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| Name: |
Herold Advisors Inc. |
| City: |
New York |
| State: |
NY |
| Zip: |
10022 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$183.05 |
$16,491,000 |
96,159 |
3.99% |
-1,274,000 |
3,897 |
0.001 |
Personal Computers |
|
|
MSFT |
Microsoft Corp |
2 |
- |
$414.74 |
$15,877,000 |
37,733 |
3.84% |
1,431,000 |
-678 |
0 |
Application Software |
|
|
AVUS |
Avantis Us Equity Etf |
3 |
- |
$0.00 |
$13,256,000 |
148,109 |
3.21% |
2,307,000 |
13,851 |
0.165 |
N/A |
|
|
NVDA |
NVIDIA Corporation |
4 |
- |
$898.78 |
$11,323,000 |
12,531 |
2.74% |
4,806,000 |
-628 |
0.001 |
Semiconductor - Speci... |
|
|
LLY |
Eli Lilly & Co |
5 |
- |
$760.00 |
$8,903,000 |
11,443 |
2.15% |
2,558,000 |
559 |
0.001 |
Drug Manufacturers - ... |
|
|
MA |
MasterCard Inc A |
6 |
- |
$456.98 |
$8,269,000 |
17,170 |
2% |
933,000 |
-29 |
0.002 |
Business Services |
|
|
V |
Visa Inc |
7 |
- |
$280.74 |
$8,117,000 |
29,083 |
1.96% |
519,000 |
-100 |
0.002 |
Business Services |
|
|
ABBV |
Abbvie Inc. |
8 |
- |
$160.75 |
$6,983,000 |
38,345 |
1.69% |
973,000 |
-433 |
0.002 |
Drug Manufacturers - ... |
|
|
RSP |
Guggenheim ETF Trust - Gugg... |
9 |
- |
$166.11 |
$6,774,000 |
39,995 |
1.64% |
454,000 |
-58 |
0.013 |
Closed - End Fund - E... |
|
|
AVUV |
Avantis Us Small Cap Value Etf |
10 |
- |
$92.43 |
$6,289,000 |
67,093 |
1.52% |
1,132,000 |
9,671 |
0.075 |
N/A |
|
|
JPM |
JP Morgan Chase & Co |
11 |
- |
$198.77 |
$5,912,000 |
29,510 |
1.43% |
-37,000 |
-5,459 |
0.001 |
Domestic Money Center... |
|
|
DSTL |
Distillate Us Fundamental S... |
12 |
- |
$0.00 |
$5,549,000 |
102,930 |
1.34% |
1,550,000 |
21,927 |
0.183 |
N/A |
|
|
AMZN |
Amazon.com Inc |
13 |
- |
$187.48 |
$5,080,000 |
28,162 |
1.23% |
2,289,000 |
9,790 |
0 |
Internet Software & S... |
|
|
HD |
Home Depot Inc |
14 |
- |
$346.43 |
$5,033,000 |
13,120 |
1.22% |
419,000 |
-192 |
0.001 |
Home Improvement Stores |
|
|
WMT |
Wal-Mart Stores Inc |
15 |
- |
$60.24 |
$4,989,000 |
82,907 |
1.21% |
766,000 |
56,123 |
0.003 |
Discount, Variety Stores |
|
|
GOOGL |
Alphabet Inc |
16 |
- |
$168.65 |
$4,964,000 |
32,887 |
1.2% |
395,000 |
178 |
0.001 |
Search Engines & Info... |
|
|
MRK |
Merck & Co Inc |
17 |
- |
$131.20 |
$4,904,000 |
37,165 |
1.19% |
784,000 |
-627 |
0.001 |
Drug Manufacturers - ... |
|
|
XOM |
Exxon Mobil Corp |
18 |
- |
$117.96 |
$4,286,000 |
36,869 |
1.04% |
775,000 |
1,757 |
0.001 |
Integrated Oil & Gas |
|
|
FB |
Meta Platforms Inc |
19 |
- |
$476.20 |
$4,084,000 |
8,410 |
0.99% |
1,194,000 |
245 |
0 |
Internet Service Prov... |
|
|
PSX |
Phillips 66 |
20 |
- |
$145.60 |
$3,978,000 |
24,355 |
0.96% |
513,000 |
-1,673 |
0.006 |
Oil & Gas Refining, P... |
|
|
IBM |
International Business Mach... |
21 |
- |
$167.15 |
$3,934,000 |
20,599 |
0.95% |
419,000 |
-890 |
0.002 |
Diversified Computer ... |
|
|
DGRO |
iShares Core Dividend Growth |
22 |
- |
$57.77 |
$3,910,000 |
67,350 |
0.95% |
-11,000 |
-5,504 |
0.022 |
N/A |
|
|
CVX |
Chevron Corp |
23 |
- |
$165.82 |
$3,908,000 |
24,770 |
0.95% |
258,000 |
305 |
0.001 |
Integrated Oil & Gas |
|
|
BND |
Vanguard Total Bond Market ETF |
24 |
- |
$71.38 |
$3,844,000 |
52,930 |
0.93% |
18,000 |
906 |
0.006 |
Closed - End Fund - E... |
|
|
PG |
Procter & Gamble Co |
25 |
- |
$166.85 |
$3,615,000 |
22,277 |
0.87% |
-282,000 |
-4,315 |
0.001 |
Cleaning Products |
|
|
BIP |
Brookfield Infrastructure P... |
26 |
- |
$30.75 |
$3,519,000 |
112,759 |
0.85% |
-193,000 |
-5,133 |
0.038 |
Electric Utilities |
|
|
AVIG |
Avantis Core Fixed Income Etf |
27 |
- |
$0.00 |
$3,502,000 |
84,891 |
0.85% |
3,141,000 |
76,262 |
0.66 |
N/A |
|
|
XLE |
SPDR Energy Sector |
28 |
- |
$93.83 |
$3,432,000 |
36,348 |
0.83% |
408,000 |
284 |
0.001 |
Closed - End Fund - E... |
|
|
CTAS |
Cintas Corp |
29 |
- |
$700.27 |
$3,388,000 |
4,932 |
0.82% |
359,000 |
-94 |
0.005 |
Business Services |
|
|
LQD |
iShares Trust Goldman Sachs |
30 |
- |
$106.31 |
$3,301,000 |
30,311 |
0.8% |
-66,000 |
-116 |
0.007 |
Closed - End Fund - E... |
|
|
JPST |
Jp Morgan Ultra Short Incom... |
31 |
- |
$0.00 |
$3,260,000 |
64,625 |
0.79% |
490,000 |
9,473 |
0.007 |
N/A |
|
|
DFCF |
Dfa Dimensional Core Fixed ... |
32 |
- |
$0.00 |
$3,238,000 |
77,177 |
0.78% |
2,809,000 |
67,066 |
0.086 |
N/A |
|
|
ISRG |
Intuitive Surgical Inc |
33 |
- |
$372.63 |
$3,173,000 |
7,950 |
0.77% |
491,000 |
0 |
0.002 |
Medical Appliances & ... |
|
|
INTU |
Intuit Inc |
34 |
- |
$632.31 |
$3,121,000 |
4,801 |
0.75% |
-78,000 |
-317 |
0.002 |
Application Software |
|
|
JNJ |
Johnson & Johnson |
35 |
- |
$149.91 |
$3,112,000 |
19,671 |
0.75% |
44,000 |
96 |
0.001 |
Drug Manufacturers - ... |
|
|
DFAX |
Dimensional Funds plc - Wor... |
36 |
- |
$25.83 |
$3,055,000 |
120,095 |
0.74% |
237,000 |
4,680 |
0.013 |
N/A |
|
|
ETN |
Eaton Corp |
37 |
- |
$330.57 |
$3,023,000 |
9,667 |
0.73% |
496,000 |
-824 |
0.002 |
Diversified Machinery |
|
|
OMFL |
Oppenheimer Russell 1000 Dy... |
38 |
- |
$0.00 |
$2,914,000 |
52,760 |
0.7% |
2,000 |
-3,883 |
0.059 |
N/A |
|
|
NKE |
Nike Inc B |
39 |
- |
$90.94 |
$2,806,000 |
29,852 |
0.68% |
-1,159,000 |
-6,666 |
0.002 |
Textile - Apparel Foo... |
|
|
SPGI |
S&P Global Inc |
40 |
- |
$431.57 |
$2,761,000 |
6,490 |
0.67% |
-142,000 |
-100 |
0.002 |
Publishing |
|
|
JEPI |
Jpmorgan Equity Premium Inc... |
41 |
- |
$0.00 |
$2,720,000 |
47,014 |
0.66% |
283,000 |
2,697 |
0.005 |
N/A |
|
|
VZ |
Verizon Communications Inc |
42 |
- |
$40.40 |
$2,646,000 |
63,051 |
0.64% |
394,000 |
3,321 |
0.002 |
Telecom Services - Do... |
|
|
OKE |
ONEOK Inc |
43 |
- |
$80.07 |
$2,575,000 |
32,121 |
0.62% |
-701,000 |
-14,536 |
0.007 |
Gas Utilities |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
44 |
- |
$0.00 |
$2,574,000 |
64,895 |
0.62% |
129,000 |
-190 |
0.007 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
45 |
- |
$412.05 |
$2,539,000 |
6,038 |
0.61% |
1,478,000 |
3,063 |
0 |
Property & Casualty I... |
|
|
DGRW |
Wisdomtree Us Dividend Grow... |
46 |
- |
$75.52 |
$2,527,000 |
33,159 |
0.61% |
-62,000 |
-3,675 |
0.025 |
N/A |
|
|
GOOG |
Alphabet Inc |
47 |
- |
$170.29 |
$2,469,000 |
16,214 |
0.6% |
235,000 |
365 |
0 |
Search Engines & Info... |
|
|
DFUS |
Dimensional U S Equity Etf |
48 |
- |
$56.68 |
$2,427,000 |
42,587 |
0.59% |
2,014,000 |
34,611 |
0.005 |
N/A |
|
|
USFR |
Wisdomtree Bloomberg Floati... |
49 |
- |
$50.43 |
$2,409,000 |
47,909 |
0.58% |
446,000 |
8,830 |
0.009 |
N/A |
|
|
ZTS |
Zoetis Inc. |
50 |
- |
$169.04 |
$2,385,000 |
14,094 |
0.58% |
-523,000 |
-642 |
0.003 |
Drugs - Generic |
|
|
BN |
BROOKFIELD Corp |
51 |
- |
$44.23 |
$2,326,000 |
55,532 |
0.56% |
-84,000 |
-4,250 |
0.004 |
N/A |
|
|
QCOM |
QUALCOMM Inc |
52 |
- |
$182.08 |
$2,309,000 |
13,635 |
0.56% |
496,000 |
1,101 |
0.001 |
Communication Equipment |
|
|
APH |
Amphenol Corp |
53 |
- |
$127.57 |
$2,248,000 |
19,490 |
0.54% |
-518,000 |
-8,414 |
0.003 |
Diversified Electronics |
|
|
NUE |
Nucor Corp |
54 |
- |
$174.47 |
$2,173,000 |
10,980 |
0.53% |
262,000 |
0 |
0.004 |
Steel & Iron |
|
|
CMCSA |
Comcast Corp |
55 |
- |
$39.31 |
$2,150,000 |
49,586 |
0.52% |
-12,000 |
277 |
0.001 |
CATV Systems |
|
|
GSLC |
Goldman Sachs Activebeta Us... |
56 |
- |
$102.80 |
$2,128,000 |
20,499 |
0.51% |
168,000 |
-399 |
0.014 |
N/A |
|
|
AVGO |
Broadcom Limited |
57 |
- |
$1,332.80 |
$1,948,000 |
1,469 |
0.47% |
198,000 |
-98 |
0 |
Semiconductor- Broad... |
|
|
SCHO |
Schwab Short-Term U.S. Tre... |
58 |
- |
$47.92 |
$1,946,000 |
40,363 |
0.47% |
80,000 |
1,844 |
0.003 |
N/A |
|
|
TSLA |
Tesla Motors Inc |
59 |
- |
$177.81 |
$1,938,000 |
11,024 |
0.47% |
-63,000 |
2,971 |
0 |
Auto Manufacturers |
|
|
UNH |
Unitedhealth Group Inc |
60 |
- |
$512.81 |
$1,929,000 |
3,900 |
0.47% |
-159,000 |
-66 |
0 |
Health Care Plans |
|
|
CB |
Chubb Ltd (ACE Ltd) |
61 |
- |
$254.84 |
$1,909,000 |
7,367 |
0.46% |
-613,000 |
-3,792 |
0.002 |
Property & Casualty I... |
|
|
AVDE |
Avantis International Equit... |
62 |
- |
$64.21 |
$1,905,000 |
29,883 |
0.46% |
644,000 |
9,019 |
0.033 |
N/A |
|
|
CVS |
CVS/Caremark Corp |
63 |
- |
$55.82 |
$1,893,000 |
23,724 |
0.46% |
0 |
-241 |
0.002 |
Drug Stores |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
64 |
- |
$0.00 |
$1,855,000 |
31,922 |
0.45% |
-52,000 |
-4,765 |
0.004 |
N/A |
|
|
PLD |
ProLogis Inc |
65 |
- |
$107.49 |
$1,815,000 |
13,935 |
0.44% |
-113,000 |
-525 |
0.002 |
REIT - Industrial |
|
|
JPIE |
Jpmorgan Income Etf |
66 |
- |
$0.00 |
$1,814,000 |
39,807 |
0.44% |
-111,000 |
-2,398 |
0.151 |
N/A |
|
|
BMY |
Bristol-Myers Squibb Co |
67 |
- |
$44.94 |
$1,785,000 |
32,913 |
0.43% |
156,000 |
1,169 |
0.001 |
Drug Manufacturers - ... |
|
|
BAC |
Bank of America Corp |
68 |
- |
$38.45 |
$1,695,000 |
44,701 |
0.41% |
109,000 |
-2,392 |
0.001 |
Domestic Money Center... |
|
|
ED |
Consolidated Edison Inc |
69 |
- |
$97.70 |
$1,662,000 |
18,295 |
0.4% |
-101,000 |
-1,085 |
0.005 |
Multi Utilities |
|
|
DE |
Deere & Co |
70 |
- |
$407.89 |
$1,636,000 |
3,983 |
0.4% |
-679,000 |
-1,806 |
0.001 |
Farm & Construction M... |
|
|
LMT |
Lockheed Martin Corp |
71 |
- |
$468.88 |
$1,633,000 |
3,589 |
0.4% |
70,000 |
141 |
0.001 |
Aerospace/Defense - M... |
|
|
HSY |
Hershey Foods Corp |
72 |
- |
$204.78 |
$1,571,000 |
8,075 |
0.38% |
293,000 |
1,223 |
0.005 |
Confectioners |
|
|
PFE |
Pfizer Inc |
73 |
- |
$28.01 |
$1,558,000 |
56,119 |
0.38% |
-278,000 |
-7,643 |
0.001 |
Drug Manufacturers - ... |
|
|
DIS |
Walt Disney Co |
74 |
- |
$105.79 |
$1,533,000 |
12,526 |
0.37% |
426,000 |
264 |
0.001 |
Entertainment - Diver... |
|
|
NEE |
NextEra Energy |
75 |
- |
$73.79 |
$1,473,000 |
23,041 |
0.36% |
102,000 |
463 |
0.001 |
Electric Utilities |
|
|
APD |
Air Products & Chemicals Inc |
76 |
- |
$250.55 |
$1,464,000 |
6,043 |
0.35% |
137,000 |
1,196 |
0.003 |
Diversified Chemicals |
|
|
PXLG |
Invesco Russell Top 200 Pur... |
77 |
- |
$102.99 |
$1,447,000 |
13,588 |
0.35% |
67,000 |
-483 |
0.03 |
N/A |
|
|
IVV |
iShares Core S&P 500 Etf |
78 |
- |
$523.39 |
$1,437,000 |
2,733 |
0.35% |
-140,000 |
-568 |
0 |
Closed - End Fund - E... |
|
|
SCHG |
Schwab Strategic Trust |
79 |
- |
$92.91 |
$1,421,000 |
15,326 |
0.34% |
236,000 |
1,046 |
0.001 |
Closed - End Fund - Debt |
|
|
DKS |
Dicks Sporting Goods Inc |
80 |
- |
$196.09 |
$1,418,000 |
6,306 |
0.34% |
506,000 |
100 |
0.007 |
Sporting Goods Stores |
|
|
SHEL |
Shell plc |
81 |
- |
$74.09 |
$1,415,000 |
21,105 |
0.34% |
40,000 |
207 |
0.001 |
Integrated Oil & Gas |
|
|
MCD |
McDonalds Corp |
82 |
- |
$275.00 |
$1,402,000 |
4,972 |
0.34% |
-46,000 |
88 |
0.001 |
Restaurants |
|
|
JQUA |
Jpmorgan Us Quality Factor Etf |
83 |
- |
$0.00 |
$1,400,000 |
26,471 |
0.34% |
2,000 |
-2,733 |
0.029 |
N/A |
|
|
AMGN |
Amgen Inc |
84 |
- |
$310.15 |
$1,397,000 |
4,911 |
0.34% |
857,000 |
3,037 |
0.001 |
Biotechnology |
|
|
ABT |
Abbott Laboratories |
85 |
- |
$104.74 |
$1,396,000 |
12,280 |
0.34% |
-740,000 |
-7,122 |
0.001 |
Drug Manufacturers - ... |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
86 |
- |
$23.17 |
$1,385,000 |
59,047 |
0.34% |
2,000 |
-110 |
0.057 |
N/A |
|
|
IQV |
IQVIA Holdings Inc |
87 |
- |
$234.08 |
$1,366,000 |
5,400 |
0.33% |
117,000 |
0 |
0.003 |
Medical Laboratories ... |
|
|
AMT |
American Tower Corp |
88 |
- |
$184.49 |
$1,336,000 |
6,759 |
0.32% |
-113,000 |
47 |
0.001 |
Integrated Telecommun... |
|
|
BA |
Boeing Co |
89 |
- |
$178.51 |
$1,328,000 |
6,880 |
0.32% |
-338,000 |
490 |
0.001 |
Aerospace/Defense - M... |
|
|
CMPR |
Cimpress NV |
90 |
- |
$87.16 |
$1,319,000 |
14,900 |
0.32% |
126,000 |
0 |
0.057 |
Business Services |
|
|
RDVI |
Ft Cboe Vest Rising Dividen... |
91 |
- |
$0.00 |
$1,304,000 |
53,254 |
0.32% |
79,000 |
185 |
0.059 |
N/A |
|
|
T |
AT&T Corp |
92 |
- |
$17.17 |
$1,301,000 |
73,925 |
0.31% |
135,000 |
4,435 |
0.001 |
Long Distance Carriers |
|
|
CSCO |
Cisco Systems Inc |
94 |
- |
$48.06 |
$1,289,000 |
25,829 |
0.31% |
-233,000 |
-4,290 |
0 |
Networking & Communic... |
|
|
MLM |
Martin Marietta Materials Inc |
93 |
New |
$610.43 |
$1,289,000 |
2,099 |
0.31% |
1,289,000 |
2,099 |
0.003 |
General Building Mate... |
|
|
BRK.A |
Berkshire Hathaway Inc |
95 |
- |
$622,000.00 |
$1,269,000 |
2 |
0.31% |
184,000 |
0 |
0 |
Property & Casualty I... |
|
|
RDVY |
First Trust Nasdaq Rising D... |
96 |
- |
$55.24 |
$1,258,000 |
22,394 |
0.3% |
-60,000 |
-3,110 |
0.002 |
N/A |
|
|
COST |
Costco Wholesale Corp |
97 |
- |
$787.19 |
$1,251,000 |
1,707 |
0.3% |
256,000 |
200 |
0 |
Discount, Variety Stores |
|
|
HUBB |
Hubbell Inc |
98 |
New |
$407.27 |
$1,239,000 |
2,985 |
0.3% |
1,239,000 |
2,985 |
0.006 |
Electronics Wholesale |
|
|
GLD |
streetTRACKS Gold Trust |
99 |
- |
$218.71 |
$1,225,000 |
5,955 |
0.3% |
87,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
BLK |
BlackRock Inc A |
100 |
- |
$796.67 |
$1,216,000 |
1,459 |
0.29% |
-26,000 |
-71 |
0.001 |
Investment Brokerage ... |
|
