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  Name: Advisory Alpha LLC
  City: GRAND RAPIDS
  State: MI
  Zip: 49503
   
Achive data
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Portfolio Summary View Filing
  Filing Report Date : 2024-03-31
  Total Value : $2,435,440,000
  Total Value Change : $252,685,000
  Securities Held Change : 39
   
All Securities Held : 384
  New Positions : 53
  Closed Positions : 15
  Increased Positions : 177
  Unchanged Positions : 17
  Decreased Positions : 137

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Holdings Found : 100     View All Holdings Currently Viewing:  Decreased Positions     Page 1 of 1
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 Ticker Company Name Position
Rank		 New/Closed
Postion
Last
Close
     Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
    % of Company    Industry
   (SCHA)1 Year Chart         SCHA Schwab Strategic Trust 6 - $48.03 $99,598,000 2,022,618 4.09% 435,000 -76,442 0.143    Closed - End Fund - Debt
   (XLK)1 Year Chart         XLK SPDR Technology Sector 7 - $205.54 $85,002,000 408,132 3.49% -10,121,000 -86,065 0.135    Closed - End Fund - E...
   (VIG)1 Year Chart         VIG Vanguard Dividend Appreciat... 15 - $181.14 $40,877,000 223,850 1.68% -26,000 -16,190 0.06    Closed - End Fund - Debt
   (XLI)1 Year Chart         XLI SPDR Industrial Sector 23 - $125.68 $27,838,000 221,004 1.14% 1,761,000 -7,764 0.013    Closed - End Fund - E...
   (XLC)1 Year Chart         XLC Communication Services Sele... 24 - $81.79 $27,386,000 335,367 1.12% -3,308,000 -87,065 0.019    N/A
   (FVD)1 Year Chart         FVD First Trust Value Line Divi... 27 - $42.06 $24,139,000 571,599 0.99% 557,000 -9,815 0.203    Closed - End Fund - Debt
   (VUG)1 Year Chart         VUG Vanguard Growth VIPERS 30 - $343.81 $19,833,000 57,621 0.81% 333,000 -5,104 0.021    Closed - End Fund - E...
   (RDVY)1 Year Chart         RDVY First Trust Nasdaq Rising D... 38 - $55.24 $10,253,000 182,539 0.42% -288,000 -21,476 0.017    N/A
   (VCSH)1 Year Chart         VCSH Vanguard Scottsdale Funds 46 - $76.88 $7,161,000 92,554 0.29% -54,701,000 -706,915 0.022    N/A
   (VTI)1 Year Chart         VTI Vanguard Total Stock Market... 47 - $258.05 $6,868,000 26,424 0.28% 373,000 -954 0.003    Closed - End Fund - E...
   (USHY)1 Year Chart         USHY Ishares Broad Usd High Yiel... 48 - $0.00 $6,865,000 187,548 0.28% -59,884,000 -1,648,650 0.021    N/A
   (FIXD)1 Year Chart         FIXD First Trust Tcw Opportnisti... 49 - $42.71 $6,801,000 155,975 0.28% -332,000 -3,933 0.152    N/A
   (LAG)1 Year Chart         LAG Lagardere S.C.A 50 - $24.83 $6,770,000 267,782 0.28% -14,581,000 -564,937 0.02    Closed - End Fund - E...
   (PJUL)1 Year Chart         PJUL Innovator S&p 500 Power Buf... 56 - $0.00 $6,148,000 161,884 0.25% 121,000 -4,645 0.18    N/A
   (ELR)1 Year Chart         ELR streetTRACKS Series Trust -... 57 - $61.27 $5,996,000 97,448 0.25% -23,863,000 -436,705 0.011    Closed - End Fund - E...
   (HYLS)1 Year Chart         HYLS First Trust Tactical High Y... 58 - $40.56 $5,940,000 144,059 0.24% -201,000 -3,677 0.323    N/A
   (TLT)1 Year Chart         TLT iShares Tr Lehman 20+yr Tres 66 - $90.12 $4,909,000 51,884 0.2% -255,000 -344 0.005    Closed - End Fund - E...
   (SCHC)1 Year Chart         SCHC Schwab International Small-... 67 - $36.02 $4,896,000 136,690 0.2% -40,677,000 -1,169,425 0.132    Closed - End Fund - E...
   (CWB)1 Year Chart         CWB SPDR Barclays Capital Conve... 68 - $71.46 $4,818,000 65,954 0.2% -17,000 -1,060 0.087    N/A
   (EPS)1 Year Chart         EPS WisdomTree Earnings 500 69 - $55.23 $4,725,000 85,295 0.19% 274,000 -3,529 0.095    Closed - End Fund - Debt
   (BRK.B)1 Year Chart         BRK.B Berkshire Hathaway B 71 - $412.05 $4,170,000 9,916 0.17% 597,000 -100 0.001    Property & Casualty I...
   (PSEP)1 Year Chart         PSEP Innovator S&p 500 Power Buf... 73 - $0.00 $4,138,000 113,362 0.17% 192,000 -150 0.092    N/A
   (PAUG)1 Year Chart         PAUG Innovator S&p 500 Power Buf... 75 - $0.00 $4,035,000 114,051 0.17% 212,000 -522 0.127    N/A
   (VXUS)1 Year Chart         VXUS Vanguard Total Internationa... 78 - $61.05 $3,895,000 64,601 0.16% -445,000 -10,282 0.011    Closed - End Fund - E...
   (FPE)1 Year Chart         FPE First Trust Preferred Secur... 79 - $17.23 $3,820,000 220,533 0.16% 15,000 -5,136 0.077    N/A
   (LQD)1 Year Chart         LQD iShares Trust Goldman Sachs 81 - $106.31 $3,610,000 33,144 0.15% -85,000 -251 0.008    Closed - End Fund - E...
   (IEF)1 Year Chart         IEF iShares Lehman 7-10 Year Tr... 82 - $92.50 $3,581,000 37,827 0.15% -97,000 -331 0.014    Closed - End Fund - E...
   (XOM)1 Year Chart         XOM Exxon Mobil Corp 83 - $117.96 $3,516,000 30,251 0.14% 434,000 -578 0.001    Integrated Oil & Gas
   (AUGW)1 Year Chart         AUGW Allianzim Us Large Cap Buff... 84 - $0.00 $3,441,000 126,827 0.14% 100,000 -2,425 1.409    N/A
   (BIV)1 Year Chart         BIV Vanguard Intermediate-Term ... 86 - $74.04 $3,266,000 43,316 0.13% -58,000 -198 0.027    Closed - End Fund - Debt
   (VTV)1 Year Chart         VTV Vanguard Value VIPERS 88 - $161.40 $3,147,000 19,324 0.13% 68,000 -1,271 0    Closed - End Fund - E...
   (IWY)1 Year Chart         IWY iShares Trust 90 - $195.92 $3,083,000 15,800 0.13% -229,000 -3,099 0.018    N/A
   (IAU)1 Year Chart         IAU iShares COMEX Gold Trust 92 - $44.68 $2,972,000 70,746 0.12% 140,000 -1,806 0.004    Closed - End Fund - E...
   (SHV)1 Year Chart         SHV iShares Barclays Short Trea... 95 - $110.21 $2,779,000 25,136 0.11% 6,000 -41 0.014    Closed - End Fund - E...
   (EFV)1 Year Chart         EFV iShares MSCI EAFE Value Ind... 96 - $0.00 $2,696,000 49,564 0.11% -2,243,000 -45,242 0.002    Closed - End Fund - E...
   (SCHG)1 Year Chart         SCHG Schwab Strategic Trust 97 - $92.91 $2,640,000 28,472 0.11% 269,000 -109 0.003    Closed - End Fund - Debt
   (PNOV)1 Year Chart         PNOV Innovator S&p 500 Power Buf... 99 - $0.00 $2,574,000 72,406 0.11% -48,000 -3,740 0.332    N/A
   (VTIP)1 Year Chart         VTIP Vanguard Short Term Inflati... 101 - $48.06 $2,303,000 48,093 0.09% -351,000 -7,788 0.003    N/A
   (EMB)1 Year Chart         EMB iShares JPMorgan USD Emerg ... 102 - $88.66 $2,286,000 25,421 0.09% -20,189,000 -226,852 0.002    Closed - End Fund - E...
   (FTY)1 Year Chart         FTY iShares Trust 105 - $52.04 $2,123,000 39,371 0.09% -18,298,000 -336,700 0.044    Closed - End Fund - Debt
   (COST)1 Year Chart         COST Costco Wholesale Corp 106 - $787.19 $2,118,000 2,891 0.09% 203,000 -10 0.001    Discount, Variety Stores
   (GNTX)1 Year Chart         GNTX Gentex Corp 110 - $34.55 $2,058,000 56,967 0.08% 195,000 -86 0.023    Auto Parts
   (VGLT)1 Year Chart         VGLT Vanguard Long-Term Governm 112 - $56.66 $2,021,000 34,048 0.08% -23,279,000 -377,064 0.014    N/A
   (PG)1 Year Chart         PG Procter & Gamble Co 114 - $166.85 $2,009,000 12,384 0.08% 95,000 -676 0    Cleaning Products
   (FPX)1 Year Chart         FPX First Trust US IPO Index 115 - $102.49 $2,000,000 18,908 0.08% -163,000 -3,643 0.119    Closed - End Fund - Debt
   (SHW)1 Year Chart         SHW Sherwin Williams Co 117 - $320.86 $1,927,000 5,549 0.08% 190,000 -21 0.002    General Building Mate...
   (DGRO)1 Year Chart         DGRO iShares Core Dividend Growth 118 - $57.77 $1,905,000 32,802 0.08% 138,000 -37 0.011    N/A
   (PJUN)1 Year Chart         PJUN Innovator S&p 500 Power Buf... 119 - $0.00 $1,811,000 52,466 0.07% -1,000 -1,825 0.045    N/A
   (PGX)1 Year Chart         PGX Invesco Preferred ETF 120 - $11.49 $1,797,000 151,292 0.07% -112,000 -15,118 0.035    Closed - End Fund - Debt
   (DIA)1 Year Chart         DIA Diamonds Trust 121 - $395.18 $1,791,000 4,501 0.07% -67,000 -428 0.005    Closed - End Fund - E...
   (BSV)1 Year Chart         BSV Vanguard Short-Term Bond 123 - $76.21 $1,632,000 21,284 0.07% -20,000 -167 0.004    Closed - End Fund - E...
   (SPLV)1 Year Chart         SPLV Powershares S&Amp;P 500 Low... 125 - $65.47 $1,600,000 24,284 0.07% 59,000 -305 0.016    N/A
   (ESGU)1 Year Chart         ESGU Ishares Msci Usa Esg Optimized 130 - $0.00 $1,394,000 12,127 0.06% 27,000 -901 0.001    N/A
   (BAB)1 Year Chart         BAB Invesco Taxable Municipal B... 136 - $26.16 $1,327,000 49,981 0.05% -704,000 -25,506 0.076    N/A
   (VTEB)1 Year Chart         VTEB Vanguard Tax Exempt Bond Etf 137 - $50.18 $1,304,000 25,767 0.05% -69,000 -1,130 0.001    N/A
   (T)1 Year Chart         T AT&T Corp 138 - $17.17 $1,299,000 73,813 0.05% 29,000 -1,872 0.001    Long Distance Carriers
   (CAT)1 Year Chart         CAT Caterpillar Inc 139 - $354.79 $1,278,000 3,486 0.05% 129,000 -399 0.001    Farm & Construction M...
   (IAGG)1 Year Chart         IAGG Ishares International Aggre... 142 - $0.00 $1,150,000 23,027 0.05% -170,000 -3,482 0.026    N/A
   (SGOV)1 Year Chart         SGOV Ishares 03 Month Treasury B... 143 - $0.00 $1,147,000 11,386 0.05% -42,000 -470 0.013    N/A
   (FV)1 Year Chart         FV First Trust Dorsey Wright F... 144 - $55.54 $1,099,000 19,204 0.05% 88,000 -402 0.032    N/A
   (IYW)1 Year Chart         IYW iShares Trust DJ US Sector 149 - $133.97 $1,064,000 7,877 0.04% 52,000 -364 0.004    Closed - End Fund - E...
   (PDEC)1 Year Chart         PDEC Innovator S&p 500 Power Buf... 153 - $0.00 $1,009,000 27,560 0.04% 37,000 -135 0.122    N/A
   (RYT)1 Year Chart         RYT Invesco S&P 500 Equal Weigh... 157 - $33.97 $964,000 27,397 0.04% 54,000 -487 0.03    Closed - End Fund - E...
   (BLL)1 Year Chart         BLL Ball Corp 160 - $69.16 $950,000 14,110 0.04% 137,000 -21 0    Packaging & Containers
   (NOBL)1 Year Chart         NOBL ProShares S&P 500 Dividend ... 161 - $0.00 $943,000 9,298 0.04% 23,000 -369 0.011    N/A
   (EMM)1 Year Chart         EMM Global X Emerging Markets Etf 163 - $26.87 $924,000 17,321 0.04% -8,834,000 -182,958 0.002    Closed - End Fund - E...
   (BIL)1 Year Chart         BIL Spdr Brcly Cap 1-3 Mnth Tb 166 - $0.00 $901,000 9,815 0.04% 0 -42 0.001    Closed - End Fund - E...
   (USMV)1 Year Chart         USMV iShares MSCI USA Minimum Vo... 167 - $0.00 $890,000 10,648 0.04% 45,000 -180 0    N/A
   (DFAR)1 Year Chart         DFAR Dfa Dimensional Us Real Est... 171 - $0.00 $859,000 38,386 0.04% -27,000 -581 0.042    N/A
   (JNJ)1 Year Chart         JNJ Johnson & Johnson 173 - $149.91 $851,000 5,376 0.03% -311,000 -2,036 0    Drug Manufacturers - ...
   (PZA)1 Year Chart         PZA Invesco National AMT-Free M... 174 - $23.72 $846,000 35,484 0.03% -481,000 -19,412 0.045    Meat Products
   (VGT)1 Year Chart         VGT Vanguard I T VIPERS 175 - $516.26 $831,000 1,584 0.03% 46,000 -38 0    Closed - End Fund - E...
   (DIS)1 Year Chart         DIS Walt Disney Co 181 - $105.79 $759,000 6,201 0.03% 39,000 -1,770 0    Entertainment - Diver...
   (EFG)1 Year Chart         EFG iShares MSCI EAFE Growth ETF 187 - $0.00 $697,000 6,712 0.03% -3,647,000 -38,140 0.001    Closed - End Fund - E...
   (TWOK)1 Year Chart         TWOK Spdr Russell 2000 189 - $42.46 $686,000 15,935 0.03% -4,987,000 -118,565 0.002    N/A
   (JNK)1 Year Chart         JNK Spdr Lehman Hyb Etf 191 - $94.02 $676,000 7,097 0.03% -67,000 -743 0.006    Closed - End Fund - E...
   (SLQD)1 Year Chart         SLQD iShares 0-5 Year Investment... 192 - $49.02 $663,000 13,475 0.03% -52,000 -1,062 0.034    N/A
   (ACWI)1 Year Chart         ACWI iShares MSCI ACWI Index 193 - $110.18 $660,000 5,993 0.03% -33,000 -818 0.004    Closed - End Fund - E...
   (QUAL)1 Year Chart         QUAL Ishares Msci Usa Quality Fa... 194 - $0.00 $631,000 3,838 0.03% -37,000 -701 0    N/A
   (F)1 Year Chart         F Ford Motor Co 196 - $12.50 $626,000 47,104 0.03% 13,000 -3,154 0.001    Auto Manufacturers
   (EQWM)1 Year Chart         EQWM Invesco Russell Midcap Equa... 195 - $107.31 $626,000 5,691 0.03% -107,000 -2,575 0.008    N/A
   (MBB)1 Year Chart         MBB iShares Barclays MBS Bond 197 - $90.79 $590,000 6,384 0.02% -43,000 -346 0.001    Closed - End Fund - E...
   (SRLN)1 Year Chart         SRLN SPDR Blackstone/GSO Senior ... 198 - $41.94 $589,000 13,985 0.02% -50,000 -1,242 0.008    N/A
   (CMCSA)1 Year Chart         CMCSA Comcast Corp 200 - $39.31 $579,000 13,349 0.02% -9,000 -55 0    CATV Systems
   (VYM)1 Year Chart         VYM Vanguard High Dividend Yiel... 202 - $119.87 $572,000 4,729 0.02% -221,000 -2,374 0.001    Closed - End Fund - Debt
   (MRK)1 Year Chart         MRK Merck & Co Inc 205 - $131.20 $550,000 4,168 0.02% 12,000 -764 0    Drug Manufacturers - ...
   (RIG)1 Year Chart         RIG Transocean Inc 214 - $5.76 $499,000 79,474 0.02% -7,000 -235 0.013    Oil & Gas Drilling & ...
   (XOP)1 Year Chart         XOP SPDR S&P Oil & Gas Explorat... 226 - $150.68 $445,000 2,873 0.02% -23,000 -546 0.014    Closed - End Fund - E...
   (PRI)1 Year Chart         PRI Primerica, Inc. 228 - $223.77 $444,000 1,753 0.02% 69,000 -69 0.004    Investment Brokerage ...
   (POCT)1 Year Chart         POCT Innovator S&p 500 Power Buf... 229 - $0.00 $441,000 11,766 0.02% 3,000 -350 0.013    N/A
   (COWZ)1 Year Chart         COWZ Pacer Us Cash Cows 100 Etf 230 - $0.00 $438,000 7,535 0.02% 37,000 -183 0.001    N/A
   (GLD)1 Year Chart         GLD streetTRACKS Gold Trust 234 - $218.71 $433,000 2,105 0.02% 28,000 -13 0    Closed - End Fund - E...
   (RGI)1 Year Chart         RGI Invesco S&P 500 Equal Weigh... 233 - $47.20 $433,000 9,083 0.02% 41,000 -2 0.011    Closed - End Fund - E...
   (HON)1 Year Chart         HON Honeywell International Inc 235 - $202.92 $424,000 2,067 0.02% -11,000 -5 0    Conglomerates
   (CRM)1 Year Chart         CRM Salesforce.com Inc 238 - $276.67 $420,000 1,396 0.02% 26,000 -102 0    Internet Software & S...
   (PAPR)1 Year Chart         PAPR Innovator S&p 500 Power Buf... 241 - $0.00 $415,000 12,365 0.02% -37,000 -1,475 0    N/A
   (DEF)1 Year Chart         DEF Invesco Defensive Equity ETF 260 - $77.64 $367,000 4,673 0.02% 7,000 -306 0    Closed - End Fund - Debt
   (VXF)1 Year Chart         VXF Vanguard Extended Market VI... 263 - $170.59 $358,000 2,041 0.01% -36,000 -356 0.003    Closed - End Fund - E...
   (SCHF)1 Year Chart         SCHF Schwab Strategic Trust 273 - $39.15 $345,000 8,844 0.01% -155,000 -4,696 0.002    Closed - End Fund - Debt
   (HPQ)1 Year Chart         HPQ HP Inc 274 - $29.72 $345,000 11,405 0.01% -6,000 -243 0    Diversified Computer ...
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