Procter & Gamble Co |
|
- |
$166.85 |
$1,914,000 |
13,060 |
% |
700,000 |
4,736 |
0 |
N/A |
|
|
GNTX |
Gentex Corp |
|
- |
$34.55 |
$1,863,000 |
57,053 |
% |
48,000 |
1,290 |
0.023 |
Auto Parts |
|
|
UNH |
Unitedhealth Group Inc |
|
- |
$512.81 |
$1,765,000 |
3,352 |
% |
384,000 |
614 |
0 |
N/A |
|
|
BSV |
Vanguard Short-Term Bond |
|
- |
$76.21 |
$1,652,000 |
21,451 |
% |
73,000 |
440 |
0 |
N/A |
|
|
JPM |
JP Morgan Chase & Co |
|
- |
$198.77 |
$1,645,000 |
9,673 |
% |
638,000 |
2,728 |
0 |
N/A |
|
|
VTEB |
Vanguard Tax Exempt Bond Etf |
|
- |
$50.18 |
$1,373,000 |
26,897 |
% |
530,000 |
9,364 |
0 |
N/A |
|
|
JPIE |
Jpmorgan Income Etf |
|
- |
$0.00 |
$1,366,000 |
29,946 |
% |
178,000 |
3,193 |
0 |
N/A |
|
|
MUB |
iShares S&P National Munici... |
|
- |
$106.80 |
$1,364,000 |
12,578 |
% |
194,000 |
1,173 |
0 |
N/A |
|
|
PZA |
Invesco National AMT-Free M... |
|
- |
$23.72 |
$1,327,000 |
54,896 |
% |
238,000 |
5,755 |
0 |
N/A |
|
|
IAGG |
Ishares International Aggre... |
|
- |
$0.00 |
$1,320,000 |
26,509 |
% |
323,000 |
6,080 |
0 |
N/A |
|
|
GOOG |
Alphabet Inc |
|
- |
$170.29 |
$1,270,000 |
9,013 |
% |
605,000 |
3,967 |
0 |
N/A |
|
|
T |
AT&T Corp |
|
- |
$17.17 |
$1,270,000 |
75,685 |
% |
176,000 |
2,817 |
0 |
N/A |
|
|
IBM |
International Business Mach... |
|
- |
$167.15 |
$1,238,000 |
7,569 |
% |
206,000 |
213 |
0 |
N/A |
|
|
CVX |
Chevron Corp |
|
- |
$165.82 |
$1,187,000 |
7,957 |
% |
-41,000 |
673 |
0 |
N/A |
|
|
JNJ |
Johnson & Johnson |
|
- |
$149.91 |
$1,162,000 |
7,412 |
% |
332,000 |
2,083 |
0 |
N/A |
|
|
CSX |
CSX Corp |
|
- |
$34.38 |
$1,154,000 |
33,296 |
% |
338,000 |
6,775 |
0 |
N/A |
|
|
CAT |
Caterpillar Inc |
|
- |
$354.79 |
$1,149,000 |
3,885 |
% |
107,000 |
70 |
0 |
N/A |
|
|
PEP |
Pepsico Inc |
|
- |
$179.79 |
$1,110,000 |
6,533 |
% |
270,000 |
1,578 |
0 |
N/A |
|
|
DUK |
Duke Energy Corp |
|
- |
$102.67 |
$1,050,000 |
10,816 |
% |
139,000 |
489 |
0 |
N/A |
|
|
COP |
ConocoPhillips |
|
- |
$121.91 |
$986,000 |
8,498 |
% |
-30,000 |
19 |
0 |
N/A |
|
|
GOOGL |
Alphabet Inc |
|
- |
$168.65 |
$949,000 |
6,791 |
% |
201,000 |
1,075 |
0 |
N/A |
|
|
LLY |
Eli Lilly & Co |
|
- |
$760.00 |
$940,000 |
1,612 |
% |
513,000 |
818 |
0 |
N/A |
|
|
LMT |
Lockheed Martin Corp |
|
- |
$468.88 |
$873,000 |
1,926 |
% |
162,000 |
189 |
0 |
N/A |
|
|
PFE |
Pfizer Inc |
|
- |
$28.01 |
$873,000 |
30,330 |
% |
-122,000 |
325 |
0 |
N/A |
|
|
MCD |
McDonalds Corp |
|
- |
$275.00 |
$867,000 |
2,922 |
% |
174,000 |
292 |
0 |
N/A |
|
|
SUB |
iShares S&P S/T Natnl AMT-F... |
|
- |
$104.65 |
$858,000 |
8,141 |
% |
92,000 |
692 |
0 |
N/A |
|
|
WM |
Waste Management Inc |
|
- |
$211.49 |
$829,000 |
4,626 |
% |
124,000 |
3 |
0 |
N/A |
|
|
VZ |
Verizon Communications Inc |
|
- |
$40.40 |
$797,000 |
21,148 |
% |
184,000 |
2,248 |
0 |
N/A |
|
|
V |
Visa Inc |
|
- |
$280.74 |
$795,000 |
3,052 |
% |
323,000 |
1,000 |
0 |
N/A |
|
|
BAC |
Bank of America Corp |
|
- |
$38.45 |
$777,000 |
23,082 |
% |
200,000 |
2,015 |
0 |
N/A |
|
|
LOW |
Lowes Companies Inc |
|
- |
$235.03 |
$773,000 |
3,474 |
% |
108,000 |
276 |
0 |
N/A |
|
