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| Name: |
Holland Advisory Services Inc. |
| City: |
ORMOND BEACH |
| State: |
FL |
| Zip: |
32174 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
COWZ |
Pacer Us Cash Cows 100 Etf |
2 |
- |
$0.00 |
$13,188,000 |
226,942 |
14.45% |
2,172,000 |
15,051 |
0.025 |
N/A |
|
|
ICOW |
Pacer Developed Markets Int... |
3 |
- |
$0.00 |
$11,511,000 |
360,279 |
12.61% |
857,000 |
19,240 |
0.4 |
N/A |
|
|
IJH |
iShares S&P MidCap 400 Index |
4 |
- |
$59.78 |
$11,107,000 |
182,854 |
12.17% |
758,000 |
145,513 |
0.079 |
Closed - End Fund - E... |
|
|
MSFT |
Microsoft Corp |
8 |
- |
$413.72 |
$1,506,000 |
3,579 |
1.65% |
172,000 |
31 |
0 |
Application Software |
|
|
PM |
Philip Morris International... |
13 |
- |
$99.29 |
$744,000 |
8,124 |
0.82% |
-9,000 |
115 |
0.001 |
Cigarettes & Other To... |
|
|
JPM |
JP Morgan Chase & Co |
14 |
- |
$198.73 |
$719,000 |
3,590 |
0.79% |
110,000 |
11 |
0 |
Domestic Money Center... |
|
|
MCD |
McDonalds Corp |
15 |
- |
$271.32 |
$708,000 |
2,513 |
0.78% |
-35,000 |
7 |
0 |
Restaurants |
|
|
XOM |
Exxon Mobil Corp |
16 |
- |
$117.91 |
$642,000 |
5,523 |
0.7% |
91,000 |
15 |
0.003 |
Integrated Oil & Gas |
|
|
BRO |
Brown & Brown Inc |
17 |
- |
$87.47 |
$642,000 |
7,338 |
0.7% |
121,000 |
9 |
0 |
Insurance Brokers |
|
|
MDLZ |
Mondelez International Inc |
18 |
- |
$71.76 |
$617,000 |
8,808 |
0.68% |
-17,000 |
58 |
0.001 |
Food - Major Diversified |
|
|
PG |
Procter & Gamble Co |
19 |
- |
$165.87 |
$607,000 |
3,740 |
0.67% |
61,000 |
11 |
0 |
Cleaning Products |
|
|
VTV |
Vanguard Value VIPERS |
20 |
- |
$161.26 |
$493,000 |
3,029 |
0.54% |
43,000 |
18 |
0.001 |
Closed - End Fund - E... |
|
|
WMT |
Wal-Mart Stores Inc |
22 |
- |
$60.24 |
$423,000 |
7,032 |
0.46% |
55,000 |
4,697 |
0 |
Discount, Variety Stores |
|
|
JNJ |
Johnson & Johnson |
24 |
- |
$151.22 |
$390,000 |
2,468 |
0.43% |
5,000 |
11 |
0 |
Drug Manufacturers - ... |
|
|
AMGN |
Amgen Inc |
25 |
- |
$308.45 |
$381,000 |
1,339 |
0.42% |
-3,000 |
4 |
0 |
Biotechnology |
|
|
IVW |
ishares tr S&P 500 BARRA GR |
26 |
- |
$84.75 |
$343,000 |
4,056 |
0.38% |
39,000 |
4 |
0.001 |
Closed - End Fund - E... |
|
|
MO |
Altria Group Inc |
28 |
- |
$45.04 |
$329,000 |
7,549 |
0.36% |
32,000 |
181 |
0 |
Cigarettes & Other To... |
|
|
CMCSA |
Comcast Corp |
30 |
- |
$39.70 |
$322,000 |
7,424 |
0.35% |
-3,000 |
18 |
0 |
CATV Systems |
|
|
CAT |
Caterpillar Inc |
31 |
- |
$356.68 |
$316,000 |
861 |
0.35% |
63,000 |
5 |
0 |
Farm & Construction M... |
|
|
IJJ |
iShares S&P MC 400/BARRA VL |
37 |
- |
$116.60 |
$246,000 |
2,076 |
0.27% |
10,000 |
7 |
0.003 |
Closed - End Fund - E... |
|
|
IBM |
International Business Mach... |
38 |
- |
$167.56 |
$238,000 |
1,247 |
0.26% |
35,000 |
9 |
0 |
Diversified Computer ... |
|
|
BA |
Boeing Co |
39 |
- |
$178.44 |
$232,000 |
1,204 |
0.25% |
-42,000 |
152 |
0 |
Aerospace/Defense - M... |
|
|
V |
Visa Inc |
40 |
- |
$279.39 |
$232,000 |
831 |
0.25% |
17,000 |
7 |
0 |
Business Services |
|
|
CSCO |
Cisco Systems Inc |
41 |
- |
$48.68 |
$211,000 |
4,231 |
0.23% |
8,000 |
213 |
0 |
Networking & Communic... |
|
|
HD |
Home Depot Inc |
43 |
- |
$340.96 |
$210,000 |
547 |
0.23% |
210,000 |
547 |
0 |
Home Improvement Stores |
|
