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| Name: |
High Falls Advisors Inc |
| City: |
Rochester |
| State: |
NY |
| Zip: |
14614 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
IVV |
iShares Core S&P 500 Etf |
1 |
- |
$507.46 |
$104,698,000 |
219,203 |
28.01% |
20,474,000 |
23,072 |
0.003 |
Closed - End Fund - E... |
|
|
IUSB |
Ishares Core Total Usd Bond... |
2 |
- |
$0.00 |
$42,246,000 |
916,992 |
11.3% |
-900,000 |
-69,981 |
0.032 |
N/A |
|
|
QUAL |
Ishares Msci Usa Quality Fa... |
3 |
- |
$0.00 |
$21,919,000 |
148,964 |
5.86% |
2,927,000 |
4,858 |
0.008 |
N/A |
|
|
EFV |
iShares MSCI EAFE Value Ind... |
4 |
- |
$0.00 |
$19,677,000 |
377,681 |
5.26% |
-1,492,000 |
-54,959 |
0.014 |
Closed - End Fund - E... |
|
|
MBB |
iShares Barclays MBS Bond |
5 |
- |
$90.16 |
$15,588,000 |
165,690 |
4.17% |
981,000 |
1,200 |
0.018 |
Closed - End Fund - E... |
|
|
EFG |
iShares MSCI EAFE Growth ETF |
6 |
- |
$0.00 |
$12,312,000 |
127,126 |
3.29% |
-4,205,000 |
-64,263 |
0.013 |
Closed - End Fund - E... |
|
|
TFLO |
Ishares Treasury Floating R... |
7 |
- |
$0.00 |
$12,108,000 |
239,898 |
3.24% |
-308,000 |
-4,804 |
0.027 |
N/A |
|
|
AAPL |
Apple Inc |
8 |
- |
$173.03 |
$10,739,000 |
55,778 |
2.87% |
1,250,000 |
358 |
0 |
Personal Computers |
|
|
TLT |
iShares Tr Lehman 20+yr Tres |
9 |
- |
$88.94 |
$10,195,000 |
103,102 |
2.73% |
1,603,000 |
6,222 |
0.009 |
Closed - End Fund - E... |
|
|
IYW |
iShares Trust DJ US Sector |
10 |
- |
$129.01 |
$9,732,000 |
79,285 |
2.6% |
3,841,000 |
23,139 |
0.04 |
Closed - End Fund - E... |
|
|
LQD |
iShares Trust Goldman Sachs |
11 |
- |
$105.66 |
$9,632,000 |
87,043 |
2.58% |
2,885,000 |
20,908 |
0.021 |
Closed - End Fund - E... |
|
|
ESGU |
Ishares Msci Usa Esg Optimized |
12 |
- |
$0.00 |
$8,421,000 |
80,262 |
2.25% |
814,000 |
-745 |
0.004 |
N/A |
|
|
OEF |
iShares S&P 100 Index |
13 |
- |
$240.23 |
$7,757,000 |
34,726 |
2.07% |
7,314,000 |
32,520 |
0.078 |
Closed - End Fund - E... |
|
|
IEMG |
Ishares Core Msci Emerging ... |
14 |
- |
$52.97 |
$7,633,000 |
150,900 |
2.04% |
-155,000 |
-12,754 |
0.001 |
N/A |
|
|
IVW |
ishares tr S&P 500 BARRA GR |
15 |
- |
$81.85 |
$6,692,000 |
89,109 |
1.79% |
745,000 |
2,183 |
0.017 |
Closed - End Fund - E... |
|
|
MUB |
iShares S&P National Munici... |
16 |
- |
$106.36 |
$5,222,000 |
48,168 |
1.4% |
-711,000 |
-9,691 |
0.003 |
Closed - End Fund - E... |
|
|
EMXC |
Ishares Msci Emerging Marke... |
17 |
New |
$0.00 |
$3,904,000 |
70,455 |
1.04% |
3,904,000 |
70,455 |
0.008 |
N/A |
|
|
QQQ |
Invesco QQQ Trust Series I |
18 |
- |
$426.90 |
$3,854,000 |
9,411 |
1.03% |
3,854,000 |
9,411 |
0.002 |
Closed - End Fund - Debt |
|
|
VTEB |
Vanguard Tax Exempt Bond Etf |
19 |
- |
$49.85 |
$3,156,000 |
61,816 |
0.84% |
1,652,000 |
30,545 |
0.004 |
N/A |
|
|
MSFT |
Microsoft Corp |
20 |
- |
$397.84 |
$3,127,000 |
8,315 |
0.84% |
660,000 |
502 |
0 |
Application Software |
|
|
SPY |
Standard & Poors Depository... |
21 |
- |
$505.03 |
$3,020,000 |
6,354 |
0.81% |
302,000 |
-4 |
0 |
Closed - End Fund - E... |
|
|
IXC |
iShares tr S&P Glbl Energy |
22 |
New |
$42.87 |
$2,562,000 |
65,511 |
0.69% |
2,562,000 |
65,511 |
0.073 |
Closed - End Fund - E... |
|
|
IFRA |
Ishares Us Infrastructure Etf |
23 |
- |
$0.00 |
$2,461,000 |
61,118 |
0.66% |
348,000 |
3,382 |
0.068 |
N/A |
|
|
USMV |
iShares MSCI USA Minimum Vo... |
24 |
- |
$0.00 |
$2,420,000 |
31,008 |
0.65% |
-4,010,000 |
-57,831 |
0.001 |
N/A |
|
|
EMB |
iShares JPMorgan USD Emerg ... |
25 |
- |
$87.86 |
$1,996,000 |
22,409 |
0.53% |
196,000 |
597 |
0.001 |
Closed - End Fund - E... |
|
|
SDY |
streetTRACKS Series Trust -... |
26 |
- |
$128.09 |
$1,860,000 |
14,883 |
0.5% |
168,000 |
167 |
0.009 |
Closed - End Fund - E... |
|
|
DVY |
iShares Dow Select Div |
27 |
- |
$120.68 |
$1,432,000 |
12,218 |
0.38% |
121,000 |
37 |
0.008 |
Closed - End Fund - E... |
|
|
MDY |
Standrd Poor Mdcp 400 SPDR |
28 |
- |
$530.06 |
$1,338,000 |
2,637 |
0.36% |
134,000 |
0 |
0.006 |
Closed - End Fund - E... |
|
|
CAT |
Caterpillar Inc |
29 |
- |
$335.44 |
$1,326,000 |
4,484 |
0.35% |
123,000 |
78 |
0.001 |
Farm & Construction M... |
|
|
GOVT |
Ishares Barclays Us Treasur... |
30 |
- |
$0.00 |
$1,313,000 |
56,996 |
0.35% |
-1,399,000 |
-66,037 |
0.001 |
N/A |
|
|
TSLA |
Tesla Motors Inc |
31 |
- |
$180.01 |
$1,296,000 |
5,216 |
0.35% |
-34,000 |
-99 |
0 |
Auto Manufacturers |
|
|
BA |
Boeing Co |
32 |
- |
$178.85 |
$1,114,000 |
4,273 |
0.3% |
295,000 |
0 |
0.001 |
Aerospace/Defense - M... |
|
|
MCD |
McDonalds Corp |
33 |
- |
$273.28 |
$1,053,000 |
3,551 |
0.28% |
65,000 |
-200 |
0 |
Restaurants |
|
|
V |
Visa Inc |
34 |
- |
$267.61 |
$1,046,000 |
4,018 |
0.28% |
108,000 |
-59 |
0 |
Business Services |
|
|
TIP |
iShares Lehman TIPS Bond |
35 |
- |
$105.39 |
$1,043,000 |
9,708 |
0.28% |
-2,164,000 |
-21,216 |
0.001 |
Closed - End Fund - E... |
|
|
TLH |
iShares Barclays 10-20 Year... |
36 |
- |
$99.89 |
$1,015,000 |
9,380 |
0.27% |
651,000 |
5,688 |
0.01 |
Closed - End Fund - E... |
|
|
XOM |
Exxon Mobil Corp |
37 |
- |
$116.24 |
$980,000 |
9,804 |
0.26% |
-172,000 |
3 |
0 |
Integrated Oil & Gas |
|
|
JPM |
JP Morgan Chase & Co |
38 |
- |
$191.66 |
$949,000 |
5,578 |
0.25% |
143,000 |
18 |
0 |
Domestic Money Center... |
|
|
AOR |
iShares Core Growth Allocat... |
39 |
- |
$54.31 |
$785,000 |
14,755 |
0.21% |
99,000 |
874 |
0.05 |
Closed - End Fund - Debt |
|
|
IVLU |
Ishares Edge Msci Intl Valu... |
40 |
- |
$28.14 |
$784,000 |
29,583 |
0.21% |
127,000 |
3,656 |
0.012 |
N/A |
|
|
PAYX |
Paychex Inc |
41 |
- |
$118.45 |
$765,000 |
6,422 |
0.2% |
38,000 |
114 |
0.002 |
Staffing & Outsourcin... |
|
|
NVDA |
NVIDIA Corporation |
42 |
- |
$858.17 |
$734,000 |
1,482 |
0.2% |
212,000 |
282 |
0 |
Semiconductor - Speci... |
|
|
IEV |
iShares S&P Europe 350 Index |
43 |
- |
$54.74 |
$729,000 |
13,789 |
0.2% |
86,000 |
320 |
0.004 |
Closed - End Fund - E... |
|
|
IEF |
iShares Lehman 7-10 Year Tr... |
44 |
- |
$91.95 |
$656,000 |
6,810 |
0.18% |
-17,000 |
-535 |
0.002 |
Closed - End Fund - E... |
|
|
SUB |
iShares S&P S/T Natnl AMT-F... |
45 |
- |
$104.51 |
$630,000 |
5,978 |
0.17% |
-793,000 |
-7,859 |
0.084 |
Closed - End Fund - Debt |
|
|
TRNS |
Transcat Inc |
46 |
- |
$110.25 |
$630,000 |
5,765 |
0.17% |
-47,000 |
-1,150 |
0 |
Scientific & Technica... |
|
|
AOA |
iShares Trust |
47 |
- |
$71.50 |
$626,000 |
9,073 |
0.17% |
59,000 |
145 |
0.051 |
Closed - End Fund - Debt |
|
|
DE |
Deere & Co |
49 |
- |
$395.96 |
$613,000 |
1,534 |
0.16% |
54,000 |
54 |
0 |
Farm & Construction M... |
|
|
IJH |
iShares S&P MidCap 400 Index |
48 |
- |
$57.92 |
$613,000 |
2,211 |
0.16% |
-2,716,000 |
-11,141 |
0.001 |
Closed - End Fund - E... |
|
|
DGRO |
iShares Core Dividend Growth |
50 |
- |
$56.03 |
$579,000 |
10,761 |
0.15% |
-28,000 |
-1,487 |
0.004 |
N/A |
|
|
AMZN |
Amazon.com Inc |
51 |
- |
$184.72 |
$569,000 |
3,748 |
0.15% |
-33,000 |
-987 |
0 |
Internet Software & S... |
|
|
WMT |
Wal-Mart Stores Inc |
52 |
- |
$60.24 |
$556,000 |
3,525 |
0.15% |
-8,000 |
0 |
0 |
Discount, Variety Stores |
|
|
IWF |
iShares Russell 1000 Growth |
53 |
- |
$325.64 |
$516,000 |
1,701 |
0.14% |
90,000 |
100 |
0.001 |
Closed - End Fund - E... |
|
|
PFF |
iShares S&P U.S. Preferred ... |
54 |
- |
$31.19 |
$488,000 |
15,658 |
0.13% |
-29,000 |
-1,503 |
0.003 |
Closed - End Fund - E... |
|
|
IJR |
iShares Core S&P Small-Cap |
55 |
- |
$106.33 |
$485,000 |
4,483 |
0.13% |
57,000 |
-59 |
0.001 |
Closed - End Fund - E... |
|
|
IWZ |
iShares Russell 3000 Growth |
56 |
- |
$113.47 |
$465,000 |
4,462 |
0.12% |
42,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
FALN |
Ishares Fallen Angels Usd Bond |
57 |
- |
$0.00 |
$463,000 |
17,549 |
0.12% |
463,000 |
17,549 |
0.011 |
N/A |
|
|
IEFA |
Ishares Core Msci Eafe |
58 |
- |
$0.00 |
$456,000 |
6,488 |
0.12% |
16,000 |
-355 |
0 |
N/A |
|
|
HON |
Honeywell International Inc |
59 |
- |
$193.64 |
$419,000 |
2,000 |
0.11% |
-135,000 |
-1,000 |
0 |
Conglomerates |
|
|
MRK |
Merck & Co Inc |
60 |
- |
$131.20 |
$418,000 |
3,832 |
0.11% |
21,000 |
-23 |
0 |
Drug Manufacturers - ... |
|
|
ORCL |
Oracle Corp |
61 |
- |
$114.96 |
$417,000 |
3,959 |
0.11% |
-2,000 |
1 |
0 |
Application Software |
|
|
JNJ |
Johnson & Johnson |
62 |
- |
$149.92 |
$415,000 |
2,648 |
0.11% |
-15,000 |
-110 |
0 |
Drug Manufacturers - ... |
|
|
SUSL |
Ishares Esg Msci Usa Leader... |
63 |
- |
$0.00 |
$406,000 |
4,813 |
0.11% |
67,000 |
312 |
0.011 |
N/A |
|
|
IWO |
iShares Russell 2000 Growth |
64 |
- |
$254.34 |
$403,000 |
1,599 |
0.11% |
45,000 |
4 |
0.004 |
Closed - End Fund - E... |
|
|
AMGN |
Amgen Inc |
65 |
- |
$278.39 |
$400,000 |
1,390 |
0.11% |
-27,000 |
-200 |
0 |
Biotechnology |
|
|
SPLV |
Powershares S&Amp;P 500 Low... |
66 |
- |
$63.78 |
$373,000 |
5,953 |
0.1% |
-30,000 |
-907 |
0.004 |
N/A |
|
|
CSJ |
iShares Barclays 1-3 Year C... |
67 |
- |
$50.87 |
$372,000 |
7,251 |
0.1% |
-23,000 |
-685 |
0.001 |
Closed - End Fund - E... |
|
|
IYR |
iShares Dow Jones US Real E... |
68 |
- |
$83.82 |
$362,000 |
3,958 |
0.1% |
16,000 |
-472 |
0.001 |
Closed - End Fund - E... |
|
|
IXN |
iShares Tr S&P Glbl Info Tch |
69 |
- |
$70.86 |
$360,000 |
5,287 |
0.1% |
54,000 |
1 |
0.006 |
Closed - End Fund - E... |
|
|
INTU |
Intuit Inc |
70 |
- |
$614.04 |
$359,000 |
574 |
0.1% |
66,000 |
1 |
0 |
Application Software |
|
|
HYG |
iShares iBoxx $ High Yield ... |
71 |
- |
$76.76 |
$341,000 |
4,409 |
0.09% |
29,000 |
171 |
0 |
Closed - End Fund - E... |
|
|
KO |
Coca-Cola Co |
72 |
- |
$61.99 |
$325,000 |
5,509 |
0.09% |
17,000 |
0 |
0 |
Beverage Soft Drinks... |
|
|
PG |
Procter & Gamble Co |
73 |
- |
$163.84 |
$324,000 |
2,208 |
0.09% |
2,000 |
2 |
0 |
Cleaning Products |
|
|
PID |
PowerShares Exchange-Traded... |
74 |
- |
$18.10 |
$323,000 |
17,503 |
0.09% |
-14,000 |
-2,670 |
0.05 |
Closed - End Fund - Debt |
|
|
XLU |
SPDR Utilities Select |
75 |
- |
$67.87 |
$314,000 |
4,953 |
0.08% |
23,000 |
23 |
0.001 |
Closed - End Fund - E... |
|
|
CGUS |
Capital Group Core Equity Etf |
76 |
- |
$0.00 |
$313,000 |
11,049 |
0.08% |
-8,000 |
-1,747 |
0.012 |
N/A |
|
|
IJK |
iShares S&P mC400/BARRA GR |
77 |
- |
$87.00 |
$309,000 |
3,900 |
0.08% |
27,000 |
0 |
0.004 |
Closed - End Fund - E... |
|
|
CMCSA |
Comcast Corp |
78 |
New |
$38.36 |
$306,000 |
6,978 |
0.08% |
306,000 |
6,978 |
0 |
CATV Systems |
|
|
IGM |
iShares S&P GSTI Tech Index Fd |
79 |
- |
$82.34 |
$303,000 |
677 |
0.08% |
49,000 |
13 |
0.008 |
Closed - End Fund - E... |
|
|
ARM |
Arm Holdings American Depos... |
80 |
New |
$98.00 |
$301,000 |
4,000 |
0.08% |
301,000 |
4,000 |
0 |
N/A |
|
|
VYM |
Vanguard High Dividend Yiel... |
81 |
- |
$116.47 |
$283,000 |
2,532 |
0.08% |
-16,000 |
-365 |
0.001 |
Closed - End Fund - Debt |
|
|
LMT |
Lockheed Martin Corp |
83 |
- |
$463.20 |
$279,000 |
615 |
0.07% |
34,000 |
16 |
0 |
Aerospace/Defense - M... |
|
|
ABBV |
Abbvie Inc. |
82 |
- |
$160.81 |
$279,000 |
1,798 |
0.07% |
11,000 |
0 |
0 |
Drug Manufacturers - ... |
|
|
EMN |
Eastman Chemical Co |
84 |
- |
$95.92 |
$277,000 |
3,089 |
0.07% |
40,000 |
2 |
0.002 |
Diversified Chemicals |
|
|
IBM |
International Business Mach... |
85 |
- |
$164.69 |
$275,000 |
1,680 |
0.07% |
40,000 |
6 |
0 |
Diversified Computer ... |
|
|
LCTU |
Blackrock Us Carbon Transit... |
86 |
New |
$0.00 |
$272,000 |
5,192 |
0.07% |
272,000 |
5,192 |
0.002 |
N/A |
|
|
MTB |
M&T Bank Corp |
87 |
- |
$146.27 |
$271,000 |
1,977 |
0.07% |
23,000 |
17 |
0.001 |
Domestic Regional Banks |
|
|
VUG |
Vanguard Growth VIPERS |
88 |
- |
$333.20 |
$269,000 |
864 |
0.07% |
-21,000 |
-200 |
0 |
Closed - End Fund - E... |
|
|
LAKE |
Lakeland Industries Inc |
89 |
- |
$16.89 |
$266,000 |
14,335 |
0.07% |
20,000 |
-2,000 |
0.18 |
Medical Appliances & ... |
|
|
RSP |
Guggenheim ETF Trust - Gugg... |
90 |
- |
$161.64 |
$265,000 |
1,681 |
0.07% |
28,000 |
6 |
0.001 |
Closed - End Fund - E... |
|
|
CVY |
Invesco Zacks Multi-Asset I... |
92 |
- |
$25.08 |
$263,000 |
11,083 |
0.07% |
20,000 |
0 |
0 |
Closed - End Fund - Debt |
|
|
INTC |
Intel Corp |
91 |
New |
$30.51 |
$263,000 |
5,235 |
0.07% |
263,000 |
5,235 |
0.176 |
Semiconductor- Broad... |
|
|
IXUS |
Ishares Core Msci Total Int... |
93 |
- |
$67.29 |
$252,000 |
3,874 |
0.07% |
23,000 |
63 |
0 |
N/A |
|
|
XLF |
SPDR Financial Sector |
94 |
- |
$40.46 |
$246,000 |
6,529 |
0.07% |
30,000 |
21 |
0 |
Closed - End Fund - E... |
|
|
TWOK |
Spdr Russell 2000 |
95 |
- |
$41.36 |
$244,000 |
5,779 |
0.07% |
-6,000 |
-1,000 |
0.001 |
N/A |
|
|
ACWV |
Ishares Msci All Country Wo... |
96 |
- |
$0.00 |
$236,000 |
2,350 |
0.06% |
13,000 |
14 |
0.004 |
N/A |
|
|
JKH |
iShares Trust - Mid Growth ... |
97 |
- |
$66.91 |
$226,000 |
3,503 |
0.06% |
26,000 |
0 |
0.009 |
Closed - End Fund - E... |
|
|
ESGE |
IShares MSCI EM ESG ETF |
98 |
- |
$33.02 |
$225,000 |
7,028 |
0.06% |
-603,000 |
-20,312 |
0.004 |
N/A |
|
|
PEP |
Pepsico Inc |
100 |
- |
$175.45 |
$224,000 |
1,318 |
0.06% |
1,000 |
0 |
0 |
Beverage Soft Drinks... |
|
|
HDV |
Ishares High Dividend Equit... |
99 |
- |
$107.96 |
$224,000 |
2,199 |
0.06% |
11,000 |
44 |
0.003 |
N/A |
|
