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Name: |
Herold Advisors Inc. |
City: |
New York |
State: |
NY |
Zip: |
10022 |
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Ticker |
Company Name |
Position Rank |
New/Closed Postion |
Last Close |
Value |
Shares Held |
% of Portfolio |
Value Change |
Change In Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
|
- |
$183.05 |
$16,491,000 |
96,159 |
3.99% |
-1,274,000 |
3,897 |
0.001 |
Personal Computers |
|
AVUS |
Avantis Us Equity Etf |
|
- |
$0.00 |
$13,256,000 |
148,109 |
3.21% |
2,307,000 |
13,851 |
0.165 |
N/A |
|
LLY |
Eli Lilly & Co |
|
- |
$760.00 |
$8,903,000 |
11,443 |
2.15% |
2,558,000 |
559 |
0.001 |
Drug Manufacturers - ... |
|
AVUV |
Avantis Us Small Cap Value Etf |
|
- |
$92.43 |
$6,289,000 |
67,093 |
1.52% |
1,132,000 |
9,671 |
0.075 |
N/A |
|
DSTL |
Distillate Us Fundamental S... |
|
- |
$0.00 |
$5,549,000 |
102,930 |
1.34% |
1,550,000 |
21,927 |
0.183 |
N/A |
|
AMZN |
Amazon.com Inc |
|
- |
$187.48 |
$5,080,000 |
28,162 |
1.23% |
2,289,000 |
9,790 |
0 |
Internet Software & S... |
|
WMT |
Wal-Mart Stores Inc |
|
- |
$60.24 |
$4,989,000 |
82,907 |
1.21% |
766,000 |
56,123 |
0.003 |
Discount, Variety Stores |
|
GOOGL |
Alphabet Inc |
|
- |
$168.65 |
$4,964,000 |
32,887 |
1.2% |
395,000 |
178 |
0.001 |
Search Engines & Info... |
|
XOM |
Exxon Mobil Corp |
|
- |
$117.96 |
$4,286,000 |
36,869 |
1.04% |
775,000 |
1,757 |
0.001 |
Integrated Oil & Gas |
|
FB |
Meta Platforms Inc |
|
- |
$476.20 |
$4,084,000 |
8,410 |
0.99% |
1,194,000 |
245 |
0 |
Internet Service Prov... |
|
CVX |
Chevron Corp |
|
- |
$165.82 |
$3,908,000 |
24,770 |
0.95% |
258,000 |
305 |
0.001 |
Integrated Oil & Gas |
|
BND |
Vanguard Total Bond Market ETF |
|
- |
$71.38 |
$3,844,000 |
52,930 |
0.93% |
18,000 |
906 |
0.006 |
Closed - End Fund - E... |
|
AVIG |
Avantis Core Fixed Income Etf |
|
- |
$0.00 |
$3,502,000 |
84,891 |
0.85% |
3,141,000 |
76,262 |
0.66 |
N/A |
|
XLE |
SPDR Energy Sector |
|
- |
$93.83 |
$3,432,000 |
36,348 |
0.83% |
408,000 |
284 |
0.001 |
Closed - End Fund - E... |
|
JPST |
Jp Morgan Ultra Short Incom... |
|
- |
$0.00 |
$3,260,000 |
64,625 |
0.79% |
490,000 |
9,473 |
0.007 |
N/A |
|
DFCF |
Dfa Dimensional Core Fixed ... |
|
- |
$0.00 |
$3,238,000 |
77,177 |
0.78% |
2,809,000 |
67,066 |
0.086 |
N/A |
|
JNJ |
Johnson & Johnson |
|
- |
$149.91 |
$3,112,000 |
19,671 |
0.75% |
44,000 |
96 |
0.001 |
Drug Manufacturers - ... |
|
DFAX |
Dimensional Funds plc - Wor... |
|
- |
$25.83 |
$3,055,000 |
120,095 |
0.74% |
237,000 |
4,680 |
0.013 |
N/A |
|
JEPI |
Jpmorgan Equity Premium Inc... |
|
- |
$0.00 |
$2,720,000 |
47,014 |
0.66% |
283,000 |
2,697 |
0.005 |
N/A |
|
VZ |
Verizon Communications Inc |
|
- |
$40.40 |
$2,646,000 |
63,051 |
0.64% |
394,000 |
3,321 |
0.002 |
Telecom Services - Do... |
|
BRK.B |
Berkshire Hathaway B |
|
- |
$412.05 |
$2,539,000 |
6,038 |
0.61% |
1,478,000 |
3,063 |
0 |
Property & Casualty I... |
|
GOOG |
Alphabet Inc |
|
- |
$170.29 |
$2,469,000 |
16,214 |
0.6% |
235,000 |
365 |
0 |
Search Engines & Info... |
|
DFUS |
Dimensional U S Equity Etf |
|
- |
$56.68 |
$2,427,000 |
42,587 |
0.59% |
2,014,000 |
34,611 |
0.005 |
N/A |
|
USFR |
Wisdomtree Bloomberg Floati... |
|
- |
$50.43 |
$2,409,000 |
47,909 |
0.58% |
446,000 |
8,830 |
0.009 |
N/A |
|
QCOM |
QUALCOMM Inc |
|
- |
$182.08 |
$2,309,000 |
13,635 |
0.56% |
496,000 |
1,101 |
0.001 |
Communication Equipment |
|
CMCSA |
Comcast Corp |
|
- |
$39.31 |
$2,150,000 |
49,586 |
0.52% |
-12,000 |
277 |
0.001 |
CATV Systems |
|
SCHO |
Schwab Short-Term U.S. Tre... |
|
- |
$47.92 |
$1,946,000 |
40,363 |
0.47% |
80,000 |
1,844 |
0.003 |
N/A |
|
TSLA |
Tesla Motors Inc |
|
- |
$177.81 |
$1,938,000 |
11,024 |
0.47% |
-63,000 |
2,971 |
0 |
Auto Manufacturers |
|
AVDE |
Avantis International Equit... |
|
- |
$64.21 |
$1,905,000 |
29,883 |
0.46% |
644,000 |
9,019 |
0.033 |
N/A |
|
BMY |
Bristol-Myers Squibb Co |
|
- |
$44.94 |
$1,785,000 |
32,913 |
0.43% |
156,000 |
1,169 |
0.001 |
Drug Manufacturers - ... |
|
LMT |
Lockheed Martin Corp |
|
- |
$468.88 |
$1,633,000 |
3,589 |
0.4% |
70,000 |
141 |
0.001 |
Aerospace/Defense - M... |
|
HSY |
Hershey Foods Corp |
|
- |
$204.78 |
$1,571,000 |
8,075 |
0.38% |
293,000 |
1,223 |
0.005 |
Confectioners |
|
DIS |
Walt Disney Co |
|
- |
$105.79 |
$1,533,000 |
12,526 |
0.37% |
426,000 |
264 |
0.001 |
Entertainment - Diver... |
|
NEE |
NextEra Energy |
|
- |
$73.79 |
$1,473,000 |
23,041 |
0.36% |
102,000 |
463 |
0.001 |
Electric Utilities |
|
APD |
Air Products & Chemicals Inc |
|
- |
$250.55 |
$1,464,000 |
6,043 |
0.35% |
137,000 |
1,196 |
0.003 |
Diversified Chemicals |
|
SCHG |
Schwab Strategic Trust |
|
- |
$92.91 |
$1,421,000 |
15,326 |
0.34% |
236,000 |
1,046 |
0.001 |
Closed - End Fund - Debt |
|
DKS |
Dicks Sporting Goods Inc |
|
- |
$196.09 |
$1,418,000 |
6,306 |
0.34% |
506,000 |
100 |
0.007 |
Sporting Goods Stores |
|
SHEL |
Shell plc |
|
- |
$74.09 |
$1,415,000 |
21,105 |
0.34% |
40,000 |
207 |
0.001 |
Integrated Oil & Gas |
|
MCD |
McDonalds Corp |
|
- |
$275.00 |
$1,402,000 |
4,972 |
0.34% |
-46,000 |
88 |
0.001 |
Restaurants |
|
AMGN |
Amgen Inc |
|
- |
$310.15 |
$1,397,000 |
4,911 |
0.34% |
857,000 |
3,037 |
0.001 |
Biotechnology |
|
AMT |
American Tower Corp |
|
- |
$184.49 |
$1,336,000 |
6,759 |
0.32% |
-113,000 |
47 |
0.001 |
Integrated Telecommun... |
|
BA |
Boeing Co |
|
- |
$178.51 |
$1,328,000 |
6,880 |
0.32% |
-338,000 |
490 |
0.001 |
Aerospace/Defense - M... |
|
RDVI |
Ft Cboe Vest Rising Dividen... |
|
- |
$0.00 |
$1,304,000 |
53,254 |
0.32% |
79,000 |
185 |
0.059 |
N/A |
|
T |
AT&T Corp |
|
- |
$17.17 |
$1,301,000 |
73,925 |
0.31% |
135,000 |
4,435 |
0.001 |
Long Distance Carriers |
|
COST |
Costco Wholesale Corp |
|
- |
$787.19 |
$1,251,000 |
1,707 |
0.3% |
256,000 |
200 |
0 |
Discount, Variety Stores |
|
STPZ |
Pimco ETF Trust |
|
- |
$51.39 |
$1,211,000 |
23,510 |
0.29% |
70,000 |
1,200 |
0.019 |
Closed - End Fund - Debt |
|
ANTM |
Anthem Inc |
|
- |
$539.18 |
$1,186,000 |
2,287 |
0.29% |
110,000 |
5 |
0.001 |
N/A |
|
DFIV |
Dimensional International V... |
|
- |
$37.49 |
$1,138,000 |
30,963 |
0.28% |
824,000 |
21,837 |
0.003 |
N/A |
|
IQDY |
Flexshares International Qu... |
|
- |
$0.00 |
$1,121,000 |
38,941 |
0.27% |
671,000 |
22,820 |
1.256 |
N/A |
|
VIG |
Vanguard Dividend Appreciat... |
|
- |
$181.14 |
$1,042,000 |
5,708 |
0.25% |
78,000 |
52 |
0.002 |
Closed - End Fund - Debt |
|
JEPQ |
Jpmorgan Nasdaq Equity Prem... |
|
- |
$0.00 |
$1,007,000 |
18,566 |
0.24% |
384,000 |
6,082 |
0.021 |
N/A |
|
MOAT |
VANECK VECTORS ETF TR |
|
- |
$53.88 |
$969,000 |
10,776 |
0.23% |
422,000 |
4,329 |
0.012 |
N/A |
|
ODFL |
Old Dominion Freight Line Inc |
|
- |
$195.06 |
$934,000 |
4,260 |
0.23% |
99,000 |
2,199 |
0.004 |
Trucking |
|
FTGS |
First Trust Growth Strength... |
|
- |
$0.00 |
$896,000 |
29,166 |
0.22% |
129,000 |
1,014 |
0.324 |
N/A |
|
KNG |
Ft Cboe S&p 500 Dividend Ta... |
|
- |
$0.00 |
$840,000 |
15,637 |
0.2% |
162,000 |
2,528 |
0 |
N/A |
|
HYGV |
Flexshares High Yield Value... |
|
- |
$0.00 |
$785,000 |
19,092 |
0.19% |
48,000 |
1,060 |
0.016 |
N/A |
|
NVO |
Novo Nordisk A/S (ADR) |
|
- |
$128.42 |
$764,000 |
5,950 |
0.18% |
247,000 |
950 |
0 |
Drug Manufacturers - ... |
|
NGG |
National Grid Transco Plc (... |
|
- |
$71.21 |
$757,000 |
11,096 |
0.18% |
4,000 |
22 |
0.002 |
Foreign Utilities |
|
MS |
Morgan Stanley |
|
- |
$98.28 |
$708,000 |
7,524 |
0.17% |
33,000 |
291 |
0 |
Investment Brokerage ... |
|
QGRW |
Wisdomtree Us Quality Growt... |
|
- |
$0.00 |
$596,000 |
14,512 |
0.14% |
378,000 |
8,541 |
0.161 |
N/A |
|
BP |
BP Plc (ADR) |
|
- |
$37.84 |
$566,000 |
15,018 |
0.14% |
104,000 |
1,978 |
0 |
Integrated Oil & Gas |
|
RDIV |
Invesco S&p Ultra Dividend ... |
|
- |
$45.49 |
$564,000 |
12,300 |
0.14% |
28,000 |
26 |
0.064 |
N/A |
|
MMM |
3M Co |
|
- |
$98.93 |
$559,000 |
5,272 |
0.14% |
-16,000 |
14 |
0.001 |
Conglomerates |
|
AB |
AllianceBernstein |
|
- |
$32.58 |
$545,000 |
15,700 |
0.13% |
64,000 |
200 |
0.016 |
Asset Management |
|
KMI |
Kinder Morgan Inc |
|
- |
$19.08 |
$528,000 |
28,808 |
0.13% |
41,000 |
1,203 |
0.001 |
Gas Utilities |
|
GE |
General Electric Co |
|
- |
$163.38 |
$527,000 |
3,000 |
0.13% |
160,000 |
121 |
0 |
Conglomerates |
|
WPC |
WP Carey & Co |
|
- |
$58.39 |
$513,000 |
9,095 |
0.12% |
-72,000 |
77 |
0.005 |
Property Management |
|
VTI |
Vanguard Total Stock Market... |
|
- |
$258.05 |
$501,000 |
1,927 |
0.12% |
44,000 |
2 |
0 |
Closed - End Fund - E... |
|
QUAL |
Ishares Msci Usa Quality Fa... |
|
- |
$0.00 |
$484,000 |
2,944 |
0.12% |
177,000 |
855 |
0 |
N/A |
|
CCD |
Calamos Dynamic Convertible... |
|
- |
$22.80 |
$483,000 |
22,160 |
0.12% |
59,000 |
730 |
0.1 |
N/A |
|
LMBS |
First Trust Low Duration Mo... |
|
- |
$0.00 |
$483,000 |
10,010 |
0.12% |
39,000 |
829 |
0 |
N/A |
|
GSK |
GlaxoSmithKline Plc (ADR) |
|
- |
$40.41 |
$469,000 |
10,927 |
0.11% |
73,000 |
246 |
0.001 |
Drug Manufacturers - ... |
|
KO |
Coca-Cola Co |
|
- |
$63.26 |
$446,000 |
7,286 |
0.11% |
68,000 |
868 |
0 |
Beverage Soft Drinks... |
|
NRK |
Nuveen Insured New York Tax... |
|
- |
$10.87 |
$424,000 |
39,046 |
0.1% |
34,000 |
2,015 |
0.046 |
Closed - End Fund - Debt |
|
GIGB |
Goldman Sachs Access Invest... |
|
- |
$0.00 |
$393,000 |
8,590 |
0.1% |
37,000 |
908 |
0.067 |
N/A |
|
SCHD |
Schwab US Dividend Equity ETF |
|
- |
$79.30 |
$356,000 |
4,417 |
0.09% |
102,000 |
1,082 |
0.001 |
N/A |
|
GINN |
Goldman Sachs Motif Manufac... |
|
- |
$55.35 |
$353,000 |
6,296 |
0.09% |
23,000 |
5 |
0.07 |
N/A |
|
XLF |
SPDR Financial Sector |
|
- |
$41.83 |
$343,000 |
8,151 |
0.08% |
39,000 |
77 |
0 |
Closed - End Fund - E... |
|
VB |
Vanguard Small Cap VIPERS |
|
- |
$222.54 |
$328,000 |
1,433 |
0.08% |
26,000 |
18 |
0.001 |
Closed - End Fund - E... |
|
KHC |
Kraft Heinz Co |
|
- |
$36.24 |
$317,000 |
8,600 |
0.08% |
3,000 |
100 |
0.001 |
N/A |
|
DVN |
Devon Energy Corp |
|
- |
$50.12 |
$314,000 |
6,250 |
0.08% |
92,000 |
1,350 |
0.001 |
Independent Oil & Gas |
|
OXY |
Occidental Petroleum Corp |
|
- |
$63.57 |
$299,000 |
4,606 |
0.07% |
48,000 |
401 |
0 |
Independent Oil & Gas |
|
FIXD |
First Trust Tcw Opportnisti... |
|
- |
$42.71 |
$285,000 |
6,536 |
0.07% |
285,000 |
6,536 |
0.006 |
N/A |
|
COP |
ConocoPhillips |
|
- |
$121.91 |
$279,000 |
2,190 |
0.07% |
58,000 |
290 |
0 |
Integrated Oil & Gas |
|
SPHD |
Invesco S&P 500 High Divide... |
|
- |
$44.82 |
$274,000 |
6,176 |
0.07% |
12,000 |
5 |
0.009 |
N/A |
|
PEY |
Invesco High Yield Eq Div A... |
|
- |
$20.48 |
$270,000 |
13,064 |
0.07% |
5,000 |
509 |
0.031 |
Closed - End Fund - Debt |
|
FSIG |
First Trust Limited Duratio... |
|
- |
$0.00 |
$260,000 |
13,871 |
0.06% |
44,000 |
2,458 |
0 |
N/A |
|
IYW |
iShares Trust DJ US Sector |
|
- |
$133.97 |
$241,000 |
1,786 |
0.06% |
32,000 |
82 |
0.001 |
Closed - End Fund - E... |
|
GM |
General Motors Co |
|
- |
$42.66 |
$240,000 |
5,300 |
0.06% |
240,000 |
5,300 |
0 |
Auto Manufacturers |
|
NNY |
Nuveen New York Municipal V... |
|
- |
$8.20 |
$238,000 |
28,573 |
0.06% |
2,000 |
61 |
0.188 |
Closed - End Fund - Debt |
|
MDLZ |
Mondelez International Inc |
|
- |
$71.20 |
$231,000 |
3,300 |
0.06% |
14,000 |
300 |
0 |
Food - Major Diversified |
|
VCSH |
Vanguard Scottsdale Funds |
|
- |
$76.88 |
$222,000 |
2,868 |
0.05% |
0 |
2 |
0.001 |
N/A |
|
BIIB |
Biogen Idec Inc |
|
- |
$221.50 |
$214,000 |
993 |
0.05% |
-12,000 |
118 |
0.001 |
Biotechnology |
|
NFG |
National Fuel Gas Co |
|
- |
$57.11 |
$210,000 |
3,900 |
0.05% |
210,000 |
3,900 |
0 |
Gas Utilities |
|
BNTX |
Biontech Se Adr |
|
- |
$0.00 |
$203,000 |
2,200 |
0.05% |
-13,000 |
150 |
0 |
N/A |
|
ETE |
Energy Transfer Equity LP |
|
- |
$15.94 |
$190,000 |
12,093 |
0.05% |
23,000 |
9 |
0 |
Oil & Gas Pipelines &... |
|
ENX |
Eaton Vance Insured New Yor... |
|
- |
$9.68 |
$134,000 |
13,765 |
0.03% |
1,000 |
28 |
0.087 |
Closed - End Fund - Debt |
|
PNI |
Pimco New York Municipal In... |
|
- |
$7.35 |
$124,000 |
16,685 |
0.03% |
11,000 |
1,783 |
0.153 |
Closed - End Fund - F... |
|
PYN |
Pimco New York Municipal In... |
|
- |
$5.88 |
$73,000 |
12,458 |
0.02% |
6,000 |
1,258 |
0.219 |
Closed - End Fund - F... |
|