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  Name: TRUE Private Wealth Advisors
  City: SALEM
  State: OR
  Zip: 97301
   
Achive data
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Portfolio Summary View Filing
  Filing Report Date : 2024-03-31
  Total Value : $871,779,000
  Total Value Change : $81,707,000
  Securities Held Change : -6
   
All Securities Held : 284
  New Positions : 16
  Closed Positions : 22
  Increased Positions : 133
  Unchanged Positions : 21
  Decreased Positions : 114

                  Consumer Discretionary Consumer Staples Financials Health Care Industrials Information Technology Basic Materials Conglomerates Energy Utilities
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Holdings Found : 100     View All Holdings Currently Viewing:  Decreased Positions     Page 1 of 1
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Ticker Company Name Position
Rank
New/Closed
Postion
Last
Close
    Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
   % of Company    Industry
   (AGZ)1 Year Chart         AGZ Ishares Barclays Agency Bon... 7 - $107.02 $35,611,000 329,582 4.08% -1,230,000 -10,178 4.394    Closed - End Fund - Debt
   (AAPL)1 Year Chart         AAPL Apple Inc 11 - $182.74 $26,438,000 154,177 3.03% -5,041,000 -9,325 0.001    Personal Computers
   (MSFT)1 Year Chart         MSFT Microsoft Corp 12 - $410.54 $18,403,000 43,742 2.11% -188,000 -5,696 0.001    Application Software
   (AMZN)1 Year Chart         AMZN Amazon.com Inc 13 - $188.00 $10,629,000 58,927 1.22% 667,000 -6,637 0.001    Internet Software & S...
   (IVV)1 Year Chart         IVV iShares Core S&P 500 Etf 14 - $519.81 $10,327,000 19,643 1.18% -2,171,000 -6,524 0    Closed - End Fund - E...
   (VOO)1 Year Chart         VOO Vanguard S&P 500 Etf 16 - $475.42 $10,027,000 20,859 1.15% -3,671,000 -10,502 0.002    Closed - End Fund - E...
   (SHY)1 Year Chart         SHY Ishares Barclays 1-3 Treasu... 17 - $81.28 $8,924,000 109,114 1.02% -2,314,000 -27,874 0.012    Closed - End Fund - E...
   (NVDA)1 Year Chart         NVDA NVIDIA Corporation 19 - $904.12 $7,484,000 8,283 0.86% 3,027,000 -718 0    Semiconductor - Speci...
   (QQQ)1 Year Chart         QQQ Invesco QQQ Trust Series I 20 - $440.06 $7,462,000 16,806 0.86% 448,000 -322 0.004    Closed - End Fund - Debt
   (LLY)1 Year Chart         LLY Eli Lilly & Co 22 - $775.00 $6,990,000 8,985 0.8% 1,693,000 -103 0.001    Drug Manufacturers - ...
   (BRK.B)1 Year Chart         BRK.B Berkshire Hathaway B 23 - $406.37 $6,626,000 15,756 0.76% 334,000 -1,886 0.001    Property & Casualty I...
   (JPM)1 Year Chart         JPM JP Morgan Chase & Co 26 - $195.65 $6,168,000 30,792 0.71% -179,000 -6,524 0.001    Domestic Money Center...
   (CVX)1 Year Chart         CVX Chevron Corp 28 - $162.54 $5,807,000 36,814 0.67% -114,000 -2,881 0.002    Integrated Oil & Gas
   (ABBV)1 Year Chart         ABBV Abbvie Inc. 29 - $160.45 $5,739,000 31,518 0.66% -61,000 -5,910 0.002    Drug Manufacturers - ...
   (COST)1 Year Chart         COST Costco Wholesale Corp 30 - $763.41 $5,478,000 7,477 0.63% 192,000 -530 0.002    Discount, Variety Stores
   (PEP)1 Year Chart         PEP Pepsico Inc 31 - $177.41 $5,153,000 29,446 0.59% -214,000 -2,153 0.002    Beverage Soft Drinks...
   (GOOGL)1 Year Chart         GOOGL Alphabet Inc 34 - $169.38 $4,762,000 31,554 0.55% 219,000 -969 0.001    Search Engines & Info...
   (URI)1 Year Chart         URI United Rentals Inc 35 - $677.84 $4,504,000 6,246 0.52% 132,000 -1,378 0.009    Rental & Leasing Serv...
   (EMR)1 Year Chart         EMR Emerson Electric Co 36 - $112.65 $4,500,000 39,673 0.52% 37,000 -6,182 0.007    Industrial Electrical...
   (XLC)1 Year Chart         XLC Communication Services Sele... 37 - $81.26 $4,462,000 54,639 0.51% 478,000 -188 0.003    N/A
   (GS)1 Year Chart         GS Goldman Sachs Group Inc 39 - $446.95 $4,142,000 9,917 0.48% -464,000 -2,023 0.003    Investment Brokerage ...
   (XLF)1 Year Chart         XLF SPDR Financial Sector 47 - $41.36 $3,113,000 73,906 0.36% 325,000 -253 0.001    Closed - End Fund - E...
   (GOOG)1 Year Chart         GOOG Alphabet Inc 54 - $171.16 $2,660,000 17,472 0.31% 112,000 -607 0    Search Engines & Info...
   (TECL)1 Year Chart         TECL Direxion Daily Technology B... 55 - $74.14 $2,633,000 32,851 0.3% 402,000 -590 0.571    Closed - End Fund - Debt
   (BROS)1 Year Chart         BROS Dutch Bros Inc. 58 - $31.77 $2,441,000 73,957 0.28% 0 -3,125 0.062    N/A
   (QUAL)1 Year Chart         QUAL Ishares Msci Usa Quality Fa... 59 - $0.00 $2,209,000 13,443 0.25% -63,000 -1,999 0.001    N/A
   (FB)1 Year Chart         FB Meta Platforms Inc 61 - $472.60 $2,127,000 4,381 0.24% 540,000 -102 0    Internet Service Prov...
   (MBB)1 Year Chart         MBB iShares Barclays MBS Bond 63 - $90.82 $1,992,000 21,553 0.23% -204,000 -1,785 0.002    Closed - End Fund - E...
   (PFE)1 Year Chart         PFE Pfizer Inc 66 - $28.27 $1,866,000 67,248 0.21% -125,000 -1,913 0.001    Drug Manufacturers - ...
   (CRM)1 Year Chart         CRM Salesforce.com Inc 68 - $278.97 $1,765,000 5,860 0.2% 211,000 -45 0.001    Internet Software & S...
   (IAU)1 Year Chart         IAU iShares COMEX Gold Trust 71 - $43.65 $1,599,000 38,068 0.18% 35,000 -2,000 0.002    Closed - End Fund - E...
   (TSLA)1 Year Chart         TSLA Tesla Motors Inc 72 - $177.81 $1,585,000 9,016 0.18% -954,000 -1,202 0    Auto Manufacturers
   (CAT)1 Year Chart         CAT Caterpillar Inc 74 - $344.50 $1,577,000 4,302 0.18% 302,000 -10 0.001    Farm & Construction M...
   (BSV)1 Year Chart         BSV Vanguard Short-Term Bond 75 - $76.22 $1,552,000 20,244 0.18% -2,801,000 -36,276 0.004    Closed - End Fund - E...
   (PG)1 Year Chart         PG Procter & Gamble Co 77 - $165.07 $1,452,000 8,948 0.17% 56,000 -582 0    Cleaning Products
   (WFC)1 Year Chart         WFC Wells Fargo & Co 78 - $61.23 $1,425,000 24,585 0.16% 160,000 -1,122 0.001    Domestic Money Center...
   (V)1 Year Chart         V Visa Inc 80 - $277.19 $1,367,000 4,897 0.16% -289,000 -1,464 0    Business Services
   (EFV)1 Year Chart         EFV iShares MSCI EAFE Value Ind... 81 - $0.00 $1,343,000 24,684 0.15% -650,000 -13,567 0.001    Closed - End Fund - E...
   (NKE)1 Year Chart         NKE Nike Inc B 82 - $93.59 $1,314,000 13,986 0.15% -1,247,000 -9,603 0.001    Textile - Apparel Foo...
   (EFG)1 Year Chart         EFG iShares MSCI EAFE Growth ETF 84 - $0.00 $1,271,000 12,249 0.15% -31,000 -1,198 0.001    Closed - End Fund - E...
   (BA)1 Year Chart         BA Boeing Co 86 - $180.35 $1,218,000 6,312 0.14% -1,251,000 -3,161 0.001    Aerospace/Defense - M...
   (KEY)1 Year Chart         KEY Keycorp 87 - $15.02 $1,191,000 75,336 0.14% 31,000 -5,244 0.008    Domestic Money Center...
   (FTNT)1 Year Chart         FTNT Fortinet Inc 88 - $59.63 $1,175,000 17,200 0.13% 142,000 -441 0.002    Computer Peripherals
   (AOA)1 Year Chart         AOA iShares Trust 89 - $72.76 $1,121,000 15,256 0.13% 64,000 -45 0.085    Closed - End Fund - Debt
   (PM)1 Year Chart         PM Philip Morris International... 91 - $98.25 $1,066,000 11,635 0.12% -101,000 -773 0.001    Cigarettes & Other To...
   (ERX)1 Year Chart         ERX Direxion Daily Energy Bull ... 93 - $68.19 $1,031,000 14,561 0.12% 194,000 -230 0.052    Closed - End Fund - Debt
   (COWZ)1 Year Chart         COWZ Pacer Us Cash Cows 100 Etf 96 - $0.00 $999,000 17,193 0.11% 95,000 -189 0.002    N/A
   (BIV)1 Year Chart         BIV Vanguard Intermediate-Term ... 99 - $74.10 $906,000 12,015 0.1% -1,516,000 -19,690 0.007    Closed - End Fund - Debt
   (SBUX)1 Year Chart         SBUX Starbucks Corp 100 - $73.50 $904,000 9,887 0.1% -127,000 -846 0.001    Specialty Eateries
   (ESGU)1 Year Chart         ESGU Ishares Msci Usa Esg Optimized 101 - $0.00 $902,000 7,849 0.1% -243,000 -3,069 0    N/A
   (CSCO)1 Year Chart         CSCO Cisco Systems Inc 102 - $48.00 $891,000 17,877 0.1% -318,000 -6,051 0    Networking & Communic...
   (HD)1 Year Chart         HD Home Depot Inc 103 - $338.83 $887,000 2,312 0.1% 58,000 -81 0    Home Improvement Stores
   (LQD)1 Year Chart         LQD iShares Trust Goldman Sachs 104 - $106.48 $883,000 8,108 0.1% -758,000 -6,720 0.002    Closed - End Fund - E...
   (AGG)1 Year Chart         AGG iShares Barclays Agency Bond 105 - $96.26 $871,000 8,895 0.1% -463,000 -4,550 0    Closed - End Fund - E...
   (IWB)1 Year Chart         IWB ishares trust Russell 1000 107 - $284.23 $847,000 2,941 0.1% -118,000 -739 0.002    Closed - End Fund - E...
   (MS)1 Year Chart         MS Morgan Stanley 111 - $95.64 $805,000 8,549 0.09% 2,000 -65 0    Investment Brokerage ...
   (TIP)1 Year Chart         TIP iShares Lehman TIPS Bond 113 - $105.84 $787,000 7,331 0.09% -40,000 -365 0    Closed - End Fund - E...
   (MCD)1 Year Chart         MCD McDonalds Corp 117 - $268.49 $758,000 2,687 0.09% -130,000 -307 0    Restaurants
   (JNK)1 Year Chart         JNK Spdr Lehman Hyb Etf 126 - $94.21 $719,000 7,551 0.08% -1,208,000 -12,793 0.006    Closed - End Fund - E...
   (SHM)1 Year Chart         SHM Spdr Brcly Cap Shrt Trm Mu 127 - $47.26 $715,000 15,079 0.08% -341,000 -7,021 0.014    Closed - End Fund - E...
   (AVGO)1 Year Chart         AVGO Broadcom Limited 132 - $1,325.37 $685,000 517 0.08% 101,000 -6 0    Semiconductor- Broad...
   (KR)1 Year Chart         KR Kroger Co 136 - $55.38 $661,000 11,567 0.08% 132,000 -3 0.001    Grocery Stores
   (VUG)1 Year Chart         VUG Vanguard Growth VIPERS 141 - $342.82 $607,000 1,763 0.07% -31,000 -288 0.001    Closed - End Fund - E...
   (MUB)1 Year Chart         MUB iShares S&P National Munici... 142 - $107.02 $606,000 5,633 0.07% -137,000 -1,222 0    Closed - End Fund - E...
   (LOW)1 Year Chart         LOW Lowes Companies Inc 143 - $232.07 $603,000 2,368 0.07% -134,000 -946 0    Home Improvement Stores
   (CMCSA)1 Year Chart         CMCSA Comcast Corp 145 - $39.05 $602,000 13,891 0.07% -172,000 -3,756 0    CATV Systems
   (BAC)1 Year Chart         BAC Bank of America Corp 147 - $37.71 $597,000 15,747 0.07% 66,000 -10 0    Domestic Money Center...
   (GCOW)1 Year Chart         GCOW Pacer Global Cash Cows Divi... 156 - $0.00 $523,000 15,079 0.06% -14,000 -600 0.033    N/A
   (ABT)1 Year Chart         ABT Abbott Laboratories 164 - $104.94 $493,000 4,336 0.06% -169,000 -1,674 0    Drug Manufacturers - ...
   (COLB)1 Year Chart         COLB Columbia Banking System Inc 165 - $20.23 $490,000 25,356 0.06% -192,000 -188 0.014    Savings & Loans
   (HON)1 Year Chart         HON Honeywell International Inc 170 - $198.05 $460,000 2,242 0.05% -63,000 -251 0    Conglomerates
   (DE)1 Year Chart         DE Deere & Co 172 - $405.42 $456,000 1,110 0.05% -69,000 -203 0    Farm & Construction M...
   (ISRG)1 Year Chart         ISRG Intuitive Surgical Inc 176 - $372.63 $442,000 1,109 0.05% 59,000 -27 0    Medical Appliances & ...
   (TLT)1 Year Chart         TLT iShares Tr Lehman 20+yr Tres 177 - $90.19 $441,000 4,660 0.05% -842,000 -8,313 0    Closed - End Fund - E...
   (ETN)1 Year Chart         ETN Eaton Corp 179 - $330.40 $436,000 1,395 0.05% 82,000 -74 0.001    Diversified Machinery
   (MDLZ)1 Year Chart         MDLZ Mondelez International Inc 181 - $70.43 $433,000 6,190 0.05% -17,000 -16 0    Food - Major Diversified
   (INTC)1 Year Chart         INTC Intel Corp 182 - $30.00 $429,000 9,714 0.05% -306,000 -4,911 0    Semiconductor- Broad...
   (WY)1 Year Chart         WY Weyerhaeuser Co 183 - $30.73 $428,000 11,922 0.05% 13,000 -3 0.002    Lumber,Wood Production
   (CL)1 Year Chart         CL Colgate Palmolive Co 184 - $93.47 $427,000 4,740 0.05% 33,000 -199 0.001    Personal Products
   (F)1 Year Chart         F Ford Motor Co 187 - $12.50 $417,000 31,407 0.05% -3,000 -3,070 0.001    Auto Manufacturers
   (UNP)1 Year Chart         UNP Union Pacific Corp 195 - $245.90 $410,000 1,669 0.05% -7,000 -27 0    Railroads
   (IWW)1 Year Chart         IWW iShares Russell 3000 Value 194 - $88.20 $410,000 4,536 0.05% -2,000 -347 0.001    Closed - End Fund - E...
   (CIU)1 Year Chart         CIU iShares Barclays Intermedia... 202 - $50.81 $384,000 7,442 0.04% -80,000 -1,477 0.001    Closed - End Fund - E...
   (LRCX)1 Year Chart         LRCX Lam Research Corp 205 - $913.28 $366,000 377 0.04% 70,000 -1 0    Semiconductor Equipme...
   (USMV)1 Year Chart         USMV iShares MSCI USA Minimum Vo... 206 - $0.00 $366,000 4,384 0.04% -107,000 -1,684 0    N/A
   (DBEF)1 Year Chart         DBEF Xtrackers MSCI EAFE Hedged ... 208 - $41.30 $363,000 8,881 0.04% -65,000 -2,704 0.008    N/A
   (QID)1 Year Chart         QID Proshares Ultrashort Qqq 209 - $6.62 $361,000 40,329 0.04% -75,000 -800 0.136    Closed - End Fund - E...
   (A)1 Year Chart         A Agilent Technologies Inc 210 - $142.80 $361,000 2,479 0.04% 16,000 -5 0    Scientific & Technica...
   (IYR)1 Year Chart         IYR iShares Dow Jones US Real E... 211 - $84.77 $350,000 3,898 0.04% -2,310,000 -25,197 0.001    Closed - End Fund - E...
   (DUK)1 Year Chart         DUK Duke Energy Corp 212 - $102.38 $349,000 3,611 0.04% -2,000 -6 0    Electric Utilities
   (IRM)1 Year Chart         IRM Iron Mountain Inc 214 - $78.04 $346,000 4,319 0.04% 44,000 -3 0    Business Services
   (MDT)1 Year Chart         MDT Medtronic Plc 215 - $81.55 $342,000 3,925 0.04% -13,000 -386 0    Medical Appliances & ...
   (GWW)1 Year Chart         GWW WW Grainger Inc 217 - $948.92 $334,000 328 0.04% 52,000 -12 0.001    Electronics Wholesale
   (VNQ)1 Year Chart         VNQ Vanguard REIT Index VIPERs 226 - $81.45 $312,000 3,603 0.04% -204,000 -2,232 0.001    Closed - End Fund - E...
   (MSI)1 Year Chart         MSI Motorola Inc 229 - $359.02 $305,000 860 0.03% 35,000 -4 0.001    Communication Equipment
   (NOW)1 Year Chart         NOW Servicenow, Inc. 234 - $721.03 $293,000 384 0.03% 19,000 -4 0    Information Technolog...
   (DLR)1 Year Chart         DLR Digital Realty Trust Inc 235 - $140.25 $292,000 2,025 0.03% 19,000 -3 0.001    REIT - Diversified
   (VNQI)1 Year Chart         VNQI Vanguard Global Ex-US Real ... 236 - $41.91 $291,000 6,897 0.03% -195,000 -4,525 0.015    Closed - End Fund - E...
   (PSA)1 Year Chart         PSA Public Storage Inc 239 - $269.02 $287,000 988 0.03% -15,000 -1 0.001    REIT - Industrial
   (AEP)1 Year Chart         AEP American Electric Power Co Inc 242 - $90.58 $278,000 3,230 0.03% 15,000 -12 0.001    Electric Utilities

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