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| Name: |
HERON FINANCIAL GROUP LLC |
| City: |
NEW YORK |
| State: |
NY |
| Zip: |
10017 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
VUG |
Vanguard Growth VIPERS |
1 |
- |
$333.20 |
$10,262,000 |
36,268 |
5.53% |
934,000 |
-1,129 |
0.014 |
Closed - End Fund - E... |
|
|
VOO |
Vanguard S&P 500 Etf |
2 |
- |
$464.22 |
$9,919,000 |
24,355 |
5.35% |
597,000 |
-433 |
0.003 |
Closed - End Fund - E... |
|
|
EFAV |
Ishares Msci Eafe Minimum V... |
3 |
- |
$0.00 |
$8,604,000 |
127,460 |
4.64% |
-511,000 |
-7,276 |
0.085 |
N/A |
|
|
IWR |
iShares Tr Rssll MidCap Indx |
4 |
- |
$80.20 |
$8,292,000 |
113,546 |
4.47% |
-23,000 |
-5,369 |
0.032 |
Closed - End Fund - E... |
|
|
IWP |
iShares Tr Russell MidCap Gr |
5 |
- |
$108.17 |
$8,201,000 |
84,868 |
4.42% |
64,000 |
-4,502 |
0.011 |
Closed - End Fund - E... |
|
|
IJJ |
iShares S&P MC 400/BARRA VL |
6 |
- |
$112.69 |
$7,956,000 |
74,264 |
4.29% |
-30,000 |
-3,441 |
0.118 |
Closed - End Fund - E... |
|
|
VYM |
Vanguard High Dividend Yiel... |
7 |
- |
$116.47 |
$7,073,000 |
66,684 |
3.81% |
52,000 |
133 |
0.02 |
Closed - End Fund - Debt |
|
|
IWO |
iShares Russell 2000 Growth |
8 |
- |
$254.34 |
$6,962,000 |
28,691 |
3.75% |
312,000 |
-626 |
0.069 |
Closed - End Fund - E... |
|
|
VB |
Vanguard Small Cap VIPERS |
9 |
- |
$216.79 |
$6,703,000 |
33,700 |
3.61% |
35,000 |
-1,478 |
0.018 |
Closed - End Fund - E... |
|
|
IWN |
iShares Russell 2000 Value |
10 |
- |
$152.88 |
$6,270,000 |
44,534 |
3.38% |
-14,000 |
-1,326 |
0.054 |
Closed - End Fund - E... |
|
|
AAPL |
Apple Inc |
11 |
- |
$173.03 |
$5,039,000 |
25,979 |
2.72% |
678,000 |
-468 |
0 |
Personal Computers |
|
|
IWV |
iShares Tr Russell 3000 Indx |
12 |
- |
$288.77 |
$4,187,000 |
16,453 |
2.26% |
262,000 |
-221 |
0.034 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
13 |
- |
$397.84 |
$2,895,000 |
8,501 |
1.56% |
364,000 |
-279 |
0 |
Application Software |
|
|
JPEM |
Jpmorgan Diversified Return... |
14 |
- |
$55.10 |
$2,618,000 |
51,843 |
1.41% |
58,000 |
1,129 |
1.127 |
N/A |
|
|
TMO |
Thermo Fisher Scientific |
15 |
- |
$571.25 |
$2,612,000 |
5,006 |
1.41% |
-273,000 |
0 |
0.001 |
Medical Laboratories ... |
|
|
PGX |
Invesco Preferred ETF |
16 |
- |
$11.48 |
$2,221,000 |
195,358 |
1.2% |
-34,000 |
-1,079 |
0.045 |
Closed - End Fund - Debt |
|
|
MS |
Morgan Stanley |
17 |
- |
$92.65 |
$2,173,000 |
25,449 |
1.17% |
-52,000 |
102 |
0.001 |
Investment Brokerage ... |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
18 |
- |
$0.00 |
$2,040,000 |
42,606 |
1.1% |
-294,000 |
-7,109 |
0.02 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
19 |
- |
$400.60 |
$2,012,000 |
5,899 |
1.08% |
185,000 |
-18 |
0 |
Property & Casualty I... |
|
|
LYB |
LyondellBasell Industries N.V. |
21 |
- |
$98.78 |
$1,983,000 |
21,593 |
1.07% |
-12,000 |
350 |
0 |
Specialty Chemicals |
|
|
ITW |
Illinois Tool Works Inc |
20 |
- |
$242.04 |
$1,983,000 |
7,926 |
1.07% |
53,000 |
0 |
0.009 |
Diversified Machinery |
|
|
TMUS |
T-Mobile Us Inc |
22 |
- |
$164.91 |
$1,967,000 |
14,163 |
1.06% |
22,000 |
731 |
0.001 |
Wireless Communications |
|
|
AON |
Aon Plc |
23 |
- |
$280.09 |
$1,927,000 |
5,583 |
1.04% |
195,000 |
90 |
0.002 |
Life & Health Insurance |
|
|
XOM |
Exxon Mobil Corp |
24 |
- |
$116.24 |
$1,798,000 |
16,762 |
0.97% |
-43,000 |
-24 |
0 |
Integrated Oil & Gas |
|
|
JPM |
JP Morgan Chase & Co |
25 |
- |
$191.66 |
$1,693,000 |
11,638 |
0.91% |
153,000 |
-180 |
0 |
Domestic Money Center... |
|
|
JNJ |
Johnson & Johnson |
26 |
- |
$149.92 |
$1,675,000 |
10,117 |
0.9% |
128,000 |
137 |
0 |
Drug Manufacturers - ... |
|
|
TFX |
Teleflex Inc |
27 |
- |
$198.73 |
$1,561,000 |
6,451 |
0.84% |
-68,000 |
20 |
0.013 |
Conglomerates |
|
|
COST |
Costco Wholesale Corp |
28 |
- |
$732.44 |
$1,537,000 |
2,854 |
0.83% |
163,000 |
90 |
0.001 |
Discount, Variety Stores |
|
|
NEE |
NextEra Energy |
29 |
- |
$68.85 |
$1,515,000 |
20,417 |
0.82% |
-50,000 |
109 |
0.001 |
Electric Utilities |
|
|
AMZN |
Amazon.com Inc |
30 |
- |
$184.72 |
$1,451,000 |
11,127 |
0.78% |
310,000 |
79 |
0 |
Internet Software & S... |
|
|
FICO |
Fair Isaac Corp |
31 |
- |
$1,165.35 |
$1,440,000 |
1,780 |
0.78% |
210,000 |
30 |
0.006 |
Business Services |
|
|
MA |
MasterCard Inc A |
32 |
- |
$441.10 |
$1,311,000 |
3,333 |
0.71% |
111,000 |
30 |
0 |
Business Services |
|
|
UNH |
Unitedhealth Group Inc |
33 |
- |
$492.97 |
$1,289,000 |
2,682 |
0.69% |
21,000 |
-1 |
0 |
Health Care Plans |
|
|
DTE |
DTE Energy Co |
34 |
- |
$111.91 |
$1,264,000 |
11,489 |
0.68% |
15,000 |
91 |
0.006 |
Electric Utilities |
|
|
PFF |
iShares S&P U.S. Preferred ... |
35 |
- |
$31.19 |
$1,190,000 |
38,462 |
0.64% |
-11,000 |
-20 |
0.008 |
Closed - End Fund - E... |
|
|
VLO |
Valero Energy Corp |
36 |
- |
$157.34 |
$1,139,000 |
9,708 |
0.61% |
-269,000 |
-380 |
0.002 |
Oil & Gas Refining, P... |
|
|
PG |
Procter & Gamble Co |
37 |
- |
$163.84 |
$1,138,000 |
7,502 |
0.61% |
-6,000 |
-189 |
0 |
Cleaning Products |
|
|
ADBE |
Adobe Systems Inc |
38 |
- |
$476.57 |
$1,110,000 |
2,269 |
0.6% |
235,000 |
-1 |
0 |
Application Software |
|
|
CSCO |
Cisco Systems Inc |
39 |
- |
$46.79 |
$1,082,000 |
20,909 |
0.58% |
-36,000 |
-483 |
0 |
Networking & Communic... |
|
|
DUK |
Duke Energy Corp |
40 |
- |
$99.31 |
$1,048,000 |
11,684 |
0.56% |
-75,000 |
45 |
0.002 |
Electric Utilities |
|
|
VZ |
Verizon Communications Inc |
41 |
- |
$38.93 |
$1,017,000 |
27,337 |
0.55% |
-5,000 |
1,059 |
0.001 |
Telecom Services - Do... |
|
|
BIV |
Vanguard Intermediate-Term ... |
42 |
- |
$73.71 |
$982,000 |
13,059 |
0.53% |
-22,000 |
-20 |
0.008 |
Closed - End Fund - Debt |
|
|
PIE |
Invesco Dwa Emerging Market... |
43 |
- |
$21.51 |
$980,000 |
51,666 |
0.53% |
15,000 |
-426 |
0.65 |
Closed - End Fund - Debt |
|
|
ADI |
Analog Devices Inc |
44 |
- |
$196.49 |
$963,000 |
4,944 |
0.52% |
-5,000 |
37 |
0.001 |
Semiconductor- Broad... |
|
|
EW |
Edwards Lifesciences Corp |
45 |
- |
$28.90 |
$923,000 |
9,786 |
0.5% |
132,000 |
220 |
0.002 |
Medical Appliances & ... |
|
|
MRK |
Merck & Co Inc |
46 |
- |
$131.20 |
$905,000 |
7,844 |
0.49% |
103,000 |
305 |
0 |
Drug Manufacturers - ... |
|
|
SJM |
JM Smucker Company |
47 |
- |
$112.85 |
$844,000 |
5,716 |
0.45% |
-44,000 |
70 |
0.005 |
Processed & Packaged ... |
|
|
HD |
Home Depot Inc |
48 |
- |
$335.53 |
$840,000 |
2,705 |
0.45% |
54,000 |
40 |
0 |
Home Improvement Stores |
|
|
CMC |
Commercial Metals Co |
49 |
- |
$56.46 |
$824,000 |
15,648 |
0.44% |
59,000 |
0 |
0.013 |
Steel & Iron |
|
|
LLY |
Eli Lilly & Co |
50 |
- |
$755.91 |
$823,000 |
1,754 |
0.44% |
207,000 |
-40 |
0 |
Drug Manufacturers - ... |
|
|
POOL |
Pool Corporation |
51 |
- |
$360.11 |
$808,000 |
2,156 |
0.44% |
88,000 |
55 |
0.005 |
Wholesale, Other |
|
|
NVDA |
NVIDIA Corporation |
52 |
- |
$858.17 |
$795,000 |
1,879 |
0.43% |
274,000 |
2 |
0 |
Semiconductor - Speci... |
|
|
WMB |
Williams Companies Inc |
53 |
- |
$38.54 |
$779,000 |
23,860 |
0.42% |
50,000 |
-550 |
0.002 |
Oil & Gas Pipelines &... |
|
|
AZO |
Autozone Inc |
54 |
- |
$2,962.09 |
$773,000 |
310 |
0.42% |
11,000 |
0 |
0.001 |
Auto Parts Stores |
|
|
IEI |
iShares Barclays 3-7 Year T... |
55 |
- |
$113.95 |
$769,000 |
6,669 |
0.41% |
-16,000 |
0 |
0.007 |
Closed - End Fund - E... |
|
|
TXN |
Texas Instruments Inc |
56 |
- |
$175.80 |
$766,000 |
4,254 |
0.41% |
-21,000 |
25 |
0 |
Semiconductor- Broad... |
|
|
SEE |
Sealed Air Corpde |
57 |
- |
$34.93 |
$764,000 |
19,108 |
0.41% |
-96,000 |
370 |
0.012 |
Packaging & Containers |
|
|
FDX |
Fedex Corp |
58 |
- |
$262.03 |
$753,000 |
3,036 |
0.41% |
49,000 |
-45 |
0.001 |
AirDelivery & Freight... |
|
|
SON |
Sonoco Products Co |
60 |
- |
$55.61 |
$714,000 |
12,092 |
0.38% |
-6,000 |
290 |
0.012 |
Paper & Paper Products |
|
|
AMGN |
Amgen Inc |
61 |
- |
$278.39 |
$712,000 |
3,207 |
0.38% |
-63,000 |
0 |
0.001 |
Biotechnology |
|
|
MPC |
Marathon Petroleum Corp |
62 |
- |
$182.95 |
$696,000 |
5,967 |
0.38% |
-125,000 |
-120 |
0.001 |
Oil & Gas Refining, P... |
|
|
GOOGL |
Alphabet Inc |
63 |
- |
$166.62 |
$693,000 |
5,786 |
0.37% |
110,000 |
163 |
0 |
Search Engines & Info... |
|
|
PGR |
Progressive Corp |
64 |
- |
$209.03 |
$674,000 |
5,092 |
0.36% |
-35,000 |
139 |
0.001 |
Property & Casualty I... |
|
|
GPC |
Genuine Parts Co |
65 |
- |
$156.32 |
$656,000 |
3,878 |
0.35% |
26,000 |
110 |
0.003 |
Auto Parts Wholesale |
|
|
INTU |
Intuit Inc |
66 |
- |
$614.04 |
$656,000 |
1,431 |
0.35% |
31,000 |
28 |
0 |
Application Software |
|
|
PSX |
Phillips 66 |
67 |
- |
$143.87 |
$651,000 |
6,830 |
0.35% |
-26,000 |
150 |
0.002 |
Oil & Gas Refining, P... |
|
|
EMR |
Emerson Electric Co |
68 |
- |
$106.41 |
$637,000 |
7,049 |
0.34% |
23,000 |
0 |
0.001 |
Industrial Electrical... |
|
|
RPM |
RPM International Inc |
69 |
- |
$108.33 |
$592,000 |
6,598 |
0.32% |
15,000 |
-12 |
0.005 |
General Building Mate... |
|
|
ADM |
Archer Daniels Midland Co |
70 |
- |
$59.35 |
$582,000 |
7,700 |
0.31% |
-27,000 |
50 |
0.001 |
Food - Major Diversified |
|
|
FIXD |
First Trust Tcw Opportnisti... |
71 |
- |
$42.46 |
$579,000 |
13,110 |
0.31% |
-63,000 |
-1,140 |
0.017 |
N/A |
|
|
NFLX |
Netflix Inc |
72 |
- |
$565.15 |
$578,000 |
1,313 |
0.31% |
124,000 |
0 |
0 |
Music & Video Stores |
|
|
QCOM |
QUALCOMM Inc |
73 |
- |
$180.10 |
$560,000 |
4,701 |
0.3% |
-40,000 |
0 |
0 |
Communication Equipment |
|
|
IVV |
iShares Core S&P 500 Etf |
74 |
- |
$507.46 |
$554,000 |
1,244 |
0.3% |
43,000 |
0 |
0 |
Closed - End Fund - E... |
|
|
ECL |
Ecolab Inc |
76 |
- |
$226.76 |
$552,000 |
2,956 |
0.3% |
63,000 |
0 |
0 |
Cleaning Products |
|
|
IWZ |
iShares Russell 3000 Growth |
75 |
- |
$113.47 |
$552,000 |
5,657 |
0.3% |
50,000 |
-2 |
0.002 |
Closed - End Fund - E... |
|
|
CAT |
Caterpillar Inc |
77 |
- |
$335.44 |
$545,000 |
2,217 |
0.29% |
53,000 |
65 |
0 |
Farm & Construction M... |
|
|
DGX |
Quest Diagnostics Inc |
78 |
- |
$136.34 |
$536,000 |
3,812 |
0.29% |
-3,000 |
0 |
0.003 |
Medical Laboratories ... |
|
|
CACI |
CACI International Inc |
79 |
- |
$410.96 |
$526,000 |
1,543 |
0.28% |
69,000 |
0 |
0.006 |
Technical Services |
|
|
FAST |
Fastenal Co |
80 |
- |
$68.09 |
$520,000 |
8,815 |
0.28% |
45,000 |
1 |
0.002 |
Home Improvement Stores |
|
|
PFE |
Pfizer Inc |
81 |
- |
$27.70 |
$518,000 |
14,110 |
0.28% |
-49,000 |
215 |
0 |
Drug Manufacturers - ... |
|
|
AMAT |
Applied Materials Inc |
82 |
- |
$197.91 |
$517,000 |
3,580 |
0.28% |
73,000 |
-35 |
0 |
Semiconductor Equipme... |
|
|
ORCL |
Oracle Corp |
83 |
- |
$114.96 |
$511,000 |
4,290 |
0.28% |
98,000 |
-160 |
0 |
Application Software |
|
|
BIIB |
Biogen Idec Inc |
84 |
- |
$213.51 |
$497,000 |
1,745 |
0.27% |
22,000 |
35 |
0.001 |
Biotechnology |
|
|
YUM |
YUM! Brands Inc |
85 |
- |
$135.07 |
$494,000 |
3,565 |
0.27% |
41,000 |
132 |
0.001 |
Restaurants |
|
|
GOOG |
Alphabet Inc |
86 |
- |
$168.46 |
$455,000 |
3,761 |
0.25% |
64,000 |
0 |
0 |
Search Engines & Info... |
|
|
CALM |
Cal Maine Foods Inc |
87 |
- |
$57.52 |
$431,000 |
9,577 |
0.23% |
-138,000 |
225 |
0.022 |
Farm Products |
|
|
LOW |
Lowes Companies Inc |
88 |
- |
$229.58 |
$426,000 |
1,886 |
0.23% |
49,000 |
0 |
0 |
Home Improvement Stores |
|
|
DFUS |
Dimensional U S Equity Etf |
89 |
- |
$55.00 |
$424,000 |
8,809 |
0.23% |
30,000 |
-50 |
0.009 |
N/A |
|
|
SPY |
Standard & Poors Depository... |
90 |
- |
$505.03 |
$419,000 |
945 |
0.23% |
34,000 |
5 |
0 |
Closed - End Fund - E... |
|
|
MTRN |
Materion Corp |
91 |
- |
$109.82 |
$416,000 |
3,641 |
0.22% |
-6,000 |
0 |
0.018 |
Industrial Metals & M... |
|
|
AMD |
Advanced Micro Devices Inc |
92 |
- |
$146.16 |
$406,000 |
3,560 |
0.22% |
59,000 |
16 |
0 |
Semiconductor- Broad... |
|
|
HDV |
Ishares High Dividend Equit... |
93 |
- |
$107.96 |
$397,000 |
3,936 |
0.21% |
-1,000 |
20 |
0.004 |
N/A |
|
|
T |
AT&T Corp |
94 |
- |
$16.82 |
$392,000 |
24,598 |
0.21% |
-95,000 |
-680 |
0.001 |
Long Distance Carriers |
|
|
INTC |
Intel Corp |
95 |
- |
$30.51 |
$392,000 |
11,736 |
0.21% |
-8,000 |
-495 |
0 |
Semiconductor- Broad... |
|
|
CVS |
CVS/Caremark Corp |
96 |
- |
$55.15 |
$391,000 |
5,657 |
0.21% |
-43,000 |
-179 |
0 |
Drug Stores |
|
|
IEMG |
Ishares Core Msci Emerging ... |
97 |
- |
$52.97 |
$389,000 |
7,898 |
0.21% |
-43,000 |
-949 |
0 |
N/A |
|
|
MCD |
McDonalds Corp |
98 |
- |
$273.28 |
$387,000 |
1,298 |
0.21% |
24,000 |
0 |
0 |
Restaurants |
|
|
BMY |
Bristol-Myers Squibb Co |
99 |
- |
$43.70 |
$385,000 |
6,027 |
0.21% |
-37,000 |
-60 |
0 |
Drug Manufacturers - ... |
|
|
ETN |
Eaton Corp |
100 |
- |
$315.27 |
$374,000 |
1,859 |
0.2% |
54,000 |
-6 |
0 |
Diversified Machinery |
|
|
PAG |
Penske Automotive |
101 |
- |
$152.50 |
$371,000 |
2,229 |
0.2% |
55,000 |
0 |
0.003 |
Auto Dealerships |
|
