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  Name: Herold Advisors Inc.
  City: New York
  State: NY
  Zip: 10022
   
Achive data
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Portfolio Summary View Filing
  Filing Report Date : 2024-03-31
  Total Value : $413,413,000
  Total Value Change : $51,942,000
  Securities Held Change : 21
   
All Securities Held : 265
  New Positions : 30
  Closed Positions : 12
  Increased Positions : 100
  Unchanged Positions : 39
  Decreased Positions : 96

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Holdings Found : 99     View All Holdings Currently Viewing:  Increased Positions     Page 1 of 1
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Ticker Company Name Position
Rank
New/Closed
Postion
Last
Close
    Value Shares Held
% of
Portfolio
Value
Change
Change In
Shares Held
   % of Company    Industry
   (AAPL)1 Year Chart         AAPL Apple Inc 1 - $183.05 $16,491,000 96,159 3.99% -1,274,000 3,897 0.001    Personal Computers
   (AVUS)1 Year Chart         AVUS Avantis Us Equity Etf 3 - $0.00 $13,256,000 148,109 3.21% 2,307,000 13,851 0.165    N/A
   (LLY)1 Year Chart         LLY Eli Lilly & Co 5 - $760.00 $8,903,000 11,443 2.15% 2,558,000 559 0.001    Drug Manufacturers - ...
   (AVUV)1 Year Chart         AVUV Avantis Us Small Cap Value Etf 10 - $92.43 $6,289,000 67,093 1.52% 1,132,000 9,671 0.075    N/A
   (DSTL)1 Year Chart         DSTL Distillate Us Fundamental S... 12 - $0.00 $5,549,000 102,930 1.34% 1,550,000 21,927 0.183    N/A
   (AMZN)1 Year Chart         AMZN Amazon.com Inc 13 - $187.48 $5,080,000 28,162 1.23% 2,289,000 9,790 0    Internet Software & S...
   (WMT)1 Year Chart         WMT Wal-Mart Stores Inc 15 - $60.24 $4,989,000 82,907 1.21% 766,000 56,123 0.003    Discount, Variety Stores
   (GOOGL)1 Year Chart         GOOGL Alphabet Inc 16 - $168.65 $4,964,000 32,887 1.2% 395,000 178 0.001    Search Engines & Info...
   (XOM)1 Year Chart         XOM Exxon Mobil Corp 18 - $117.96 $4,286,000 36,869 1.04% 775,000 1,757 0.001    Integrated Oil & Gas
   (FB)1 Year Chart         FB Meta Platforms Inc 19 - $476.20 $4,084,000 8,410 0.99% 1,194,000 245 0    Internet Service Prov...
   (CVX)1 Year Chart         CVX Chevron Corp 23 - $165.82 $3,908,000 24,770 0.95% 258,000 305 0.001    Integrated Oil & Gas
   (BND)1 Year Chart         BND Vanguard Total Bond Market ETF 24 - $71.38 $3,844,000 52,930 0.93% 18,000 906 0.006    Closed - End Fund - E...
   (AVIG)1 Year Chart         AVIG Avantis Core Fixed Income Etf 27 - $0.00 $3,502,000 84,891 0.85% 3,141,000 76,262 0.66    N/A
   (XLE)1 Year Chart         XLE SPDR Energy Sector 28 - $93.83 $3,432,000 36,348 0.83% 408,000 284 0.001    Closed - End Fund - E...
   (JPST)1 Year Chart         JPST Jp Morgan Ultra Short Incom... 31 - $0.00 $3,260,000 64,625 0.79% 490,000 9,473 0.007    N/A
   (DFCF)1 Year Chart         DFCF Dfa Dimensional Core Fixed ... 32 - $0.00 $3,238,000 77,177 0.78% 2,809,000 67,066 0.086    N/A
   (JNJ)1 Year Chart         JNJ Johnson & Johnson 35 - $149.91 $3,112,000 19,671 0.75% 44,000 96 0.001    Drug Manufacturers - ...
   (DFAX)1 Year Chart         DFAX Dimensional Funds plc - Wor... 36 - $25.83 $3,055,000 120,095 0.74% 237,000 4,680 0.013    N/A
   (JEPI)1 Year Chart         JEPI Jpmorgan Equity Premium Inc... 41 - $0.00 $2,720,000 47,014 0.66% 283,000 2,697 0.005    N/A
   (VZ)1 Year Chart         VZ Verizon Communications Inc 42 - $40.40 $2,646,000 63,051 0.64% 394,000 3,321 0.002    Telecom Services - Do...
   (BRK.B)1 Year Chart         BRK.B Berkshire Hathaway B 45 - $412.05 $2,539,000 6,038 0.61% 1,478,000 3,063 0    Property & Casualty I...
   (GOOG)1 Year Chart         GOOG Alphabet Inc 47 - $170.29 $2,469,000 16,214 0.6% 235,000 365 0    Search Engines & Info...
   (DFUS)1 Year Chart         DFUS Dimensional U S Equity Etf 48 - $56.68 $2,427,000 42,587 0.59% 2,014,000 34,611 0.005    N/A
   (USFR)1 Year Chart         USFR Wisdomtree Bloomberg Floati... 49 - $50.43 $2,409,000 47,909 0.58% 446,000 8,830 0.009    N/A
   (QCOM)1 Year Chart         QCOM QUALCOMM Inc 52 - $182.08 $2,309,000 13,635 0.56% 496,000 1,101 0.001    Communication Equipment
   (CMCSA)1 Year Chart         CMCSA Comcast Corp 55 - $39.31 $2,150,000 49,586 0.52% -12,000 277 0.001    CATV Systems
   (SCHO)1 Year Chart         SCHO Schwab Short-Term U.S. Tre... 58 - $47.92 $1,946,000 40,363 0.47% 80,000 1,844 0.003    N/A
   (TSLA)1 Year Chart         TSLA Tesla Motors Inc 59 - $177.81 $1,938,000 11,024 0.47% -63,000 2,971 0    Auto Manufacturers
   (AVDE)1 Year Chart         AVDE Avantis International Equit... 62 - $64.21 $1,905,000 29,883 0.46% 644,000 9,019 0.033    N/A
   (BMY)1 Year Chart         BMY Bristol-Myers Squibb Co 67 - $44.94 $1,785,000 32,913 0.43% 156,000 1,169 0.001    Drug Manufacturers - ...
   (LMT)1 Year Chart         LMT Lockheed Martin Corp 71 - $468.88 $1,633,000 3,589 0.4% 70,000 141 0.001    Aerospace/Defense - M...
   (HSY)1 Year Chart         HSY Hershey Foods Corp 72 - $204.78 $1,571,000 8,075 0.38% 293,000 1,223 0.005    Confectioners
   (DIS)1 Year Chart         DIS Walt Disney Co 74 - $105.79 $1,533,000 12,526 0.37% 426,000 264 0.001    Entertainment - Diver...
   (NEE)1 Year Chart         NEE NextEra Energy 75 - $73.79 $1,473,000 23,041 0.36% 102,000 463 0.001    Electric Utilities
   (APD)1 Year Chart         APD Air Products & Chemicals Inc 76 - $250.55 $1,464,000 6,043 0.35% 137,000 1,196 0.003    Diversified Chemicals
   (SCHG)1 Year Chart         SCHG Schwab Strategic Trust 79 - $92.91 $1,421,000 15,326 0.34% 236,000 1,046 0.001    Closed - End Fund - Debt
   (DKS)1 Year Chart         DKS Dicks Sporting Goods Inc 80 - $196.09 $1,418,000 6,306 0.34% 506,000 100 0.007    Sporting Goods Stores
   (SHEL)1 Year Chart         SHEL Shell plc 81 - $74.09 $1,415,000 21,105 0.34% 40,000 207 0.001    Integrated Oil & Gas
   (MCD)1 Year Chart         MCD McDonalds Corp 82 - $275.00 $1,402,000 4,972 0.34% -46,000 88 0.001    Restaurants
   (AMGN)1 Year Chart         AMGN Amgen Inc 84 - $310.15 $1,397,000 4,911 0.34% 857,000 3,037 0.001    Biotechnology
   (AMT)1 Year Chart         AMT American Tower Corp 88 - $184.49 $1,336,000 6,759 0.32% -113,000 47 0.001    Integrated Telecommun...
   (BA)1 Year Chart         BA Boeing Co 89 - $178.51 $1,328,000 6,880 0.32% -338,000 490 0.001    Aerospace/Defense - M...
   (RDVI)1 Year Chart         RDVI Ft Cboe Vest Rising Dividen... 91 - $0.00 $1,304,000 53,254 0.32% 79,000 185 0.059    N/A
   (T)1 Year Chart         T AT&T Corp 92 - $17.17 $1,301,000 73,925 0.31% 135,000 4,435 0.001    Long Distance Carriers
   (COST)1 Year Chart         COST Costco Wholesale Corp 97 - $787.19 $1,251,000 1,707 0.3% 256,000 200 0    Discount, Variety Stores
   (STPZ)1 Year Chart         STPZ Pimco ETF Trust 101 - $51.39 $1,211,000 23,510 0.29% 70,000 1,200 0.019    Closed - End Fund - Debt
   (ANTM)1 Year Chart         ANTM Anthem Inc 102 - $539.18 $1,186,000 2,287 0.29% 110,000 5 0.001    N/A
   (DFIV)1 Year Chart         DFIV Dimensional International V... 112 - $37.49 $1,138,000 30,963 0.28% 824,000 21,837 0.003    N/A
   (IQDY)1 Year Chart         IQDY Flexshares International Qu... 114 - $0.00 $1,121,000 38,941 0.27% 671,000 22,820 1.256    N/A
   (VIG)1 Year Chart         VIG Vanguard Dividend Appreciat... 120 - $181.14 $1,042,000 5,708 0.25% 78,000 52 0.002    Closed - End Fund - Debt
   (JEPQ)1 Year Chart         JEPQ Jpmorgan Nasdaq Equity Prem... 125 - $0.00 $1,007,000 18,566 0.24% 384,000 6,082 0.021    N/A
   (MOAT)1 Year Chart         MOAT VANECK VECTORS ETF TR 128 - $53.88 $969,000 10,776 0.23% 422,000 4,329 0.012    N/A
   (ODFL)1 Year Chart         ODFL Old Dominion Freight Line Inc 131 - $195.06 $934,000 4,260 0.23% 99,000 2,199 0.002    Trucking
   (FTGS)1 Year Chart         FTGS First Trust Growth Strength... 133 - $0.00 $896,000 29,166 0.22% 129,000 1,014 0.324    N/A
   (KNG)1 Year Chart         KNG Ft Cboe S&p 500 Dividend Ta... 137 - $0.00 $840,000 15,637 0.2% 162,000 2,528 0    N/A
   (HYGV)1 Year Chart         HYGV Flexshares High Yield Value... 138 - $0.00 $785,000 19,092 0.19% 48,000 1,060 0.016    N/A
   (NVO)1 Year Chart         NVO Novo Nordisk A/S (ADR) 142 - $128.42 $764,000 5,950 0.18% 247,000 950 0    Drug Manufacturers - ...
   (NGG)1 Year Chart         NGG National Grid Transco Plc (... 144 - $71.21 $757,000 11,096 0.18% 4,000 22 0.002    Foreign Utilities
   (MS)1 Year Chart         MS Morgan Stanley 147 - $98.28 $708,000 7,524 0.17% 33,000 291 0    Investment Brokerage ...
   (QGRW)1 Year Chart         QGRW Wisdomtree Us Quality Growt... 156 - $0.00 $596,000 14,512 0.14% 378,000 8,541 0.161    N/A
   (BP)1 Year Chart         BP BP Plc (ADR) 162 - $37.84 $566,000 15,018 0.14% 104,000 1,978 0    Integrated Oil & Gas
   (RDIV)1 Year Chart         RDIV Invesco S&p Ultra Dividend ... 163 - $45.49 $564,000 12,300 0.14% 28,000 26 0.064    N/A
   (MMM)1 Year Chart         MMM 3M Co 165 - $98.93 $559,000 5,272 0.14% -16,000 14 0.001    Conglomerates
   (AB)1 Year Chart         AB AllianceBernstein 169 - $32.58 $545,000 15,700 0.13% 64,000 200 0.016    Asset Management
   (KMI)1 Year Chart         KMI Kinder Morgan Inc 170 - $19.08 $528,000 28,808 0.13% 41,000 1,203 0.001    Gas Utilities
   (GE)1 Year Chart         GE General Electric Co 171 - $163.38 $527,000 3,000 0.13% 160,000 121 0    Conglomerates
   (WPC)1 Year Chart         WPC WP Carey & Co 175 - $58.39 $513,000 9,095 0.12% -72,000 77 0.005    Property Management
   (VTI)1 Year Chart         VTI Vanguard Total Stock Market... 177 - $258.05 $501,000 1,927 0.12% 44,000 2 0    Closed - End Fund - E...
   (QUAL)1 Year Chart         QUAL Ishares Msci Usa Quality Fa... 180 - $0.00 $484,000 2,944 0.12% 177,000 855 0    N/A
   (LMBS)1 Year Chart         LMBS First Trust Low Duration Mo... 182 - $0.00 $483,000 10,010 0.12% 39,000 829 0    N/A
   (CCD)1 Year Chart         CCD Calamos Dynamic Convertible... 181 - $22.80 $483,000 22,160 0.12% 59,000 730 0.1    N/A
   (GSK)1 Year Chart         GSK GlaxoSmithKline Plc (ADR) 185 - $40.41 $469,000 10,927 0.11% 73,000 246 0.001    Drug Manufacturers - ...
   (KO)1 Year Chart         KO Coca-Cola Co 191 - $63.26 $446,000 7,286 0.11% 68,000 868 0    Beverage Soft Drinks...
   (NRK)1 Year Chart         NRK Nuveen Insured New York Tax... 193 - $10.87 $424,000 39,046 0.1% 34,000 2,015 0.046    Closed - End Fund - Debt
   (GIGB)1 Year Chart         GIGB Goldman Sachs Access Invest... 199 - $0.00 $393,000 8,590 0.1% 37,000 908 0.067    N/A
   (SCHD)1 Year Chart         SCHD Schwab US Dividend Equity ETF 204 - $79.30 $356,000 4,417 0.09% 102,000 1,082 0.001    N/A
   (GINN)1 Year Chart         GINN Goldman Sachs Motif Manufac... 206 - $55.35 $353,000 6,296 0.09% 23,000 5 0.07    N/A
   (XLF)1 Year Chart         XLF SPDR Financial Sector 207 - $41.83 $343,000 8,151 0.08% 39,000 77 0    Closed - End Fund - E...
   (VB)1 Year Chart         VB Vanguard Small Cap VIPERS 210 - $222.54 $328,000 1,433 0.08% 26,000 18 0.001    Closed - End Fund - E...
   (KHC)1 Year Chart         KHC Kraft Heinz Co 212 - $36.24 $317,000 8,600 0.08% 3,000 100 0.001    N/A
   (DVN)1 Year Chart         DVN Devon Energy Corp 213 - $50.12 $314,000 6,250 0.08% 92,000 1,350 0.001    Independent Oil & Gas
   (OXY)1 Year Chart         OXY Occidental Petroleum Corp 217 - $63.57 $299,000 4,606 0.07% 48,000 401 0    Independent Oil & Gas
   (FIXD)1 Year Chart         FIXD First Trust Tcw Opportnisti... 222 - $42.71 $285,000 6,536 0.07% 285,000 6,536 0.006    N/A
   (COP)1 Year Chart         COP ConocoPhillips 224 - $121.91 $279,000 2,190 0.07% 58,000 290 0    Integrated Oil & Gas
   (SPHD)1 Year Chart         SPHD Invesco S&P 500 High Divide... 227 - $44.82 $274,000 6,176 0.07% 12,000 5 0.009    N/A
   (PEY)1 Year Chart         PEY Invesco High Yield Eq Div A... 230 - $20.48 $270,000 13,064 0.07% 5,000 509 0.031    Closed - End Fund - Debt
   (FSIG)1 Year Chart         FSIG First Trust Limited Duratio... 234 - $0.00 $260,000 13,871 0.06% 44,000 2,458 0    N/A
   (IYW)1 Year Chart         IYW iShares Trust DJ US Sector 236 - $133.97 $241,000 1,786 0.06% 32,000 82 0.001    Closed - End Fund - E...
   (GM)1 Year Chart         GM General Motors Co 237 - $42.66 $240,000 5,300 0.06% 240,000 5,300 0    Auto Manufacturers
   (NNY)1 Year Chart         NNY Nuveen New York Municipal V... 238 - $8.20 $238,000 28,573 0.06% 2,000 61 0.188    Closed - End Fund - Debt
   (MDLZ)1 Year Chart         MDLZ Mondelez International Inc 240 - $71.20 $231,000 3,300 0.06% 14,000 300 0    Food - Major Diversified
   (VCSH)1 Year Chart         VCSH Vanguard Scottsdale Funds 244 - $76.88 $222,000 2,868 0.05% 0 2 0.001    N/A
   (BIIB)1 Year Chart         BIIB Biogen Idec Inc 247 - $221.50 $214,000 993 0.05% -12,000 118 0.001    Biotechnology
   (NFG)1 Year Chart         NFG National Fuel Gas Co 250 - $57.11 $210,000 3,900 0.05% 210,000 3,900 0    Gas Utilities
   (BNTX)1 Year Chart         BNTX Biontech Se Adr 255 - $0.00 $203,000 2,200 0.05% -13,000 150 0    N/A
   (ETE)1 Year Chart         ETE Energy Transfer Equity LP 256 - $15.94 $190,000 12,093 0.05% 23,000 9 0    Oil & Gas Pipelines &...
   (ENX)1 Year Chart         ENX Eaton Vance Insured New Yor... 257 - $9.68 $134,000 13,765 0.03% 1,000 28 0.087    Closed - End Fund - Debt
   (PNI)1 Year Chart         PNI Pimco New York Municipal In... 259 - $7.35 $124,000 16,685 0.03% 11,000 1,783 0.153    Closed - End Fund - F...
   (PYN)1 Year Chart         PYN Pimco New York Municipal In... 263 - $5.88 $73,000 12,458 0.02% 6,000 1,258 0.219    Closed - End Fund - F...

      99 Records Found
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