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| Name: |
Herold Advisors Inc. |
| City: |
New York |
| State: |
NY |
| Zip: |
10022 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$213.55 |
$22,142,000 |
99,670 |
4.86% |
-1,799,000 |
4,076 |
0.001 |
Personal Computers |
|
|
AVUS |
Avantis Us Equity Etf |
2 |
- |
$0.00 |
$14,662,000 |
158,711 |
3.22% |
425,000 |
11,830 |
0.176 |
N/A |
|
|
MSFT |
Microsoft Corp |
3 |
- |
$498.84 |
$14,176,000 |
37,757 |
3.11% |
-1,888,000 |
-347 |
0 |
Application Software |
|
|
NVDA |
NVIDIA Corporation |
4 |
- |
$159.34 |
$12,404,000 |
114,446 |
2.72% |
-3,693,000 |
-5,420 |
0 |
Semiconductor - Speci... |
|
|
V |
Visa Inc |
5 |
- |
$358.86 |
$8,966,000 |
25,582 |
1.97% |
504,000 |
-1,191 |
0.002 |
Business Services |
|
|
MA |
MasterCard Inc A |
6 |
- |
$569.24 |
$8,797,000 |
16,049 |
1.93% |
5,000 |
-647 |
0.002 |
Business Services |
|
|
LLY |
Eli Lilly & Co |
7 |
- |
$780.67 |
$8,703,000 |
10,536 |
1.91% |
-191,000 |
-984 |
0.001 |
Drug Manufacturers - ... |
|
|
XOM |
Exxon Mobil Corp |
8 |
- |
$112.20 |
$7,726,000 |
64,955 |
1.7% |
1,034,000 |
2,751 |
0.002 |
Integrated Oil & Gas |
|
|
ABBV |
Abbvie Inc. |
9 |
- |
$189.28 |
$7,536,000 |
35,966 |
1.65% |
829,000 |
-1,776 |
0.002 |
Drug Manufacturers - ... |
|
|
JPM |
JP Morgan Chase & Co |
10 |
- |
$296.00 |
$7,457,000 |
30,396 |
1.64% |
208,000 |
160 |
0.001 |
Domestic Money Center... |
|
|
RSP |
Guggenheim ETF Trust - Gugg... |
11 |
- |
$185.18 |
$6,827,000 |
39,410 |
1.5% |
128,000 |
1,179 |
0.013 |
Closed - End Fund - E... |
|
|
AVIG |
Avantis Core Fixed Income Etf |
12 |
- |
$0.00 |
$6,651,000 |
160,694 |
1.46% |
756,000 |
15,399 |
0.125 |
N/A |
|
|
AVUV |
Avantis Us Small Cap Value Etf |
13 |
- |
$95.01 |
$6,599,000 |
75,690 |
1.45% |
-502,000 |
2,145 |
0.017 |
N/A |
|
|
WMT |
Wal-Mart Stores Inc |
14 |
- |
$60.24 |
$6,400,000 |
72,898 |
1.41% |
-770,000 |
-6,459 |
0.003 |
Discount, Variety Stores |
|
|
DFCF |
Dfa Dimensional Core Fixed ... |
15 |
- |
$0.00 |
$6,339,000 |
150,714 |
1.39% |
745,000 |
15,163 |
0.167 |
N/A |
|
|
META |
Meta Platforms Inc |
16 |
- |
$719.01 |
$5,695,000 |
9,879 |
1.25% |
-294,000 |
-348 |
0 |
Internet Service Prov... |
|
|
DFUS |
Dimensional U S Equity Etf |
17 |
- |
$67.95 |
$5,437,000 |
89,900 |
1.19% |
656,000 |
14,910 |
0.01 |
N/A |
|
|
DSTL |
Distillate Us Fundamental S... |
18 |
- |
$0.00 |
$5,293,000 |
97,578 |
1.16% |
-222,000 |
-2,838 |
0.173 |
N/A |
|
|
IBM |
International Business Mach... |
19 |
- |
$291.97 |
$5,168,000 |
20,779 |
1.13% |
644,000 |
203 |
0.002 |
Diversified Computer ... |
|
|
AMZN |
Amazon.com Inc |
20 |
- |
$223.41 |
$5,000,000 |
26,279 |
1.1% |
-1,089,000 |
-1,474 |
0 |
Internet Software & S... |
|
|
JPST |
Jp Morgan Ultra Short Incom... |
21 |
- |
$0.00 |
$4,629,000 |
91,419 |
1.02% |
355,000 |
6,571 |
0.01 |
N/A |
|
|
BND |
Vanguard Total Bond Market ETF |
22 |
- |
$73.08 |
$4,619,000 |
62,883 |
1.01% |
459,000 |
5,040 |
0.001 |
Closed - End Fund - E... |
|
|
GOOGL |
Alphabet Inc |
23 |
- |
$179.53 |
$4,595,000 |
29,714 |
1.01% |
-1,383,000 |
-1,864 |
0 |
Search Engines & Info... |
|
|
HD |
Home Depot Inc |
24 |
- |
$371.68 |
$4,582,000 |
12,501 |
1.01% |
-529,000 |
-637 |
0.001 |
Home Improvement Stores |
|
|
CVX |
Chevron Corp |
25 |
- |
$148.37 |
$4,311,000 |
25,765 |
0.95% |
532,000 |
-324 |
0.001 |
Integrated Oil & Gas |
|
|
PG |
Procter & Gamble Co |
26 |
- |
$160.83 |
$4,268,000 |
25,042 |
0.94% |
445,000 |
2,241 |
0.001 |
Cleaning Products |
|
|
DGRO |
iShares Core Dividend Growth |
27 |
- |
$65.22 |
$4,207,000 |
68,087 |
0.92% |
215,000 |
3,007 |
0.022 |
N/A |
|
|
LQD |
iShares Trust Goldman Sachs |
28 |
- |
$109.06 |
$3,907,000 |
35,946 |
0.86% |
383,000 |
2,962 |
0.009 |
Closed - End Fund - E... |
|
|
BRK.B |
Berkshire Hathaway B |
29 |
- |
$485.00 |
$3,782,000 |
7,100 |
0.83% |
172,000 |
-864 |
0.001 |
Property & Casualty I... |
|
|
DFAX |
Dimensional Funds plc - Wor... |
30 |
- |
$29.63 |
$3,325,000 |
126,896 |
0.73% |
266,000 |
3,855 |
0.014 |
N/A |
|
|
VZ |
Verizon Communications Inc |
31 |
- |
$43.55 |
$3,310,000 |
72,961 |
0.73% |
397,000 |
136 |
0.002 |
Telecom Services - Do... |
|
|
AVLC |
Avantis Us Large Cap Equity... |
32 |
- |
$0.00 |
$3,218,000 |
50,117 |
0.71% |
921,000 |
16,108 |
0.557 |
N/A |
|
|
DGRW |
Wisdomtree Us Dividend Grow... |
33 |
- |
$85.23 |
$3,204,000 |
40,124 |
0.7% |
181,000 |
2,770 |
0.03 |
N/A |
|
|
ISRG |
Intuitive Surgical Inc |
34 |
- |
$372.63 |
$3,194,000 |
6,450 |
0.7% |
-173,000 |
0 |
0.002 |
Medical Appliances & ... |
|
|
OKE |
ONEOK Inc |
35 |
- |
$82.14 |
$3,149,000 |
31,735 |
0.69% |
98,000 |
1,349 |
0.007 |
Gas Utilities |
|
|
CTAS |
Cintas Corp |
36 |
- |
$219.36 |
$3,111,000 |
15,136 |
0.68% |
-317,000 |
-3,629 |
0.004 |
Business Services |
|
|
XLE |
SPDR Energy Sector |
37 |
- |
$87.03 |
$3,091,000 |
33,078 |
0.68% |
275,000 |
212 |
0.001 |
Closed - End Fund - E... |
|
|
MRK |
Merck & Co Inc |
38 |
- |
$80.93 |
$3,090,000 |
34,425 |
0.68% |
-516,000 |
-1,822 |
0.001 |
Drug Manufacturers - ... |
|
|
JEPI |
Jpmorgan Equity Premium Inc... |
39 |
- |
$0.00 |
$3,035,000 |
53,120 |
0.67% |
-11,000 |
174 |
0.006 |
N/A |
|
|
USFR |
Wisdomtree Bloomberg Floati... |
40 |
- |
$50.33 |
$2,979,000 |
59,187 |
0.65% |
183,000 |
3,622 |
0.011 |
N/A |
|
|
BIP |
Brookfield Infrastructure P... |
41 |
- |
$34.07 |
$2,977,000 |
99,947 |
0.65% |
-247,000 |
-1,480 |
0.034 |
Electric Utilities |
|
|
JNJ |
Johnson & Johnson |
42 |
- |
$156.01 |
$2,975,000 |
17,938 |
0.65% |
336,000 |
-310 |
0.001 |
Drug Manufacturers - ... |
|
|
AVDE |
Avantis International Equit... |
43 |
- |
$74.21 |
$2,970,000 |
44,818 |
0.65% |
646,000 |
6,953 |
0.05 |
N/A |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
44 |
- |
$0.00 |
$2,747,000 |
69,200 |
0.6% |
261,000 |
2,229 |
0.007 |
N/A |
|
|
SPGI |
S&P Global Inc |
45 |
- |
$529.61 |
$2,726,000 |
5,365 |
0.6% |
44,000 |
-20 |
0.002 |
Publishing |
|
|
INTU |
Intuit Inc |
46 |
- |
$780.64 |
$2,664,000 |
4,339 |
0.59% |
-260,000 |
-313 |
0.002 |
Application Software |
|
|
QLC |
Flexshares Us Quality Large... |
47 |
- |
$0.00 |
$2,656,000 |
41,634 |
0.58% |
194,000 |
4,554 |
0.463 |
N/A |
|
|
APH |
Amphenol Corp |
48 |
- |
$99.46 |
$2,588,000 |
39,464 |
0.57% |
-119,000 |
484 |
0.003 |
Diversified Electronics |
|
|
TSLA |
Tesla Motors Inc |
49 |
- |
$177.81 |
$2,575,000 |
9,934 |
0.57% |
-2,271,000 |
-2,066 |
0 |
Auto Manufacturers |
|
|
BN |
BROOKFIELD Corp |
50 |
- |
$64.30 |
$2,474,000 |
47,284 |
0.54% |
-243,000 |
0 |
0.003 |
N/A |
|
|
PSX |
Phillips 66 |
51 |
- |
$127.29 |
$2,460,000 |
19,923 |
0.54% |
-334,000 |
-4,598 |
0.005 |
Oil & Gas Refining, P... |
|
|
CB |
Chubb Ltd (ACE Ltd) |
52 |
- |
$283.80 |
$2,442,000 |
8,087 |
0.54% |
401,000 |
701 |
0.002 |
Property & Casualty I... |
|
|
DFIV |
Dimensional International V... |
53 |
- |
$43.27 |
$2,428,000 |
61,691 |
0.53% |
623,000 |
10,830 |
0.007 |
N/A |
|
|
T |
AT&T Corp |
54 |
- |
$28.36 |
$2,420,000 |
85,563 |
0.53% |
433,000 |
-1,672 |
0.001 |
Long Distance Carriers |
|
|
SCHO |
Schwab Short-Term U.S. Tre... |
55 |
- |
$24.24 |
$2,381,000 |
97,803 |
0.52% |
138,000 |
4,584 |
0.007 |
N/A |
|
|
GOOG |
Alphabet Inc |
56 |
- |
$180.55 |
$2,375,000 |
15,197 |
0.52% |
-583,000 |
-336 |
0 |
Search Engines & Info... |
|
|
QGRW |
Wisdomtree Us Quality Growt... |
57 |
- |
$0.00 |
$2,305,000 |
52,513 |
0.51% |
265,000 |
11,108 |
0.117 |
N/A |
|
|
IQDY |
Flexshares International Qu... |
58 |
- |
$0.00 |
$2,242,000 |
77,110 |
0.49% |
531,000 |
15,238 |
2.487 |
N/A |
|
|
BMY |
Bristol-Myers Squibb Co |
59 |
- |
$46.92 |
$2,237,000 |
36,673 |
0.49% |
258,000 |
1,685 |
0.002 |
Drug Manufacturers - ... |
|
|
CIU |
iShares Barclays Intermedia... |
60 |
- |
$52.98 |
$2,225,000 |
42,362 |
0.49% |
1,190,000 |
22,276 |
0.518 |
Closed - End Fund - E... |
|
|
SKOR |
Flexshares Credit Scored Us... |
61 |
- |
$0.00 |
$2,225,000 |
46,034 |
0.49% |
1,038,000 |
21,149 |
0 |
N/A |
|
|
ETN |
Eaton Corp |
62 |
- |
$362.22 |
$2,137,000 |
7,861 |
0.47% |
-871,000 |
-1,201 |
0.002 |
Diversified Machinery |
|
|
AVLV |
Avantis Us Large Cap Value Etf |
63 |
- |
$0.00 |
$2,096,000 |
32,141 |
0.46% |
41,000 |
1,367 |
0.036 |
N/A |
|
|
QCOM |
QUALCOMM Inc |
64 |
- |
$162.21 |
$2,030,000 |
13,214 |
0.45% |
10,000 |
63 |
0.001 |
Communication Equipment |
|
|
BAC |
Bank of America Corp |
65 |
- |
$48.93 |
$2,001,000 |
47,942 |
0.44% |
31,000 |
3,132 |
0.001 |
Domestic Money Center... |
|
|
ED |
Consolidated Edison Inc |
66 |
- |
$100.31 |
$1,974,000 |
17,847 |
0.43% |
374,000 |
-84 |
0.005 |
Multi Utilities |
|
|
GSLC |
Goldman Sachs Activebeta Us... |
67 |
- |
$122.89 |
$1,973,000 |
17,926 |
0.43% |
-92,000 |
0 |
0.012 |
N/A |
|
|
NEE |
NextEra Energy |
68 |
- |
$73.88 |
$1,948,000 |
27,485 |
0.43% |
297,000 |
4,455 |
0.001 |
Electric Utilities |
|
|
JPIE |
Jpmorgan Income Etf |
69 |
- |
$0.00 |
$1,924,000 |
41,753 |
0.42% |
-13,000 |
-703 |
0.032 |
N/A |
|
|
GLD |
streetTRACKS Gold Trust |
70 |
- |
$307.14 |
$1,906,000 |
6,614 |
0.42% |
292,000 |
-50 |
0.002 |
Closed - End Fund - E... |
|
|
BKLC |
Bny Mellon Us Large Cap Cor... |
71 |
- |
$0.00 |
$1,866,000 |
17,550 |
0.41% |
197,000 |
2,653 |
0.02 |
N/A |
|
|
COST |
Costco Wholesale Corp |
72 |
- |
$987.02 |
$1,823,000 |
1,928 |
0.4% |
166,000 |
120 |
0 |
Discount, Variety Stores |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
73 |
- |
$0.00 |
$1,802,000 |
32,906 |
0.4% |
-67,000 |
-194 |
0.004 |
N/A |
|
|
STPZ |
Pimco ETF Trust |
74 |
- |
$53.57 |
$1,797,000 |
33,257 |
0.39% |
169,000 |
2,124 |
0.027 |
Closed - End Fund - Debt |
|
|
UNH |
Unitedhealth Group Inc |
75 |
- |
$308.55 |
$1,789,000 |
3,414 |
0.39% |
102,000 |
79 |
0 |
Health Care Plans |
|
|
FTSM |
First Trust Enhanced Short ... |
76 |
- |
$59.88 |
$1,744,000 |
29,130 |
0.38% |
1,151,000 |
19,220 |
0.003 |
N/A |
|
|
PFE |
Pfizer Inc |
77 |
- |
$25.38 |
$1,721,000 |
67,926 |
0.38% |
-125,000 |
-1,636 |
0.001 |
Drug Manufacturers - ... |
|
|
SCHG |
Schwab Strategic Trust |
78 |
- |
$29.42 |
$1,708,000 |
68,196 |
0.38% |
-126,000 |
2,396 |
0.007 |
Closed - End Fund - Debt |
|
|
CMCSA |
Comcast Corp |
79 |
- |
$35.99 |
$1,707,000 |
46,261 |
0.37% |
-105,000 |
-2,026 |
0.001 |
CATV Systems |
|
|
MCD |
McDonalds Corp |
80 |
- |
$294.08 |
$1,705,000 |
5,457 |
0.37% |
178,000 |
189 |
0.001 |
Restaurants |
|
|
ABT |
Abbott Laboratories |
81 |
- |
$134.44 |
$1,637,000 |
12,340 |
0.36% |
241,000 |
0 |
0.001 |
Drug Manufacturers - ... |
|
|
AVGO |
Broadcom Limited |
82 |
- |
$275.18 |
$1,630,000 |
9,737 |
0.36% |
-1,485,000 |
-3,697 |
0 |
Semiconductor- Broad... |
|
|
DFAU |
Dfa Dimensional Us Core Equ... |
83 |
- |
$0.00 |
$1,617,000 |
42,068 |
0.36% |
126,000 |
5,242 |
0.005 |
N/A |
|
|
BRK.A |
Berkshire Hathaway Inc |
84 |
- |
$727,455.00 |
$1,597,000 |
2 |
0.35% |
235,000 |
0 |
0 |
Property & Casualty I... |
|
|
SPHY |
Spdr Bofa Merrill Lynch Cro... |
85 |
- |
$23.71 |
$1,554,000 |
66,340 |
0.34% |
105,000 |
4,589 |
0.006 |
N/A |
|
|
JQUA |
Jpmorgan Us Quality Factor Etf |
87 |
- |
$0.00 |
$1,535,000 |
27,188 |
0.34% |
-106,000 |
-1,470 |
0 |
N/A |
|
|
SHEL |
Shell plc |
86 |
- |
$71.92 |
$1,535,000 |
20,939 |
0.34% |
224,000 |
8 |
0.031 |
Integrated Oil & Gas |
|
|
PLD |
ProLogis Inc |
88 |
- |
$108.02 |
$1,532,000 |
13,708 |
0.34% |
56,000 |
-254 |
0.001 |
REIT - Industrial |
|
|
NKE |
Nike Inc B |
89 |
- |
$76.39 |
$1,519,000 |
23,928 |
0.33% |
-310,000 |
-244 |
0.002 |
Textile - Apparel Foo... |
|
|
AMT |
American Tower Corp |
90 |
- |
$221.75 |
$1,488,000 |
6,840 |
0.33% |
221,000 |
-69 |
0.001 |
Integrated Telecommun... |
|
|
JEPQ |
Jpmorgan Nasdaq Equity Prem... |
91 |
- |
$0.00 |
$1,466,000 |
28,302 |
0.32% |
81,000 |
3,737 |
0.003 |
N/A |
|
|
LMT |
Lockheed Martin Corp |
92 |
- |
$462.52 |
$1,457,000 |
3,262 |
0.32% |
-147,000 |
-38 |
0.001 |
Aerospace/Defense - M... |
|
|
RTX |
RTX Corp |
93 |
- |
$101.02 |
$1,389,000 |
10,480 |
0.31% |
160,000 |
-134 |
0.001 |
Conglomerates |
|
|
DIS |
Walt Disney Co |
94 |
- |
$124.00 |
$1,357,000 |
13,745 |
0.3% |
-183,000 |
-80 |
0.001 |
Entertainment - Diver... |
|
|
RDVY |
First Trust Nasdaq Rising D... |
95 |
- |
$63.78 |
$1,335,000 |
22,801 |
0.29% |
-22,000 |
-147 |
0.002 |
N/A |
|
|
NFLX |
Netflix Inc |
96 |
- |
$1,297.18 |
$1,307,000 |
1,402 |
0.29% |
441,000 |
430 |
0 |
Music & Video Stores |
|
|
CSCO |
Cisco Systems Inc |
97 |
- |
$69.37 |
$1,296,000 |
20,993 |
0.28% |
-56,000 |
-1,846 |
0 |
Networking & Communic... |
|
|
NUE |
Nucor Corp |
99 |
- |
$137.87 |
$1,292,000 |
10,740 |
0.28% |
21,000 |
-150 |
0 |
Steel & Iron |
|
|
DE |
Deere & Co |
98 |
- |
$520.97 |
$1,292,000 |
2,752 |
0.28% |
176,000 |
118 |
0.004 |
Farm & Construction M... |
|
|
BA |
Boeing Co |
100 |
- |
$215.92 |
$1,255,000 |
7,360 |
0.28% |
72,000 |
675 |
0.001 |
Aerospace/Defense - M... |
|
