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| Name: |
Herold Advisors Inc. |
| City: |
New York |
| State: |
NY |
| Zip: |
10022 |
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 |
Ticker |
Company Name |
Position
Rank |
New/Closed
Postion |
Last
Close |
Value |
Shares Held |
% of
Portfolio |
Value
Change |
Change In
Shares Held |
% of Company |
Industry |
|
AAPL |
Apple Inc |
1 |
- |
$169.30 |
$17,765,000 |
92,262 |
4.91% |
1,883,000 |
-505 |
0.001 |
Personal Computers |
|
|
MSFT |
Microsoft Corp |
2 |
- |
$406.32 |
$14,446,000 |
38,411 |
4% |
1,933,000 |
-1,217 |
0.001 |
Application Software |
|
|
AVUS |
Avantis Us Equity Etf |
3 |
- |
$0.00 |
$10,949,000 |
134,258 |
3.03% |
7,909,000 |
92,764 |
0.149 |
N/A |
|
|
V |
Visa Inc |
4 |
- |
$274.52 |
$7,598,000 |
29,183 |
2.1% |
813,000 |
-316 |
0.002 |
Business Services |
|
|
MA |
MasterCard Inc A |
5 |
- |
$462.42 |
$7,336,000 |
17,199 |
2.03% |
445,000 |
-205 |
0.002 |
Business Services |
|
|
NVDA |
NVIDIA Corporation |
6 |
- |
$877.35 |
$6,517,000 |
13,159 |
1.8% |
793,000 |
0 |
0.001 |
Semiconductor - Speci... |
|
|
LLY |
Eli Lilly & Co |
7 |
- |
$733.51 |
$6,345,000 |
10,884 |
1.76% |
383,000 |
-215 |
0.001 |
Drug Manufacturers - ... |
|
|
RSP |
Guggenheim ETF Trust - Gugg... |
8 |
- |
$162.43 |
$6,320,000 |
40,053 |
1.75% |
6,002,000 |
37,808 |
0.028 |
Closed - End Fund - E... |
|
|
ABBV |
Abbvie Inc. |
9 |
- |
$159.62 |
$6,010,000 |
38,778 |
1.66% |
331,000 |
682 |
0.002 |
Drug Manufacturers - ... |
|
|
JPM |
JP Morgan Chase & Co |
10 |
- |
$193.49 |
$5,949,000 |
34,969 |
1.65% |
831,000 |
-327 |
0.001 |
Domestic Money Center... |
|
|
AVUV |
Avantis Us Small Cap Value Etf |
11 |
- |
$90.24 |
$5,157,000 |
57,422 |
1.43% |
4,429,000 |
48,088 |
0.064 |
N/A |
|
|
HD |
Home Depot Inc |
12 |
- |
$335.09 |
$4,614,000 |
13,312 |
1.28% |
596,000 |
13 |
0.001 |
Home Improvement Stores |
|
|
GOOGL |
Alphabet Inc |
13 |
- |
$171.95 |
$4,569,000 |
32,709 |
1.26% |
341,000 |
399 |
0.001 |
Search Engines & Info... |
|
|
WMT |
Wal-Mart Stores Inc |
14 |
- |
$60.16 |
$4,223,000 |
26,784 |
1.17% |
3,000 |
399 |
0.001 |
Discount, Variety Stores |
|
|
MRK |
Merck & Co Inc |
15 |
- |
$131.20 |
$4,120,000 |
37,792 |
1.14% |
317,000 |
854 |
0.002 |
Drug Manufacturers - ... |
|
|
DSTL |
Distillate Us Fundamental S... |
16 |
- |
$0.00 |
$3,999,000 |
81,003 |
1.11% |
646,000 |
5,898 |
0.144 |
N/A |
|
|
NKE |
Nike Inc B |
17 |
- |
$94.12 |
$3,965,000 |
36,518 |
1.1% |
445,000 |
-294 |
0.003 |
Textile - Apparel Foo... |
|
|
DGRO |
iShares Core Dividend Growth |
18 |
- |
$56.34 |
$3,921,000 |
72,854 |
1.08% |
2,814,000 |
50,502 |
0.024 |
N/A |
|
|
PG |
Procter & Gamble Co |
19 |
- |
$161.29 |
$3,897,000 |
26,592 |
1.08% |
103,000 |
581 |
0.001 |
Cleaning Products |
|
|
BND |
Vanguard Total Bond Market ETF |
20 |
- |
$70.73 |
$3,826,000 |
52,024 |
1.06% |
3,382,000 |
45,655 |
0.006 |
Closed - End Fund - E... |
|
|
BIP |
Brookfield Infrastructure P... |
21 |
- |
$27.14 |
$3,712,000 |
117,892 |
1.03% |
264,000 |
611 |
0.04 |
Electric Utilities |
|
|
CVX |
Chevron Corp |
22 |
- |
$165.89 |
$3,650,000 |
24,465 |
1.01% |
-400,000 |
446 |
0.001 |
Integrated Oil & Gas |
|
|
IBM |
International Business Mach... |
23 |
- |
$167.13 |
$3,515,000 |
21,489 |
0.97% |
445,000 |
-391 |
0.002 |
Diversified Computer ... |
|
|
XOM |
Exxon Mobil Corp |
24 |
- |
$117.96 |
$3,511,000 |
35,112 |
0.97% |
-469,000 |
1,260 |
0.001 |
Integrated Oil & Gas |
|
|
PSX |
Phillips 66 |
25 |
- |
$151.41 |
$3,465,000 |
26,028 |
0.96% |
293,000 |
-369 |
0.006 |
Oil & Gas Refining, P... |
|
|
LQD |
iShares Trust Goldman Sachs |
26 |
- |
$105.13 |
$3,367,000 |
30,427 |
0.93% |
3,012,000 |
26,945 |
0.007 |
Closed - End Fund - E... |
|
|
OKE |
ONEOK Inc |
27 |
- |
$81.06 |
$3,276,000 |
46,657 |
0.91% |
342,000 |
403 |
0.01 |
Gas Utilities |
|
|
INTU |
Intuit Inc |
28 |
- |
$636.55 |
$3,199,000 |
5,118 |
0.88% |
564,000 |
-39 |
0.002 |
Application Software |
|
|
JNJ |
Johnson & Johnson |
29 |
- |
$146.14 |
$3,068,000 |
19,575 |
0.85% |
1,000 |
-115 |
0.001 |
Drug Manufacturers - ... |
|
|
CTAS |
Cintas Corp |
30 |
- |
$666.23 |
$3,029,000 |
5,026 |
0.84% |
559,000 |
-110 |
0.005 |
Business Services |
|
|
XLE |
SPDR Energy Sector |
31 |
- |
$95.74 |
$3,024,000 |
36,064 |
0.84% |
-304,000 |
-754 |
0.001 |
Closed - End Fund - E... |
|
|
OMFL |
Oppenheimer Russell 1000 Dy... |
32 |
- |
$0.00 |
$2,912,000 |
56,643 |
0.81% |
344,000 |
629 |
0.063 |
N/A |
|
|
ZTS |
Zoetis Inc. |
33 |
- |
$158.42 |
$2,908,000 |
14,736 |
0.8% |
302,000 |
-240 |
0.003 |
Drugs - Generic |
|
|
SPGI |
S&P Global Inc |
34 |
- |
$415.78 |
$2,903,000 |
6,590 |
0.8% |
494,000 |
-2 |
0.002 |
Publishing |
|
|
FB |
Meta Platforms Inc |
35 |
- |
$443.29 |
$2,890,000 |
8,165 |
0.8% |
453,000 |
46 |
0 |
Internet Service Prov... |
|
|
DFAX |
Dimensional Funds plc - Wor... |
36 |
New |
$25.15 |
$2,818,000 |
115,415 |
0.78% |
2,818,000 |
115,415 |
0.013 |
N/A |
|
|
AMZN |
Amazon.com Inc |
37 |
- |
$179.62 |
$2,791,000 |
18,372 |
0.77% |
545,000 |
701 |
0 |
Internet Software & S... |
|
|
JPST |
Jp Morgan Ultra Short Incom... |
38 |
- |
$0.00 |
$2,770,000 |
55,152 |
0.77% |
293,000 |
5,794 |
0.006 |
N/A |
|
|
APH |
Amphenol Corp |
39 |
- |
$120.49 |
$2,766,000 |
27,904 |
0.77% |
422,000 |
0 |
0.005 |
Diversified Electronics |
|
|
ISRG |
Intuitive Surgical Inc |
40 |
- |
$372.63 |
$2,682,000 |
7,950 |
0.74% |
358,000 |
0 |
0.002 |
Medical Appliances & ... |
|
|
DGRW |
Wisdomtree Us Dividend Grow... |
41 |
- |
$73.69 |
$2,589,000 |
36,834 |
0.72% |
282,000 |
495 |
0.031 |
N/A |
|
|
ETN |
Eaton Corp |
42 |
- |
$324.30 |
$2,527,000 |
10,491 |
0.7% |
289,000 |
0 |
0.003 |
Diversified Machinery |
|
|
CB |
Chubb Ltd (ACE Ltd) |
43 |
- |
$245.45 |
$2,522,000 |
11,159 |
0.7% |
199,000 |
0 |
0.002 |
Property & Casualty I... |
|
|
IQLT |
Ishares Edge Msci Intl Qual... |
44 |
New |
$0.00 |
$2,445,000 |
65,085 |
0.68% |
2,445,000 |
65,085 |
0.007 |
N/A |
|
|
JEPI |
Jpmorgan Equity Premium Inc... |
45 |
- |
$0.00 |
$2,437,000 |
44,317 |
0.67% |
232,000 |
3,157 |
0.005 |
N/A |
|
|
BN |
BROOKFIELD Corp |
46 |
- |
$40.96 |
$2,410,000 |
59,782 |
0.67% |
532,000 |
0 |
0.004 |
N/A |
|
|
DE |
Deere & Co |
47 |
- |
$393.33 |
$2,315,000 |
5,789 |
0.64% |
130,000 |
-1 |
0.002 |
Farm & Construction M... |
|
|
VZ |
Verizon Communications Inc |
48 |
- |
$39.68 |
$2,252,000 |
59,730 |
0.62% |
278,000 |
-1,188 |
0.001 |
Telecom Services - Do... |
|
|
GOOG |
Alphabet Inc |
49 |
- |
$173.69 |
$2,234,000 |
15,849 |
0.62% |
420,000 |
2,090 |
0 |
Search Engines & Info... |
|
|
CMCSA |
Comcast Corp |
50 |
- |
$38.57 |
$2,162,000 |
49,309 |
0.6% |
-24,000 |
5 |
0.001 |
CATV Systems |
|
|
ABT |
Abbott Laboratories |
51 |
- |
$107.53 |
$2,136,000 |
19,402 |
0.59% |
155,000 |
-1,048 |
0.001 |
Drug Manufacturers - ... |
|
|
UNH |
Unitedhealth Group Inc |
52 |
- |
$495.35 |
$2,088,000 |
3,966 |
0.58% |
88,000 |
0 |
0 |
Health Care Plans |
|
|
TSLA |
Tesla Motors Inc |
53 |
- |
$168.29 |
$2,001,000 |
8,053 |
0.55% |
-15,000 |
-4 |
0 |
Auto Manufacturers |
|
|
USFR |
Wisdomtree Bloomberg Floati... |
54 |
- |
$50.32 |
$1,963,000 |
39,079 |
0.54% |
269,000 |
5,415 |
0.007 |
N/A |
|
|
GSLC |
Goldman Sachs Activebeta Us... |
55 |
- |
$100.38 |
$1,960,000 |
20,898 |
0.54% |
-3,350,000 |
-42,141 |
0.014 |
N/A |
|
|
PLD |
ProLogis Inc |
56 |
- |
$104.06 |
$1,928,000 |
14,460 |
0.53% |
305,000 |
0 |
0.002 |
REIT - Industrial |
|
|
JPIE |
Jpmorgan Income Etf |
57 |
- |
$0.00 |
$1,925,000 |
42,205 |
0.53% |
216,000 |
3,706 |
0.16 |
N/A |
|
|
NUE |
Nucor Corp |
58 |
- |
$175.42 |
$1,911,000 |
10,980 |
0.53% |
163,000 |
-200 |
0.004 |
Steel & Iron |
|
|
COWZ |
Pacer Us Cash Cows 100 Etf |
59 |
- |
$0.00 |
$1,907,000 |
36,687 |
0.53% |
135,000 |
840 |
0.004 |
N/A |
|
|
CVS |
CVS/Caremark Corp |
60 |
- |
$67.18 |
$1,893,000 |
23,965 |
0.52% |
243,000 |
333 |
0.002 |
Drug Stores |
|
|
SCHO |
Schwab Short-Term U.S. Tre... |
61 |
- |
$47.88 |
$1,866,000 |
38,519 |
0.52% |
1,635,000 |
33,694 |
0.003 |
N/A |
|
|
PFE |
Pfizer Inc |
62 |
- |
$25.40 |
$1,836,000 |
63,762 |
0.51% |
-245,000 |
1,026 |
0.001 |
Drug Manufacturers - ... |
|
|
QCOM |
QUALCOMM Inc |
63 |
- |
$165.66 |
$1,813,000 |
12,534 |
0.5% |
399,000 |
-197 |
0.001 |
Communication Equipment |
|
|
ED |
Consolidated Edison Inc |
64 |
- |
$92.93 |
$1,763,000 |
19,380 |
0.49% |
166,000 |
715 |
0.006 |
Multi Utilities |
|
|
AVGO |
Broadcom Limited |
65 |
- |
$1,344.07 |
$1,750,000 |
1,567 |
0.48% |
407,000 |
-50 |
0 |
Semiconductor- Broad... |
|
|
BA |
Boeing Co |
66 |
- |
$167.22 |
$1,666,000 |
6,390 |
0.46% |
422,000 |
-101 |
0.001 |
Aerospace/Defense - M... |
|
|
BMY |
Bristol-Myers Squibb Co |
67 |
- |
$44.85 |
$1,629,000 |
31,744 |
0.45% |
-325,000 |
-1,924 |
0.001 |
Drug Manufacturers - ... |
|
|
BAC |
Bank of America Corp |
68 |
- |
$37.83 |
$1,586,000 |
47,093 |
0.44% |
315,000 |
661 |
0.001 |
Domestic Money Center... |
|
|
IVV |
iShares Core S&P 500 Etf |
69 |
- |
$510.77 |
$1,577,000 |
3,301 |
0.44% |
83,000 |
-178 |
0 |
Closed - End Fund - E... |
|
|
LMT |
Lockheed Martin Corp |
70 |
- |
$461.29 |
$1,563,000 |
3,448 |
0.43% |
153,000 |
0 |
0.001 |
Aerospace/Defense - M... |
|
|
CSCO |
Cisco Systems Inc |
71 |
- |
$47.86 |
$1,522,000 |
30,119 |
0.42% |
-162,000 |
-1,209 |
0.001 |
Networking & Communic... |
|
|
AMT |
American Tower Corp |
72 |
- |
$171.69 |
$1,449,000 |
6,712 |
0.4% |
345,000 |
0 |
0.001 |
Integrated Telecommun... |
|
|
MCD |
McDonalds Corp |
73 |
- |
$273.09 |
$1,448,000 |
4,884 |
0.4% |
135,000 |
-100 |
0.001 |
Restaurants |
|
|
WM |
Waste Management Inc |
74 |
- |
$210.10 |
$1,423,000 |
7,946 |
0.39% |
212,000 |
0 |
0.002 |
Waste Management |
|
|
JQUA |
Jpmorgan Us Quality Factor Etf |
75 |
- |
$0.00 |
$1,398,000 |
29,204 |
0.39% |
178,000 |
1,003 |
0.032 |
N/A |
|
|
XOVR |
Spdr Bofa Merrill Lynch Cro... |
76 |
New |
$23.11 |
$1,383,000 |
59,157 |
0.38% |
1,383,000 |
59,157 |
0.066 |
N/A |
|
|
PXLG |
Invesco Russell Top 200 Pur... |
77 |
- |
$102.11 |
$1,380,000 |
14,071 |
0.38% |
153,000 |
618 |
0.031 |
N/A |
|
|
SHEL |
Shell plc |
78 |
- |
$73.27 |
$1,375,000 |
20,898 |
0.38% |
35,000 |
78 |
0.001 |
Integrated Oil & Gas |
|
|
NEE |
NextEra Energy |
79 |
- |
$65.99 |
$1,371,000 |
22,578 |
0.38% |
89,000 |
201 |
0.001 |
Electric Utilities |
|
|
APD |
Air Products & Chemicals Inc |
80 |
- |
$236.08 |
$1,327,000 |
4,847 |
0.37% |
-103,000 |
-200 |
0.002 |
Diversified Chemicals |
|
|
RDVY |
First Trust Nasdaq Rising D... |
81 |
- |
$54.24 |
$1,318,000 |
25,504 |
0.36% |
77,000 |
-1,500 |
0.002 |
N/A |
|
|
HSY |
Hershey Foods Corp |
82 |
- |
$186.16 |
$1,278,000 |
6,852 |
0.35% |
297,000 |
1,950 |
0.005 |
Confectioners |
|
|
TDTT |
FlexShares iBoxx 3 Year Target |
83 |
- |
$23.54 |
$1,263,000 |
53,471 |
0.35% |
35,000 |
505 |
0.01 |
N/A |
|
|
AVDE |
Avantis International Equit... |
84 |
- |
$62.48 |
$1,261,000 |
20,864 |
0.35% |
54,000 |
-825 |
0.023 |
N/A |
|
|
IQV |
IQVIA Holdings Inc |
85 |
- |
$234.88 |
$1,249,000 |
5,400 |
0.35% |
147,000 |
-200 |
0.003 |
Medical Laboratories ... |
|
|
BLK |
BlackRock Inc A |
86 |
- |
$762.88 |
$1,242,000 |
1,530 |
0.34% |
235,000 |
-27 |
0.001 |
Investment Brokerage ... |
|
|
BEP |
Brookfield Renewable Power |
87 |
- |
$21.34 |
$1,237,000 |
47,088 |
0.34% |
167,000 |
-2,136 |
0.026 |
N/A |
|
|
RDVI |
Ft Cboe Vest Rising Dividen... |
88 |
- |
$0.00 |
$1,225,000 |
53,069 |
0.34% |
125,000 |
876 |
0.059 |
N/A |
|
|
CMPR |
Cimpress NV |
89 |
- |
$89.08 |
$1,193,000 |
14,900 |
0.33% |
115,000 |
-500 |
0.057 |
Business Services |
|
|
SCHG |
Schwab Strategic Trust |
90 |
- |
$90.58 |
$1,185,000 |
14,280 |
0.33% |
147,000 |
0 |
0.001 |
Closed - End Fund - Debt |
|
|
T |
AT&T Corp |
91 |
- |
$16.75 |
$1,166,000 |
69,490 |
0.32% |
181,000 |
3,880 |
0.001 |
Long Distance Carriers |
|
|
STPZ |
Pimco ETF Trust |
92 |
New |
$51.30 |
$1,141,000 |
22,310 |
0.32% |
1,141,000 |
22,310 |
0.018 |
Closed - End Fund - Debt |
|
|
GLD |
streetTRACKS Gold Trust |
93 |
- |
$216.62 |
$1,138,000 |
5,955 |
0.31% |
117,000 |
0 |
0.001 |
Closed - End Fund - E... |
|
|
PEP |
Pepsico Inc |
94 |
- |
$175.58 |
$1,110,000 |
6,536 |
0.31% |
19,000 |
99 |
0 |
Beverage Soft Drinks... |
|
|
DIS |
Walt Disney Co |
95 |
- |
$112.73 |
$1,107,000 |
12,262 |
0.31% |
109,000 |
-54 |
0.001 |
Entertainment - Diver... |
|
|
BRK.A |
Berkshire Hathaway Inc |
96 |
- |
$606,920.00 |
$1,085,000 |
2 |
0.3% |
22,000 |
0 |
0 |
Property & Casualty I... |
|
|
ANTM |
Anthem Inc |
97 |
- |
$537.26 |
$1,076,000 |
2,282 |
0.3% |
53,000 |
-67 |
0.001 |
N/A |
|
|
NTSX |
Wisdomtree 90/60 Us Balance... |
98 |
- |
$0.00 |
$1,065,000 |
27,100 |
0.29% |
118,000 |
0 |
0.025 |
N/A |
|
|
BRK.B |
Berkshire Hathaway B |
99 |
- |
$402.10 |
$1,061,000 |
2,975 |
0.29% |
30,000 |
31 |
0 |
Property & Casualty I... |
|
|
EPS |
WisdomTree Earnings 500 |
100 |
- |
$54.09 |
$1,054,000 |
21,030 |
0.29% |
91,000 |
-20 |
0.023 |
Closed - End Fund - Debt |
|
